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Digital Transformation of PT Pos: Customer Loyalty In The Era of Security and Data Technology Elfina O.P Damanik; Wico Jontarudi Tarigan; Jusra Tampubolon; Demak Claudia Yosephine Simanjuntak; Sabar Dumayanti Sihombing; Doris Yolanda Saragih; Poltak Pardamean Simarmata; Hengki Mangiring Parulian Simarmata
Jurnal Ekuilnomi Vol. 7 No. 2 (2025): Ekuilnomi Vol 7(2), Mei 2025
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/88gt8930

Abstract

Digital transformation can increase competitiveness and customer loyalty and become a business strategy, especially in the context of data security and trust. This study aims to empirically analyze the impact of digital transformation on customer loyalty, emphasizing the mediating role of customer trust at PT Pos Indonesia Pematangsiantar branch. Quantitative research using explanatory surveys of 100 customers selected by purposive sampling technique. The data collection instrument, with the distribution of questionnaires with a Likert scale of 5, has been tested for validity and reliability. Partial Least Squares-Structural Modeling based on SmartPLS 3. The results showed that digital transformation had a significant impact on customer loyalty trust (β = 0.836; p < 0.001) and loyalty (β = 0.906; p < 0.001). However, trust did not significantly impact loyalty (β = 0.076; p < 0.181). The study found that digital transformation can foster loyalty by providing a personalized, secure, and transparent service experience. This study's theoretical and practical implications are the strengthening of trust-based digital strategies for the postal services sector in developing countries
The Influence of Campus Environment on Students’ Learning Interest in Civic Education at UHKBPNP Sabar Dumayanti Sihombing; Tarida Alvina Simanjuntak; Michael Fredrik Sihombing
Bulletin of Pedagogical Research Vol. 4 No. 2 (2024): Bulletin of Pedagogical Research
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bpr.v4i2.1842

Abstract

This study aims to examine the influence of the campus environment on students’ learning interest in Civic Education at Universitas HKBP Nommensen Pematangsiantar. The research employs a qualitative descriptive approach to explore how both physical and social aspects of the campus environment affect students’ motivation and engagement in academic activities, particularly in Civic Education. Data were collected through observation and questionnaires distributed to students enrolled in the Civic Education program. The findings reveal a strong and significant correlation between the campus environment and students’ learning interest, with a correlation coefficient of 0.82, indicating a very strong relationship. Furthermore, the study finds that students’ learning interest has a strong influence on academic achievement, with a correlation value of 0.70. Another finding indicates a moderate correlation of 0.51 between campus environment and learning interest when analyzed independently. The results of hypothesis testing also show that the F-calculated value (6.33) exceeds the F-table value (3.15), confirming the significance of the relationship. These findings suggest that a conducive and supportive campus environment—encompassing clean and organized facilities, healthy peer interactions, and constructive lecturer-student engagement—can enhance students' interest and academic performance in Civic Education. The study contributes to a deeper understanding of the non-academic factors that influence learning motivation and offers practical recommendations for universities to strengthen campus culture and learning infrastructure. It also provides valuable insight for future research in educational psychology and civic education development at the higher education level.
Pemberdayaan Guru dalam Pembuatan Media Pembelajaran dengan Menggunakan Aplikasi Berbasis Smarthphone Sebagai Wujud Era Digitalisasi di Bidang Pendidikan Sidabutar, Yanti Arasi; Tambunan, Marlina Agkris; Simanjuntak, Tarida Alvina; Manihuruk, Leonita Maria Efipanias; Sihombing, Sabar Dumayanti; Sibatuara, Arta; Simamora, Rosalia; Jenetri, Yustina; Hutagalung, Trinisa; Afani, Mia
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1173

Abstract

Memasuki era revolusi industry 4.0 pendidikan merupakan salah satu bidang yang berimbas langsung dimana sistem atau teknik belajar konvensional mengalami revolusi ke arah digital berbasis elektronik dan internet (e-learning). Menghadapi tantangan besar di era inovasi disruptif saat ini, dimana inovasi berkembang sangat pesat, khususnya pemanfaatan teknologi digital dalam proses pembelajaran yang mampu menciptakan pembelajaran secara kontiniu tanpa batas ruang dan waktu. Maka sejalan dengan tuntutan tersebut guru harus mampu meng-upgrade kompetensi diri. Kegiatan pengabdian ini menggunakan metode pendidikan, pelatihan dan pendampingan. Adapun tahapan metode yang digunakan adalah sebagai berikut: pendidikan tentang literasi digital baik sehingga mendapatkan hasil yang lebih baik; pelatihan penguatan literasi digital dengan tahapan: 1. Pelatihan pemahaman dan kecakapan serta pendampingan pada mitra 2. Proses penggunaan media teknologi berbasis digital, literasi terbagi atas tiga tahapan yaitu proses persiapan alat dan bahan, proses praktik penggunaan serta 3. Penguatan hingga perlu di perhatikan adalah tingkat kecakapan setiap guru. Subyek program PKM ini adalah guru-guru di SD 091537 Hutabayu, Kab. Simalungun. Kegiatan pengabdian ini diikuti oleh 5 dosen dari disiplin ilmu yaitu PGSD, Bahasa Indonesia, Bahasa Inggris, Bahasa Jerman, dan PKn dan 5 mahasiswa dari Program Studi Pendidikan Guru Sekolah Dasar. Hasil yang diperoleh dari sosialisasi ini adalah jelas sangat bermanfaat. Mayoritas peserta sosialisasi 95% menyatakan bahwa kegiatan ini sangat bermanfaat. Artinya, guru-guru sudah menyadari media berbasis aplikasi Pada Smartphone sangat membantu pelaksanaan pembelajaran bahasa. Sebanyak 5% menyatakan bahwa kegiatan sosialisasi ini bermanfaat. Kegiatan ini memberikan informasi yang baru bagi seluruh peserta bahwa media animasi bisa digunakan dalam membantu guru dalam mengajar.
Innovative Experience Strategy to Increase Intention to Revisit Pematangsiantar Zoo Hengki Mangiring Parulian Simarmata; Jusra Tampubolon; Demak Claudia Yosephine Simanjuntak; Sabar Dumayanti Sihombing; Elfina Okto Posmaida Damanik; Doris Yolanda Saragih
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.284

Abstract

The development of digital technology has led to significant changes in the tourism industry sector, particularly in Indonesia. Innovative experience is one of the key factors in understanding tourist behaviour. This study analyses the relationship between innovative experiences and the value of returning tourists to zoos in Pematangsiantar. The research employed an explanatory quantitative approach, collecting data through a questionnaire with a 5-point Likert scale administered to 97 tourists, using the Slovin margin of error formula of 0.1. Statistical data processing utilises SPSS to test validity, reliability, normality, and heteroscedasticity, as well as to perform hypothesis testing and conduct simple linear regression. The results showed a significant influence of innovative Experience on tourist return visits (R² = 0.787)—the practical contribution of research in implementing technology-based tourism activities, especially in developing countries such as Indonesia.
Pancasila sebagai Landasan Moral dalam Sistem Demokrasi Indonesia Sihombing, Sabar Dumayanti
Attractive : Innovative Education Journal Vol. 5 No. 3 (2023): Attractive : Innovative Education Journal
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/aj.v5i3.960

Abstract

This article aims to find out and explain the implementation of Pancasila as a moral foundation in the democratic system in Indonesia. The research method uses a qualitative study approach or descriptive approach where the basic material is obtained from the results of literature studies in book, journal and article sources. Based on the research results, it was found that Pancasila was used as the moral foundation of democracy in Indonesia because its values include aspects of spirituality, humanity, unity, democracy and social justice. This can be seen from the implementation of Pancasila Democracy, which is a system of government that is directed by the wisdom of wisdom and is based on the values of Pancasila, such as Belief in One Almighty God, just and civilized Humanity, Indonesian Unity, Democracy led by the wisdom of wisdom, and Social Justice. Keywords: Pancasila as a Moral Foundation, Indonesian Democratic System
Grab Your Future: Socialization in Constructing a Powerful English Application Letter for College Students Herman, Herman; Sihombing, Sabar Dumayanti; Ervina, Nelly; Riny, Riny; Tannuary, Arwin; Berlien, Richard; Munthe, Bangun; Sirait, Tumpal Richardo; Bangun, Bangun; Butarbutar, Imelda
Jurnal Pengabdian Nusantara Vol. 3 No. 4 (2025): DESEMBER
Publisher : Konsorsium Nasional Pengelola Jurnal Pengabdian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jpn.v3i4.121

Abstract

In today’s competitive job market, the ability to compose a professional English application letter is essential for university graduates, especially in non-native English-speaking contexts. This study explores the implementation and outcomes of a socialization program designed to enhance the English correspondence skills of sixth-semester Management students at Sekolah Tinggi Ilmu Ekonomi (STIE) Sultan Agung, Pematangsiantar, Indonesia. A total of 75–80 students were divided into three groups (Group A, Group B, and Group C) and participated in a series of interactive workshops focused on the structure, language, and personalization of English application letters. Using a qualitative descriptive approach, data were collected through observations, document analysis of student letters, reflection essays, and post-program questionnaires. The results revealed significant improvements in students’ understanding of letter format, grammar usage, and the ability to tailor content to specific job advertisements. Peer review and collaborative learning played a crucial role in increasing student engagement and confidence in using English professionally. The discussion highlights the importance of genre-based instruction and social learning in developing employability-oriented communication skills. The findings emphasize the need for higher education institutions to embed practical, job-focused English training into their curriculum to better prepare students for real-world career demands. This study concludes that structured socialization programs can effectively equip students with the skills and confidence needed to construct impactful application letters, thereby enhancing their readiness for the job market. With the right support, students can take ownership of their career development, starting with how they present themselves on paper.
Pengaruh Kompetensi Pedagogik serta Kreativitas Guru pada Prestasi Belajar Murid pada Mata Pelajaran Pendidikan Kewarganegaraan : The Influence of Pedagogical Competence and Teacher Creativity on Student Learning Achievement in Civic Education Subjects Yuli Oslin Imelda Br. Purba; Wesly Nababan; Sabar Dumayanti Sihombing
Edu Cendikia: Jurnal Ilmiah Kependidikan Vol. 5 No. 02 (2025): Research Articles, August 2025
Publisher : ITScience (Information Technology and Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/educendikia.v5i02.5815

Abstract

This research aims to determine the influence of pedagogical competence on students' learning achievement in Civics Education of Grade XI of State Senior High School 3 Pematangsiantar. To determine the influence of teacher creativity on students' learning achievement in Civics Education of Grade XI of State Senior High School 3 Pematangsiantar. To determine the influence of pedagogical competence and teacher creativity on students' learning achievement in Civics Education of Grade XI of State Senior High School 3 Pematangsiantar. This research method applies a quantitative research method with an ex post facto approach. This research was implemented in State Senior High School 3, Pematangsiantar. The sampling technique chosen by the researcher is the probability sampling technique. This method does not apply a fixed or standard selection process; when applying this technique, not all populations have the same opportunity to be sampled. The sample in this research is all grade XI students at SMA Negeri 3 Pematangsiantar, which consists of 4 classes with 144 students. The research results show that the sig score is 0.007, the calculated t score is 2.366 on the X1 variable, and the sig score is 0.003 on the X2 variable. The sig score is 0.000, the calculated f score is 3.661, the table f score is 3.17, and the sig level score is 0.05. Conclusion H1 in the first hypothesis is accepted, namely, Pedagogical Competence and Teacher Creativity have a separate effect on Learning Achievement. H1 in the third hypothesis is accepted: pedagogical competence and teacher creativity have a joint effect on learning achievement performance.
The Effect Of Democratic Behavior And Discussion Methods On Students' Learning Achievement In The Citizenship Education Subject In Grade XI IPS Of State High School 3 Pematangsiantar Academic Year 2025/2026 Debora Kristiani Siahaan; Sepriandison Saragi; Sabar Dumayanti Sihombing
Jurnal Ilmu Sosial dan Humaniora Vol. 3 No. 4 (2025): Oktober
Publisher : CV Putra Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58540/isihumor.v3i4.1208

Abstract

Civics Education (PKn) learning plays a strategic role in shaping democratic character while improving student achievement. However, learning practices in schools still tend to be teacher-centered and involve minimal active student participation. This study aims to analyze the influence of democratic behavior and discussion methods on student achievement in Civics Education for grade XI IPS at SMA Negeri 3 Pematangsiantar in the 2025/2026 academic year. This study uses a quantitative approach with a correlational design. The study population was 142 students, with a sample of 28 students determined through purposive random sampling technique. The data collection instrument was a questionnaire to measure democratic behavior and the application of discussion methods, as well as documentation of student achievement scores. Data were analyzed using simple linear regression tests, multiple linear regression, linearity tests, and correlation tests with the help of the SPSS program. The results showed that democratic behavior had a positive and significant effect on student achievement, discussion methods also had a positive and significant effect on learning achievement, and there was a strong simultaneous influence between democratic behavior and discussion methods on student achievement. These findings confirm that civics learning that emphasizes the internalization of democratic values ​​through discussion methods can create a participatory learning environment, enhance student understanding, and strengthen civic character. Therefore, consistent application of discussion methods and strengthening of students' democratic behavior need to be optimized in civics learning.
The Influence of Work Facilities on Job Satisfaction and Employee Performance in the Hospital Administrative Unit Julyanthry, Julyanthry; Tarigan, Adrian K; Sihombing, Sabar Dumayanti; Butarbutar, Injen Pardamean; Berlien, Richard
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4008

Abstract

Employee performance is crucial for hospital service quality, yet limited work facilities remain a barrier to satisfaction and productivity. This study aims to analyze the influence of workplace facilities on job satisfaction and employee performance in the administrative unit. The research used a combination of field research and library research methods. The population consisted of all 33 administrative staff members. Data analysis techniques included normality tests, qualitative descriptive analysis, and multiple linear regression. The results showed that workplace facilities were rated as good. Employees reported a satisfactory level of job satisfaction, although aspects such as work challenges and reward systems need improvement. Employee performance was also rated as good, especially in terms of discipline and punctuality, while initiative was hindered by monotonous work routines. Quantitative analysis revealed a moderately strong correlation between workplace facilities and both job satisfaction and employee performance. Workplace facilities accounted for 56.3% of the variance in job satisfaction and 48.5% in employee performance. Regression analysis confirmed that workplace facilities have a statistically significant effect on both job satisfaction and performance. These findings highlight the critical role of workplace facilities in enhancing human resource quality within hospital administrative environments.
THE EFFECT OF COMPETENCY ON LECTURERS' PERFORMANCE WITH ORGANIZATIONAL CULTURE AS AN INTERVENING VARIABLE IN HIGHER EDUCATION IN PEMATANGSIANTAR Syaifuddin, Syaifuddin; Sihombing, Sabar Dumayanti; Lubis, Fajar Rezeki Ananda; Simanjuntak, Dahnil Anzar
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 14 No. 1S (2026): (International Conference ICEBEMA Dr. Soetomo University and ICEBesMA Prima I
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v14i1S.827

Abstract

The decline in lecturer quality is undoubtedly caused by various factors, both internal and external. This study will examine the influence of competency on lecturer performance, with organizational culture as an intervening variable at universities in Pematangsiantar. The sample size for this study was 220 people. The results indicate that competency (X1) directly and positively influences organizational culture (Z) and lecturer performance (Y) at universities in Pematangsiantar. Furthermore, organizational culture (Z) can indirectly mediate the relationship between competency (X1) and lecturer performance (Y) at universities in North Sumatra.
Co-Authors Afani, Mia Ambarita, Marsena Angelina Klara Ronita Manurung Bangun Munthe Bangun, Bangun Berlien, Richard Budiman Alvenson Purba Butarbutar, Imelda Butarbutar, Injen Pardamean Canni Loren Sianturi Debora Kristiani Siahaan Demak Claudia Yosephine Simanjuntak Doris Yolanda Saragih Doris Yolanda Saragih Dosmauli Angelia Sianipar Dumaris, Atri Elfina O.P Damanik Elfina Okto Posmaida Damanik Emelia Manalu, Novita Sari Ester Paulina Zendrato Gayus Simarmata Grace Debora Siburian Hasrida Br Ambarita Hengki Mangiring Parulian Simarmata Hengki Mangiring Parulian Simarmata Herman . HERMAN . Herman Herman Herman Herman Hutagalung, Christina Hutagalung, S.Lamriana Hutagalung, Sampe Roly Hutagalung, Trinisa Hutapea, Desi Meysari Jenetri, Yustina Julyanthry Julyanthry Julyanthry, Julyanthry Jusra Tampubolon Jusra Tampubolon Leonita Maria E Manihuruk Lubis, Fajar Rezeki Ananda M. Yogi Riyantama Isjoni Maeyzar Prasetia Ndraha Marbun, Valentina Margaretha Medo Andre Purba Michael Fredrik Sihombing MULA SIGIRO Nelly Ervina Ningrum, Tasya Kumala Okti Marlindang Br. Pandiangan Pandiangan, Gian Reynaldo Pandiangan, Mesriana Pane, Eva Pratiwi PANJAITAN, MUKTAR B Pardede, Ersa Manora Partohap S. R Sihombing, Partohap S. R Pasaribu, Sunggul Pittauli Sinambela Poltak Pardamean Simarmata PURBA, LYDIA Purba, Nancy Angelia Purba, Ridwin Putri Florensyah Budu Rick Hunter Simanungkalit, Rick Hunter Riny, Riny Romsina Siregar Rona Arta Silitonga Saragih, Sepriandison Sauduran, Golda Novatrasio Sepriandison Saragi Sherly Sherly Sianipar, Kristina Sibatuara, Arta Sidabutar, Yanti Arasi Silalahi, Risro Rivera Simamora, Rianita Simamora, Rosalia Simanjuntak, Dahnil Anzar Simanjuntak, Demak Claudia Yosephine Simanjuntak, Maretha Diona Simanjuntak, Ramindo Rini Sari Simanjuntak, Tarida Alvina Simatupang, Melyana Sinurat, Bloner Sipahutar, Christin Ruth D. Siregar, Ester Novela Siregar, Glosalia Sitorus P, Lampola Syaifuddin Syaifuddin Tambunan, Marlina Agkris Tannuary, Arwin Tarigan, Adrian K Tasya Triana Naibaho Tengku Riza Zarzani N Tetty A. Tambunan Tumpal Manahara Siahaan Tumpal Richardo Sirait Turnip, Irma Wardani Vina Merina Br Sianipar Vita Riahni Saragih Wesly Nababan Wico Jontarudi Tarigan Yuli Oslin Imelda Br. Purba