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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal AGROSAINS dan TEKNOLOGI Jurnal SOLMA Jurnal Pemberdayaan: Publikasi Hasil Pengabdian Kepada Masyarakat Jambura Agribusiness Journal Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang BASKARA: Journal of Business and Entrepreneurship Indonesian Community Journal JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Pendidikan dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Journal of Community Empowerment Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat Jurnal Agrisep
Dessy Iriani Putri
Program Studi Agribisnis Universitas Muhammadiyah Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

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PEMBERDAYAAN PETANI MUDA MELALUI TEKNOLOGI GREENHOUSE PADA LAHAN TIDUR DI KELURAHAN CINANGKA Putri, Dessy Iriani; Mutmainah, Mutmainah; Rahmayuni, Erlina; Syafitri, Ririn; Tenouye, Agus Albert
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.36111

Abstract

ABSTRAK                                                                                     Program pengabdian masyarakat ini dilaksanakan di Kelurahan Cinangka, Kecamatan Sawangan, Kota Depok, dengan tujuan untuk meningkatkan partisipasi dan pengetahuan generasi muda dalam pengelolaan usaha pertanian, meningkatkan jumlah dan produktivitas hasil tanaman, serta meningkatkan kemampuan mitra dalam pengelolaan pembukuan keuangan usaha tani secara sederhana dan tertib, melalui pemanfaatan lahan tidur seluas 2.000 m² dan penerapan teknologi pertanian modern berupa greenhouse berukuran 12 × 8 m yang dilengkapi sistem hidroponik DFT. Kegiatan meliputi sosialisasi, pelatihan, penerapan teknologi, pendampingan secara berkelanjutan, dan evaluasi. Peserta kegiatan yang berjumlah 30 orang, merupakan anggota Karang Taruna, dibekali keterampilan budi daya sayuran daun dan jagung, manajemen usaha, pencatatan keuangan, strategi branding dan pemasaran, serta pemahaman mengenai legalitas produk melalui rangkaian kegiatan pengabdian yang dilaksanakan di Kelurahan Cinangka, Kecamatan Sawangan, Kota Depok pada periode Juli–Desember 2025. Evaluasi melalui pre-test dan post-test menunjukkan peningkatan signifikan, dengan rata-rata skor meningkat dari 47,11 menjadi 77,78 atau setara 65,1%. Peresmian greenhouse dilanjutkan kegiatan penanaman serta pendampingan rutin untuk memastikan peserta mampu mengelola budi daya secara mandiri, termasuk pengaturan nutrisi, pengendalian hama, hingga pengelolaan usaha. Hasil kegiatan memperlihatkan peningkatan produktivitas lahan, keterampilan teknis dan manajerial Karang Taruna, serta kesiapan produk yang dapat dipasarkan. Secara keseluruhan, program ini terbukti mendukung regenerasi petani muda, optimalisasi pemanfaatan lahan tidur, dan penguatan kapasitas ekonomi lokal.Kata kunci: Generasi Muda; Greenhouse; Hidroponik; Lahan Tidur; Pengabdian Masyarakat. ABSTRACTThis community service program was implemented in Cinangka Subdistrict, Sawangan District, Depok City, with the objectives of enhancing youth participation and knowledge in agricultural enterprise management, increasing crop yield and productivity, and improving partners’ capacity in maintaining simple and orderly farm financial records through the utilization of 2,000 m² of idle land and the application of modern agricultural technology in the form of a 12 × 8 m greenhouse equipped with a DFT hydroponic system. The activities comprised socialization, training, technology implementation, continuous mentoring, and evaluation. A total of 30 participants, who were members of the local Karang Taruna, were equipped with skills in leafy vegetable and maize cultivation, farm business management, financial record-keeping, branding and marketing strategies, as well as an understanding of product legal certification, through a series of community engagement activities conducted in Cinangka Subdistrict, Sawangan District, Depok City, during the period of July–December 2025. Evaluation using pre-test and post-test instruments demonstrated a significant improvement, with the average score increasing from 47.11 to 77.78, equivalent to a 65.1% increase. The greenhouse inauguration was followed by planting activities and routine mentoring to ensure participants’ ability to independently manage cultivation practices, including nutrient management, pest control, and farm business operations. The program outcomes indicated increased land productivity, improved technical and managerial competencies of the Karang Taruna members, and the readiness of marketable agricultural products. Overall, the program effectively supported young farmer regeneration, optimization of idle land utilization, and strengthening of local economic capacity.Keywords: Youth; Greenhouse; Hydroponic; Idle Land; Community Service.
Analisis Faktor-faktor Kritis yang Memengaruhi Kesuksesan Agripreneur di Tengah Transformasi Ekonomi Digital Putri, Dessy Iriani; Meisanti, Meisanti; Sukrianto, Sukrianto; Zakiah, Nurul; Grahito, Damar
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.20395

Abstract

The rapid evolution of digital technologies has reshaped the agricultural sector, offering new opportunities for innovation and sustainability. In Indonesia, agripreneurs are emerging as key agents in modernizing agriculture. This study aims to identify critical factors influencing the success of young agripreneurs in the digital era. Employing a quantitative approach, the stufy utilized Structural Equation Modeling–Partial Least Squares (SEM-PLS) with data collected from 30 young and successful agripreneurs across various regions in Indonesia. The model examined three exogenous constructs, human capital, social capital, and technology, and one endogenous construct, agripreneurial success. Findings reveal that the majority of agripreneurs belong to Generation Z (59.09%), characterized by high digital literacy and adaptability to new technologies. The average annual income of participants was approximately IDR 165 million, consistent with small to medium scale enterprises. SEM-PLS results demonstrate that only technology has a significant and positive effect on agripreneurial success (β = 0.615; p < 0.01), while human capital and social capital show no statistically significant influence. Measurement model assessments confirmed strong reliability and validity of the constructs, with all composite reliability and AVE values meeting recommended thresholds. These findings underscore the transformative role of technology in shaping agribusiness outcomes, highlighting the need for targeted policy interventions that support digital literacy, infrastructure development, and innovation. Although traditional success factors like education and networking were not significant in this model, their practical value remains important for long-term sustainability. The study offers strategic insights for enhancing digital transformation and promoting sustainable agripreneurship among Indonesia’s youth.
Examining Self-Efficacy as a Mediating Factor in Urban Generation Z's Agripreneurial Interest Dessy Iriani Putri; Lorenta In Haryanto; Rizki Adi Puspita Sari
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol. 10 No. 6 (2025)
Publisher : Department of Agribusiness, Halu Oleo University Jointly with Perhimpunan Ekonomi Pertanian Indonesia - Indonesian Society of Agricultural Economics (PERHEPI/ISAE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v10i6.2311

Abstract

This research investigates how the university environment, income expectations, family environment, and role models influence agripreneurial interest among urban Generation Z, with self-efficacy examined as a mediating variable. A quantitative research design was adopted, and data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) approach, based on data from 88 Generation Z respondents in the JABODETABEK region. The findings reveal that self-efficacy, income expectations, and the university environment exert a significant direct influence on agripreneurial interest, while family environment and role models do not. Furthermore, the university environment significantly influences agripreneurial interest indirectly through self-efficacy, whereas other variables do not show significant indirect effects. This study is among the limited empirical research investigating self-efficacy as a mediating mechanism shaping agripreneurial interest among urban Generation Z. It contributes theoretically by positioning self-efficacy as a key psychological mechanism that explains how the university environment shapes agripreneurial interest. This study contributes theoretically by identifying self-efficacy as a key mediating mechanism that explains how the university environment shapes agripreneurial interest among urban Generation Z. The novelty of this research lies in empirically positioning self-efficacy as a central explanatory variable in agripreneurship studies on farmer regeneration, an area underexplored in the existing literature.
Literasi Pemasaran Bawang Hitam Bagi Siswa Sekolah Dasar PCIA Malaysia Lorenta In Haryanto; Zelania In Haryanto; Tri Yuni Hendrawati; Sukrianto; Dessy Iriani Putri; Darto Darto; Nurmalia Lusida
Darma Abdi Karya Vol. 5 No. 1 (2026): Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM POLITEKNIK LP3I

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/darmaabdikarya.v5i1.2964

Abstract

Program pengabdian masyarakat internasional ini dilatarbelakangi oleh masih terbatasnya pemahaman siswa sekolah dasar mengenai produk pangan sehat bernilai tambah dan cara sederhana untuk mengenalkan produk kepada orang lain. Kegiatan ini bertujuan menumbuhkan literasi pemasaran awal, kesadaran produk sehat, dan minat kewirausahaan siswa sekolah dasar melalui sosialisasi bawang hitam sebagai pangan fungsional bernilai tambah. Program dilaksanakan di Kampung Bandan, Malaysia, melalui kolaborasi dengan Pimpinan Cabang Istimewa 'Aisyiyah (PCIA) Malaysia dan melibatkan 16 siswa sekolah dasar sebagai peserta utama. Metode pelaksanaan menggunakan pendekatan edukatif-partisipatif yang meliputi koordinasi dengan mitra, pre-test, penyampaian materi melalui presentasi sederhana dan video edukasi, pengenalan sampel bawang hitam, sosialisasi bauran pemasaran 4P, evaluasi sensori, dan post-test. Literasi pemasaran dalam kegiatan ini diperkenalkan secara sederhana melalui pembelajaran tentang kualitas produk, kemasan, harga, tempat penjualan, dan promosi yang disesuaikan dengan tingkat pemahaman peserta. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta setelah mengikuti sosialisasi. Peserta lebih mampu mengenali manfaat bawang hitam, menjelaskan pentingnya kemasan yang bersih, memahami logika harga secara sederhana, serta menyampaikan manfaat produk kepada keluarga atau teman. Hasil evaluasi pre-test dan post-test juga menunjukkan peningkatan pemahaman yang signifikan. Secara umum, kegiatan ini memberikan manfaat edukatif bagi peserta dan mitra karena mampu menggabungkan literasi kesehatan, literasi produk, dan literasi pemasaran dasar dalam pembelajaran yang kontekstual bagi siswa sekolah dasar.
Peningkatan Minat Budidaya Anggur Generasi Z melalui Experiential Learning Berbasis Komunitas Dian Diani Tanjung; Dessy Iriani Putri; Sukrianto; Danindra Ziva; Muhamad Zidni Agastia; Candra Kirana Mahameru
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 9 No. 3 (2026): Agustus
Publisher : FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppm.v9i3.12465

Abstract

Grape cultivation training and workshops were conducted as part of the implementation of the campus impact program to increase student competency and interest in the agricultural sector, particularly grape cultivation in urban and suburban areas. This activity was a collaboration between the Faculty of Agriculture, Muhammadiyah University of Jakarta and the Indonesian Grape Activists Association, involving students from the Agribusiness Study Program as participants. Methods included material delivery, discussions, field practice, and evaluation using pre-tests and post-tests. Materials provided covered prospects for grape development in Indonesia, seedling propagation techniques through grafting, making planting media, introducing superior varieties, and plant pruning techniques. Effectiveness of training was analyzed using a paired sample t-test to measure changes in participants' level of understanding and interest before and after training. Results showed an increase in participants' knowledge and skills related to grape cultivation techniques. In addition, results of the paired sample t-test showed a significant increase in interest after training (t = -4.885; p < 0.001). Enthusiasm of participants contributed to program's success in increasing understanding and interest in grape cultivation. Thus, training has proven effective in increasing student capacity and encouraging growing interest of younger generation to be involved in development of horticultural agriculture.
Pelatihan Pengolahan Minyak Jelantah Menjadi Lilin Aromatherapi di Kelompok PKK RW 05, Pisangan, Ciputat Timur, Tangerang Selatan, Banten Dahlia Nauly; Dessy Iriani Putri; Lorenta In Haryanto; Meisanti Meisanti; Lola Rahmadona; Rosdiana Rosdiana; Helfi Gustia; Sukrianto Sukrianto; Dian Diani Tanjung; Rizki Adi Puspita Sari; Lilis Imamah Ichdayati; Junaedi Junaedi; Dewi Rochmawati
Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 10 (2025): Desember
Publisher : Amirul Bangun Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpmba.v3i10.3724

Abstract

Minyak jelantah merupakan limbah rumah tangga yang volumenya terus bertambah seiring tingginya aktivitas menggoreng di tingkat keluarga maupun usaha kuliner skala kecil. Pendekatan ekonomi sirkular menempatkan minyak jelantah bukan semata limbah, melainkan sumber daya yang dapat diolah kembali menjadi produk bernilai tambah. Kegiatan pengabdian masyarakat ini diharapkan menjadi langkah nyata penerapan ekonomi sirkular pada level RW dengan pendekatan yang sederhana dan mudah direplikasi. Kegiatan ini dilakukan di kelompok Pemberdayaan dan Kesejahteraan Keluarga (PKK) RW 05, Pisangan, Ciputat Timur. Metode yang digunakan adalah metode pelatihan partisipatif yang memadukan penyuluhan, demonstrasi, praktik langsung, dan pendampingan. Peserta memperoleh pemahaman mengenai risiko lingkungan dari minyak jelantah serta mampu mengikuti tahapan pembuatan lilin aromaterapi. Pelatihan ini juga membuka peluang penguatan ekonomi rumah tangga karena produk lilin aromaterapi berpotensi dikembangkan sebagai usaha skala kecil. Keberlanjutan program dapat ditingkatkan melalui pembentukan mekanisme pengumpulan minyak jelantah di tingkat RW.
Pengaruh Pelatihan Pertanian Organik The Learning Farm Indonesia terhadap Kompetensi Bertani Generasi Z Dessy Iriani Putri; Meisanti Meisanti; Sukrianto Sukrianto
Jurnal Agribisnis Indonesia Vol. 11 No. 2 (2023): Desember 2023 (Jurnal Agribisnis Indonesia)
Publisher : Departmen of Agribusiness, Economics and Management Faculty, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jai.2023.11.2.236-246

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh pelatihan pertanian organik yang dilakukan oleh The Learning Farm Indonesia terhadap kompetensi bertani Generasi Z. Sampel dalam penelitian ini adalah 1 (satu) batch peserta pelatihan The Learning Farm Indonesia, yaitu pemuda yang berusia 17-24 tahun (tergolong dalam Generasi Z), sebanyak 28 orang. Data karakteristik dianalisis menggunakan analisis deskriptif. Sedangkan data kompetensi dan pelatihan dianalisis menggunakan regresi linier berganda, dengan uji F dan uji t. Hasil penelitian menunjukkan bahwa secara bersama-sama metode pelatihan, materi pelatihan, dan instruktur pelatihan berpengaruh secara nyata terhadap kompetensi bertani Generasi Z di The Learning Farm Indonesia, ditunjukkan dari hasil uji F dengan nilai F hitung sebesar 5,660 dan signifikansi 0,004. Secara parsial metode pelatihan berpengaruh nyata terhadap kompetensi bertani Generasi Z di Learning Farm Indonesia, ditunjukkan dari nilai t hitung sebesar 2,323 dan signifikansi 0,029. Sedangkan materi pelatihan dan instruktur pelatihan tidak berpengaruh terhadap kompetensi bertani Generasi Z di The Learning Farm Indonesia. Hal ini ditunjukkan oleh nilai t hitung variabel Materi Pelatihan, yaitu sebesar 1,67 dan variabel Instruktur Pelatihan, sebesar 0,823. Metode pelatihan yang digunakan oleh The Learning Farm Indonesia adalah lecture (ceramah dan diskusi), video presentation, dan action learning
Pengaruh Brand Image Terhadap Keputusan Pembelian Buah Pisang Merek Sunpride Di Toko Buah Kecamatan Ciputat Timur Rahmalia Zachra; Dessy Iriani Putri
Jurnal Agrisep Vol. 27 No. 1 (2026): Volume 27 Nomor 1 Juni 2026
Publisher : Departemen Agribisnis, Fakultas Pertanian, Universitas Syiah Kuala associated with AAI (Asosiasi Agribisnis Indonesia). Jl. Tgk. Hasan Krueng Kalee No. 3, Kopelma Darussalam, Banda Aceh, 23111, Indonesia. Email: agrisep@usk.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17969/agrisep.v27i1.1550

Abstract

This study aims to analyze the effect of brand image, which consists of attribute image, benefit image, and attitude image, on purchasing decisions of Sunpride brand bananas at fruit shops in Ciputat Timur District. The research employs a quantitative method with a causal approach. Data were collected through a structured questionnaire distributed to 42 respondents who had previously purchased Sunpride bananas. Data analysis was conducted using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results indicate that benefit image and attitude image have a positive and significant effect on purchasing decisions, while attribute image does not have a significant effect. These findings suggest that consumers tend to place greater emphasis on perceived benefits as well as emotional attitudes and evaluations toward the brand rather than solely on the physical characteristics of the product. This study provides practical implications for fruit business practitioners and marketers, particularly Sunpride, to focus more on marketing strategies that strengthen product benefits and foster positive consumer attitudes in order to enhance purchasing decisions
Co-Authors Ade Sumiahadi Aqila Karliyah Aziza Arif Muzahidin Burhanuddin Burhanuddin Candra Kirana Mahameru Dahlia Nauly Dahlia Nauly Danindra Ziva Darto Deni Fadillah Dewi Rochmawati Dian Diani Tanjung Dian Tanjung Dirgahani Putri Endang Rudiatin Erlina Rahmayuni, Erlina Evirawati, Adelia Putri Grahito, Damar Harahap, Mely Dayanty Haryanto, Lorenta In Helfi Gustia Imam Muhtadin Junaedi Junaedi Lilis Imamah Ichdayati Lola Rahmadona Lorenta In Haryanto Lorenta In Haryanto Lorenta In Haryanto Lukman M. Baga Lusida, Nurmalia Meisanti Meisanti, Meisanti Muhamad Zidni Agastia Muhammad Rifqi Mutmainah Mutmainah Nani Muksin Pratama, Dimas Yoga Pradipta Prisca Nurmala Sari Ragil Maulana Rahma, Irhamni Rahmalia Zachra Reza Firdaus Rita Puspitasari Rizki Adi Puspita Sari Rizki Adi Puspita Sari Rosdiana Rosdiana Sabina Cecilia Sadiah, Anisa Halimatu Siti Rochaeni, Siti Sri Wahyuni Sugiatmi Sukrianto Sukrianto Sukrianto Sukrianto Sukrianto Sukrianto, Sukrianto Sularno Sularno, Sularno Syafitri, Ririn Syifa Astasia Utari Tenouye, Agus Albert Tri Yuni Hendrawati Tria Astika Endah Permatasari Zakiah, Nurul Zelania In Haryanto Ziva, Danindra