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Journal : multifinance

ENHANCING COMPETITIVENESS THROUGH CREATIVITY AND CULTURAL HERITAGE: A COMPARATIVE STUDY OF MICRO- AND SMALL-SCALE HANDICRAFT ENTERPRISES IN SOUTHEAST ASIA Nurdiana Mulyatini; M. Mima Villanueva; Elin Herlina; M. Zaki Rahman; Risna Kartika
Multifinance Vol. 3 No. 3 (2026): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i3.524

Abstract

Micro and small craft enterprises (MSEs) play a crucial role in promoting sustainable competitiveness in the Southeast Asia region. This study aims to explore how creativity and cultural heritage management contribute to the competitiveness of micro and small enterprises through a comparative analysis. Using a qualitative approach, field observations, interviews, and focus group discussions were conducted in Ciamis, Indonesia, and Negros Occidental, the Philippines. Thematic and comparative analyses were applied to identify creativity-based strategies, innovation practices, and institutional support. The findings show that Indonesian MSEs emphasize heritage-based collaboration and authenticity, while Filipino enterprises focus on design-led innovation and export- oriented storytelling. Both contexts face challenges in digital transformation and sustainability. This study proposes an integrative framework for enhancing creative competitiveness by combining cultural heritage, creativity management, and innovation ecosystems across Southeast Asia.
Co-Authors Ade Galih Gusmayana adi supriatna Afni Hilmiyati Zahara Ai Siti Aisyah Akbar, Dendy Syaiful Ali Muhidin Anisa Faujiah Apriansah, Andri April Gunawan M April Gunawan Malau April Gunawan Malau Atik Sugandi Audia Yudistira Ayu Asrie Pratiwy Ayu Faujiah Ayu Nopia Aziz Basari Cahya Agung Cica Fitriyunda Citra Ratnadewi Dede Leni Yuliani Deden Firdaus Deden Syarifudin Defi Firmansyah Dendy Syaiful Akbar Deni Mardiana Desi Indriani Desi Saputri Diki Mardiana Derista Dimas Fitriana Muhamad Dion Apriyana Saputra Dwi Mardiyanti egi ramdani sudjana Eka Puji Darsono Elin Herlina, Elin elma nafisya Elvie Maria Elvie Maria erika wulandari EVA FARIDAH Faisal Haris Eko Prabowo Faozani Faozani Faruk, Mujaddid Galuh Paramita Hanurandi Gina Riska Ridwan Yanti Gina Widialestari Gita Pionika Pebriyanti Gunawan M, April Heri Siswanto Ilham Muhamad Rizky Ilman Effendi Ima Maemunah Isep Saepul Muzaki Iwan Setiawan Setiawan Iyus Yustini Iyus Yustini Kader, Mukhtar Abdul Karlina Pitaloka Kartika, Risna Kartilah, Tetet Kasman Kasman Kasman Kasman Kharisma Fauzi Lena Aulia Lestari Lia Yulia Lia Yulisma M. Mima Villanueva M. Zaki Rahman MARLINA NUR LESTARI Marlina Nurlestari Moch Aziz Basari Moch Inayatul Ghiffari Suherman Moch. Aziz Basari Mujadid Faruk Mulia Sosiady Mutiara Ayu Hermawan Nanang Mulyana Nandan Limakrisna Nandan Limakrisna Nendah Nendah Nina Herlina nira hayana Nur Jaman Nitiono Peni Cahyati Peni Cahyati Peni Cahyati Peni Cahyati, Peni Prabowo*, Faizal Haris Eko Prabowo, Faizal Haris Eko Prawiranegara, Benny Purnama Sari Ratih Sri Yuningsih Regina Nafira Alya Ekanti Rifki Abdul Malik RIKIT MALA RATIH rini sri rahayu Rizal Yasir Fauzi Roni Marsiana Suhendi Sani Kustiani Setia Ahmad Saepul sindi silviana Sukma Sukma Suryana Sumantri Tetet Kartilah TOTO TOTO Tri Septiani Rizkia Umi Narimawati Virginia Zulyantina Noer Syarif Widi Abdillah Wiwin Setianingsih Wulan Yuliana Yusup Iskandar Yusup Iskandar