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All Journal Proceedings of Annual International Conference Syiah Kuala University - Social Sciences Chapter Jurnal Riset Akuntansi dan Bisnis Masyarakat, Kebudayaan dan Politik LIABILITIES (JURNAL PENDIDIKAN AKUNTANSI) Jurnal Ilmiah Edunomika (JIE) Jurnal Informatika Ekonomi Bisnis Best Journal (Biology Education, Sains and Technology) International Journal of Economics Development Research (IJEDR) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat ABDI SABHA (Jurnal Pengabdian kepada Masyarakat) International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal SALMAN : Sosial dan Manajemen Pareto : Jurnal Riset Manajemen dan Bisnis International Journal of Accounting & Finance in Asia Pasific Journal of International Conference Proceedings International Review of Practical Innovation, Technology and Green Energy (IRPITAGE) International Journal of Economics (IJEC) Jurnal Informatika Ekonomi Bisnis International Journal of Economic, Technology and Social Sciences (Injects) Social Science Academic CULTIVATE: Journal of Agriculture Science ALKHIDMAH: Jurnal Pengabdian dan Kemitraan Masyarakat
Delyana R. Pulungan
Institut Teknologi Sawit Indonesia
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ANALYSIS OF MARKETING OF INDEPENDENT FARMERS' FRUIT FRUIT IN DOLOK MERAWAN VILLAGE DOLOK MERAWAN DISTRICT, SERDANG BEDAGAI REGENCY Winni Rachel joys Situmeang; Delyana R Pulungan; Tifany Zia Aznur
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 7 (2026): JUNE
Publisher : RADJA PUBLIKA

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Abstract

This study aims to analyze the institutions, functions, and efficiency of marketing of Fresh Fruit Bunches (FFB) of oil palm by independent smallholders in Dolok Merawan Village, Dolok Merawan District, Serdang Bedagai Regency. The study was conducted in 2026 using quantitative and qualitative descriptive methods. The sample consisted of 33 independent smallholders selected using the simple random sampling method , while the marketing institutions were determined using the snowball sampling technique. The analysis was carried out through the identification of marketing channels, marketing functions, marketing margins, farmer's share , and the ratio of profit to marketing costs. The results showed that there were two marketing channels, namely Channel I (Farmers–Wholesalers/RAM–PKS) used by 12.12% of farmers and Channel II (Farmers–Collectors–Wholesalers/RAM–PKS) used by 87.88% of farmers. The marketing institutions involved included collectors and wholesalers (RAM) who carry out exchange, physical, and facility functions. Channel I has a lower marketing margin (Rp350/kg) compared to Channel II (Rp615/kg), and a higher farmer's share , at 89.55% compared to 81.64%. The profit-to-market cost ratio in Channel I reaches 288.89%, while in Channel II it is 65.63% for collectors and 288.89% for wholesalers. Thus, Channel I is a more efficient marketing channel because it provides a larger share of the price to farmers.
Co-Authors Ade Junesa Alfa Santoso Budiwidjojo Putra Ambar Kusuma Astuti Ambar Kusuma Astuti Ananda, Aulia Ardiansyah, Sukses Aries Sukariawan Aulia Juanda Djaingsastro Bifrans Andre Batubara Dewi Andriany Dimas Napitupulu Dina Arfianti Saragih Efa Irdhayanti Eka Bobby Febrianto, Eka Bobby Fahrizal Fahrizal Fastabiqul Khairad Febriyan Muliany Ferdinand T. Fau Firza Alpy Giyanto Giyanto Hamid, Faris Haru, Melvin Mangoloi Syaputra Haruni Ode Hasibuan, Muhammad Rizky Adhitya Hasrudy Tanjung, Hasrudy Ika Ucha Pradifta R Ika Ucha Pradifta Rangkuti Imron Natsir, Imron Irfana, Tungga Buana Irma Christiana Isna Ardila Itot Bian Raharjo Jufrizen Khairani, Leylia Khairul Fahmi Purba Khairul Imam Linzzy Pratami Putri M.Riyan M.Riyan Mahyunis Makhrani Sari Ginting Manurung, Hamzah Manurung, Saroha Marpaung, Ozi Rizal Marpaung, Rumintar J. H Mega Fatimah Rosana Miftah Ainul Utami Mislan Sihite, Mislan Muhammad Sadri Muhammad Syafri Muhammad Yalzamul Insan Murviana Koto Musfa Yenty Mutia Arda mutia arda Najib, Zaki Abdullah Ni Kadek Suryani Nurhida Yani Lubis Pada Mulia Raja Pakpahan, Sutriadi Parinduri, Muhammad Abrar Purjianto Putri, Nesti Helpitiana Raden Aris Sugianto Rahmad Dian Ramlan Ramlan Rasyid, MHD. Andi Rina Maharany Rini Astuti Ritna Wahyuni Roosmawati, Febriana Rumintar J.H. Marpaung Sayyid Murtadhah Nst1 Sipayung, Antonio M. Soulthan Saladin Batubara Sulthon Parinduri Syech Idrus Tanjung, Yulia Windi Tifany Zia Aznur Triansyah, Angga Tuti Sulastri Walmadri, Walmadri Wau, Afrina Widjajanto, Adi Winni Rachel joys Situmeang Yamolala Zega Yayuk Hayulina