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All Journal Jurnal Kajian Manajemen Bisnis IMAGE JURNAL ILMU MANAJEMEN DAN BISNIS Journal of Business Management Education (JBME) AdBispreneur AKSIOLOGIYA : Jurnal Pengabdian Kepada Masyarakat Jurnal Moral Kemasyarakatan Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen Media Mahardhika Petir OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal Of Management Science (JMAS) Kumawula: Jurnal Pengabdian Kepada Masyarakat eCo-Buss Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani Jurnal Scientia Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Journal of Economics and Business UBS International Journal of Business, Management and Economics Jurnal Nasional Manajemen Pemasaran dan SDM Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Economic, Business and Engineering (JEBE) International Journal of Entrepreneurship and Sustainability Studies INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen
Fanji Wijaya
Universitas Indonesia Membangun
Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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Journal : Jurnal Abdi Insani

 1 
BAHASA INDONESIA PEMANFAATAN MEDIA SOSIAL MELALUI TIKTOK SHOP UNTUK PENINGKATAN PENJUALAN BAGI PELAKU USAHA DI VIRAGEAWIE Arie Hendra Saputro; Andre Suryaningprang; Fanji Wijaya; Ridlwan Muttaqin; Rizki Surya Tawaqal
Jurnal Abdi Insani Vol 10 No 3 (2023): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v10i3.1000

Abstract

The problem that occurs is that partners have not fully utilized social media as a tool to increase sales. Partners are still focusing on the conventional production of goods and services. Forms of promotions and campaigns on social media have been carried out but have not utilized other features that have a higher level of marketing. Social media plays an important role in disseminating the market. Partners should utilize and optimize social media to market their products. Tiktok shop is a marketing tool that can help partners increase sales. This Community Service aims to assist, provide training and provide tutorials in the use of social media. Another goal is to create social media content for Virageawie partners to increase product sales. This Community Service is carried out for 1 (one) week involving 1 (one) Partner, namely Virageawie with a total of 5 (five) HR people. The solution offered in this service program is to pay attention to registering, managing, accompanying and using the Tiktok shop as a marketing tool. Social media has a very large role and gives quite a big influence in terms of marketing level. Utilizing social media can make it easier for partners to increase sales, considering that social media is a marketing tool that can be seen and reached by many people. By paying attention to the various advantages and benefits of the community service team, the community service team plans to carry out community service activities. Based on the partner problems described above, the solutions that can be given are; (1) Providing socialization on the importance of social media to increase sales, (2) Providing assistance in creating tiktok and tiktok shop accounts, (3) Providing training related to content creation, effective communication and handling consumers, (4) Providing evaluation of activities community service. Business development needs to understand consumer consumption patterns and consumer behavior. Digital and social commerce trends also influence consumer behavior. By understanding and following digital developments, business people can continue to survive and develop their business. One that can be used and empowered in this digital era is to utilize social media, especially the Tiktok shop.
Co-Authors Abdul Aziz Mubarok, Dadan Abdulrahman, Al Shikhy Acep Angga Saepul Rahman Acep Angga Saepul Rahman Adib Sultan, Adib Adib, Mokh Agus Rahayu Agus Teny Aksa, Azka Azzahra El Al Fikri Rachman, Iqbal Alam, Naufal Shayed Alyssa Zahra, Divani Andini, Fitriyani Andre Suryaningprang Ardany, Yasmin Tiara Arie Hendra Saputro Asti Nur Aryanti C. Furqon Chairul Furqon, Chairul Dadan Abdul Aziz Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dameria, Oktaviani Deasy Permatasari Dinda Fitriya Nurazyka Divani Alyssa Zahra Doni Zaelani Eka Septiarini Erna Herlinawati Fina Fahrina Fahrunisa Gurawan Dayona Ismail Heny Hendrayati Ikaputera Waspada, Ikaputera Indrianti, Resa Putri Iqlal Muhammad Luthfi Ismail, Gurawan Dayona Jaya, Rama Chandra Karamang, Ezra Karim, Edwin Karimah Azzahra, Waffa L. Lisnawati Listri Herlina Luthfi, Zulfan Maya Sari Mochamad Adieb Sultan Moeryawan, Aldira Abroury Mokh Adib Sultan, Mokh Adib Monika, Ajeng Muhamad Alqan Fajri Muhamad Rio Albariq Muhamad Rizki Pratama Muhamad Rizki Pratama Mukti Ali, Mochammad Muttaqin, Ridlwan Niken Annisa Zulkarnaen Nur Solehah Nuriana, Mellysha Septiani Putri Dwi Nurpatimah, Siti Oktapian, Elsa Oktaviana, Puji Miranti Oktavianti, Ayu Nur Rahma Palupi Permata Rahmi Pratama, Muhamad Rizki Puspita, Putri Aina Putri Carolina Yasmine Ramdan, Ahmad Taufiq Maulana Ratna Ningsih Recky Recky Retno Nur Alfanti Reviana, Raisa Rismayanti, Ayu Riyandi Nur Sumawidjaja Rizki, Septiani Rizkya, Susi Nurul Sahati, Antonius Salsabila, Farha Santi Damayanti Setiawan, Rizky Kurnia Shalsa Nur Aulia Shinta Octaviana Shifa Siddiq, Andhika Mochamad Sidqi, Alzan Zhafir Sirin Nauval Duratulhikmah SITI ROHMAWATI Siti Sarah, Siti Siti Zahara Sofy Novianti Sri Hartati Subiya, Atika Triya Supiyadi, Dedi Surachman, Eka Suryana Suryana Suryana Suryana Tawaqal, Rizki Surya Utami, Latifa Alda Vandana, Anggi Febri Waffa Karimah Azzahra Yordan Kalos Yosi Josiva Yoyo Sudaryo