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All Journal Ta´dib JURNAL KONFIKS IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Jurnal Ilmiah Pendidikan dan Pembelajaran Guru Tua : Jurnal Pendidikan dan Pembelajaran Jurnal Pengabdian Kepada Masyarakat (Mediteg) Attractive : Innovative Education Journal CoMPHI Journal : Community Medicine and Public Health of Indonesia Journal Jubah Raja : Jurnal Bahasa, Sastra, Dan Pengajaran Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Indonesian Journal of Islamic Counseling Pubmedia Jurnal Penelitian Tindakan Kelas Indonesia Al-ATHFAL: Jurnal Pendidikan Anak AL-ATHFAL: Jurnal Pendidikan Anak JOTTER Asatidzuna |Jurnal Pendidikan Guru Madrasah Ibtidaiyah Tarbiatuna: Journal of Islamic Education Studies
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SPIRAL OF SILENCE DI MEDIA SOSIAL: REINTERPRETASI TEORI KOMUNIKASI MASSA Putri , Yessi Mareta Andari; Koho, Intan Rachmina; Ulfah; Setiani, Asri; Nurhalim, Andres Dharma; Syafitri , Chaerunnisa Al
Jurnal Sarjana Ilmu Komunikasi (J-SIKOM) Vol 7 No 1 (2026): Jurnal Sarjana Ilmu Komunikasi (J-SIKOM)
Publisher : Program Studi Ilmu Komunikasi, Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/j-sikom.v7i1.10373

Abstract

This study examines the Spiral of Silence phenomenon in the context of social media as a reinterpretation of mass communication theory in the digital era. The Spiral of Silence theory, proposed by Elisabeth Noelle-Neumann, explains the tendency of individuals to choose silence when their opinions are perceived as different or in the minority, in order to avoid social isolation. In traditional mass communication, the media plays a dominant role in shaping majority opinion. However, the development of social media has created a participatory, interactive, and algorithm-based communication space, giving rise to new dynamics in the formation of public opinion. Social media not only provides a space for expression but also creates social pressure through comments, likes, shares, and the potential for cyberbullying. This situation contributes to individuals' continued fear of social isolation, even within the seemingly free digital space. This study uses qualitative methods with a literature review approach to analyze how the Spiral of Silence operates in the social media environment and how mass communication theory needs to be reinterpreted in a digital context. The results show that the Spiral of Silence does not disappear on social media but instead undergoes a transformation. Individuals tend to engage in self-censorship, use anonymous accounts, or choose silence when confronted with dominant opinions. These findings confirm that social media continues to function as a mass communication medium with ideological power in shaping public opinion and individual communication behavior. Keywords: Spiral of Silence, Mass Communication, Social Media, Public Opinion
Co-Authors Ai Nurul Wardatul Suroya Alaydrus, Siti Hadija Alfarisi, Rohit Alkarimah, Fauziah Andres Dharma Nurhalim Asep Maulana, Asep Aulia, Hilma Ayi Najmul Hidayat Cipta, Eliva Sukma Deni Setiawan Dilga, Fahra Eddy Prasetyo, Yohanes Endi Suhendi Fachry Abda El Rahman Hamdanah Ida Nur'aeni Indriani Rais, Fajrin Jaftiyatur Rohaniyah, Jaftiyatur juniati Kaltasia, Maretha Kartiwan, Chindria Wati Koho, Intan Rachmina Laki, Ridwan M Aditya Firdaus Mahdi, Lukman Mohammad Tahir Muiz Fahmi Septiana Naima Nashrul Wathan NENENG Nur Mahdi Nur'aeni, Ida Nurul Mardiati Putri , Nadia Halima Putri , Yessi Mareta Andari Putri, Nabila Ramadhani Ramadani, Nurhaliza Rohanih Rosidah Rahman Samsul Hadi Setiani, Asri Sipa Nurhayati Sitiyul Setiawati Sofa, Maida Sukma Surawan Syafitri , Chaerunnisa Al Tri hendri herdiansyah Yamin, Novita Salwa Partiwi Yunidar