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PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUASAN KONSUMEN DENGAN BRAND IMAGE SEBAGAI VARIABEL MODERATING PADA TOKO SINAR BINTANG PHOTO PEMATANGSIANTAR Caniago, Chandra; Siregar, Robert Tua; Julyanthry, Julyanthry; Pakpahan, Grace Endang
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 7 No. 2 (2019): Desember
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v7i2.151

Abstract

Implementasi kepuasan konsumen sebaiknya didukung beberapa unsur pelengkapnya agar dapat memenuhi kriteria kepuasan sendiri. Untuk memenuhi unsur kepuasan maka diperlukan konsistensi kualitas pelayanan dan harga yang diberikan kepada konsumen. Tujuan penelitian ini adalah untuk mengetahui gambaran dan pengaruh kualitas pelayanan dan harga terhadap kepuasan konsumen,  untuk mengetahui gambaran dan pengaruh kualitas pelayanan dan harga terhadap kepuasan konsumen yang di moderasi brand image. penelitian ini menggunakan desain penelitian kepustakaan dan lapangan. Jenis data yang digunakan adalah data kualitatif dan kuantitatif yang bersumber dari data primer dan sekunder. Hasil penelitian ini menunjukkan kualitas pelayanan sudah baik, harga sudah baik,  brand image sudah baik, kepuasan konsumen sudah puas. Hasil analisis regresi linier berganda Ŷ= 11,460 + 0,485 X1 + 0,165 X2, artinya terdapat pengaruh positif antara kualitas pelayanan dan harga terhadap kepuasan konsumen pada Toko Sinar Bintang Photo Pematangsiantar. Hasil analisis regresi dengan metode selisih mutlak, Ŷ= 40,465 + 2,324 X1 + 1,408 X2 +1,510X3 + 1,679 [X1-X3] + 1,204 [X2-X3] artinya brand image mampu memperkuat hubungan kualitas pelayanan dan harga terhadap kepuasan konsumen. konsumen, kemudian tinggi rendahnya kepuasan konsumen dijelaskan oleh kualitas pelayanan dan harga. Hipotesis H0 ditolak, artinya kualitas pelayanan dan harga berpengaruh positif dan signifikan terhadap kepuasan konsumen Toko Sinar Bintang Photo Pematangsiantar. Selanjutnya brand image mampu memoderasi hubungan kualitas pelayanan dan harga terhadap kepuasan konsumen secara signifikan.
PENGARUH KEPEMIMPINAN KEPALA SEKOLAH TERHADAP KEPUASAN KERJA DENGAN KOMITMEN SEBAGAI VARIABEL INTERVENING PADA SMA SWASTA TAMANSISWA PEMATANGSIANTAR Lie, Darwin; Efendi, Efendi; Wijaya, Andy; Julyanthry, Julyanthry; Arrada, Dinar Sahara
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 9 No. 2 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v9i2.357

Abstract

Penelitian ini bertujuan agar mengetahui pengaruh kepemimpinan kepala sekolah terhadap kepuasan kerja guru dengan komitmen sebagai variabel intervening pada SMA Swasta Tamansiswa Pematangsiantar. Populasi dalam penelitian ini terdiri dari guru tetap yang berjumlah 34 orang dan seluruhnya dijadikan sampel. Pengumpulan data dilakukan antara lain dengan kuesioner, wawancara dan dokumentasi. Uji instrumen penelitian yang digunakan yaitu uji validitas dan reliabilitas. Teknik analisis data terdiri dari uji normalitas, analisis deskriptif kualitatif, dan deskriptif kuantitatif. Hasil penelitian dapat disimpulkan sebagai berikut: 1. Kepemimpinan kepala sekolah sudah baik, komitmen sudah tinggi dan kepuasan kerja guru sudah puas; 2. Terdapat pengaruh yang positif antara kepemimpinan kepala terhadap komitmen dibuktikan dengan hasil regresi Z = 5,700 + 0,485X dan terdapat pengaruh yang positif antara komitmen terhadap kepuasan kerja guru dibuktikan dengan hasil regresi Ŷ = 16,985 + 0,877Z.  3. Terdapat hubungan yang kuat dan positif antara kepemimpinan kepala sekolah dengan komitmen dibuktikan dengan nilai r = 0,699 dan nilai determinasi sebesar 48,8%. Hubungan yang kuat dan positif antara komitmen dengan kepuasan kerja guru dibuktikan dengan nilai r = 0,744 dan nilai determinasi sebesar 55,4%. 4. Hasil uji hipotesis  ditolak, artinya kepemimpinan kepala sekolah berpengaruh positif dan signifikan terhadap komitmen dengan hasil  = 5,527 ˃  dan taraf signifikan 0,000 ˂ 0,05. Komitmen berpengaruh positif dan signifikan terhadap kepuasan kerja guru hasil  = 6,306 ˃  dan taraf signifikan 0,000 ˂ 0,05. This study aims to determine the influence of the principal’s leadership on teacher’s job satisfaction with commitment as intervening variable at SMA Tamansiswa Pematangsiantar. The population in this study consisted is permanent teacher’s amount 34 people and all of them were used as samples. Data collection was carried out among others by questionnaires, interviews and documentation. The research instrument test used is the validity and reliability test. The data analysis technique cinsisted of normality test, qualitative descriptive and quantitative descriptive analysis. The result of the study can be concluded as follows: 1. Principal’s leadership is good, commitment is high and teacher’s job satisfaction is satisfied;2. There is a positive influence between leadership on commitment as evidenced by the regression results Z = 5,700 + 0,485X and there is a positive influence between commitmen to teacher’s job satisfaction as evidenced by the regression results Ŷ = 16,985 + 0,877Z. 3. There is a moderately high and positive relationship between the principal’s leadership and commitmen as evidenced by the value of r = 0,699 and the determination value of 48,8%. A moderately high and positive relationship between commitmen and teachers job satisfaction is evidenced by the value r = 0,744 and the determination value of 55,4%. The result of the hypothesis test  are rejected, meaning that the principal’s leadership has a positive and significant effect on commitment with the results  = 5,527 ˃  and significant level of  0,000 ˂ 0,05. Commitment has a positive and significant effect on teacher’s job satisfaction. The result of   = 6,306 ˃  and significant level of  0,000 ˂ 0,05.
Penguatan Bisnis Digital dan Literasi Ekonomi Hijau untuk Pengembangan Bisnis UMKM Berkah Relief Pematangsiantar Efendi, Efendi; Wijaya, Andy; Julyanthry, Julyanthry; Candra, Vivi; Sinaga, Onita Sari
Room of Civil Society Development Vol. 4 No. 4 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.665

Abstract

Kegiatan ini dilatarbelakangi oleh pentingnya peningkatan kapasitas UMKM dalam menghadapi tantangan digitalisasi dan keberlanjutan. Berkah Relief Pematangsiantar, UMKM yang bergerak di bidang panel dekoratif arsitektur, dipilih karena potensinya besar namun masih dikelola secara konvensional. Tujuan kegiatan adalah memperkuat pemahaman pemilik dan karyawan terhadap bisnis digital dan ekonomi hijau. Pendekatan partisipatif dilakukan melalui penyampaian materi dan diskusi aktif yang mencakup strategi digital marketing, pemanfaatan e-commerce, dan praktik ramah lingkungan dalam usaha. Hasil evaluasi menunjukkan peningkatan pemahaman peserta terhadap konsep bisnis digital dan ekonomi hijau sebesar 90%, yang diperoleh melalui kuisioner pra dan pasca pelatihan serta wawancara terstruktur. Temuan ini menunjukkan bahwa pelatihan terintegrasi dapat berkontribusi pada peningkatan kapasitas UMKM dalam beradaptasi dengan perkembangan teknologi serta mengadopsi prinsip keberlanjutan guna meningkatkan daya saing dan kelangsungan usaha.
Penguatan Bisnis Digital dan Literasi Ekonomi Hijau untuk Pengembangan Bisnis UMKM Berkah Relief Pematangsiantar Efendi, Efendi; Wijaya, Andy; Julyanthry, Julyanthry; Candra, Vivi; Sinaga, Onita Sari
Room of Civil Society Development Vol. 4 No. 4 (2025): Room of Civil Society Development
Publisher : Lembaga Riset dan Inovasi Masyarakat Madani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59110/rcsd.665

Abstract

Kegiatan ini dilatarbelakangi oleh pentingnya peningkatan kapasitas UMKM dalam menghadapi tantangan digitalisasi dan keberlanjutan. Berkah Relief Pematangsiantar, UMKM yang bergerak di bidang panel dekoratif arsitektur, dipilih karena potensinya besar namun masih dikelola secara konvensional. Tujuan kegiatan adalah memperkuat pemahaman pemilik dan karyawan terhadap bisnis digital dan ekonomi hijau. Pendekatan partisipatif dilakukan melalui penyampaian materi dan diskusi aktif yang mencakup strategi digital marketing, pemanfaatan e-commerce, dan praktik ramah lingkungan dalam usaha. Hasil evaluasi menunjukkan peningkatan pemahaman peserta terhadap konsep bisnis digital dan ekonomi hijau sebesar 90%, yang diperoleh melalui kuisioner pra dan pasca pelatihan serta wawancara terstruktur. Temuan ini menunjukkan bahwa pelatihan terintegrasi dapat berkontribusi pada peningkatan kapasitas UMKM dalam beradaptasi dengan perkembangan teknologi serta mengadopsi prinsip keberlanjutan guna meningkatkan daya saing dan kelangsungan usaha.
The Influence of Green Banking and ESG Practices on Financial Performance Panjaitan, Raya; Siahaan, Jeremy; Julyanthry, Julyanthry
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 3 (2025): JIAKES Edisi Juni 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i3.3300

Abstract

The purpose of this study is to examine how Indonesian state-owned banks' profitability was affected by green banking and Environmental, Social, and Governance (ESG) activities between 2021 and 2023.  While ESG represents a dedication to environmental, social, and governance factors, green banking refers to ecologically friendly banking practices.  This work employs panel data regression analysis on a sample using a quantitative methodology of five state-owned banks selected through purposive sampling, resulting in 30 observations from annual reports, sustainability reports, and Financial Services Authority data. The results show that green banking significantly increases bank profitability, while ESG practices separately do not have a significant impact. However, the integration of green banking and ESG simultaneously has a positive and significant effect on profitability. This finding implies that state-owned banks need to adopt a holistic sustainability strategy to optimize long-term financial performance. This integration not only supports financial stability but also strengthens the bank's contribution to sustainable development, in line with global goals for a better environment and responsible governance.
Profitability, Liquidity, and Asset Structure in Debt Policy Decisions: A Literature Review Ervina, Nelly; Riny, Riny; Grace, Ernest; Julyanthry, Julyanthry; Panjaitan, Raya
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 4 (2025): JIAKES Edisi Agustus 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i4.3573

Abstract

In today’s competitive business environment, corporate debt policy significantly influences financial stability and growth, shaped by firm-specific factors like profitability, liquidity, and asset structure. This study aims to examine how these factors affect debt policy decisions through a systematic literature review. The review analyzes 42 peer-reviewed articles published between 2020 and 2025, sourced from databases such as Scopus, Web of Science, ScienceDirect, and Emerald Insight, using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses framework. Findings reveal that profitability generally reduces debt reliance, as firms favor internal financing, aligning with the Pecking Order Theory. Liquidity also tends to decrease borrowing, though it can enhance creditworthiness in capital-intensive sectors. Conversely, asset structure, particularly tangible assets, consistently correlates positively with debt, supporting the Trade-Off Theory by providing collateral. Contextual factors like industry, firm size, and economic conditions influence these relationships. The study concludes that while established theories explain debt policy, contextual nuances necessitate tailored financial strategies. This review contributes to corporate finance by offering a comprehensive, theory-driven synthesis, highlighting practical implications for managers and identifying future research avenues to address sector-specific and regional variations.
The Role of Financial Technology and Intellectual Capital in Improving Bank Performance in the Digital Era Panjaitan, Raya; Siahaan, Jeremy; Julyanthry
Jurnal Ilmiah Akuntansi Kesatuan Vol. 13 No. 2 (2025): JIAKES Edisi April 2025
Publisher : Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jiakes.v13i2.3286

Abstract

The rapid evolution of financial technology (fintech) and the strategic role of Intellectual Capital (IC) have transformed the banking sector, State-owned Enterprises banks in Indonesia. This study aims to examine the individual and combined effects of fintech and IC on the financial performance of State-owned Enterprises banks from 2021 to 2023. Employing panel data regression analysis with 30 observations from five State-owned Enterprises banks, the research measures fintech via mobile banking transaction volume and IC through Value Added Human Capital (VAHU), Structural Capital Value Added (SCVA), and Value-Added Capital Employed (VACA), with Return on Assets (ROA) as the performance indicator. Results indicate that fintech has no significant impact on ROA, while VAHU significantly enhances financial performance. SCVA and VACA show no notable effects. Collectively, fintech and IC significantly influence performance. These findings underscore the importance of optimizing human capital and strategically integrating fintech to boost efficiency and competitiveness, offering valuable insights for state-owned enterprises banks’ strategic planning and policy development in a digital era.
THE IMPACT OF JOB DESCRIPTIONS ON EMPLOYEE PERFORMANCE Marto Silalahi; Hendrick Sasimtan Putra; Vivi Candra; Julyanthry; Sudung Simatupang
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 6 (2023): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i6.1332

Abstract

Job descriptions are typically created by human resources professionals, hiring managers, or supervisors and are used for various purposes. The purpose of the study was to see how the results of the effect of job descriptions on employee performance at the Office of Public Housing and Settlement Areas, Pematang Siantar City, totalling 61 employees. The validity test results show that the questionnaire items have reliable criteria, as well as the reliability test that the questionnaire has double criteria. The equation results from simple regression show the value Y = 11.289 + 0.371X, this means that the results are found that the positive direction coefficient value of the job description variable on employee performance., this means that a well-structured job description can be used as a basic tool to improve employee performance.
SERVANT LEADERSHIP AND ITS INFLUENCE ON EMPLOYEE PERFORMANCE Silalahi, Marto; Candra, Vivi; Grace, Ernest; Simatupang, Sudung; Julyanthry, Julyanthry
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 2 No. 2 (2022): March
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v2i2.232

Abstract

Servant leadership is currently emerging as a modern leadership style that is expected to produce good performance for the organization. The purpose of this study was conducted to determine whether service leadership is able to affect employee performance, the results of the study found that servant leadership has a positive and significant coefficient on performance, it is shown through the results of the equation Y = 7.610 + 0.492 X, then the results of the hypothesis show that service leadership has a positive and significant effect on performance. This means that leaders who are able to serve as servants for their members will be able to provide positive results on the performance of their members, and if leaders can become servants directly, they will create high loyalty for their members and reduce turnover rates for the organization.
PENGARUH PROFITABILITAS TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN SUB SEKTOR PROPERTI DAN REAL ESTATE YANG TERDAFTAR BURSA EFEK INDONESIA Bintari, Wisang Candra; Julyanthry, Julyanthry; Wati, Yenny; Eka Putri, Debi; Chrisna Romaito Sirait, Beatrice
JURNAL EKONOMI PERJUANGAN Vol. 6 No. 1 (2024): Jurnal Ekonomi Perjuangan (JUMPER)
Publisher : LP2M Universitas Perjuangan Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36423/jumper.v6i1.1725

Abstract

ABSTRACT. This study aims to describe and analyze the profitability and firm value of companies in the Sub Sector of Property and Real Estate listed on the Indonesia Stock Exchange. Another objective is to understand the impact of profitability on firm value in this industry context. The research utilizes a literature study method with quantitative secondary data. Data is collected through documentation and analyzed using various techniques such as classic assumption tests, simple linear regression, and hypothesis testing. The results indicate that profitability, measured by Return on Assets, fluctuates and tends to decrease. The firm value, measured by Price to Book Value, also fluctuates but tends to increase. Regression analysis shows that profitability negatively impacts firm value. Hypothesis testing results also confirm a low relationship between profitability and firm value