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All Journal Among Makarti EQIEN - JURNAL EKONOMI DAN BISNIS JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming JOBS (Jurnal Of Business Studies) Dinasti International Journal of Education Management and Social Science Jurnal Abdi Insani TECHNO-SOCIO EKONOMIKA Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Bisnis Mahasiswa Journal of Accounting and Finance Management (JAFM) Neo Journal of economy and social humanities Best Journal of Administration and Management Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Eastasouth Journal of Positive Community Services Klabat Journal of Management Journal of Innovative and Creativity PEMIMPIN - Pengabdian Masyarakat Ilmu Pendidikan Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Dwi Rachmawati
Universitas Global Jakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Pengaruh Green Marketing terhadap Keputusan Pembelian melalui Keunggulan Bersaing pada Starbucks Depok Mumtaz, Nabila Asdianti; Rachmawati, Dwi; Udriyah , Udriyah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2112

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi Green Marketing Starbucks Depok terhadap keputusan pembelian konsumen, dengan menguji peran Keunggulan Bersaing sebagai variabel mediasi. Metode yang digunakan adalah pendekatan kuantitatif melalui survei kuesioner kepada pelanggan Starbucks di Depok, yang dipilih menggunakan teknik purposive sampling. Data yang terkumpul dianalisis menggunakan metode Analisis Jalur (Path Analysis) dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa Green Marketing memiliki pengaruh positif dan signifikan terhadap Keunggulan Bersaing. Ditemukan pula bahwa Green Marketing berpengaruh langsung secara signifikan terhadap Keputusan Pembelian. Lebih lanjut, Keunggulan Bersaing terbukti berhasil memediasi hubungan antara Green Marketing dan Keputusan Pembelian. Ini mengindikasikan bahwa strategi pemasaran hijau tidak hanya secara langsung mendorong konsumen untuk membeli, tetapi juga membangun keunggulan kompetitif yang pada hakikatnya memperkuat keputusan pembelian tersebut.
Influence of Dynamic Pricing, UI, and UX on Gojek Usage Decisions among Gen Z in Depok Novitasari, Novitasari; Rachmawati, Dwi; Udriyah, Udriyah
Klabat Journal of Management Vol. 7 No. 1 (2026): Klabat Journal of Management (in progress)
Publisher : Faculty of Economics and Business, Universitas Klabat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60090/kjm.v7i1.1358.23-81

Abstract

The rapid development of digital technology has increased the use of online transportation applications in Indonesia. From 2021 to 2023, Gojek maintained the highest number of downloads, although a significant decline was recorded, while competitors such as Maxim and inDrive experienced growth. This phenomenon highlights the urgency to analyze factors that influence usage decisions, particularly among Generation Z. This study aims to examine the influence of dynamic pricing, user interface (UI), and user experience (UX) on the decision to use the Gojek application among Generation Z in Depok City. A quantitative survey was conducted involving 100 respondents selected through incidental sampling. Data were analyzed using multiple linear regression with IBM SPSS version 27. The findings indicate that: (1) dynamic pricing significantly influences the decision to use Gojek; (2) user interface does not significantly influence usage decisions; (3) user experience is the strongest predictor with a significant influence; and (4) dynamic pricing, UI, and UX jointly have a significant influence on the decision to use Gojek.
The influence of brand image and promotion on purchase decisions of Eiger footwear products: A case study at the Eiger Grand Depok City branch Intan, Dewi; Widodo, Djoko Setyo; Rachmawati, Dwi
Jurnal Bisnis Mahasiswa Vol 5 No 5 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.847

Abstract

This study aims to analyze the influence of brand image and promotion on purchasing decisions of Eiger shoes (Case Study at Eiger Branch Grand Depok City). The background of this research is based on the relatively low sales figures of Eiger shoe products compared to other Eiger product categories, despite Eiger being recognized as one of the top brands in Indonesia. This research employs a quantitative approach using a survey method. The data analysis technique used is multiple linear regression with the assistance of SPSS software. The results of the study indicate that, partially, brand image does not have a significant influence on purchasing decisions, whereas promotion has a significant effect on purchasing decisions. However, simultaneously, brand image and promotion have a significant influence on purchasing decisions. The coefficient of determination shows that brand image and promotion contribute 55.9% to purchasing decisions. This indicates that an effective promotional strategy can increase consumer purchase interest even if the brand image is not yet fully established. These findings imply that Eiger needs to strengthen its brand image, particularly in terms of product identity and differentiation, while maintaining and optimizing its promotional strategies effectively.
The Analysis Sistem Informasi Manajemen Daerah (SIMDA) At Badan Pengelolaan Keuangan Dan Aset Daerah (BPKAD) Kota Semarang Using Technology Acceptance Model (TAM) Ulfah, Rahmawati; Rachmawati, Dwi; Dewi, Nur Fitri; Islami, Agnemas Yusoep; Antono, Zakia Maulida
Best Journal of Administration and Management Vol 2 No 1 (2023): Best Journal of Administration and Management
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/bejam.v2i1.108

Abstract

The purpose of this study is to analyze the Regional Management Information System (SIMDA) in BPKAD Semarang City, assessed based on the level of ease of use, usability, attitude towards use, and actual usage using TAM (Technology Acceptance Model). Data were obtained through interviews and questionnaires. The population consists of all employees who are active users of SIMDA. The analytical model employed in this study is the Structural Equation Model (SEM), while the software used is SmartPLS 2.0 M3. The results of hypothesis testing and discussions indicate that perceived ease of use has a significant positive influence on perceived usefulness. Perceived usefulness, in turn, has a significant positive influence on attitude towards use. Perceived ease of use also has a significant positive influence on attitude towards use. Finally, attitude towards use has a significant positive influence on actual system usage.
Analysis of Digital Marketing and Green Marketing Strategies to Maintain Business Sustainability on MSMEs Bandung Regency in Digital Era Rachmawati, Dwi; Wijaya, Hadi; Pambreni, Yuni
Journal of Applied Business Administration Vol 7 No 2 (2023): Journal of Applied Business Administration
Publisher : Pusat P2M Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v7i2.6345

Abstract

This study aims to find out the influence of Digital Marketing and Green Marketing on marketing performance and Sustainability Business of MSMEs Bandung regency. With the number of respondents as many as 100 MSMEs actors. The instrument in the questionnaire is measured using a Likert scale (5 scales), while the variables are 1) Independent Variables consisting of Digital Marketing and Green Marketing, 2) Dependent Variable is Sustainability Business, 3) Mediating Variable is Marketing Performance analysis used in this study is path analysis. The results show that only Digital Marketing and Green Marketing has positive influence on sustainability business of MSMEs Bandung regency through marketing performance.
SOSIALISASI PENGARSIPAN DIGITAL PADA SEKOLAH SMK NEGERI 3 DEPOK Nugroho, Feri; Ulfah, Rahmawati; Dewi, Nur Fitri; Salamah, Ummy Gusti; Islami, Agnemas Yusoep; Wijaya, Hadi; Maghfuriyah, Alfi; Hertin, Revita Desi; Ridho, Ali; Udriyah; Rachmawati, Dwi
Jurnal Abdi Insani Vol 11 No 1 (2024): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v11i1.1286

Abstract

The use of technology has become a crucial element in various sectors, including in the realm of education. In the scope of education, technology plays an integral role in various aspects of learning and school operations. The focus of technology lies not only in the learning process, but also in the administrative and managerial aspects that underlie the daily life of school organizations. In this context, the use of technology helps achieve educational goals in a more efficient way, expands accessibility, and increases the effectiveness of educational activities. To make data management more organized and make it easier for users to manage documents. The activity method used in community service is qualitative, carried out by organizing teaching to socialize digital archives at SMK Negeri 3 Depok. Various communication techniques such as lectures and discussions are used: lectures for structured exposure, discussions for active participation of participants in discussions and questions and answers. From the results of the socialization of digital archives at SMK Negeri 3 Depok, 14 OTKP grade 12 students were actively involved. Students are invited to get to know various digital archive storage platforms such as g-Drive, spreadsheets, OneDrive, iCloud, and E-Library. From the various aspects discussed in the socialization of digital archives at SMK Negeri 3 Depok, participants have gained a broad understanding of digital archive storage platforms and services such as g-Drive, spreadsheets, OneDrive, iCloud, and E-Library. This introduction provides provisions for participants in managing digital archives, improves their skills in technology, and broadens their understanding of the benefits of digital archives in work. Participants have gained a lot of understanding and know how to organize data using various digital archiving platforms.
AI Adoption in Higher Education Institution: An Integrated TAM and TOE Model Djoko Setyo Widodo; Dwi Rachmawati; Hadi Wijaya; Alfi Maghfuriyah; Udriya Udriya
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 2 (2025): Dinasti International Journal of Education Management And Social Science (Decem
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i2.3645

Abstract

Artificial Intelligence (AI) impacts various daily activities and features, including higher education. Educators and academics now see AI in education to be essential. The benefits of higher education and how universities adjust to shifting student and faculty attitudes on learning are topics of growing discussion. This study aims to explore how policymakers and educators may apply AI and modify it for the learning domain. The integrated technology acceptance model (TAM)-TOE model was implemented in a conceptual model that was released. It was tested with survey data obtained from 200 respondents who participated in an online survey, and a structural equation model (SEM-PLS) was utilized to assess the suggested hypotheses. The results show that organizational readiness, organizational compatibility, and partner support on perceived ease of use had been correlated with any significant relationship evaluated in the setting of higher education. It is anticipated that the approach will help authorities facilitate the use of AI in higher education. Furthermore, as AI is still in its infancy, more academic study is required before it can be used to the sector of education.
Akselerasi UMKM: Pendampingan Keuangan, Digitalisasi dan Branding pada UMKM Kuliner Kota Depok Nur Fitri Dewi; Jessica Adelia; Salaisah Almani Fatiha; Widodo Putra Manahuang; Dwi Rachmawati; Suci Ayu Sudari; Hadi Wijaya; Nora Listiana; Agnemas Yusoep Islami; Rahmawati Ulfah
Eastasouth Journal of Positive Community Services Vol 4 No 02 (2026): Eastasouth Journal of Positive Community Services (EJPCS)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/ejpcs.v4i02.521

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kualitas pengelolaan usaha UMKM Warung Mpok Iyam yang bergerak di sektor kuliner di Kota Depok. Meskipun memiliki potensi usaha yang baik melalui fasilitas pendukung seperti mushola, area parkir yang luas, dan kolam renang anak, usaha ini masih menghadapi permasalahan berupa pencatatan keuangan yang belum terstruktur, sistem pembayaran konvensional, lemahnya branding, serta belum optimalnya pemasaran digital. Metode yang digunakan adalah pendampingan partisipatif melalui tahapan observasi, perencanaan, implementasi, dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan keteraturan pencatatan keuangan, penerapan pembayaran digital QRIS, penguatan identitas visual usaha, serta pemanfaatan media sosial Instagram sebagai sarana promosi. Pendampingan ini mendorong pengelolaan usaha yang lebih profesional dan adaptif terhadap perkembangan digital.
ABDIMAS: ANALISA MANEJEMEN BISNIS PT DTRIP PACIFIC NUSANTARA DALAM MENINGKATKAN PENJUALAN Nora Listiana; Feri Nugroho; Ali Ridho; Nur Fitri Dewi; Suci Ayu Sudari; Dwi Rachmawati; Hadi Wijaya; Alfi Maghfuriyah; Udriyah; Yuni Pammbreni
Pengabdian Masyarakat Ilmu Pendidikan Vol. 5 No. 1 (2025): JURNAL PEMIMPIN - PENGABDIAN MASYARAKAT ILMU PENDIDIKAN - Edisi Januari 2025
Publisher : FKIP Universitas Citra Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37792/pemimpin.v5i1.1508

Abstract

PT Dtrip Pacific Nusantara adalah perusahaan jasa perjalanan dan wisata yang terus mengoptimalkan berbagai aspek manajerial untuk memajukan bisnisnya. Hasil analisis menunjukkan bahwa perusahaan berhasil menciptakan sistem manajemen efisien, memanfaatkan teknologi untuk meningkatkan pelayanan, serta menerapkan strategi pemasaran yang efektif. Pengelolaan sumber daya manusia juga menjadi faktor kunci dalam kesuksesan perusahaan. Namun, tantangan yang dihadapi adalah persaingan ketat dan fluktuasi ekonomi yang memengaruhi daya beli konsumen. Kesimpulannya, dengan pengembangan strategi manajemen yang adaptif, PT Dtrip Pacific Nusantara memiliki potensi besar untuk bersaing di pasar yang semakin kompetitif. Kata Kunci : ( Sistem Mnajemen; Teknologi)
Pengaruh Media Sosial Dan E-Commerce Dalam Peningkatan Penjualan Di Toko Emas Jakarta Signature Kota Wisata By Kemenangan Mas Sindogrub Yerikho Amoz Hazael; Hazael Hazael; Dwi Rachmawati; Ali Ridho
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.2994

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh media sosial dan e-commerce terhadap peningkatan penjualan pada Toko Emas JakartaSignature Kota Wisata. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui kuesioner yang disebarkankepada 88 responden, setelah dilakukan proses deteksi dan penghapusan outlier. Metode analisis yang digunakan adalah regresi linier berganda. Hasiluji t menunjukkan bahwa media sosial berpengaruh positif dan signifikan terhadap peningkatan penjualan (β = 0,225; Sig. = 0,024), demikian pula e-commerce yang juga berpengaruh positif dan signifikan (β = 0,244; Sig. = 0,001). Secara simultan, kedua variabel independen berpengaruh signifikanterhadap peningkatan penjualan dengan nilai signifikansi F sebesar 0,000 (< 0,05). Nilai koefisien determinasi (R²) sebesar 0,233 menunjukkan bahwamedia sosial dan e-commerce mampu menjelaskan 23,3% variasi peningkatan penjualan, sementara sisanya sebesar 76,7% dipengaruhi oleh faktorlain di luar model penelitian ini.
Co-Authors Agnemas Yusoep Islami Agung Pramono, Agung Alfi Maghfuriyah Alfi Maghfuriyah Ali Ridho Ali Ridho Anindya Hapsari Antono, Zakia Maulida Apriyanti Ayu Nurul Haryudiniarti Cyka Oktaviani Desi Hertin, Revita Djoko Setyo Widodo Djoko Setyo Widodo Fahri Faturahman Febria Anjara Feri Nugroho Gelaria Yaumal Akbar Hadi Firmansyah, Hadi Hadi Wijaya Halimatuz Zuhriyah Hazael Hazael Hertin, Revita Desi Intan Rahmah Puspita Intan, Dewi Jessica Adelia Joko Widodo M Nahar Muhammad Fadilah Muhammad Qisthi Yovari Mumtaz, Nabila Asdianti Najwa Sabrina Nora Listiana Novitasari Novitasari Nur Fitri Dewi Nur Indah Eka Andayani Nurfitridewi Oktaviati, Risna Onki Alexander Panca Apriliani Priska Tobing Putra Tangguh Wisnuaji Rahmawati Ulfah Rahmawati Ulfah Ramzaqy Fadlililah Ribut Nawang Sari Risma Ekawati RM Chairil Andri Rohmat Hidayat Salaisah Almani Fatiha Salamah, Ummy Gusti Salma Dwi Rachmawati Sani Salsabil Siti Nur Barokah Suci Ayu Sudari Tegar Firmansyah Udriya Udriya Udriya, Udriya Udriyah Ummy Gusti Salamah Untung Suprihadi Untung Suprihadi, Untung Widodo Putra Manahuang Yerikho Amoz Hazael Yuni Pambreni Yuni Pammbreni Yupiter Yancik Zalena Mohd