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How To Develop Kampung Wisata Batik Pesindon As A Tourist Destination In Pekalongan Through SWOT Analysis Suprina, Rina; Nathania, Agrifina Amanda
Jurnal Penelitian Pariwisata Vol 2 No 1 (2018): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i1.25

Abstract

Kampung Wisata Batik Pesindon (KWBP) is one of tourist destinations in Pekalongan, Indonesia, where people can find various products related to Batik. Although this area has been declared as a tourism village, it has been well known by tourists as there are not many tourists interested to come to this area. This study aims to determine the strategy that can be applied to develop Kampoeng Wisata Batik Pesindon as a good tourist attraction in Pekalongan City. The type of research used is descriptive with qualitative approach. The method of analysis used in this study is SWOT analysis. Then SWOT Matrix is formulated to obtain the strategy to develop KWBP. The result shows several development strategies in the category of human resources, product and marketing.
Co-Authors Adam Rachmatullah Agrifina Amanda Nathania Agung, Anak Agung Gde Anak Agung Gde Agung Anita Swantari, Anita Arief Faizal Rachman Darsiah, Anis Devita Gantina Dewi, Triana Rosalina Dhana, Irgi Resa Widia Disman, Disman Emenina Tarigan, Emenina Fetty Asmaniati Filma Festivalia, Filma Gratia Wirata Laksmi Heny Ratnaningtyas Hutagalung, Muhammad Husen Kusumah, AHG Leonandri, Dino Gustaf Marissa Pusparini Mochamad Achmadi Nathania, Agrifina Amanda Nur Ali Nurbaeti Nurbaeti Nurianah Pasaribu Pasaribu Purbohastuti, Arum Wahyuni Purwanti Dyah Pramanik, Purwanti Dyah Pusparini, Marissa Rahayu, Nurti Reno Catelya Dira Oktavia Resa Nurlaela Anwar Retnaningtyas Susanti Rina Fitriana Rofaidah, Rofi Savitri Hendradewi Syamsul Hadi Senen, Syamsul Hadi Vanessa Gaffar Vienna Artina Sembiring, Vienna Artina Wenda Wahyu Christiyanto Wijayanti Dewi Prabandari