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How To Develop Kampung Wisata Batik Pesindon As A Tourist Destination In Pekalongan Through SWOT Analysis Suprina, Rina; Nathania, Agrifina Amanda
Jurnal Penelitian Pariwisata Vol 2 No 1 (2018): (TRJ) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v2i1.25

Abstract

Kampung Wisata Batik Pesindon (KWBP) is one of tourist destinations in Pekalongan, Indonesia, where people can find various products related to Batik. Although this area has been declared as a tourism village, it has been well known by tourists as there are not many tourists interested to come to this area. This study aims to determine the strategy that can be applied to develop Kampoeng Wisata Batik Pesindon as a good tourist attraction in Pekalongan City. The type of research used is descriptive with qualitative approach. The method of analysis used in this study is SWOT analysis. Then SWOT Matrix is formulated to obtain the strategy to develop KWBP. The result shows several development strategies in the category of human resources, product and marketing.
Peran Kearifan Lokal Dalam Keberlanjutan Indigenous Tourism Baduy di Kabupaten Lebak Provinsi Banten Anggoroningrum, Anis Ratih; Ingkadijaya, Rahmat; Rahman, Arief Faizal; Suprina, Rina; Nurbaeti, Nurbaeti
Jurnal Ilmiah Pariwisata Vol 31 No 1 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i1.2009

Abstract

This study is grounded in the importance of local wisdom in sustaining community-based tourism, particularly the practice of Indigenous Tourism in Kabupaten Lebak. The Suku Baduy community is widely recognized for consistently upholding pikukuh karuhun (ancestral customary law) as the foundation of social and ecological governance amid increasing tourist arrivals. This research aims to analyze the role of local wisdom in regulating tourist interactions, managing tourism impacts, and maintaining cultural and environmental sustainability.The study employs a qualitative approach using in-depth interviews, participatory observation, and documentation, analyzed through Interpretative Phenomenological Analysis (IPA). The findings reveal that customary values function as a social control mechanism through restricted access, rejection of modernization, and spirituality-based regulations. Tourism generates positive impacts, including the strengthening of the weaving-based creative economy and youth involvement, yet it also presents potential social and environmental pressures. The community applies selective adaptation to prevent excessive commodification and preserve cultural integrity. In conclusion, local wisdom serves as both an ethical foundation and a regulatory system ensuring the sustainability of Indigenous Tourism. The study recommends strengthening adat-based regulations, limiting visitor numbers, and implementing participatory monitoring systems to maintain economic, cultural, and environmental balance. Keywords: local wisdom, indigenous tourism, tourism sustainability, baduy community, customary governance
Co-Authors Adam Rachmatullah Agrifina Amanda Nathania Agung, Anak Agung Gde Anak Agung Gde Agung Anggoroningrum, Anis Ratih Anita Swantari, Anita Arief Faizal Rachman Darsiah, Anis Devita Gantina Dewi, Triana Rosalina Dhana, Irgi Resa Widia Disman, Disman Emenina Tarigan, Emenina Fetty Asmaniati Filma Festivalia, Filma Gratia Wirata Laksmi Heny Ratnaningtyas Hutagalung, Muhammad Husen Kusumah, AHG Leonandri, Dino Gustaf Marissa Pusparini Mochamad Achmadi Nathania, Agrifina Amanda Nur Ali Nurbaeti Nurbaeti Nurianah Pasaribu Pasaribu Purbohastuti, Arum Wahyuni Purwanti Dyah Pramanik, Purwanti Dyah Pusparini, Marissa Rahayu, Nurti Rahman, Arief Faizal Rahmat Ingkadijaya Reno Catelya Dira Oktavia Resa Nurlaela Anwar Retnaningtyas Susanti Rina Fitriana Rofaidah, Rofi Savitri Hendradewi Syamsul Hadi Senen, Syamsul Hadi Vanessa Gaffar Vienna Artina Sembiring, Vienna Artina Wenda Wahyu Christiyanto Wijayanti Dewi Prabandari