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Ririn Puspita Tutiasri
Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : Indonesian Community Empowerment Journal

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Selling Honey and Making Money: An Instagram Marketing Strategy and Basic Photography Training for Women of Kemlagi Village, Mojokerto, East Java Rahmawati, Aulia; Tutiasri, Ririn Puspita; Febriana, Poppy; Febriyanti, Syafrida N.
Indonesian Community Empowerment Journal Vol. 3 No. 1 (2023): Indonesian Community Empowerment Journal
Publisher : HM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37275/icejournal.v3i1.26

Abstract

Kemlagi village is one of honey-producing village in Mojokerto, East Java, that has not been paid much attention to by the local government, both in terms of potential and marketing strategy. The involvement of housewives in the marketing sector of the Kemlagi village honey business has not been seen. This community service aims to increase women's empowerment in the social media marketing sector so that business development and community income occur. This community service has two focus activities, namely Instagram marketing training and basic photography training. The presenters of this event were a team from the Communication Science study program of the Universitas Pembangunan Nasional (UPN) "Veteran" and the Universitas Muhammadiyah Sidoarjo. The target participants for this event are women in Kemlagi village, Mojokerto who run a business selling honey and its products. A total of 30 mothers participated in this training event. The training event consisted of opening, opening remarks, Instagram marketing and basic photography materials, questions and answers and closing. After the event, an evaluation of the benefits and participants' understanding of this training material was carried out. The long-term goal of this training is that the home business of the Kemlagi village is getting more advanced and its potential is getting more and more optimized. It is hoped that this home business will develop so that in the future Kemlagi village can develop into a honey edutourism area in East Java.
Co-Authors Achmad Fatchullah Minan Jauhari Adiasri Putri Purbantina Ahmad, Namira Yunita Alya Nur Andre Yusuf Trisna Putra Anggraeny, Dwi Nuning Anugrah, Yuni Esa Arfianti Valerina Alfi Arisanti, Mutiara Putri Aulia Rahmawati Aulia Rahmawati, Aulia Bayu Setiawan Binti Qumairoh Citra Rani Angga Riswari Clareta, Dyva Dewi, Mifa Amira Dian Hutami Rahmawati Didiek Tranggono Dina Safira Putri Dina Safira Putri Dwi Nuning Anggraeny Dwi Nuning Anggraeny Dwi Wahyuningtyas Elfira Prasanti Eunike Jayanti Widiastuti Ezra Sabilillah Mahardhika Fadhilah Diva Oktaviansyah Febriyanti, M.Med.Kom, Syafrida Nurrachmi Febriyanti, Syafrida N. Febriyanto, Muhammad Galih Ayu Palupi Haidar, Fajar Al Heidy Arviani Helenita Margareth br Tarigan Herlambang, Rahmat Noval Ilmi, Ibnu Malkan Bakhrul Inggrid Priscillia Irmawanti Jonathan Diven Setiawan Karim Nazri Karim Nazri Kusnarto Kusuma, Ade Kusuma, Ade Kusumajanti, Kusumajanti Latif Ahmad Fauzan Maulidya Rahmatika Aulia Mohammad Syarrafah Muhammad Farhan Ramadhan Murti, Sesilia Tri Ria Mustikasari, Ratih Pandu Nabila Dafa Purwa Nadhifah Bernice Tsaniyah Nadia Nerissa Nadia Nerissa Nafi'ah, Salsabila Niko Kurniawan Laminto Niko Kurniawan Laminto Nursha Dwi Setyowati Pandhu Tanoyo Pandu Tanoyo Poppy Febriana Pradana, Jimmy Pradana, Jimmy Putra Priscillia, Inggrid Purnamasari, Nurjihan Pricillia Putri, Ayudya Putri, Cindy Prastia Raharjo, Ari Puji Rahmawati, Dian Hutami Renada Audri Suhariono Reza Mehdi Fauzi Rista Dwi Lestari Rista Dwi Lestari Rizky, Andisa Rofi Wahyu Aditama Saifuddin Zuhri Sania Nerissa Santoso, Wahyu Sesilia Tri Ria Murti Shevina Alana Devanty Sigit Andrianto Siti Nurima Septriyanti Sumardjijati Sumardjijati Sumardjijati, Sumardjijati Sumardjijati, Sumardjijati Sumrdjijati Tantina, Arin Triandini, Raisya Aqilah Tsaniyah, Nadhifah Bernice Wahyu Santoso Wati, Aulia Rahma Widiastuti, Eunike Jayanti Yanda Bara Kusuma Zainal Abidin Achmad Zhahra, Salsa Alfina Zuhri4, Saifuddin