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All Journal Jurnal Kajian Komunikasi Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Publika International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service International Journal of Social Service and Research Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal Of World Science Jurnal Signal Journal of Comprehensive Science Journal of Social Science Jurnal Pengabdian Masyarakat Bhinneka Journal Research of Social Science, Economics, and Management Matriks ATHENA: Journal of Social Culture and Society Indonesian Journal of Advanced Research (IJAR) Journal of Social Science IMAGIONARY : Jurnal Seni, Desain dan Multimedia Salus Publica Sepakat : Sesi Pengabdian Kepada Masyarakat Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities INTERACTION Communication Studies Journal Journal of Economic Development and Village Building Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Journal Socio Humanities Review Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Farida Nurfalah, Farida
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Public Health Social Sciences Other

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DIGITALISASI UMKM MELALUI PELATIHAN DESAIN KONTEN DI KELURAHAN SINDANG JAWA KECAMATAN DUKUPUNTANG KABUPATEN CIREBON Nurfalah, Farida; Rohida, Leni; Parlina, Nurhana Dhea; Azzahra, Silvia Dini
SEPAKAT Sesi Pengabdian pada Masyarakat Vol. 5 No. 2 (2025): SEPAKAT DESEMBER 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/sepakat.v5i2.550

Abstract

Kelurahan Sindang Jawa memiliki potensi ekonomi lokal yang kuat melalui keberadaan berbagai UMKM di sektor makanan ringan, kerajinan, dan fashion. Namun, potensi tersebut belum berkembang optimal terkait kapasitas digital pelaku usaha, khususnya dalam produksi konten, manajemen pemasaran, dan pengelolaan bisnis berbasis platform daring. Hasil identifikasi bersama mitra menunjukkan tiga kelompok permasalahan utama terkait keterbatasan kemampuan dalam produksi dan desain konten digital, meliputi pemahaman desain grafis, pemanfaatan alat produksi konten, serta inkonsistensi branding; rendahnya kompetensi manajemen dan pemasaran digital, termasuk kurangnya pemahaman tentang platform promosi online, penjadwalan konten dan segmentasi pasar, serta minimnya dokumentasi data konsumen; dan belum optimalnya digitalisasi pengelolaan usaha, yang tercermin dari penggunaan media sosial. Program pemberdayaan UMKM ini dirancang melalui pelatihan desain konten, optimalisasi platform digital marketing, dan pendampingan strategi branding. Pelaksanaan program diharapkan menghasilkan peningkatan literasi digital, konsistensi branding, perluasan jangkauan pasar, serta penguatan identitas produk lokal. Secara keseluruhan, program ini memberikan dampak ekonomi dan sosial sebagai langkah strategis dalam mendorong transformasi ekonomi berbasis digital di tingkat lokal.
Analysis of New Media Literacy In Message Reception @Aboutcirebon For Generation Z Dian Nita Aryani; Nurfalah, Farida
Athena: Journal of Social, Culture and Society Vol. 4 No. 2 (2026): April 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v4i2.560

Abstract

The rapid development of digital technology has changed the way Generation Z obtains information. This study aims to analyze how Generation Z receives messages from the Instagram account @AboutCirebon and how they assess the credibility of the content shared. The study uses a descriptive qualitative method with seven Generation Z informants, who actively follow the @AboutCirebon account, interviewed in depth to collect data, supplemented by observation and content documentation. The results show that Generation Z cognitively relies on visual aspects without comprehensive supervision. The emotional dimension reveals impulsive reactions triggered by pride in local culture and dissatisfaction with public issues. Aesthetic appreciation of visual content is high, while educational value is neglected. Moral awareness of social media interactions is not yet deep, with informants aged between seventeen and twenty-one years old receiving messages simply as entertainment. Generation Z often assesses the credibility of content with quick decisions such as account reputation and local context relevance. However, additional confirmation from other sources is rarely done. New media literacy needs to be strengthened through collaboration between local media, educational institutions, and the government to encourage critical, ethical, and responsible media consumption among Generation Z.
Representation of Conflict in the Soap Opera “Asmara Gen Z” on SCTV Azizah, Putri Vidya Nur; Nurfalah, Farida
Asian Journal of Social and Humanities Vol. 4 No. 6 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i6.686

Abstract

Generation Z is the first generation to use digital technology and exhibits distinct media consumption characteristics, yet television remains relevant when it presents content, such as soap operas, that resonates with their experiences. This study aims to analyze the representation of conflict in the soap opera “Asmara Gen Z” episode 322 through Robert Entman’s four dimensions of framing to uncover the ideological values and social responsibilities conveyed to Gen Z audiences. The research employs a qualitative approach, utilizing Entman’s framing model analysis and in-depth interviews with six Gen Z informants. The results indicate that the conflict is framed as a personal character conflict reinforced by an inconsistent school policy system. The “9 Ilmu” group is represented as a highly solidary group expected to yield, whereas “Tirta Persada” is depicted as a privileged group making excessive demands. This study concludes that soap operas transmit four paradoxical values: passive adaptive solidarity, empathy, ambiguous distributive justice, and maturity as passivity, collectively reinforcing the ideology of “Privileged Compassion.” Recommendations are directed at soap opera creators to develop narratives that are more attuned to issues of distributive justice, emphasizing solutions centered on personal attitude change rather than systemic reform.
Urban Transformation in Cirebon: Celebrity Endorsement, Global Pop Culture, and Youth Consumption Nurfalah, Farida; Nuruzzaman, M.; Noviani Santika, Rifka; Naufal Bin Yunus, Mohd
Journal of World Science Vol. 5 No. 3 (2026): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v5i3.1649

Abstract

In the era of global pop culture and digital media proliferation, celebrity endorsement has become a key strategy in marketing communication, particularly for engaging youth consumers who are deeply embedded in fandom communities. This research examines celebrity endorsement as a communication management practice by analyzing how the global K-pop group Blackpink functions as a brand ambassador for Oreo among teenage consumers in Cirebon City, Indonesia. Employing a qualitative case study design, the research draws on semi-structured interviews, non-participant observation, and documentation of Instagram-based promotional materials. The findings demonstrate that Blackpink performs three interrelated communicative roles: visual testimonial provision, endorsement and symbolic reinforcement, and narrative centrality within brand communication. Rather than relying on informational persuasion, Oreo strategically manages meaning through visual symbolism, fandom-oriented engagement, and platform-specific narratives that enable teenagers to co-create brand meaning. Conceptually, the study advances communication management scholarship by positioning celebrity endorsement as a process of meaning management, stakeholder engagement, and strategic narrative construction, particularly within secondary urban contexts shaped by global media flows.
The Perception of the People of Kuningan Regency Regarding the “Free Nutritious Meals Government Program” Through News in the Mass Media Maula, Tiara Inayatul; Nurfalah, Farida
Indonesian Journal of Advanced Research Vol. 5 No. 4 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v5i4.16351

Abstract

The Free Nutritional Meals Program is a public policy aimed at improving the nutrition and quality of human resources for schoolchildren. However, its success is also determined by how the public perceives the program through the mass media. The objectives of this study were: 1) to identify public perceptions of the Free Nutritional Meals Program, 2) to determine public responses to the implementation of the Free Nutritional Meals Program, and 3) to identify the role of the mass media in shaping public perceptions of the Free Nutritional Meals Program. This study used a descriptive qualitative approach, located in Kuningan Regency. Data were collected through in-depth interviews, observation, and documentation with three informants selected using purposive sampling. Data were also supplemented with secondary data in the form of journals, books, and media reports. Data analysis was conducted using the Miles and Huberman model, which includes data reduction, data presentation, and conclusion drawing. Data validity was tested through source triangulation. The results showed that the public generally understood the goals, objectives, and benefits of the Free Nutritional Meals Program through media coverage and provided a positive response, accompanied by a critical and realistic attitude towards its implementation in the field. Mass media plays a crucial role in shaping public perception through the presentation of clear information, the use of visuals, and concrete examples of implementation, thus helping the public interpret programs as relevant policy innovations. This research emphasizes the crucial role of mass communication in shaping public perception of government policies.
Analysis of Business Communication to Build the Brand Image of the SME “Citra Rasa” in Majalengka Haq, Wafa Nidaul; Nurfalah, Farida; Adiputra, Novicky Alban
Journal of Comprehensive Science Vol. 5 No. 5 (2026): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v5i5.4170

Abstract

Citra Rasa is an MSME (Micro, Small and Medium Enterprises) that has products with unique flavors located in Majalengka City, but its use of business communication, especially digital media for marketing communication, is still not optimal. This study to investigate the pattern of business communication that carried out by Citra Rasa SME, consumer perception towards image brand, and sustainability business on local market. This research uses descriptive qualitative method, data collection techniques performed are observation, in-depth interviews and documentation. The research informants included SME owners, employees and regular customers. Analysis was performed using Bovee & Thill’s business communication theory and John Elkington’s triple bottom line framework. The results show that communication of product information is still primarily through face-to-face, and consumer perceptions of brand image are moderately good; however, the use of digital media remains to be optimized, which affects business sustainability in the aspects of customer loyalty and repurchase.  In conclusion, Citra Rasa SME still relies heavily on face-to-face communication, while digital media use remains minimal, resulting in suboptimal brand image building. From the Triple Bottom Line perspective, business sustainability is supported by profit (stable sales), people (good social relations), and planet (basic production cleanliness). Therefore, Citra Rasa SME needs to optimize digital media, improve packaging, introduce product variations, and manage social media more aggressively to enhance brand image and ensure long-term sustainability.
The Use of The Instagram Account @madridistaindo_brebes To Share Information With The Real Madrid Brebes Fan Community Saputra, Firmansyah; Nurfalah, Farida; Rohida, Leni
Interaction Communication Studies Journal Vol. 3 No. 1 (2026): May
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/interaction.v3i1.5714

Abstract

Social media has transformed how sports fans interact, enabling virtual communities that foster strong emotional bonds with their favorite clubs. However, online fan communities face challenges in maintaining content consistency, increasing engagement, and reinforcing collective identity amid growing competition. This study examines how members of the Pena Real Madrid Brebes community use Instagram and explores their motives for following the @madridistaindo_brebes account. Using a descriptive qualitative approach, data were collected through interviews, observations, and literature review, then analyzed using the Miles and Huberman model. The findings reveal that Instagram serves as the community’s primary communication medium, with content distributed through features such as feeds, Stories, and Reels. These features are optimized to deliver information, entertainment, and interactive content. Members’ motivations align with the uses and gratification framework. Overall, Instagram plays a central role in fulfilling both informational and psychological needs while sthrengthening engagement within the fan community. Furthermore, this study contributes by providing empirical insight into how localized fan communities strategically utilize Instagram features to sustain engagement and reinforce collective identity, while extending the    application of uses and gratifications theory within the context of digital sports fandom.
Co-Authors Abdul Jalil Hermawan Abdul Jalil Hermawan, Abdul Jalil Aeni, Dini Nur Afiati Lasmiandari, Fatin Aghnia Dian Lestari Agustin, Nophiani Alhamdany, Moch Rizky Alpin Ashary Muzhaffar Amalia, Bintang Amalia, Tria Andriany, Dian Anjani, Lulu Millati Arun, Regina Atas Cahyadi, Widiartha Aulia Rahmah Aviantineke, Vradnya Paramitha Ayuningtyas, Saras Azizah, Putri Vidya Nur Azzahra, Silvia Dini Banaty, Tri Bharoto, Haryo Brajadenta, Gara Calista Zahra, Shalma Chairul Ardiansyah Dewi, Meliyana Wati Dian Lestari, Aghnia Dian Nita Aryani Elisa, Nur Fahruz, Fahruz Fatmawati, Nizhaamul Febriyana, Dhea Finanda, Siska Virgina Firdaus, Moza Al Zahrani Forrer, Christine Gaol, Rico Yohanes Lumban Haliza, Sabina Nur Hamzah, Padila Hamzah, Padilah Hanaya, Dinda Hape, Virnica Amanda Haq, Wafa Nidaul heriyani agustina, heriyani Hery Nariyah Hudaya, Alfilo Gian Rachmat Ibnu Hiban Gymnastiar Ifrohh, Iif Al Ilham, Muhammad Irsyaddu Inanah Inanah, Inanah Iskandar Zulkarnaen Jaelani, Hilmi Jalil Hermawan, Abdul Khotimah, Ima Khusnul Komalasari Komalasari Lanandie, Wisnu Leni Rohida Lili Yani Mahmudah Mahmudah Majdiyyah, Hamidah Malik, Nugraha Abdul Maula, Tiara Inayatul Maulina, Hana Merdeka, Gilang Meta Yuniar, Meta Mukarto Siswoyo Naufal Bin Yunus, Mohd nia kurniasih Noviana, Wina Noviani Santika, Rifka Novicky Alban Adiputra Nugraha, Alvine Septian Nugraha Septian Nugraha, Raffi Febriansyah Nurhana Dhea Parlina Nurlatifah, Putri Indah Nurruzzaman Nursari, Tita Nuruzzaman, M. Nyoman Intan, Desak Oktaviani, Anggeliqua Oktoviani, Lia Prapikasari, Putri Pratama Rachmanto, Aditya Prayoga, Jemmy Purwanto, Alif Irsa Putra, Ersya Gustika Putri, Dwi Rahma Putri, Faradita Sari Eka Rafiadi, Arrest Bupala Rahayu, Herlinda Rahmat Hidayat Rahmawati, Ilfa Husnia Regita, Rena Rhaisa, Esa Astrid Rifka Noviani Santika Rosyidudin, Eki Safila Dayarani, Dwi Saleha Rodiah Salsabilla, Ghina Santika, Rifka Noviani Saputra, Firmansyah Sazudda, Hanna Nur Sendi Ziharani, Pipit Senoputra, Dimas Aditya Siraj, Nurudin Siti Aisah Siti Khumayah Sofiani, Anantri Putri Sri Wulandari Subagja, Resa Sudrajat, Anazia Suhendar, Farhan Alfadhil Susanne Dida Sutarjo Sutarjo, Moh SUTRISNO Suwitno, Bangbang Syahfirna, Talia Wahyuningtyas, Novi Kusuma Welly Wihayati, Welly Widiyana, Dini Wiken Kurniawati, Wiken Yuniar Yushita, Tiara Putri Zahra, Tineziany Zianisya, Salwa Rahma