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Anggun Nadia Fatimah
Hubungan Masyarakat Dan Komunikasi Digital, Fakultas Ilmu Sosial, Universitas Negeri Jakarta
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Strategi Pengelolaan Media Sosial Instagram @Helioscloud dalam Membangun Brand Awareness Fathihah, Erlianur Putri Carlina; Fatimah, Anggun Nadia
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 4 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i4.7087

Abstract

This study aims to analyze the management strategy of the @helioscloud Instagram account by PT Helios Informatika Nusantara in building brand awareness as a business-to-business (B2B) cloud solution provider. The strategic analysis employs Chris Heuer’s 4C framework, comprising Context, Communication, Collaboration, and Connection. A qualitative descriptive approach was adopted, with data collected through in-depth interviews, non-participant observation, and documentation. Informants were selected via purposive sampling, consisting of four internal representatives from both strategic and operational levels. The results indicate that Helios Cloud establishes a consistent position as a local cloud consultant, implements a Service Level Agreement (SLA) with a one-hour response target, and coordinates content production and management across divisions. Instagram also serves as a gateway to establishing credibility with prospective clients prior to formal business engagements. However, a gap remains between the company's established formal standards and the actualization of open engagement and external collaboration. Brand awareness levels vary across market segments; while the company holds "top-of-mind" status within the Small and Medium-sized Business (SMB) segment, it has not yet achieved the same level of recognition in the mid-market and enterprise segments. These findings demonstrate that the Context, Communication, Collaboration, and Connection dimensions of the 4C framework operate simultaneously to build brand awareness, rather than functioning as a hierarchical sequence of stages
Pendampingan Literasi Media Kritis Mengenai Homeless Media dan Media Arus Utama pada Santri PP Al Wathoniyyah Indah Fajar Rosalina; Anggun Nadia Fatimah; Menati Fajar Rizki; Asep Soegiarto; Ulima Larisa; Audya Wulan Maharani; Queendira Zedi Paradila; Dyaneira Ramadanila
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 8, No 3 (2026): Agustus 2026
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v8i3.5766

Abstract

Perkembangan media digital yang masif menghadirkan tantangan serius berupa misinformasi, disinformasi, dan bias ideologis, khususnya bagi siswa Madrasah Aliyah Pondok Pesantren Al Wathoniyyah Klender, Jakarta Timur yang belum memiliki keterampilan literasi media kritis memadai untuk membedakan media arus utama dan homeless media. Kegiatan pengabdian ini bertujuan meningkatkan kapasitas literasi media kritis siswa melalui pendampingan terstruktur, mencakup pemahaman karakteristik media, kemampuan mengidentifikasi hoaks dan framing, serta penguatan etika bermedia berbasis nilai keislaman. Kegiatan ini melibatkan 25 siswa kelas XII MA Pondok Pesantren Al Wathoniyyah Klender sebagai mitra sasaran. Metode pelaksanaan menggunakan pendekatan edukatif-partisipatoris melalui lima tahapan: (1) sosialisasi dan pre-test, (2) pelatihan literasi media melalui ceramah interaktif, diskusi, dan studi kasus, (3) penguatan etika bermedia, (4) pendampingan dan evaluasi melalui post-test, serta (5) penyusunan booklet edukatif sebagai luaran keberlanjutan. Hasil kegiatan yang ditargetkan meliputi peningkatan nilai post-test literasi media sebesar 95% dari pre-test, kemampuan di atas 96% siswa mengidentifikasi ciri hoaks, perubahan sikap etika bermedia, serta tersusunnya poster edukatif. Kegiatan ini mendukung pencapaian SDGs 4 (Pendidikan Berkualitas) dan SDG 16 (Perdamaian, Keadilan, dan Kelembagaan yang Tangguh). Keywords: Homeless Media, Literasi Media, Pondok Pesantren
Co-Authors Abdul Kholik Abdul Kholik Aditya Gilang Rumpaka Afina Damayanti Alfat, Raisa Rahmi Alfina Rahmah Dewi Allaysha Murtiawani Amalia, Bella Amalina, Atika Nur Anastasia Liana Triastuti Anggono, Sekar Kinanti Anita Firdaus Anugrah Imsa, Mentari Arum Amanda Indrayati Asep Soegiarto Asep Soegiarto Audya Wulan Maharani Ayuningtias, Putri Indana Bella Amalia Darmawan, Reno Mu'min Deby Puspitaningrum Deby Puspitaningrum Decency Ananda Sylphania Dewi, Alfina Rahmah Dyaneira Ramadanila Eko Harisaksono Eko Nugroho El Farabi, Qoryna Noer Seyma Erawaty, Dyah Permana Fadia Ramadania Fajar Saputra, Ghifari Aryapratama Fathihah, Erlianur Putri Carlina Hadinayu, Atmaradhifa Imsa, Mentari Anugrah Indah Fajar Rosalina Khotimah, Melani Dwi Lumeta, Putri Neva Lydia Prifta Siagian Menati Fajar Rizki Mentari Anugrah Imsa Muria Putriana Muria Putriana Murtiawani, Allaysha Najah, Shafa Safira Nirmalasari, Andi Noer Seyma, Qoryna nur hafizah Phoebe Valencia Puspita Sari, Wina Putri Yohana Sitorus Putri, Iasha Aulia Putri, Safiat Amaylia Putriana, Muria Qoryna Noer Seyma Qoryna Noer Seyma El Farabi Queendira Zedi Paradila Rahmat Gymnastiar, Faisal Raisa Rahmi Alfat Reno, Reno Mu'min Darmawan Rizki, Meinati Fajar Rosalina , Indah Fajar Safiat Amaylia Putri Sagita, Selvi sari, wina puspita Seyma, Qoryna Noer Shafa Safira Najah Shinta Aprillia Kusuma Wardhani Siti Lintang Oktiara Soegiarto, Asep Sugiarto, Asep Sulthan Arrafi Fadhila Sylphania, Decency Ananda Tazkia Nursina Ulima Larisa Valent Sausan Hadipura Hardian Wina Puspita Sari Wina Puspitasari, Wina