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PENGUATAN DAYA SAING PENGUSAHA MIKRO SURAKARTA : REVOLUSI VISUAL MELALUI PELATIHAN FOTOGRAFI PRODUK Sisca Dian Rahmawati; Febrianur Ibnu Fitroh Sukono Putra; Mahmud Mahmud; Awanis Linati Haziroh; Rina Wulandari
Jurnal Padamu Negeri Vol. 1 No. 3 (2024): Juli : Jurnal Padamu Negeri (JPN)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/d7371t68

Abstract

PCM Laweyan has trained entrepreneurs in various fields, including the service, trade, production/manufacturing, culinary, and consulting sectors. Along with developments in technology, information and communication, businesses under PCM Laweyan must adopt new approaches to their business activities according to market desires. The entrepreneurs assisted by PCM Laweyan must utilize digital marketing in their marketing process. This is useful for increasing turnover and expanding the business market fostered by PCM Laweyan. However, entrepreneurs assisted by PCM Laweyan experience difficulties getting the right information technology solutions and need clarification about finding the right solution from the many different types of technology products. Therefore, this service aims to guide the choice of the right information technology according to the type of business and its needs and optimize the technology used. This program covers three areas: information and technology, marketing management, and HR management. The methods applied are training, mentoring, monitoring, and evaluation. The results of this service program can be seen from the changes on social media and MSMEs' websites after training and mentoring. Their promotional content becomes more attractive and professional, reflecting the impression of professionalism and quality of the products offered. This service program has helped increase the attractiveness of MSME businesses in the wider market through social media and e-commerce platforms.
Pendampingan Transformasi Digital dan Branding UMKM Telur Asin Boyolali di Era Digital Sisca Dian Rahmawati; Suprihatmi Sri Wardiningsih; Lamidi; Sharen Alviola
Amalee: Indonesian Journal of Community Research and Engagement Vol. 6 No. 2 (2025): Amalee: Indonesian Journal of Community Research and Engagement
Publisher : LP2M INSURI Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/amalee.v6i2.8275

Abstract

UMKM Telur Asin dan Kerupuk Telur Asin MGL Boyolali memiliki potensi besar untuk berkembang menjadi produk unggulan daerah. Namun, kendala dalam pemasaran digital, kemasan, dan konten promosi menjadi penghambat utama pertumbuhan usaha. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan daya saing UMKM melalui optimalisasi media sosial, perancangan kemasan premium, dan pembuatan konten kreatif. Metode pelaksanaan meliputi pelatihan, pendampingan langsung, serta implementasi strategi digital branding. Hasil kegiatan menunjukkan peningkatan signifikan dalam jangkauan pasar digital, peningkatan nilai jual produk, serta terbentuknya citra profesional melalui kemasan baru dan konten promosi yang menarik. Kegiatan ini menunjukkan bahwa strategi branding digital terpadu dapat memperkuat posisi UMKM lokal di era ekonomi digital.
PUBLIC IMPRESSIONS OF THE USE OF SHARIA PEER-TO-PEER LENDING IN PREVENTING ILLEGAL ONLINE LOAN FRAUD Nurul Aisah; Nur Rahmawati; Sisca Dian Rahmawati; Dewangga Eka Syahputra; Aulia Galuh Ani Sekar Arum
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 8 No 4 (2024): December
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2024.v8.i4.6724

Abstract

Interest in sharia loans may be significantly lower than regular internet loans. Online Sharia loans are safer than conventional loans as they do not incur interest or usury and do not impose penalties for late payments. This study seeks to ascertain public perceptions regarding the utilization of Sharia-compliant P2P lending as a means to mitigate illicit online loan fraud. The employed methodology is a mixed methods research strategy, specifically quantitative utilizing the TAM model and qualitative through structured interviews, aimed at acquiring deeper insights from relevant sources. This research sample used 167 respondents with the criteria namely people who have knowledge or experience using Sharia P2P Lending. The research findings indicate that trust and comfort affect individuals' views and interest in utilizing P2P syariah lending. Attitudes affect individuals' desire to utilize Sharia P2P Lending, whereas risk perceptions do not influence their attitudes or interests. Moreover, the significance of Sharia P2P Lending is paramount, as it functions by Sharia principles that prioritize justice, transparency, and the avoidance of usury, gharar, and maysir. Digital literacy, particularly in financial matters, is essential to avert illicit online loan fraud.
Payment Gateways, Green Financing, and Sustainability Innovation in Islamic Economics for MSMEs and SDGs Dian Rahmawati, Sisca; Nur Rahmawati; Moenawar Kholil; Permatasari, Qisthoni; Yuliana Subastine; Mohammad Firdaus Mohammad Hatta
Profetika: Jurnal Studi Islam Vol. 27 No. 01 (2026): Profetika Jurnal Studi Islam 2026
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/profetika.v27i01.16909

Abstract

Objective: This study aims to examine the integration of payment gateways, green financing, and sustainability innovation in improving MSME performance, while exploring their contribution to the achievement of the United Nations Sustainable Development Goals (SDGs), particularly those related to inclusive economic growth and sustainable business practices. Theoretical framework: This research is grounded in the perspective of sustainable development and digital financial innovation, which views digital payment systems, environmentally responsible financing, and sustainability-driven innovation as key elements in enhancing MSME competitiveness and resilience. This framework is linked to the SDGs agenda, particularly goals related to decent work and economic growth, responsible consumption and production, and partnerships for sustainable development. Literature review: Previous studies have highlighted the important role of digital financial technology in improving transaction efficiency and financial inclusion for MSMEs. Other studies emphasize the significance of green financing in supporting environmentally responsible business activities, as well as the role of sustainability innovation in strengthening business competitiveness and long-term resilience in the global economy. Method: This study employs a quantitative research approach using survey data collected from MSME owners and managers. The analysis focuses on examining the relationships between payment gateway adoption, green financing access, sustainability innovation, and MSME performance through statistical modeling techniques to obtain a comprehensive understanding of the proposed research model. Results: The findings indicate that payment gateway adoption, green financing, and sustainability innovation positively influence MSME performance. Digital payment systems improve transaction efficiency and market accessibility, green financing supports environmentally sustainable business investments, and sustainability innovation enhances product competitiveness and long-term business sustainability. These elements collectively contribute to strengthening MSME development in line with the SDGs agenda. Therefore, integrating digital financial technology, green financing, and sustainability innovation within an Islamic economic framework may provide a holistic approach to improving MSME performance. Implications: This research highlights the importance of integrating digital financial technology, sustainable financing, and innovation in MSME development strategies. The findings also support policy initiatives aimed at improving digital infrastructure, expanding access to green financing, and promoting sustainability-oriented business practices to strengthen MSME competitiveness while supporting the SDGs agenda. Novelty: The novelty of this study lies in the integration of payment gateways, green financing, and sustainability innovation within a comprehensive analytical framework to examine their combined impact on MSME performance while linking MSME development with the achievement of the United Nations Sustainable Development Goals.
Peranan Media Sosial Instagram untuk Meningkatkan Citra Merek Dojang Taekwondo Dns Semarang Kikan Nurhaliza Raniku; Febrianur Ibnu Fitroh Sukono Putra; Sisca Dian Rahmawati
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Marketing management is a crucial aspect in achieving the marketing goals of a product or service, including in the context of sports such as taekwondo. This study focuses on the role of social media, especially Instagram, in enhancing the brand image and membership of Dojang Taekwondo DnS in Semarang. Established in 2012, Dojang DnS faces challenges in promoting its club, which currently relies on word-of-mouth marketing strategies. Through qualitative data analysis and social media, this study found that elements such as attractive profiles, quality content, active interactions, and the use of relevant hashtags can significantly increase audience engagement. The obstacles faced include lack of account visibility and difficulty in attracting audience attention. The results of this study indicate that the use of social media can strengthen relationships with the community and contribute to membership growth, while highlighting the importance of a more planned and structured marketing strategy in promoting Dojang taekwondo activities.
The Evolution and Growth Dynamics of Sharia Pawnshops in Indonesia Alfina Yuniar Prastika; Ahmad Reza; Febrianur Ibnu Fitroh Sukono Putra; Risanda Alirastra Budiantoro; Sisca Dian Rahmawati
BUSMI : Journal of Business and Management Innovations Vol. 1 No. 1 (2025): BUSMI : Journal of Business and Management Innovations
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

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Abstract

This research aims to elucidate and examine the dynamics of Islamic fiduciary services in Indonesia. Islamic economic system is very beneficial to the community now. Still, many must understand the differences between conventional and Islamic fiduciary services in concept and implementation. This paper uses the analysis method of a review of the literature to examine previous research relating to the history and development of Islamic fiduciary services in Indonesia. The results show that Islamic fiduciary services in Indonesia are close to Islamic idealism. It can be seen in terms of the fact that the system of financing, the cost of storage, the deadline for auction, and frequent misunderstandings between parties in Islamic fiduciary services with the public due to the need for adequate facilities from the Islamic fiduciary services. So, massive education is critical to increase the knowledge of the community in terms of that institution.
Empowering Brands, Empowering Futures: A Training Program for Enhancing the Online Store of Riyaadlul Jannah Orphanage Ariati Anomsari; Mahmud Mahmud; Sisca Dian Rahmawati; Dandy Aprilya; Nadiya Fikriyatuz Zakiyah
JOCESS : The Journal of Community Empowerment and Sustainability Services Vol. 1 No. 1 (2025): Juni : JOCESS : The Journal of Community Empowerment and Sustainability Service
Publisher : CV. Wira Manggala Indonesia

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Abstract

The problems faced by the management of the Riyaadlul Jannah Semarang Orphanage are related to the continuity of the foster children's online business, which tends to stagnate due to a lack of understanding in gaining engagement in the market. Brand image is one of the essential elements that must be possessed by digital-era entrepreneurs in order to continue to exist in the market and not be quickly eroded by newcomers or other competitors. The solution offered in this community service is comprehensive education on creating interesting digital content on social media and training and mentoring, starting from creating social media accounts and determining the type of content to interesting captions that can form a brand image and generate positive engagement. The target output to be achieved is increasing the ability and creativity of foster children to manage digital content on social media, which will impact the formation of the online store's brand image and increase engagement. The method of community service is IbM (IPTEKS for Society), which is carried out through education and direction in two-way communication (duplex), followed by skills training and mentoring to form a brand image through interesting digital content on social media.
Empowering Orphaned Youth: Digital Business as a Catalyst for Entrepreneurial Readiness at PAKYM Muhammadiyah Orphanage Rudi Kurniawan; Sisca Dian Rahmawati; Risanda Alirastra Budiantoro; Erin Kristina; Nadiya Fikriyatuz Zakiyah
JOCESS : The Journal of Community Empowerment and Sustainability Services Vol. 1 No. 1 (2025): Juni : JOCESS : The Journal of Community Empowerment and Sustainability Service
Publisher : CV. Wira Manggala Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service program aims to provide comprehensive education on increasing income through digital entrepreneurship (e-commerce) and training and mentoring in creating accounts and stalls on e-commerce, determining products and prices, promotions, packaging, and distributing products through expedition services. The method in this program is IbM (Science and Technology for Society), which is carried out through education and direction in two-way communication (duplex), followed by e-commerce skills training and mentoring for digital business implementation simulations. The results of the entrepreneurial skills improvement program through e-commerce as a business startup media are carried out in stages: (1) IbM method, namely training in registration and management of e-commerce profiles; (2) Managing e-commerce accounts periodically until sales occur; (3) Selling and making reports on online businesses that have been run. Mentoring activities to create a business plan can encourage PAKYM Children at the Muhammadiyah Orphanage to independently and innovatively develop ideas, goals, and strategies and implement digital businesses that will run effectively.
Marketing-Based Risk Mitigation in the Riyadlul Jannah Orphanage Elia Resha Fatmawati; Tri Esti Rahayuningtyas; Sisca Dian Rahmawati; Dessy Fatmawati; Nadiya Fikriyatuz Zakiyah
JOCESS : The Journal of Community Empowerment and Sustainability Services Vol. 1 No. 1 (2025): Juni : JOCESS : The Journal of Community Empowerment and Sustainability Service
Publisher : CV. Wira Manggala Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Risks can occur at any time, and the risks that are constantly faced by the managers of the Riyadlul Jannah Orphanage feel so complex. Daily or routine risks encountered are the availability of necessities for the needs of foster children: food, washing equipment, bathing equipment, and teaching and learning materials. In addition, the pure risks are the orphanage leaking, flooding, falling trees, burning, and the like. Next is the survival risk, namely the continuity of the implementation of the orphanage social enterprise, the sustainability of foster children after entering the community, and the ability to see every business and marketing opportunity to survive. The method used is the risk mitigation method using the marketing concept with stages: risk identification, risk tabulation, risk priority, and alternative elements of strategies that will be implemented so that the Riyadlul Jannah Orphanage continues to survive and survives and is accepted by the wider community. To maximize the results of community service, the means used are marketing-based risk mitigation using tools on the web. Mitigasiresiko.com is accessed by training participants to gain experience in carrying out risk mitigation by utilizing elements available at the Riyadlul Jannah Orphanage. This paper evaluates the effectiveness and usefulness of the web tool. Mitigasiresiko.com. in supporting the implementation of community service at the Riyadlul Jannah Orphanage.
PENYULUHAN MENUMBUHKAN MINAT BERWIRAUSAHA PADA GENRE PIK-R TIPES SURAKARTA MD. Rahadhini; Lamidi Lamidi; Sisca Dian Rahmawati; Theana Gita Reta
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): Volume 6 No. 1 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i1.40644

Abstract

Abstrak Pengabdian masyarakat dengan judul "Penyuluhan Menumbuhkan Minat Berwirausaha pada Genre PIK-R Tipes Surakarta" bertujuan untuk mengatasi masalah pengangguran di kalangan remaja, khususnya di Kelurahan Tipes, Surakarta. Kegiatan ini dilatarbelakangi oleh rendahnya jumlah wirausahawan di Indonesia, yang hanya mencakup sekitar 3,47% dari total penduduk. Oleh karena itu, upaya ini dilakukan untuk meningkatkan jiwa kewirausahaan remaja melalui penyuluhan dan pendampingan, sebagai langkah untuk menciptakan peluang usaha baru yang dapat mengurangi angka pengangguran. Kegiatan ini dilaksanakan selama Juni hingga Agustus 2024, dengan pendekatan berupa survei awal, diskusi tim, serta dua tahap pelaksanaan penyuluhan dan pendampingan. Tahap pertama dilakukan pada 13 Juli 2024 dengan fokus pada pentingnya minat berwirausaha, sementara tahap kedua dilaksanakan pada 24 Agustus 2024, berisi panduan tentang cara memperoleh modal usaha. Melalui kegiatan ini, remaja PIK-R diberikan pemahaman tentang aspek-aspek kewirausahaan, pentingnya keberanian mengambil risiko, dan teknik pengelolaan usaha yang baik. Hasil pengabdian menunjukkan peningkatan pemahaman, pengetahuan, dan minat remaja dalam berwirausaha. Anggota PIK-R Kelurahan Tipes menjadi lebih tertarik memulai usaha dengan mempertimbangkan risiko dan memanfaatkan peluang yang ada. Sebagai tindak lanjut, pengabdian ini direncanakan untuk diperluas dengan melibatkan UMKM di wilayah Solo Raya, guna memperkuat dampak pemberdayaan ekonomi lokal melalui kerjasama dengan LPPM Universitas Slamet Riyadi Surakarta. Secara keseluruhan, pengabdian ini memberikan kontribusi signifikan dalam menanamkan semangat kewirausahaan, mendukung pertumbuhan ekonomi, dan memperluas wawasan remaja dalam menciptakan usaha mandiri.