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Understanding Consumer Satisfaction through Price Perception, Product Quality, and the Mediating Role of Promotion Chairiel Oktaviar; Harefan Arief; Eko Tama Putra Saratian; Eri Marlapa
Journal of Fundamental Management (JFM) Vol. 6 No. 1 (2026): MARET 2026
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines the influence of price perception, product quality, and promotion on consumer satisfaction with Mixue. Primary data were obtained via questionnaires from 189 consumers in Kota Tangerang who had purchased Mixue beverages on at least one occasion, and analyzed using partial least squares (PLS) regression. The findings reveal that while price perception, product quality and promotion have positive significant effect on cutomer satisfaction also price perception and product quality have positive significant effect on promotion. Collectively, the mediation results confirm that promotion functions as a significant intervening variable in both pathways. Notably, in the case of price perception, promotion fully mediates the relationship, whereas in the case of product quality, promotion partially mediates the relationship.
The Effect of Green HRM Practices and Ethical Green Leadership on Just Transition Readiness through Organizational Green Commitment as a Mediator at PT Rekayasa Engineering Group Nur Resa; Eri Marlapa
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.753

Abstract

This Study Examines The Influence Of Green Hrm Practices And Ethical Green Leadership On Employees' Just Transition Readiness, With Organizational Green Commitment As A Mediating Variable, At The Engineering, Procurement And Construction (Epc) Contractor Pt Rekayasa Engineering Group. Grounded In Ability-Motivation-Opportunity (Amo) Theory As The Grand Theory, Supported By Social Exchange Theory, Social Identity Theory, Conservation Of Resources Theory, And Just Transition Theory, The Research Employs A Quantitative Associative-Causal Design With A Cross-Sectional Survey Approach. The Population Comprises All 107 Permanent Employees Involved In Epc Energy-Transition Projects, With Saturated Sampling (Census) Applied To Obtain 107 Respondents. Data Were Collected Through A Structured Questionnaire Using A Five-Point Likert Scale Containing 74 Indicator Items Adapted From Established Instruments To The Indonesian Epc Context Within The Jetp 2022 Framework. Data Were Analyzed Using Structural Equation Modeling–Partial Least Squares (Sem-Pls) With Smartpls 4.1 Through Outer Model Evaluation, Inner Model Evaluation, And Bootstrapping With 5,000 Subsamples To Test Seven Hypotheses, Including Two Mediation Paths. The Results Reveal That Green Hrm Practices Has No Significant Direct Effect On Just Transition Readiness But Exerts A Significant Indirect Effect Through Organizational Green Commitment As A Full/Indirect-Only Mediation Mediation. Ethical Green Leadership Significantly Influences Just Transition Readiness Both Directly And Indirectly Through Organizational Green Commitment As A Complementary Partial Mediator. Organizational Green Commitment Emerges As The Strongest Predictor Of Just Transition Readiness. These Findings Provide An Evidence-Based Hr Policy Framework For Indonesian Epc Contractors Navigating Energy Transition.
The Influence of STARA Awareness, Generative AI Technostress, and Perceived Organizational Support on Employee Well-Being of Bank Mandiri: Mediation Psychological Safety Iwan Kurniawan; Eri Marlapa
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 5 (2026): Enrichment: Journal of Multidisciplinary Research and Development
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i5.755

Abstract

Artificial Intelligence (AI) is reshaping banking operations while creating new psychological demands for employees who must adapt to automation, generative AI, and evolving competency requirements. This study examines the effects of STARA Awareness, Generative AI Technostress, and Perceived Organizational Support for AI Transition on Employee Well-Being, with Psychological Safety as a mediating variable among Bank Mandiri employees participating in the Mandiri Siap Digital Program. The study involved permanent employees in the Jakarta Sudirman Area, A total of 150 respondents were selected using simple random sampling. The sample size was determined using the Slovin formula based on a population of 493 employees. Primary data were collected through an online questionnaire, while secondary data were obtained from company reports and official publications. The relationships among the variables were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that STARA Awareness and Perceived Organizational Support for AI Transition have positive and significant effects on Employee Well-Being, whereas Generative AI Technostress has a significant negative effect. STARA Awareness and Perceived Organizational Support for AI Transition also have positive and significant effects on Psychological Safety, while Generative AI Technostress does not significantly affect Psychological Safety. Psychological Safety has no significant effect on Employee Well-Being and does not mediate any of the proposed relationships. The study concludes that Employee Well-Being during AI-driven transformation depends more directly on technological readiness, organizational support, and effective technostress management than on psychological safety alone within digital banking workplaces
The Influence of Human-Centered Sustainability Practices, Purpose-Driven Job Meaningfulness, and Mental Workload and Cognitive Fatiuge on Field Work Engagement: The Mediating Role of Ethical Organizational Commitment in Marketing and Collection Teams at FiF Group, A Member of Astra Raja Huttal Tumanggor; Eri Marlapa
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development (Issue in Pro
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.756

Abstract

This research aimed to examine the influence of Human-Centered Sustainability Practices (HCSP), Purpose-Driven Job Meaningfulness (PDJM), and Mental Workload and Cognitive Fatigue (MWCF) on Field Work Engagement (FWE), with Ethical Organizational Commitment (EOC) serving as a mediating variable among marketing and collection employees at FIFGROUP, a member of Astra International. A quantitative approach was employed using a purposive sampling technique involving 130 field employees from the Pringsewu Branch. Data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.1. The findings revealed that HCSP had a positive and significant effect on both FWE and EOC, indicating that employee-centered sustainability practices strengthened ethical commitment and enhanced work engagement. PDJM significantly influenced EOC but did not directly affect FWE, suggesting that meaningful work contributed to engagement indirectly through ethical commitment. Conversely, MWCF had a negative and significant effect on FWE but did not significantly influence EOC, implying that excessive mental workload directly reduced employee engagement without affecting ethical commitment. Furthermore, EOC had a positive and significant effect on FWE and partially mediated the relationships between HCSP and FWE as well as PDJM and FWE. However, EOC did not mediate the relationship between MWCF and FWE. These findings highlight the importance of fostering employee-centered sustainability practices and strengthening ethical organizational commitment to improve work engagement while emphasizing the need to effectively manage employees’ mental workload and cognitive fatigue. This study integrates sustainability, meaningful work, ethical commitment, and psychological workload into a unified framework for understanding field employee engagement in the financial services sector.
CUSTOMER CITIZENSHIP BEHAVIOR ON BUSINESS PERFORMANCE: ARTIFICIAL INTELLIGENCE AS MODERATION IN SMES Andyan Utama; Aldina Shiratina; Eri Marlapa; Anees Ali
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 1 (2025): February Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i1.17383

Abstract

The purpose of this study is to analyze the influence of Customer Experience (CE) and Brand Commitment (BC) on Business Performance (BP) and to examine the mediating role of Customer Citizenship Behavior (CCB). The study also aims to evaluate the moderating role of Artificial Intelligence (AI) in the relationship between CE and BC with BP. This research employs a quantitative approach with a survey design. The sample consists of 150 MSMEs in Tasikmalaya City, analyzed using SEM-SmartPLS4. The findings reveal that CE and BC have a positive and significant effect on CCB and BP. Additionally, CCB has a positive and significant impact on BP and mediates the influence of CE and BC on BP. However, AI does not moderate the relationships between CE and BP or BC and BP.
The Effect of Competence, Perceived Organizational Support, and Knowledge Management on Organizational Performance, Mediated by Innovative Work Behavior: A Study of University Libraries in DKI Jakarta Pasu Silaban; Eri Marlapa
Enrichment: Journal of Multidisciplinary Research and Development Vol. 4 No. 6 (2026): Enrichment: Journal of Multidisciplinary Research and Development (Issue in Pro
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/enrichment.v4i6.780

Abstract

University libraries are essential components of higher education; however, 82.66% of the 248 university libraries in Jakarta remain unaccredited, indicating persistent challenges in organizational performance. This study aimed to examine the direct effects of competence, perceived organizational support, and knowledge management on organizational performance, as well as the mediating role of innovative work behavior. A causal quantitative design was employed involving 203 heads of libraries and librarians from unaccredited university libraries, selected through purposive sampling. Data were collected using Likert-scale questionnaires and analyzed using partial least squares structural equation modeling (PLS-SEM) with SmartPLS 4.0. The findings showed that competence, perceived organizational support, and knowledge management positively and significantly influenced both innovative work behavior and organizational performance. Innovative work behavior also positively influenced organizational performance and partially mediated the effects of all three antecedent variables. Knowledge management was the strongest predictor of innovative work behavior (? = 0.348), whereas innovative work behavior demonstrated the strongest direct effect on organizational performance (? = 0.314). The model explained 46.8% of the variance in innovative work behavior and 58.1% of the variance in organizational performance. Therefore, university libraries should strengthen knowledge-sharing systems, librarians’ competencies, institutional support, and innovation-oriented work cultures to improve performance and enhance accreditation readiness across the sector.