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All Journal Among Makarti EQIEN - JURNAL EKONOMI DAN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming JOBS (Jurnal Of Business Studies) Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani TECHNO-SOCIO EKONOMIKA Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis Mahasiswa Journal of Accounting and Finance Management (JAFM) Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Eastasouth Journal of Positive Community Services Klabat Journal of Management Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Dwi Rachmawati
Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Pengaruh User Generated Content dan Live Streaming terhadap Keputusan Pembelian pada produk MS Glow di TikTok Shop Nur Indah Eka Andayani; Dwi Rachmawati; Ali Ridho
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.2996

Abstract

Pertumbuhan pesat media sosial telah mendorong perubahan besar dalam perilaku konsumen, termasuk dalam proses pengambilan keputusan pembelian. TikTok Shop sebagai platform e-commerce berbasis media sosial telah menjadi saluran strategis bagi brand lokal seperti MS Glow dalam menjangkau konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh User Generated Content (UGC) dan Live Streaming terhadap keputusan pembelian produk MS Glow di TikTok Shop. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei dan teknik insidental sampling. Sampel terdiri dari 96 responden pengguna TikTok Shop yang pernah membeli produk MS Glow. Data dianalisis menggunakan regresi linier berganda melalui perangkat lunak SPSS versi 27. Hasil penelitian menunjukkan bahwa baik UGC maupun Live Streaming berpengaruh positif secara terhadap keputusan pembelian. Secara simultan, kedua variabel juga terbukti memiliki pengaruh positif. Temuan ini menegaskan pentingnya konten berbasis pengalaman nyata serta interaksi langsung dalam strategi pemasaran digital, khususnya pada industri kecantikan di era digital saat ini.
The Influence of Motivation and Discipline on Teacher Performance at SDN Kemayoran 11 Pagi Intan Rahmah Puspita; Dwi Rachmawati; Yuni Pambreni
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.323

Abstract

In the era of globalization, organizational success is highly influenced by the quality of human resources, including in education. Teachers play a strategic role in ensuring effective learning. However, SDN Kemayoran 11 Pagi still faces issues with teacher discipline, especially in terms of inconsistent attendance and suboptimal performance in preparing and utilizing teaching modules based on the Merdeka Curriculum. Unlike many previous studies that measured teacher performance with general indicators, this research specifically evaluates teacher performance through the achievement of teaching modules in the Merdeka Curriculum, which reflects a more contextual and current standard of teacher competence. This study aimed to examine the effect of motivation and discipline on teacher performance. A quantitative approach was applied using saturated sampling, involving all 33 teachers at SDN Kemayoran 11 Pagi. Data were analyzed through multiple linear regression using SPSS. The results showed that motivation and discipline each had a positive and significant effect on teacher performance, both partially and simultaneously. The coefficient of determination indicated that 31.9% of the variation in teacher performance could be explained by motivation and discipline, while the remaining 68.1% was attributed to other factors. These findings imply that schools need to prioritize strategies that strengthen teacher discipline alongside motivation, as these aspects have been empirically proven to enhance teacher performance in implementing the Merdeka Curriculum.
The Effect of Compensation and Workload on Turnover Intention at PT Musindo Laksana Guna Priska Tobing; Yupiter Yancik; Dwi Rachmawati
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.325

Abstract

This study aims to determine impact of compensation and workload on turnover intention among employees of PT Musindo Laksana Guna.  A quantitative methodology was applied in this study, employing questionnaires to collect information from 30 actively working employees using saturated sampling techniques. Statistical analyses, such as t-tests, f-tests, and R². Data analysis was performed using multiple linear regression using SPSS version 27. The results showed that H1: “Compensation partially negatively affects turnover intention at PT Musindo Laksana Guna”; H2: “Workload partially positively affects turnover intention at PT Musindo Laksana Guna”; and H3: “Compensation and workload simultaneously affect turnover intention at PT Musindo Laksana Guna”. With an Adjusted R² value of 0.603, the model explains 60.3% of the changes in turnover intention through compensation and workload, leaving 39.7% influenced by factors outside the present analysis.
Co-Authors Agnemas Yusoep Islami Agung Pramono, Agung Alfi Maghfuriyah Alfi Maghfuriyah Ali Ridho Ali Ridho Anindya Hapsari Antono, Zakia Maulida Apriyanti Ayu Nurul Haryudiniarti Cyka Oktaviani Desi Hertin, Revita Djoko Setyo Widodo Djoko Setyo Widodo Fahri Faturahman Febria Anjara Feri Nugroho Gelaria Yaumal Akbar Hadi Firmansyah, Hadi Hadi Wijaya Halimatuz Zuhriyah Hazael Hazael Hertin, Revita Desi Intan Rahmah Puspita Intan, Dewi Jessica Adelia Joko Widodo M Nahar Muhammad Fadilah Muhammad Qisthi Yovari Mumtaz, Nabila Asdianti Najwa Sabrina Nora Listiana Novitasari Novitasari Nur Fitri Dewi Nur Indah Eka Andayani Nurfitridewi Oktaviati, Risna Onki Alexander Panca Apriliani Priska Tobing Putra Tangguh Wisnuaji Rahmawati Ulfah Rahmawati Ulfah Ramzaqy Fadlililah Ribut Nawang Sari Risma Ekawati RM Chairil Andri Rohmat Hidayat Salaisah Almani Fatiha Salamah, Ummy Gusti Salma Dwi Rachmawati Sani Salsabil Siti Nur Barokah Suci Ayu Sudari Tegar Firmansyah Udriya Udriya Udriya, Udriya Udriyah Ummy Gusti Salamah Untung Suprihadi Untung Suprihadi, Untung Widodo Putra Manahuang Yerikho Amoz Hazael Yuni Pambreni Yuni Pammbreni Yupiter Yancik Zalena Mohd