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Ririn Puspita Tutiasri
Universitas Pembangunan Nasional Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : ARISTO

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Skincare Education Analysis on TikTok Account @dokterdetektif Putri, Cindy Prastia; wati, Aulia Rahma; Tutiasri, Ririn Puspita
ARISTO Vol 14 No 1 (2026): January
Publisher : Universitas Muhammadiyah Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24269/ars.v14i1.12118

Abstract

The development of social media has changed people's communication patterns, including in obtaining health and beauty information. TikTok, as a short video-based platform, is now used not only for entertainment but also as an educational medium by professionals, including doctors. One prominent account in providing skincare education is @dokterdetektif. This account is widely known for presenting information based on scientific data and laboratory test results related to various skincare products. This study aims to analyze the educational content on the @dokterdetektif TikTok account with a focus on how the content is structured, packaged, and delivered to the audience. The approach used in this study is a qualitative approach with the content analysis method according to Klaus Krippendorff. The analysis stages include unitizing, sampling, recording, reducing, inferring, and narrating. Data were obtained from 82 video content uploaded by the @dokterdetektif account between September 2024 and May 2025. The results show that the educational content on this account is divided into five main categories: scientific product education, reactions to viral products, information on the dangers of illegal products, skincare content literacy, and educational interactions. The content is delivered with a systematic, data-driven approach, yet remains light and entertaining. The use of casual language and interaction with the audience make the educational message more easily accepted. Furthermore, the credibility of the source as a doctor strengthens the audience's trust in the information conveyed. This study concludes that the TikTok account @dokterdetektif has successfully utilized social media optimally as a means of public education about skincare, while also demonstrating that doctors as influencers can play an active role in public health literacy. This research is expected to serve as a reference in the development of health education content in digital media, as well as provide academic contributions to the study of digital communication. Keywords: TikTok; Skincare Education; Content Analysis; Social Media; Influencer Doctors;
Co-Authors Achmad Fatchullah Minan Jauhari Adiasri Putri Purbantina Ahmad, Namira Yunita Alya Nur Andre Yusuf Trisna Putra Anggraeny, Dwi Nuning Anugrah, Yuni Esa Arfianti Valerina Alfi Arisanti, Mutiara Putri Aulia Rahmawati Aulia Rahmawati, Aulia Bayu Setiawan Binti Qumairoh Citra Rani Angga Riswari Clareta, Dyva Dewi, Mifa Amira Dian Hutami Rahmawati Didiek Tranggono Dina Safira Putri Dina Safira Putri Dwi Nuning Anggraeny Dwi Nuning Anggraeny Dwi Wahyuningtyas Elfira Prasanti Eunike Jayanti Widiastuti Ezra Sabilillah Mahardhika Fadhilah Diva Oktaviansyah Febriyanti, M.Med.Kom, Syafrida Nurrachmi Febriyanti, Syafrida N. Febriyanto, Muhammad Galih Ayu Palupi Haidar, Fajar Al Heidy Arviani Helenita Margareth br Tarigan Herlambang, Rahmat Noval Ilmi, Ibnu Malkan Bakhrul Inggrid Priscillia Irmawanti Jonathan Diven Setiawan Karim Nazri Karim Nazri Kusnarto Kusuma, Ade Kusuma, Ade Kusumajanti, Kusumajanti Latif Ahmad Fauzan Maulidya Rahmatika Aulia Mohammad Syarrafah Muhammad Farhan Ramadhan Murti, Sesilia Tri Ria Mustikasari, Ratih Pandu Nabila Dafa Purwa Nadhifah Bernice Tsaniyah Nadia Nerissa Nadia Nerissa Nafi'ah, Salsabila Niko Kurniawan Laminto Niko Kurniawan Laminto Nursha Dwi Setyowati Pandhu Tanoyo Pandu Tanoyo Poppy Febriana Pradana, Jimmy Pradana, Jimmy Putra Priscillia, Inggrid Purnamasari, Nurjihan Pricillia Putri, Ayudya Putri, Cindy Prastia Raharjo, Ari Puji Rahmawati, Dian Hutami Renada Audri Suhariono Reza Mehdi Fauzi Rista Dwi Lestari Rista Dwi Lestari Rizky, Andisa Rofi Wahyu Aditama Saifuddin Zuhri Sania Nerissa Santoso, Wahyu Sesilia Tri Ria Murti Shevina Alana Devanty Sigit Andrianto Siti Nurima Septriyanti Sumardjijati Sumardjijati Sumardjijati, Sumardjijati Sumardjijati, Sumardjijati Sumrdjijati Tantina, Arin Triandini, Raisya Aqilah Tsaniyah, Nadhifah Bernice Wahyu Santoso Wati, Aulia Rahma Widiastuti, Eunike Jayanti Yanda Bara Kusuma Zainal Abidin Achmad Zhahra, Salsa Alfina Zuhri4, Saifuddin