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All Journal Jurnal Kajian Komunikasi Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Syntax Literate: Jurnal Ilmiah Indonesia Jurnal Ilmiah Publika International Journal of Business, Economics, and Social Development Devotion: Journal of Research and Community Service International Journal of Social Service and Research Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Journal of Social Research Journal Of World Science Jurnal Signal Journal of Comprehensive Science Journal of Social Science Jurnal Pengabdian Masyarakat Bhinneka Journal Research of Social Science, Economics, and Management Matriks Jurnal Ekonomi, Teknologi dan Bisnis ATHENA: Journal of Social Culture and Society Indonesian Journal of Advanced Research (IJAR) Journal of Social Science IMAGIONARY : Jurnal Seni, Desain dan Multimedia Salus Publica Sepakat : Sesi Pengabdian Kepada Masyarakat Journal Of Public Policy (Social Politics) Sciences (Polisci) Asian Journal of Social and Humanities Journal of Economic Development and Village Building Greenation International Journal of Law and Social Sciences Aksi Kita: Jurnal Pengabdian Kepada Masyarakat Journal Socio Humanities Review Jurnal Pintar Pengabdian dan Pemberdayaan Masyarakat
Farida Nurfalah, Farida
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PUBLIC RELATIONS STRATEGY THROUGH CORPORATE SOCIAL RESPONSIBILITY (CSR) IN PARTNERSHIP AND ENVIRONMENTAL DEVELOPMENT (PKBL) PROGRAM Aeni, Dini Nur; Nurfalah, Farida; Bharoto, Haryo
Journal Socio Humanities Review Vol 2 No 1 (2022): VOLUME 2 NUMBER 1 MARCH 2022
Publisher : Lembaga Penelitian Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jshr.v2i1.6830

Abstract

Forests are biological natural resources that have great benefits. Inside it. The research objectives include 1) Public Relations Strategy through Corporate Social Responsibility (CSR) in the Partnership and Community Development Program (PKBL) at Perum Perhutani KPH Majalengka 2) What are the Barriers to the Public Relations Strategy and 3) what are the efforts made by Public Relations in dealing with obstacles that happened. The researcher uses a qualitative descriptive research method, the selection of informants uses the Purpose Sampling Technique. The results of this study indicate that the implementation of the Public Relations Strategy through CSR in the Partnership and Community Development Program (PKBL) at Perum Perhutani KPH Majalengka has been implemented but in its implementation it has not been able to be carried out optimally. it can be seen from: 1). Public Relations Strategy through CSR in PKBL at Perum Perhutani KPH Majalengka that the community complains about solving problems that often arise to be reviewed and rechecked by Perhutani and the delivery of communications that have not been properly realized to stakeholders, 2). Barriers to the Public Relations Strategy through CSR in PKBL at Perum Perhutani KPH Majalengka there is a lack of good communication management in the form of miscommunication between work units in problem solving 3). Public Relations Strategy Efforts through CSR in PKBL at Perum Perhutani KPH Majalengka through meetings and coordinating with each other between work units as well as making agendas and reviewing them so that they are more focused in accordance with more mature planning.
Potensi Pemberdayaan Ekonomi Masyarakat "Batik Proklim” Motif Pengel Melalui Pengemasan dan Desain Produk di Kelurahan Larangan Harjamukti Kota Cirebon Nurfalah, Farida; Khumayah, Siti; Dhea Parlina, Nurhana
Jurnal Pintar Abdimas Vol 2 No 2 (2022): Volume 2 Nomor 2 Tahun 2022
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpas.v2i2.10200

Abstract

Tuntutan akan perbaikan bagi sebuah penyelenggaraan pemberdayaan ekonomi kerakyatan yang lebih merata dan lebih berorientasi kepada masyarakat merupakan sebuah keharusan dalam penataan ekonomi mikro kerakyatan yang bergerak di sektor informal. Reformasi ekonomi di Indonesia perlu ditegaskan dengan adanya pendekatan pengembangan ekonomi mikro yang lebih berorientasi kepada masyarakat. Berdasarkan kerangka tersebut ada hubungan fungsional antar para pelaku ekonomi dan obyek ekonomi yang ada selama mengalami modifikasi sesuai dengan kondisi, peluang tujuan dan tuntutan yang berkembang di masyarakat. Karenanya diperlukan potensi pemberdayaan ekonomi. Penelitian ini bertujuan menganalisis potensi pemberdayaan ekonomi masyarakat melalui perbaikan pengemasan dan desain produk bagi pengrajin Batik Proklim. Kegiatan dilaksanakan melalui metode penyuluhan, pelatihan interaktif, dan praktik lapangan selama periode Juli-November 2024. Hasil menunjukkan peningkatan signifikan dalam kreativitas desain, kualitas pengemasan, dan jangkauan pasar melalui platform digital yang berujung pada peningkatan pendapatan pengrajin. Program ini tidak hanya berfokus pada peningkatan keterampilan teknis pengrajin batik tetapi juga memperkenalkan prinsip keberlanjutan selaras dengan tujuan Kampung Iklim Lestari, sehingga dapat memanfaatkan produk mereka sebagai barang bernilai ekonomi yang dapat dipasarkan secara luas sekaligus berkontribusi pada upaya pelestarian lingkungan.
Strategi Penguatan Minat Literasi pada Anak Usia Sekolah Dasar Melalui Program KKN di Desa Weru Kidul Kabupaten Cirebon Rahmah, Aulia; Nurfalah, Farida; Hamzah, Padila; Prayoga, Jemmy; Ilham, Muhammad Irsyaddu
Jurnal Pintar Abdimas Vol 2 No 2 (2022): Volume 2 Nomor 2 Tahun 2022
Publisher : Lembaga Pengabdian Masyarakat Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/jpas.v2i2.11126

Abstract

Rendahnya tingkat minat literasi di kalangan anak-anak di daerah pedesaan tetap menjadi tantangan besar untuk meningkatkan kualitas pendidikan di Indonesia. Penelitian ini bertujuan untuk mengkaji strategi penguatan minat literasi anak SD melalui Program Pengabdian kepada Masyarakat (KKN) di Desa Weru Kidul, Kabupaten Cirebon. Diterapkan metode deskriptif kualitatif dengan pendekatan partisipatif, melibatkan siswa, guru, anak-anak, dan masyarakat setempat. Kegiatan tersebut meliputi renovasi perpustakaan desa, kampanye kesadaran literasi di sekolah, pendekatan persuasif kepada siswa dan orang tua, kompetisi interaktif, dan sesi pembelajaran kelompok kecil. Temuan ini menunjukkan peningkatan minat membaca, kepercayaan diri anak-anak dalam membaca dengan lantang, dan antusiasme yang lebih besar dalam kegiatan terkait literasi. Selanjutnya, orang tua dan anggota masyarakat menjadi lebih sadar akan peran mereka dalam menumbuhkan budaya literasi. Penggunaan metode interaktif dan partisipatif menciptakan lingkungan belajar positif yang membuat kegiatan literasi lebih menarik dan bermakna. Studi ini menyimpulkan bahwa program literasi KKN dapat berkontribusi secara efektif terhadap pengembangan budaya membaca di daerah pedesaan dan dapat menjadi model strategis untuk inisiatif pendidikan berbasis masyarakat di Indonesia.
Persuasive Communication in Digital Advertisements for Beauty Salons on the Instagram Account @della.bautybar Elisa, Nur; Nurfalah, Farida; Wihayati, Welly; Rhaisa, Esa Astrid
Journal Of Social Science (JoSS) Vol 4 No 4 (2025): JOSS: Journal of Social Science
Publisher : Al-Makki Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57185/joss.v4i4.454

Abstract

Digital technology and the internet have revolutionized the way businesses operate, allowing them to reach a wider range of targets, increase efficiency, and accelerate growth. The beauty industry, including the beauty salon Della Beautybar, relies heavily on advertising to increase visibility and win customers. The purpose of this study was to analyze the persuasive communication applied by Della Beautybar Beauty Salon through digital advertising on Instagram. The conclusion of this study is that the persuasive communication applied by Della Beautybar can influence the customer's decision to place an order. The methodology of this study is the use of a qualitative approach with data technique analysis in the form of observation, interviews and documentation attachments. The sample of this study is the Instagram post of Della Beautybar, the owner of the Beauty Salon and the respondents who were selected purposively. This research was conducted for 2 months. The results of this study show that the persuasive communication and advertising implemented by Della Beautybar are successful in attracting attention and building customer loyalty. This includes engaging visual content, building customer interest with promotions and testimonials, providing superior service through quality, and making decisions with easy access to reservations. The recommendation from this study is that Della Beautybar needs to continue to improve the quality of visuals and information conveyed through Instagram, as well as improve interaction with customers to maintain customer trust and loyalty.
DIGITALISASI UMKM MELALUI PELATIHAN DESAIN KONTEN DI KELURAHAN SINDANG JAWA KECAMATAN DUKUPUNTANG KABUPATEN CIREBON Nurfalah, Farida; Rohida, Leni; Parlina, Nurhana Dhea; Azzahra, Silvia Dini
SEPAKAT Sesi Pengabdian pada Masyarakat Vol. 5 No. 2 (2025): SEPAKAT DESEMBER 2025
Publisher : INTERNATIONAL PENELITI EKONOMI, SOSIAL, DAN TEKNOLOGI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56371/sepakat.v5i2.550

Abstract

Kelurahan Sindang Jawa memiliki potensi ekonomi lokal yang kuat melalui keberadaan berbagai UMKM di sektor makanan ringan, kerajinan, dan fashion. Namun, potensi tersebut belum berkembang optimal terkait kapasitas digital pelaku usaha, khususnya dalam produksi konten, manajemen pemasaran, dan pengelolaan bisnis berbasis platform daring. Hasil identifikasi bersama mitra menunjukkan tiga kelompok permasalahan utama terkait keterbatasan kemampuan dalam produksi dan desain konten digital, meliputi pemahaman desain grafis, pemanfaatan alat produksi konten, serta inkonsistensi branding; rendahnya kompetensi manajemen dan pemasaran digital, termasuk kurangnya pemahaman tentang platform promosi online, penjadwalan konten dan segmentasi pasar, serta minimnya dokumentasi data konsumen; dan belum optimalnya digitalisasi pengelolaan usaha, yang tercermin dari penggunaan media sosial. Program pemberdayaan UMKM ini dirancang melalui pelatihan desain konten, optimalisasi platform digital marketing, dan pendampingan strategi branding. Pelaksanaan program diharapkan menghasilkan peningkatan literasi digital, konsistensi branding, perluasan jangkauan pasar, serta penguatan identitas produk lokal. Secara keseluruhan, program ini memberikan dampak ekonomi dan sosial sebagai langkah strategis dalam mendorong transformasi ekonomi berbasis digital di tingkat lokal.
Analysis of New Media Literacy In Message Reception @Aboutcirebon For Generation Z Dian Nita Aryani; Nurfalah, Farida
Athena: Journal of Social, Culture and Society Vol. 4 No. 2 (2026): April 2026
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v4i2.560

Abstract

The rapid development of digital technology has changed the way Generation Z obtains information. This study aims to analyze how Generation Z receives messages from the Instagram account @AboutCirebon and how they assess the credibility of the content shared. The study uses a descriptive qualitative method with seven Generation Z informants, who actively follow the @AboutCirebon account, interviewed in depth to collect data, supplemented by observation and content documentation. The results show that Generation Z cognitively relies on visual aspects without comprehensive supervision. The emotional dimension reveals impulsive reactions triggered by pride in local culture and dissatisfaction with public issues. Aesthetic appreciation of visual content is high, while educational value is neglected. Moral awareness of social media interactions is not yet deep, with informants aged between seventeen and twenty-one years old receiving messages simply as entertainment. Generation Z often assesses the credibility of content with quick decisions such as account reputation and local context relevance. However, additional confirmation from other sources is rarely done. New media literacy needs to be strengthened through collaboration between local media, educational institutions, and the government to encourage critical, ethical, and responsible media consumption among Generation Z.
Representation of Conflict in the Soap Opera “Asmara Gen Z” on SCTV Azizah, Putri Vidya Nur; Nurfalah, Farida
Asian Journal of Social and Humanities Vol. 4 No. 6 (2026): Asian Journal of Social and Humanities
Publisher : Pelopor Publikasi Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59888/ajosh.v4i6.686

Abstract

Generation Z is the first generation to use digital technology and exhibits distinct media consumption characteristics, yet television remains relevant when it presents content, such as soap operas, that resonates with their experiences. This study aims to analyze the representation of conflict in the soap opera “Asmara Gen Z” episode 322 through Robert Entman’s four dimensions of framing to uncover the ideological values and social responsibilities conveyed to Gen Z audiences. The research employs a qualitative approach, utilizing Entman’s framing model analysis and in-depth interviews with six Gen Z informants. The results indicate that the conflict is framed as a personal character conflict reinforced by an inconsistent school policy system. The “9 Ilmu” group is represented as a highly solidary group expected to yield, whereas “Tirta Persada” is depicted as a privileged group making excessive demands. This study concludes that soap operas transmit four paradoxical values: passive adaptive solidarity, empathy, ambiguous distributive justice, and maturity as passivity, collectively reinforcing the ideology of “Privileged Compassion.” Recommendations are directed at soap opera creators to develop narratives that are more attuned to issues of distributive justice, emphasizing solutions centered on personal attitude change rather than systemic reform.
The Meaning Of “Fear Of Loss” In The Lyrics Of Lizzy McAlpine's Song “Staying” Najiyah, Sayyidah Fitri; Nurfalah, Farida
Jurnal Polisci Vol 3 No 4 (2026): Vol 3 No 4 March 2026
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v3i4.1119

Abstract

Background. This study analyzes the meaning of fear of loss in the lyrics of Lizzy McAlpine's song “Staying” using Roland Barthes' semiotic approach, which includes the levels of denotation, connotation, and myth. Aims. This study aims to reveal how fear of loss is described through song lyrics as media texts and how this meaning can be linked to the emotional experiences of listeners, especially the younger generation. Methods. The method used is descriptive qualitative research, with data collection techniques that include secondary and primary data, documentary studies of song lyrics supported by interviews, and validity tests through source triangulation. Result. The results of this study indicate that the lyrics of Lizzy McAlpine's song “Staying” describe the meaning of fear of loss through three levels of Roland Barthes' semiotics. At the denotative level, the lyrics describe a relationship that is still physically ongoing but accompanied by emotional exhaustion and doubt. Conclusion. At the connotative level, this song represents the fear of loss that drives the narrator to persevere and delay the breakup even though the relationship has become fragile. At the mythical level, the fear of loss is normalized so that remaining in a painful relationship is considered more acceptable than letting go. In addition, the interview results show that the meaning of the fear of loss in this song aligns with listeners' emotional experiences, in which the fear of loss drives individuals to delay separation and maintain closeness as a form of temporary security.
Digital Marketing Strategies of Tiktok Influencer "Mona Rahmawati" in Creating Culinary Appeal in East Cirebon Firdaus, Moza Al Zahrani; Nurfalah, Farida
Greenation International Journal of Law and Social Sciences Vol. 4 No. 1 (2026): Vol. 4 No. 1 (2025): (GIJLSS) Greenation International Journal of Law and Socia
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v4i1.753

Abstract

The development of digital technology has brought significant changes in marketing strategies, particularly in promoting culinary products through digital platforms. TikTok is used as a digital marketing medium because it is capable of reaching a wide audience and quickly generating consumer interest. This can be seen in the activities of TikTok influencer Mona Rahmawati, who utilizes TikTok as a digital marketing tool to promote culinary businesses in East Cirebon. This study aims to analyze the digital marketing strategies implemented by TikTok influencer Mona Rahmawati and to examine the responses of her followers and the community in East Cirebon based on the AIDA theory (Attention, Interest, Desire, Action). The research method employed is descriptive qualitative, using observation, interviews, and documentation as data collection techniques. The research informants include TikTok influencer Mona Rahmawati, her TikTok followers, the community of East Cirebon, and culinary MSME actors in the area. The results show that the digital marketing strategy carried out by Mona Rahmawati on TikTok involves creating culinary content with appealing visuals, clearly delivering information about price and taste, using distinctive hashtags, and actively interacting with the audience. These strategies are able to attract attention, generate interest and desire among the audience, and encourage them to make direct purchases. The findings indicate that Mona Rahmawati’s digital marketing strategy is effective in creating culinary appeal in East Cirebon.
Urban Transformation in Cirebon: Celebrity Endorsement, Global Pop Culture, and Youth Consumption Nurfalah, Farida; Nuruzzaman, M.; Noviani Santika, Rifka; Naufal Bin Yunus, Mohd
Journal of World Science Vol. 5 No. 3 (2026): Journal of World Science
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jws.v5i3.1649

Abstract

In the era of global pop culture and digital media proliferation, celebrity endorsement has become a key strategy in marketing communication, particularly for engaging youth consumers who are deeply embedded in fandom communities. This research examines celebrity endorsement as a communication management practice by analyzing how the global K-pop group Blackpink functions as a brand ambassador for Oreo among teenage consumers in Cirebon City, Indonesia. Employing a qualitative case study design, the research draws on semi-structured interviews, non-participant observation, and documentation of Instagram-based promotional materials. The findings demonstrate that Blackpink performs three interrelated communicative roles: visual testimonial provision, endorsement and symbolic reinforcement, and narrative centrality within brand communication. Rather than relying on informational persuasion, Oreo strategically manages meaning through visual symbolism, fandom-oriented engagement, and platform-specific narratives that enable teenagers to co-create brand meaning. Conceptually, the study advances communication management scholarship by positioning celebrity endorsement as a process of meaning management, stakeholder engagement, and strategic narrative construction, particularly within secondary urban contexts shaped by global media flows.
Co-Authors Abdul Jalil Hermawan Abdul Jalil Hermawan, Abdul Jalil Aeni, Dini Nur Afiati Lasmiandari, Fatin Aghnia Dian Lestari Agustin, Nophiani Alhamdany, Moch Rizky Alpin Ashary Muzhaffar Amalia, Bintang Amalia, Tria Andriany, Dian Anjani, Lulu Millati Arun, Regina Atas Cahyadi, Widiartha Aulia Rahmah Aviantineke, Vradnya Paramitha Ayuningtyas, Saras Azizah, Putri Vidya Nur Azzahra, Silvia Dini Banaty, Tri Bharoto, Haryo Brajadenta, Gara Calista Zahra, Shalma Chairul Ardiansyah Desi Permatasari Dewi, Anindita Nirmala Dewi, Meliyana Wati Dian Lestari, Aghnia Dian Nita Aryani Elisa, Nur Fahruz, Fahruz Fatmawati, Nizhaamul Febriyana, Dhea Finanda, Siska Virgina Firdaus, Moza Al Zahrani Forrer, Christine Gaol, Rico Yohanes Lumban Haliza, Sabina Nur Hamzah, Padila Hamzah, Padilah Hanaya, Dinda Hape, Virnica Amanda heriyani agustina, heriyani Hery Nariyah Hudaya, Alfilo Gian Rachmat Ibnu Hiban Gymnastiar Ifrohh, Iif Al Ilham, Muhammad Irsyaddu Inanah Inanah, Inanah Iskandar Zulkarnaen Jaelani, Hilmi Jalil Hermawan, Abdul Khotimah, Ima Khusnul Komalasari Komalasari Lanandie, Wisnu Lasmiandari, Fatin Afiati Leni Rohida Lili Yani Mahmudah Mahmudah Majdiyyah, Hamidah Malik, Nugraha Abdul Maulina, Hana Merdeka, Gilang Meta Yuniar, Meta Mukarto Siswoyo Najiyah, Sayyidah Fitri Naufal Bin Yunus, Mohd nia kurniasih Noviana, Wina Noviani Santika, Rifka Nugraha, Alvine Septian Nugraha Septian Nugraha, Raffi Febriansyah Nurhana Dhea Parlina Nurlatifah, Putri Indah Nurruzzaman Nursari, Tita Nuruzzaman, M. Nyoman Intan, Desak Oktaviani, Anggeliqua Oktoviani, Lia Prapikasari, Putri Pratama Rachmanto, Aditya Prayoga, Jemmy Purwanto, Alif Irsa Putra, Ersya Gustika Putri, Dwi Rahma Putri, Faradita Sari Eka Qonaah, Isma Rafiadi, Arrest Bupala Rahayu, Herlinda Rahmat Hidayat Rahmawati, Ilfa Husnia Regita, Rena Rhaisa, Esa Astrid Rifka Noviani Santika Rosyidudin, Eki Safila Dayarani, Dwi Saleha Rodiah Salsabilla, Ghina Santika, Rifka Noviani Sazudda, Hanna Nur Sendi Ziharani, Pipit Senoputra, Dimas Aditya Siraj, Nurudin Siti Aisah Siti Khumayah Sofiani, Anantri Putri Sri Wulandari Subagja, Resa Sudrajat, Anazia Suhendar, Farhan Alfadhil Susanne Dida Sutarjo Sutarjo, Moh SUTRISNO Suwitno, Bangbang Syahfirna, Talia Wahyuningtyas, Novi Kusuma Welly Wihayati, Welly Widiyana, Dini Wiken Kurniawati, Wiken Yuniar Yushita, Tiara Putri Zahra, Tineziany Zianisya, Salwa Rahma Zulfaqqar, Muhammad Dyka