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Journal : TRJ (Tourism Research Journal)

Destination Quality and Tourist Loyalty: The Role of Destination Value as Mediating Variable Suprina, Rina; Dhana, Irgi Resa Widia; Gaffar, Vanessa; Disman, Disman; Kusumah, AHG
Jurnal Penelitian Pariwisata Vol 8 No 2 (2024): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v8i2.262

Abstract

This research analyzes the influence of destination quality and destination value on tourist loyalty in the city of Bandung, Indonesia, and tests whether destination value mediates the relationship between destination quality and tourist loyalty. The type of research chosen is quantitative with a descriptive verification approach using SEM PLS. The population for this research is domestic tourists in the city of Bandung. From the analysis of 196 respondents, the majority were women, aged 18-25 years, and had a high school education. The results show a high assessment of the quality of eating places and the level of tourist loyalty. Public transportation accessibility received a low rating, and the lowest average score on the Time Value Variable. Hypothesis analysis shows a positive and significant influence between destination quality and tourist loyalty. Apart from that, there is a positive and significant influence between destination quality and destination value, and between destination value and tourist loyalty. The findings show that destination value mediates the relationship between destination quality and tourist loyalty, emphasizing the importance of strengthening destination value elements to increase tourist loyalty in Bandung City. Keywords: destination quality, destination value, tourist loyalty, urban tourism, city branding
The Paradigm of Cosmovision – Based Conservation Agung, Anak Agung Gde; Suprina, Rina; Pusparini, Marissa
Jurnal Penelitian Pariwisata Vol 3 No 2 (2019): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v3i2.63

Abstract

The purpose of this article is to try to explain the benefits that can be obtained by learning the traditional knowledge of indigenous people around the world to overcome current perceptions and practices about the environment that has experienced serious degradation. Traditional Ecological Knowledge offers the appropriate tools to learn more the insights of “Sacred Balance”. The research method used in this article was an in-depth analysis of the literature written by experts in the fields of biodiversity, culture, anthropology and ethnography. Synthesis has been taken from the review of this literature as described in this article with various modifications from field verification. This verification has been carried out in Bali through panel discussions with the heads and members of the banjar (village association) in Gianyar, Jatiluwih, Kerobokan and Ubud. The panel's focus was on the concept and practice of "Tri Hita Karana", the philosophy of Balinese life that embodies the cosmovision of "Sacred Balance". The results showed that the cosmovision of "Sacred Balance" which emphasizes on harmony and equilibrium as a way of life is a philosophy that can be emulated by humans throughout the world not only to achieve conservation but also a means for peace and happiness. This can be obtained by further studying this philosophy which has been practiced since time long standing by many people around the world through deeper studies of Traditional Ecological Knowledge.
How To Develop Kampung Wisata Batik Pesindon As A Tourist Destination In Pekalongan Through SWOT Analysis Suprina, Rina; Nathania, Agrifina Amanda
Jurnal Penelitian Pariwisata Vol 2 No 1 (2018): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i1.25

Abstract

Kampung Wisata Batik Pesindon (KWBP) is one of tourist destinations in Pekalongan, Indonesia, where people can find various products related to Batik. Although this area has been declared as a tourism village, it has been well known by tourists as there are not many tourists interested to come to this area. This study aims to determine the strategy that can be applied to develop Kampoeng Wisata Batik Pesindon as a good tourist attraction in Pekalongan City. The type of research used is descriptive with qualitative approach. The method of analysis used in this study is SWOT analysis. Then SWOT Matrix is formulated to obtain the strategy to develop KWBP. The result shows several development strategies in the category of human resources, product and marketing.