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All Journal Jurnal Pendidikan Jasmani Jurnal Agrotek Tropika Jurnal Ilmu Manajemen (JIMMU) Unes Law Review Agroplantae: Jurnal Ilmiah Budidaya dan Pengelolaan Tanaman Perkebunan Best Journal (Biology Education, Sains and Technology) Planta Simbiosa : Jurnal Tanaman Pangan dan Hortikultura Biofarm : Jurnal Ilmiah Pertanian Jurnal Administrasi Bisnis FISIPOL UNMUL Jurnal Pengabdian Masyarakat Nusantara International Journal of Management Science and Information Technology (IJMSIT) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) SENTRI: Jurnal Riset Ilmiah Jurnal Manajemen Diversity Logic Journal Multidisciplinary Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Aplikasi Bisnis Agroscript: Journal of Applied Agricultural Sciences
Lina Budiarti, Lina
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences

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Optimizing Sensory Marketing and Brand Experience: The Case of Kajoetangan Heritage Village Budiarti, Lina; Wijayanti, Rena Feri; Samboro, Joko
Jurnal Administrasi Bisnis FISIPOL UNMUL Vol 14, No 1 (2026): Jurnal Administrasi Bisnis
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54144/jadbis.v14i1.24800

Abstract

Kajoetangan Heritage Village is a tourist destination in Malang City, East Java Province, Indonesia with a heritage concept that highlights cultural, historical and economic elements. The effective strategic actions of tourist destinations are essential to maintain relevancy amidst competition. One of the strategies that can be implemented is optimizing sensory marketing. Sensory marketing is a marketing strategy that maximizes the stimuli of various senses, namely visual, auditory, olfactory, tactile, and gustatory. This study aims to determine the role of sensory marketing on brand experience and loyalty. This study uses a quantitative approach. A total of 102 respondents who were visitors to Kajoetangan Heritage Village participated in this study utilizing purposive sampling as the sampling technique. Path analysis is used to examine the conceptual model of research. The results provide valuable insights for Kajoetangan Heritage Village to enhance loyalty through brand experience and optimized sensory marketing strategies. Furthermore, this study enriches the theoretical understanding of brand loyalty within the tourism sector by offering strategies to maintain a competitive edge. It demonstrates that marketing activities incorporating sensory stimuli, spanning visual, olfactory, auditory, tactile, and gustatory elements, the more it will enhance the brand experience, thereby fostering deeper loyalty.
THE EFFECT OF FACILITIES AND SERVICE QUALITY ON VISITOR SATISFACTION AT MOG MALL, MALANG CITY Wulandari, Chofifah Laila; Dhakirah, Sanita; Budiarti, Lina
Jurnal Manajemen Vol 6, No 1 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/jm.v6i1.76466

Abstract

Abstract: The rapid development of the service sector has led to the emergence of various modern shopping centers, including the MOG Mall in Malang City, which is one of the malls with the highest number of visitors and reviews. However, some facilities are still considered inadequate by visitors. MOG Mall in Malang City is the object of this study, which aims to analyze the influence of facilities and service quality on visitor satisfaction. 100 respondents were randomly selected using a purposive sampling technique, and quantitative research methods were applied along with explanatory research methods. Data analysis was conducted using multiple linear regression, including partial and simultaneous hypothesis testing. The study findings show that visitor satisfaction is positively and significantly influenced by high-quality facilities and services. Therefore, improving comfortable facilities and responsive service needs to be a priority to increase visitor satisfaction.Keywords: Facilities, Service Quality, Visitor Satisfaction
The Impact of Social Media Influencer on Consumer Purchase Behaviour toward MSME Food Vendors Budiarti, Lina; Hermawan, Agus; Patmi Rahayu, Wening
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 4: Mei 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i4.16371

Abstract

The utilization of social media influencers has become a prevalent strategy for various organizations in this digital era, including Micro, Small, and Medium Enterprises. This study aims to analyze the role of social media influencer on consumer purchase behavior in the digital era. Using a quantitative approach, this study explores how influencer’s trustworthiness, attractiveness, experience, and content usefulness influence consumer purchase behavior. Data were collected by distributing 118 questionnaires to respondents consists of Indonesian culinary enthusiasts who engage with digital content produced by food influencer. Data analysis was performed using multiple linear regression. The results of this study indicate that influencer's trustworthiness, attractiveness, experience, and content usefulness have a positive and significant impact on purchasing behaviour both partially and simultaneously. This study provides managerial insights into how influencer marketing should be approached by companies. The findings emphasize that collaborating with social media influencer is essential as a strategic response to a highly contested market environment.
Co-Authors Achmad Zaini Afandi, Yosi Agung Madepo, Mahardika Agus Hermawan Ahmad Rizani, Ahmad Ahyuni, Destieka Andriansyah Andriansyah Annisa, Septina Nur Archie, Ananda Arninda, Arninda Ayu Sulasari Az zuhri, Fahmi Muhammad Benalda, Katya Camalia, Tamarine Chorisolekah, Adetia Darusman Darusman Dulbari Dulbari, Dulbari Erdiansyah, Imam Bustan Evelina, Tri Yulistyawati Fiernaningsih, Nilawati Gianina, Galuh Pradantya Hidayat Saputra, Hidayat Jaenudin Kartahadimaja Joni Dwi Pribadi Kartahadimadja, Jaenudin Kusumasasti, Ika Lova, Evy Fajriantina Maharani, Juwita Suri Maharani, Nafa Putri Mahendra, I Gede Rio Maskur Maskur Maudya, Fatma Namira Maulidah, Salisa Medina Hidayat, Feridha Miftahul Sirat, Okta Miftahurohman, Muhammad Muhammad Agus Muljanto Musoffan, Rifky Achmad Narasuci, Win Natalia, Desmin Ni Siluh Putu Nuryanti Oktora, Yekie Senja Pertiwi, Arletee Suzy Puspa Priyadi Priyadi Priyadi Priyadi Putra, Bobby Utomo Rahmadi, Rizky Rahpriangan, Desti Rasyad, Rizky Zakariyya Rena Feri Wijayanti Rena Feri Wijayanti Rochman, Fajar Samboro, Joko Sanita Dhakirah Sari, Miranda Ferwita Satwika, Fikri Razak Sembiring, Rinawati Septiawan, Fransiskus Dicky Simbolon, Novita Dong Mariris Sri Sulistyawati, Upik Subarjo Sugiri, Sherin Qothrunnadaa Suwardani, Achmad Deni Syahputri, Wineke Ardhila Unarto, Tirto Utami, Alia Senja Utari, Amilia Ayu Jen Wahyu Widyananda Wening Patmi Rahayu Widyastuti, R.A Diana Wijayanti, Rena Fery Wulandari, Chofifah Laila Yulisa, Delma Yuriansyah