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All Journal Among Makarti EQIEN - JURNAL EKONOMI DAN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming JOBS (Jurnal Of Business Studies) Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani TECHNO-SOCIO EKONOMIKA Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis Mahasiswa Journal of Accounting and Finance Management (JAFM) Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Klabat Journal of Management PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Dwi Rachmawati
Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Pemberdayaan Peningkatan Pelayanan Pelanggan dan Digitalisasi Usaha UMKM F&B Kota Depok Muhammad Fadilah; Yuni Pambreni; Suci Ayu Sudari; Ramzaqy Fadlililah; Fahri Faturahman; Tegar Firmansyah; Muhammad Qisthi Yovari; Najwa Sabrina; Panca Apriliani; Dwi Rachmawati
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 4 (2025): AGUSTUS
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/snsc3443

Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) di sektor makanan dan minuman (F&B) melalui peningkatan pelayanan pelanggan dan digitalisasi usaha di Kota Depok. Program ini melibatkan sosialisasi serta pendampingan teknis mengenai pentingnya pelayanan prima, legalitas usaha melalui izin PIRT, serta pemanfaatan platform digital seperti ShopeeFood dan sistem pembayaran QRIS melalui Shopee Partner. Metode yang digunakan mencakup pendekatan observasi awal, penyampaian materi secara langsung, serta distribusi informasi visual berupa pamflet. Hasil kegiatan menunjukkan bahwa peserta memperoleh pemahaman baru mengenai lima dimensi utama pelayanan pelanggan (tangible, reliability, responsiveness, assurance, dan empathy), serta terlibat aktif dalam proses pendaftaran PIRT dan layanan digital. Kegiatan ini terbukti meningkatkan kesiapan UMKM untuk bersaing secara legal, profesional, dan adaptif di era ekonomi digital.
Pengaruh Green Marketing terhadap Keputusan Pembelian melalui Keunggulan Bersaing pada Starbucks Depok Mumtaz, Nabila Asdianti; Rachmawati, Dwi; Udriyah , Udriyah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2112

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi Green Marketing Starbucks Depok terhadap keputusan pembelian konsumen, dengan menguji peran Keunggulan Bersaing sebagai variabel mediasi. Metode yang digunakan adalah pendekatan kuantitatif melalui survei kuesioner kepada pelanggan Starbucks di Depok, yang dipilih menggunakan teknik purposive sampling. Data yang terkumpul dianalisis menggunakan metode Analisis Jalur (Path Analysis) dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa Green Marketing memiliki pengaruh positif dan signifikan terhadap Keunggulan Bersaing. Ditemukan pula bahwa Green Marketing berpengaruh langsung secara signifikan terhadap Keputusan Pembelian. Lebih lanjut, Keunggulan Bersaing terbukti berhasil memediasi hubungan antara Green Marketing dan Keputusan Pembelian. Ini mengindikasikan bahwa strategi pemasaran hijau tidak hanya secara langsung mendorong konsumen untuk membeli, tetapi juga membangun keunggulan kompetitif yang pada hakikatnya memperkuat keputusan pembelian tersebut.
The Influence of Motivation and Discipline on Teacher Performance at SDN Kemayoran 11 Pagi Puspita, Intan Rahmah; Rachmawati, Dwi; Pambreni, Yuni
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.323

Abstract

In the era of globalization, organizational success is highly influenced by the quality of human resources, including in education. Teachers play a strategic role in ensuring effective learning. However, SDN Kemayoran 11 Pagi still faces issues with teacher discipline, especially in terms of inconsistent attendance and suboptimal performance in preparing and utilizing teaching modules based on the Merdeka Curriculum. Unlike many previous studies that measured teacher performance with general indicators, this research specifically evaluates teacher performance through the achievement of teaching modules in the Merdeka Curriculum, which reflects a more contextual and current standard of teacher competence. This study aimed to examine the effect of motivation and discipline on teacher performance. A quantitative approach was applied using saturated sampling, involving all 33 teachers at SDN Kemayoran 11 Pagi. Data were analyzed through multiple linear regression using SPSS. The results showed that motivation and discipline each had a positive and significant effect on teacher performance, both partially and simultaneously. The coefficient of determination indicated that 31.9% of the variation in teacher performance could be explained by motivation and discipline, while the remaining 68.1% was attributed to other factors. These findings imply that schools need to prioritize strategies that strengthen teacher discipline alongside motivation, as these aspects have been empirically proven to enhance teacher performance in implementing the Merdeka Curriculum.
The Effect of Compensation and Workload on Turnover Intention at PT Musindo Laksana Guna Tobing, Priska; Yancik, Yupiter; Rachmawati, Dwi
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.325

Abstract

This study aims to determine impact of compensation and workload on turnover intention among employees of PT Musindo Laksana Guna.  A quantitative methodology was applied in this study, employing questionnaires to collect information from 30 actively working employees using saturated sampling techniques. Statistical analyses, such as t-tests, f-tests, and R². Data analysis was performed using multiple linear regression using SPSS version 27. The results showed that H1: “Compensation partially negatively affects turnover intention at PT Musindo Laksana Guna”; H2: “Workload partially positively affects turnover intention at PT Musindo Laksana Guna”; and H3: “Compensation and workload simultaneously affect turnover intention at PT Musindo Laksana Guna”. With an Adjusted R² value of 0.603, the model explains 60.3% of the changes in turnover intention through compensation and workload, leaving 39.7% influenced by factors outside the present analysis.
The Influence of E-Service Quality on Repurchase Intention Through Customer Satisfaction Among Tokopedia Users in Depok City Natrilia, Dea; Rachmawati, Dwi; Yancik, Yupiter
Neo Journal of economy and social humanities Vol 4 No 3 (2025): Neo Journal of Economy and Social Humanities
Publisher : International Publisher (YAPENBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/nejesh.v4i3.337

Abstract

This study aims to analyze the influence of e-service quality on repurchase intention through customer satisfaction among Tokopedia users in Depok City. In today’s highly competitive digital era, the quality of electronic services has become one of the key factors influencing consumers’ intention to make repeat purchases in online shopping platforms. This research applies a causal associative research design with a quantitative approach. Data were collected through an online questionnaire using Google Forms, distributed to 100 Tokopedia users residing in Depok. The data were analyzed using the Partial Least Squares – Structural Equation Modeling (PLS-SEM) technique with the SmartPLS 4.0 software. The results show that e-service quality has a significant influence on both customer satisfaction and repurchase intention. Moreover, customer satisfaction also significantly affects repurchase intention and is proven to partially mediate the relationship between e-service quality and repurchase intention. A Variance Accounted For (VAF) value of 77.4% indicates that customer satisfaction is a strong mediator in strengthening the effect of electronic service quality on consumer repurchase intention. This study highlights the importance of improving overall electronic service quality to enhance customer satisfaction and consequently encourage repeat purchases.
Influence of Dynamic Pricing, UI, and UX on Gojek Usage Decisions among Gen Z in Depok Novitasari, Novitasari; Rachmawati, Dwi; Udriyah, Udriyah
Klabat Journal of Management Vol. 7 No. 1 (2026): Klabat Journal of Management (in progress)
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v7i1.1358.23-81

Abstract

The rapid development of digital technology has increased the use of online transportation applications in Indonesia. From 2021 to 2023, Gojek maintained the highest number of downloads, although a significant decline was recorded, while competitors such as Maxim and inDrive experienced growth. This phenomenon highlights the urgency to analyze factors that influence usage decisions, particularly among Generation Z. This study aims to examine the influence of dynamic pricing, user interface (UI), and user experience (UX) on the decision to use the Gojek application among Generation Z in Depok City. A quantitative survey was conducted involving 100 respondents selected through incidental sampling. Data were analyzed using multiple linear regression with IBM SPSS version 27. The findings indicate that: (1) dynamic pricing significantly influences the decision to use Gojek; (2) user interface does not significantly influence usage decisions; (3) user experience is the strongest predictor with a significant influence; and (4) dynamic pricing, UI, and UX jointly have a significant influence on the decision to use Gojek.
The influence of brand image and promotion on purchase decisions of Eiger footwear products: A case study at the Eiger Grand Depok City branch Intan, Dewi; Widodo, Djoko Setyo; Rachmawati, Dwi
Jurnal Bisnis Mahasiswa Vol 5 No 5 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.847

Abstract

This study aims to analyze the influence of brand image and promotion on purchasing decisions of Eiger shoes (Case Study at Eiger Branch Grand Depok City). The background of this research is based on the relatively low sales figures of Eiger shoe products compared to other Eiger product categories, despite Eiger being recognized as one of the top brands in Indonesia. This research employs a quantitative approach using a survey method. The data analysis technique used is multiple linear regression with the assistance of SPSS software. The results of the study indicate that, partially, brand image does not have a significant influence on purchasing decisions, whereas promotion has a significant effect on purchasing decisions. However, simultaneously, brand image and promotion have a significant influence on purchasing decisions. The coefficient of determination shows that brand image and promotion contribute 55.9% to purchasing decisions. This indicates that an effective promotional strategy can increase consumer purchase interest even if the brand image is not yet fully established. These findings imply that Eiger needs to strengthen its brand image, particularly in terms of product identity and differentiation, while maintaining and optimizing its promotional strategies effectively.
The Analysis Sistem Informasi Manajemen Daerah (SIMDA) At Badan Pengelolaan Keuangan Dan Aset Daerah (BPKAD) Kota Semarang Using Technology Acceptance Model (TAM) Ulfah, Rahmawati; Rachmawati, Dwi; Dewi, Nur Fitri; Islami, Agnemas Yusoep; Antono, Zakia Maulida
Best Journal of Administration and Management Vol 2 No 1 (2023): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i1.108

Abstract

The purpose of this study is to analyze the Regional Management Information System (SIMDA) in BPKAD Semarang City, assessed based on the level of ease of use, usability, attitude towards use, and actual usage using TAM (Technology Acceptance Model). Data were obtained through interviews and questionnaires. The population consists of all employees who are active users of SIMDA. The analytical model employed in this study is the Structural Equation Model (SEM), while the software used is SmartPLS 2.0 M3. The results of hypothesis testing and discussions indicate that perceived ease of use has a significant positive influence on perceived usefulness. Perceived usefulness, in turn, has a significant positive influence on attitude towards use. Perceived ease of use also has a significant positive influence on attitude towards use. Finally, attitude towards use has a significant positive influence on actual system usage.
Analysis of Digital Marketing and Green Marketing Strategies to Maintain Business Sustainability on MSMEs Bandung Regency in Digital Era Rachmawati, Dwi; Wijaya, Hadi; Pambreni, Yuni
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.6345

Abstract

This study aims to find out the influence of Digital Marketing and Green Marketing on marketing performance and Sustainability Business of MSMEs Bandung regency. With the number of respondents as many as 100 MSMEs actors. The instrument in the questionnaire is measured using a Likert scale (5 scales), while the variables are 1) Independent Variables consisting of Digital Marketing and Green Marketing, 2) Dependent Variable is Sustainability Business, 3) Mediating Variable is Marketing Performance analysis used in this study is path analysis. The results show that only Digital Marketing and Green Marketing has positive influence on sustainability business of MSMEs Bandung regency through marketing performance.
SOSIALISASI PENGARSIPAN DIGITAL PADA SEKOLAH SMK NEGERI 3 DEPOK Nugroho, Feri; Ulfah, Rahmawati; Dewi, Nur Fitri; Salamah, Ummy Gusti; Islami, Agnemas Yusoep; Wijaya, Hadi; Maghfuriyah, Alfi; Hertin, Revita Desi; Ridho, Ali; Udriyah; Rachmawati, Dwi
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1286

Abstract

The use of technology has become a crucial element in various sectors, including in the realm of education. In the scope of education, technology plays an integral role in various aspects of learning and school operations. The focus of technology lies not only in the learning process, but also in the administrative and managerial aspects that underlie the daily life of school organizations. In this context, the use of technology helps achieve educational goals in a more efficient way, expands accessibility, and increases the effectiveness of educational activities. To make data management more organized and make it easier for users to manage documents. The activity method used in community service is qualitative, carried out by organizing teaching to socialize digital archives at SMK Negeri 3 Depok. Various communication techniques such as lectures and discussions are used: lectures for structured exposure, discussions for active participation of participants in discussions and questions and answers. From the results of the socialization of digital archives at SMK Negeri 3 Depok, 14 OTKP grade 12 students were actively involved. Students are invited to get to know various digital archive storage platforms such as g-Drive, spreadsheets, OneDrive, iCloud, and E-Library. From the various aspects discussed in the socialization of digital archives at SMK Negeri 3 Depok, participants have gained a broad understanding of digital archive storage platforms and services such as g-Drive, spreadsheets, OneDrive, iCloud, and E-Library. This introduction provides provisions for participants in managing digital archives, improves their skills in technology, and broadens their understanding of the benefits of digital archives in work. Participants have gained a lot of understanding and know how to organize data using various digital archiving platforms.
Co-Authors Agnemas Yusoep Islami Agung Pramono, Agung Alfi Maghfuriyah Alfi Maghfuriyah Ali Ridho Ali Ridho Anindya Hapsari Antono, Zakia Maulida Apriyanti Ayu Nurul Haryudiniarti Cyka Oktaviani Desi Hertin, Revita Djoko Setyo Widodo Djoko Setyo Widodo Fahri Faturahman Febria Anjara Feri Nugroho Gelaria Yaumal Akbar Hadi Firmansyah, Hadi Hadi Wijaya Hadi Wijaya Halimatuz Zuhriyah Hertin, Revita Desi Intan, Dewi Joko Widodo M Nahar Muhammad Fadilah Muhammad Qisthi Yovari Mumtaz, Nabila Asdianti Najwa Sabrina Natrilia, Dea Nora Listiana Novitasari Novitasari Nur Fitri Dewi Nurfitridewi Oktaviati, Risna Onki Alexander Panca Apriliani Puspita, Intan Rahmah Putra Tangguh Wisnuaji Rahmawati Ulfah Ramzaqy Fadlililah Ribut Nawang Sari Risma Ekawati RM Chairil Andri Rohmat Hidayat Salamah, Ummy Gusti Salma Dwi Rachmawati Sani Salsabil Siti Nur Barokah Suci Ayu Sudari Tegar Firmansyah Tobing, Priska Udriya Udriya Udriya, Udriya Udriyah Ummy Gusti Salamah Untung Suprihadi Untung Suprihadi, Untung Yancik, Yupiter Yuni Pambreni Zalena Mohd