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Ririn Puspita Tutiasri
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : Jurnal Representamen

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Analisis Resepsi Remaja Perempuan terhadap Gaya Hidup Berbelanja Fashion Melalui Tayangan Video ‘Belanja Gak Aturan’ dalam Akun Tiktok @handmadeshoesby Purnamasari, Nurjihan Pricillia; Tutiasri, Ririn Puspita
representamen Vol 7 No 01 (2021): Jurnal Representamen Volume 7 No 01 April 2021
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/representamen.v7i01.5129

Abstract

This research was conducted to analyze the reception of teenage girls in the case of shopping lifestyle which has been shown through the video entitled "Shopping without any limit" on the @Handmadeshoesby tiktok account. In this video, there is a woman who went shopping for fashion products without any shopping list and she took a large quantity of fashion product without any consideration or trying out the product first. This has attracted researcher to find out how teenage girls interpret the messages in the video. This study used a qualitative research method with a reception analysis study. The number of informants was 10 people. The research used interviews and observation as a data collection techniques. This research uses Stuart Hall's encoding-decoding theory in which the message creator made messages with certain meanings that are expected to be accepted by the audience. But the audience can also interpret messages according to their own experiences. The results showed that there were differences in the reception between one informant and another. The reception of young women to the video “Shopping without any limit” that was displayed @Handmadeshoesby tiktok account has different interpretations. The aspects presented in the video were not fully approved by the informants. These interpretations comes from knowledge and experiences gained from everyday life.Keywords : Lifestyle, tiktok, reception analysis
Co-Authors Achmad Fatchullah Minan Jauhari Adiasri Putri Purbantina Ahmad, Namira Yunita Alya Nur Andre Yusuf Trisna Putra Anggraeny, Dwi Nuning Anugrah, Yuni Esa Arfianti Valerina Alfi Arisanti, Mutiara Putri Aulia Rahmawati Aulia Rahmawati, Aulia Bayu Setiawan Binti Qumairoh Citra Rani Angga Riswari Clareta, Dyva Dewi, Mifa Amira Dian Hutami Rahmawati Didiek Tranggono Dina Safira Putri Dina Safira Putri Dwi Nuning Anggraeny Dwi Nuning Anggraeny Dwi Wahyuningtyas Elfira Prasanti Eunike Jayanti Widiastuti Ezra Sabilillah Mahardhika Fadhilah Diva Oktaviansyah Febriyanti, M.Med.Kom, Syafrida Nurrachmi Febriyanti, Syafrida N. Febriyanto, Muhammad Galih Ayu Palupi Haidar, Fajar Al Heidy Arviani Helenita Margareth br Tarigan Herlambang, Rahmat Noval Ilmi, Ibnu Malkan Bakhrul Inggrid Priscillia Irmawanti Jonathan Diven Setiawan Karim Nazri Karim Nazri Kusnarto Kusuma, Ade Kusuma, Ade Kusumajanti, Kusumajanti Latif Ahmad Fauzan Maulidya Rahmatika Aulia Mohammad Syarrafah Muhammad Farhan Ramadhan Murti, Sesilia Tri Ria Mustikasari, Ratih Pandu Nabila Dafa Purwa Nadhifah Bernice Tsaniyah Nadia Nerissa Nadia Nerissa Nafi'ah, Salsabila Niko Kurniawan Laminto Niko Kurniawan Laminto Nursha Dwi Setyowati Pandhu Tanoyo Pandu Tanoyo Poppy Febriana Pradana, Jimmy Pradana, Jimmy Putra Priscillia, Inggrid Purnamasari, Nurjihan Pricillia Putri, Ayudya Putri, Cindy Prastia Raharjo, Ari Puji Rahmawati, Dian Hutami Renada Audri Suhariono Reza Mehdi Fauzi Rista Dwi Lestari Rista Dwi Lestari Rizky, Andisa Rofi Wahyu Aditama Saifuddin Zuhri Sania Nerissa Santoso, Wahyu Sesilia Tri Ria Murti Shevina Alana Devanty Sigit Andrianto Siti Nurima Septriyanti Sumardjijati Sumardjijati Sumardjijati, Sumardjijati Sumardjijati, Sumardjijati Sumrdjijati Tantina, Arin Triandini, Raisya Aqilah Tsaniyah, Nadhifah Bernice Wahyu Santoso Wati, Aulia Rahma Widiastuti, Eunike Jayanti Yanda Bara Kusuma Zainal Abidin Achmad Zhahra, Salsa Alfina Zuhri4, Saifuddin