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All Journal Jurnal Pendidikan Jasmani Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Agrotek Tropika Jurnal Ilmu Manajemen (JIMMU) Unes Law Review Agroplantae: Jurnal Ilmiah Budidaya dan Pengelolaan Tanaman Perkebunan Best Journal (Biology Education, Sains and Technology) Planta Simbiosa : Jurnal Tanaman Pangan dan Hortikultura Biofarm : Jurnal Ilmiah Pertanian Jurnal Administrasi Bisnis FISIPOL UNMUL Jurnal Pengabdian Masyarakat Nusantara International Journal of Management Science and Information Technology (IJMSIT) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) SENTRI: Jurnal Riset Ilmiah Jurnal Manajemen Diversity Logic Journal Multidisciplinary Jurnal Aplikasi Bisnis Agroscript: Journal of Applied Agricultural Sciences
Lina Budiarti, Lina
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences

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PENGARUH INFLUENCER MARKETING DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN DI KOPI KENANGAN MALANG Gianina, Galuh Pradantya; Budiarti, Lina
Jurnal Aplikasi Bisnis Vol. 11 No. 2 (2025)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v11i2.6946

Abstract

Kopi telah menjadi minuman wajib bagi generasi milenial, dan Kopi Kenangan merupakan salah satu kedai kopi yang sukses membuka beberapa gerai di Kota Malang. Saat ini, promosi produk atau jasa banyak dilakukan melalui influencer, yang dianggap sebagai strategi marketing efektif karena mampu membangun kepercayaan dengan pengikutnya. Selain itu, kualitas produk juga menjadi faktor penting dalam bisnis karena keunggulan suatu produk dapat menarik minat dan memengaruhi keputusan pembelian konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing dan kualitas produk terhadap keputusan pembelian di Kopi Kenangan Malang dengan menggunakan metode kuantitatif dengan dua variabel bebas, yaitu influencer marketing (X1) dan kualitas produk (X2), serta variabel terikat keputusan pembelian konsumen (Y). Data diperoleh dari 100 mahasiswa melalui teknik purposive sampling dan dianalisis menggunakan regresi linier berganda serta uji hipotesis. Hasil penelitian menunjukkan bahwa influencer marketing dan kualitas produk memiliki pengaruh positif sebesar 46,6% terhadap keputusan pembelian, dengan kualitas produk sebagai faktor dominan dengan nilai koefisien regresi 0,570. Dengan demikian, dapat disimpulkan bahwa kedua faktor tersebut berperan penting dalam memengaruhi keputusan pembelian konsumen di Kopi Kenangan Malang.
Optimizing Sensory Marketing and Brand Experience: The Case of Kajoetangan Heritage Village Budiarti, Lina; Wijayanti, Rena Feri; Samboro, Joko
Jurnal Administrasi Bisnis FISIPOL UNMUL Vol 14, No 1 (2026): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v14i1.24800

Abstract

Kajoetangan Heritage Village is a tourist destination in Malang City, East Java Province, Indonesia with a heritage concept that highlights cultural, historical and economic elements. The effective strategic actions of tourist destinations are essential to maintain relevancy amidst competition. One of the strategies that can be implemented is optimizing sensory marketing. Sensory marketing is a marketing strategy that maximizes the stimuli of various senses, namely visual, auditory, olfactory, tactile, and gustatory. This study aims to determine the role of sensory marketing on brand experience and loyalty. This study uses a quantitative approach. A total of 102 respondents who were visitors to Kajoetangan Heritage Village participated in this study utilizing purposive sampling as the sampling technique. Path analysis is used to examine the conceptual model of research. The results provide valuable insights for Kajoetangan Heritage Village to enhance loyalty through brand experience and optimized sensory marketing strategies. Furthermore, this study enriches the theoretical understanding of brand loyalty within the tourism sector by offering strategies to maintain a competitive edge. It demonstrates that marketing activities incorporating sensory stimuli, spanning visual, olfactory, auditory, tactile, and gustatory elements, the more it will enhance the brand experience, thereby fostering deeper loyalty.
THE EFFECT OF FACILITIES AND SERVICE QUALITY ON VISITOR SATISFACTION AT MOG MALL, MALANG CITY Wulandari, Chofifah Laila; Dhakirah, Sanita; Budiarti, Lina
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76466

Abstract

Abstract: The rapid development of the service sector has led to the emergence of various modern shopping centers, including the MOG Mall in Malang City, which is one of the malls with the highest number of visitors and reviews. However, some facilities are still considered inadequate by visitors. MOG Mall in Malang City is the object of this study, which aims to analyze the influence of facilities and service quality on visitor satisfaction. 100 respondents were randomly selected using a purposive sampling technique, and quantitative research methods were applied along with explanatory research methods. Data analysis was conducted using multiple linear regression, including partial and simultaneous hypothesis testing. The study findings show that visitor satisfaction is positively and significantly influenced by high-quality facilities and services. Therefore, improving comfortable facilities and responsive service needs to be a priority to increase visitor satisfaction.Keywords: Facilities, Service Quality, Visitor Satisfaction
Co-Authors Achmad Zaini Afandi, Yosi Agung Madepo, Mahardika Ahmad Rizani, Ahmad Ahyuni, Destieka Andriansyah Andriansyah Annisa, Septina Nur Archie, Ananda Arninda, Arninda Ayu Sulasari Az zuhri, Fahmi Muhammad Benalda, Katya Camalia, Tamarine Chorisolekah, Adetia Darusman Darusman Dulbari Dulbari, Dulbari Erdiansyah, Imam Bustan Evelina, Tri Yulistyawati Fiernaningsih, Nilawati Gianina, Galuh Pradantya Hidayat Saputra, Hidayat Jaenudin Kartahadimaja Joni Dwi Pribadi Kartahadimadja, Jaenudin Khalida, Faaiza Soraya Kusumasasti, Ika Lova, Evy Fajriantina Madepo, Mahardika Agung Maharani, Juwita Suri Maharani, Nafa Putri Mahendra, I Gede Rio Maskur Maskur Maudya, Fatma Namira Maulidah, Salisa Medina Hidayat, Feridha Miftahul Sirat, Okta Miftahurohman, Muhammad Muhammad Agus Muljanto Musoffan, Rifky Achmad Narasuci, Win Natalia, Desmin Ni Siluh Putu Nuryanti Oktora, Yekie Senja Pertiwi, Arletee Suzy Puspa Priyadi Priyadi Priyadi Priyadi Putra, Bobby Utomo Rahmadi, Rizky Rahpriangan, Desti Rasyad, Rizky Zakariyya Rena Feri Wijayanti Rena Feri Wijayanti Rochman, Fajar Samboro, Joko Sanita Dhakirah Sari, Miranda Ferwita Satwika, Fikri Razak Sembiring, Rinawati Septiawan, Fransiskus Dicky Simbolon, Novita Dong Mariris Sri Sulistyawati, Upik Subarjo Sugiri, Sherin Qothrunnadaa Suwardani, Achmad Deni Syahputri, Wineke Ardhila Unarto, Tirto Utami, Alia Senja Utari, Amilia Ayu Jen Wahyu Widyananda Widyastuti, R.A Diana Wijayanti, Rena Fery Wulandari, Chofifah Laila Yulisa, Delma Yuriansyah