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Pemanfaatan Instagram dalam Pemasaran dan Pelayanan Pelanggan UMKM Pangkas Rambut di Kota Depok Nadya Nasywa Hanifah; Siti Mutiara Husna; Nur Fujianti; Afifah Latifah Turahma; Nuralisa Nuralisa; Putri Amelia; Suci Ayu Sudari; Dwi Rachmawati; Alfi Maghfuriyah; Noviyanti Noviyanti
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/qzef1527

Abstract

Hair-cutting service MSMEs are one of the businesses growing rapidly in urban areas, yet most micro-scale business owners have not optimally utilised social media as a means of marketing and customer service. This condition results in low business visibility, a limited market reach, and a less optimal effort to build brand image amid increasingly tight competition. This community service activity aims to improve the competitiveness of hair-cutting service MSMEs through a seminar and Instagram social media management training for 15 hair-cutting MSMEs in Depok City. The method used was a seminar session held on Saturday, 18 July 2026, followed by direct one-on-one training and mentoring conducted offline at Jakarta Global University (JGU), covering the creation and optimisation of Instagram Business accounts, training in photo and video content creation using the CapCut application, and strengthening digital customer service through Direct Message and WhatsApp Business. The results showed an increase in partners' understanding and skills in managing their business Instagram accounts, the availability of ready-to-upload promotional content, and improved readiness among partners to respond to customer interactions digitally. Through this activity, hair-cutting MSMEs are expected to gain an initial foundation for independently strengthening their business branding and becoming better prepared to compete in the digital era.
The Effect of Leadership on Performance of Apparatus and Institutions in Cimerang Village, Purabaya District, Sukabumi Yuni Pambreni; Dwi Rachmawati; Rohmat Hidayat
Neo Journal of economy and social humanities Vol 1 No 4 (2022): Neo Journal of Economy and Social Humanities, December 2022
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v1i4.49

Abstract

Leadership aims to encourage work passion, and high productivity and work productivity of employees, in order to achieve maximum organizational goals. In achieving goals, a leader is needed who can mobilize and influence his work group by paying attention to the desires of his subordinates. The purpose of this study was to determine the leadership, to find out the performance of employees and to determine the effect of leadership on employee performance at the Cimerang village office, Purwakarta sub-district, Sukabumi district. The research method used is descriptive and descriptive methods with a quantitative approach. In this study using primary data by observing and distributing questionnaires to respondents. The sampling technique used in this study was non-propability sampling with saturated sampling. The sample used in this study amounted to 30 employees. The correlation value of the influence of leadership (X) on the performance of the village apparatus (Y) is 22 indicators. The results of this study indicate that there is a significant influence of leadership influence on employee performance in Cimerang Village, Purabaya District, Sukabumi Regency.
The Influence of Motivation and Discipline on Teacher Performance at SDN Kemayoran 11 Pagi Intan Rahmah Puspita; Dwi Rachmawati; Yuni Pambreni
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.323

Abstract

In the era of globalization, organizational success is highly influenced by the quality of human resources, including in education. Teachers play a strategic role in ensuring effective learning. However, SDN Kemayoran 11 Pagi still faces issues with teacher discipline, especially in terms of inconsistent attendance and suboptimal performance in preparing and utilizing teaching modules based on the Merdeka Curriculum. Unlike many previous studies that measured teacher performance with general indicators, this research specifically evaluates teacher performance through the achievement of teaching modules in the Merdeka Curriculum, which reflects a more contextual and current standard of teacher competence. This study aimed to examine the effect of motivation and discipline on teacher performance. A quantitative approach was applied using saturated sampling, involving all 33 teachers at SDN Kemayoran 11 Pagi. Data were analyzed through multiple linear regression using SPSS. The results showed that motivation and discipline each had a positive and significant effect on teacher performance, both partially and simultaneously. The coefficient of determination indicated that 31.9% of the variation in teacher performance could be explained by motivation and discipline, while the remaining 68.1% was attributed to other factors. These findings imply that schools need to prioritize strategies that strengthen teacher discipline alongside motivation, as these aspects have been empirically proven to enhance teacher performance in implementing the Merdeka Curriculum.
The Effect of Compensation and Workload on Turnover Intention at PT Musindo Laksana Guna Priska Tobing; Yupiter Yancik; Dwi Rachmawati
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.325

Abstract

This study aims to determine impact of compensation and workload on turnover intention among employees of PT Musindo Laksana Guna.  A quantitative methodology was applied in this study, employing questionnaires to collect information from 30 actively working employees using saturated sampling techniques. Statistical analyses, such as t-tests, f-tests, and R². Data analysis was performed using multiple linear regression using SPSS version 27. The results showed that H1: “Compensation partially negatively affects turnover intention at PT Musindo Laksana Guna”; H2: “Workload partially positively affects turnover intention at PT Musindo Laksana Guna”; and H3: “Compensation and workload simultaneously affect turnover intention at PT Musindo Laksana Guna”. With an Adjusted R² value of 0.603, the model explains 60.3% of the changes in turnover intention through compensation and workload, leaving 39.7% influenced by factors outside the present analysis.
The Influence of Digital Literacy and Financial Literacy on the Performance of MSMEs: (An Empirical Study of MSMEs in Depok City) Novi Yulianti Amilie; Udriyah Udriyah; Dwi Rachmawati
Neo Journal of economy and social humanities Vol 5 No 1 (2026): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v5i1.418

Abstract

This study aims to analyze the effect of digital literacy and financial literacy on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Depok City by integrating the Resource-Based View (RBV) and Technology Acceptance Model (TAM) perspectives. This study departs from the phenomenon of quantitative growth of MSMEs that has not been fully followed by the strengthening of internal capabilities, particularly in the use of digital technology and business financial management. This study uses a quantitative approach with a survey method of 100 MSME actors selected through cluster sampling techniques in 11 sub-districts in Depok City. Data analysis was performed using multiple linear regression. The results show that digital literacy and financial literacy, both partially and simultaneously, have a positive and significant effect on MSME performance (p < 0.05). Financial literacy has a more dominant influence than digital literacy. The Adjusted R² value of 0.747 indicates that 74.7% of the variation in MSME performance can be explained by these two variables. These findings confirm that literacy-based intangible capabilities are strategic determinants of MSME performance in urban areas undergoing digital transformation. This study provides empirical contributions by strengthening the integrative model of digital and financial literacy as a source of MSME competitive advantage.
PENGARUH DISIPLIN KERJA DAN KOMPETENSI TERHADAP KINERJA PEGAWAI PADA KANTOR IMIGRASI KELAS I NON TPI DEPOK Dianawali Cahyaningrum; Yuni Pambreni; Dwi Rachmawati
KENDALI: Economics and Social Humanities Vol. 4 No. 1 (2025): KENDALI: Economics and Social Sciences Humanities, Juli 2025
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/kendali.v4i1.751

Abstract

Permasalahan utama yang menghambat kinerja di Kantor Imigrasi Kelas I Non TPI Depok adalah kedisiplinan pegawai yang belum optimal dan ketidaksesuaian kompetensi pegawai akibat kesenjangan pendidikan. Permasalahan lain yang ditemukan dapat mempengaruhi capaian kinerja yaitu masih ditemukan kendala teknis. Semua permasalahan ini berdampak pada kinerja pegawai, yang selanjutnya dapat berdampak pada pemotongan tunjangan kinerja pegawai. Ketika pegawai tidak dapat disiplin, maka hal ini dapat berakhir pada penilaian kinerja yang rendah dan berpotensi mengurangi tunjangan kinerja yang seharusnya mereka terima. Penelitian ini bertujuan untuk mengetahui pengaruh disiplin kerja dan kompetensi terhadap kinerja pegawai pada Kantor Imigrasi Kelas I Non TPI Depok. Pendekatan penelitian bersifat kuantitatif dengan menggunakan kuesioner sebagai instrumen pengumpulan data. Populasi penelitian terdiri dari 82 pegawai dipilih dengan berbasis non probability sampling menerapkan metode total sampling. Analisis data dilakukan menggunakan uji asumsi klasik, uji t dengan bantuan perangkat lunak SPSS versi 27. Metode analisis data antara lain: analisis deskriptif, uji asumsi klasik, dan uji hipotesis (uji t, uji f dan uji koefisien determinasi R2). Hasil dari analisis menunjukkan bahwa disiplin kerja dan kompetensi berpengaruh signifikan terhadap kinerja pegawai dengan hasil uji analisis regresi berganda sebesar Y=5,429+0,182X1+0,371X2. Sig. untuk uji t variabel disiplin kerja (X1) terhadap kinerja (Y) adalah sebesar 0,007 < 0,05 dan nilai t hitung 2,747 > t tabel 1,990. Hasil sig. uji t variabel kompetensi (X2) terhadap kinerja (Y) adalah sebesar 0,000 < 0,05 dan nilai t hitung 7,721 > t tabel 1,990. Uji f nilai sig. pada disiplin kerja (X1) dan kompetensi (X2) terhadap kinerja (Y) sebesar 0,000 < 0,05 dan nilai f hitung 64,315 > f tabel 3,11. Dapat disimpulkan disiplin kerja dan kompetensi berpengaruh secara signifikan dan positif terhadap kinerja pegawai pada Kantor Imigrasi Kelas I Non TPI Depok.
The Influence of Relationship Marketing, And Green Marketing Toward Business Sustainability On Msmes Kab. Bandung. Dwi Rachmawati; Zalena Mohd; Suci Ayu Sudari; Cyka Oktaviani
Lead Journal of Economy and Administration Vol 1 No 3 (2023): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v1i3.70

Abstract

This study aims to find out the influence of Relationship Marketing, and Green Marketing to the Sustainability Business on SMEs (small and medium-scale Enterprise) in Kab. Bandung. Finding relation between variables allows this study to find the best strategy marketing to maintain the sustainability business of SMEs in Kab. Bandung. With the number of respondents as many as 100 SMEs, the instrument in the questionnaire is measured using a Likert scale (5 scales) then the data was processed with SPSS, while the variables are 1) Independent Variables consisting of Relationship Marketing, Green Marketing, 2) Dependent Variable is Sustainability Business. The used analysis in this study is multiple regression. The results show that Realtionship Marketing and green marketing has a positive and significant effect on Sustainability Business. The study discusses the results and give constructive suggestions for maintaining the sustainability business of SMEs.
The Influence of Workload and Organizational Culture on Employee Performance of Operational Division at Toyota (Auto 2000) Grand Depok City, Depok Sekar Ayu Widodari; Suci Ayu Sudari; Dwi Rachmawati
Lead Journal of Economy and Administration Vol 2 No 3 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v2i3.177

Abstract

This research aims to examine the influence of workload and organizational culture on employee performance of operational division. This research uses a quantitative method by distributing questionnaires to full time employees of sales and workshop divisions in Toyota (Auto 2000) Grand Depok City. The data is determined by probability sampling technique with convenience sample method as many as 56 respondents. The research sample is determined by analyzed using multiple linear regression data analysis methods with SPSS version 26 application software. The results of this study indicate that partially workload has a negative and significant effect on employee performance at Toyota (Auto 2000) Grand Depok City. Meanwhile, partially organizational culture has a positive and significant influence on employee performance. Workload and organizational culture simultaneously have a significant effect on employee performance with an Adjusted R Square value of 0.28 or 28%. In improving employee performance, companies can pay more attention to the targets that must be achieved indicators and increase the implementation of creativity & innovation also employee initiative.
The Influence of Work Motivation, Compensation, and Work Environment on Employee Performance at PT Prasetia Dwidharma Jakarta Canthika Aulia Varsha P. K; Yuni Pambreni; Dwi Rachmawati
Lead Journal of Economy and Administration Vol 2 No 3 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v2i3.178

Abstract

This research aims to investigate the influence of work motivation, compensation, and work environment on employee performance at PT Prasetia Dwidharma Jakarta. The research method employed is quantitative, involving the distribution of questionnaires to 90 respondents from various divisions within the company. The collected data were analyzed using multiple linear regression with SPSS version 26. The results indicate that work motivation, compensation, and the work environment partially have a positive and significant impact on employee performance. Collectively, these three variables simultaneously have a significant influence on employee performance, with an adjusted R square value of 26.1%. Suggestions from the study are the company can pay attention to the individual needs of employees, enhance workplace safety, and continually monitor and improve these factors to achieve better work performance in the future.
The Influence of Emotional Intelligence, Work Discipline on Teacher Performance at SDN Jatiwaringin VIII Meliana Framsiska; Suci Ayu Sudari; Dwi Rachmawati
Lead Journal of Economy and Administration Vol 3 No 1 (2024): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v3i1.202

Abstract

In the era of growing modernization, human resource management has a key role in the running of an organization. Teachers have a fundamental role in education, teachers spearhead the success of an education. Education is an important factor that determines the growth and survival of a nation. Teacher performance is the key to the success of the quality of the nation's generation, therefore every party in the world of education is always trying to find ways to improve teacher performance in order to create professional teachers. This study aims to determine the significant effect of emotional intelligence and work discipline on teacher performance at Jatiwaringin VIII Elementary School. This type of research is quantitative method research. For data collection using questionnaire techniques as a research instrument. The sampling technique used was saturated sampling with a sample size of 30 respondents. Data analysis using multiple linear regression analysis using the help of the SPSS software program. The results of hypothesis testing and multiple linear regression indicate that emotional intelligence and work discipline have a positive and significant impact on teacher performance at SDN Jatiwaringin VIII. Emotional intelligence and work discipline contribute 52.3% to teacher performance. SDN Jatiwaringin VIII can improve teacher performance by conducting evaluations related to understanding and applying the importance of emotional intelligence and work discipline.
Co-Authors Afifah Latifah Turahma Agnemas Yusoep Islami Agung Pramono, Agung Alfi Maghfuriyah Alfi Maghfuriyah Ali Ridho Ali Ridho Anindya Hapsari Antono, Zakia Maulida Ayu Nurul Haryudiniarti Canthika Aulia Varsha P. K Cyka Oktaviani Daiva Juventino Irwansyah Desi Hertin, Revita Dianawali Cahyaningrum Djoko Setyo Widodo Djoko Setyo Widodo Fahri Faturahman Febria Anjara Feri Nugroho Gelaria Yaumal Akbar Hadi Firmansyah, Hadi Hadi Wijaya Halimatuz Zuhriyah Hasbi Arisky Widyanarko Hazael Hazael Hazel Lizantha Fatihah Hertin, Revita Desi Intan Rahmah Puspita Intan, Dewi Isyana Pramesti Jessica Adelia Joko Widodo M Nahar Meliana Framsiska Muhammad Fadilah Muhammad Qisthi Yovari Muhammad Raihan. A Mumtaz, Nabila Asdianti Nadia Syahidah Jahrah Nadya Nasywa Hanifah Najwa Sabrina Nakeisya Puteri Hidayat Nora Listiana Nova Eliza Novi Yulianti Amilie Novitasari Novitasari Noviyanti Noviyanti Nur Fitri Dewi Nur Fujianti Nur Indah Eka Andayani Nuralisa Nuralisa Nurfitridewi Oktaviati, Risna Onki Alexander Panca Apriliani Priska Tobing Putra Tangguh Wisnuaji Putri Amelia R.M. Chairil Andri Rahmawati Ulfah Rahmawati Ulfah Rahmawati Ulfah Ramzaqy Fadlililah Ribut Nawang Sari Risma Ekawati Rohmat Hidayat Salaisah Almani Fatiha Salamah, Ummy Gusti Salma Dwi Rachmawati Salsabila Ramadhani Sani Salsabil Sekar Ayu Widodari Siti Mutiara Husna Siti Nur Barokah Suci Ayu Sudari Tegar Firmansyah Udriya Udriya Udriya, Udriya Udriyah Ummy Gusti Salamah Untung Suprihadi Untung Suprihadi, Untung Widodo Putra Manahuang Winona Arasely. R. A Yerikho Amoz Hazael Yuni Pambreni Yuni Pammbreni Yupiter Yancik Zakia Maulida Antono Zalena Mohd