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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan EKUITAS (Jurnal Ekonomi dan Keuangan) JEMMA | Journal of Economic, Management and Accounting Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Ethical Lingua: Journal of Language Teaching and Literature Journal of Management - Small and Medium Enterprises (SME's) Interdisciplinary Social Studies Jurnal Bisnis Mahasiswa Jurnal Neraca Peradaban Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Proceeding of The International Conference on Economics and Business Transformasi: Journal of Economics and Business Management Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Pelayanan Hubungan Masyarakat Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Abedneigo C. Rambulangi
Program Studi Manajemen, Fakultas Ekonomi, Universitas Kristen Indonesia Toraja
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Shopping Lifestyle, Hedonic Shopping Value, dan E-Wallet terhadap Impulsive Buying: Studi Kasus pada Mahasiswa Manajemen UKI Toraja Angkatan 2022 Silviages Logo; Olivia Devi Yulian Pompeng; Abedneigo.C. Rambulangi
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 4 No. 2 (2025): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v4i2.673

Abstract

This study aims to examine the influence of shopping lifestyle, hedonic shopping value, and e-wallet on impulsive buying behavior among students of the Management Study Program at the Faculty of Economics, Universitas Kristen Indonesia Toraja. This research is quantitative in nature, using multiple linear regression analysis. The sample consisted of 80 respondents, determined using Slovin's formula and purposive sampling technique as the basis for selecting respondents deemed relevant to the research objectives. The results of the study indicate that, partially, shopping lifestyle significantly influences impulsive buying with a t-value of 3.608 and sig = 0.001, hedonic shopping value significantly influences impulsive buying with a t-value of 2.186 and sig = 0.032, and e-wallet significantly influences impulsive buying with a t-value of 3.043 and sig = 0.003. Simultaneously, all three independent variables significantly affect impulsive buying, with a significance value of 0.000 < 0.05. The coefficient of determination (R2) value of 0.223 indicates that the three independent variables explain 22.3% of the variation in impulsive buying behavior, while the remaining 77.7% is explained by other factors not investigated in this study. These findings suggest that shopping lifestyle, the value gained from shopping, and the convenience of digital transactions through e-wallets are triggers for unplanned buying behavior.
Pengaruh Kelengkapan Produk dan Kualitas Pelayanan terhadap Keputusan Pembelian pada PT. Sulo Rantepao Toraja Utara Antasya Eka Putri; Abedneigo.C. Rambulangi; Lisa. K. Wibisono
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 4 No. 2 (2025): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v4i2.674

Abstract

This study aims to determine and analyze the effect of product completeness (X1) and service quality (X2) on purchasing decisions at PT. Sulo Rantepao, North Toraja. This research uses a quantitative approach with a multiple linear regression method. The data were collected through the distribution of questionnaires to 97 respondents. The results of the study indicate that partially, the product completeness variable (X1) does not have a significant effect on purchasing decisions, as shown by a significance value of 0.099 > 0.05 with a t-value of 1.667 > t-table value of 1.661. Meanwhile, the service quality variable (X2) is proven to have a positive and significant effect on purchasing decisions, with a significance value of 0.00 < 0.05 and a t-value of 8.540 > t-table value of 1.661. Simultaneously, product completeness (X1) and service quality (X2) have a significant effect on purchasing decisions (Y), as evidenced by a significance value of 0.00 < 0.05 and an F-value of 77.331 > F-table value of 3.09. The R-squared value of 0.614 indicates that the two independent variables are able to explain 6.14% of the variation in purchasing decisions, while the remaining 38.6% is influenced by other variables outside this study.
Analisis SWOT dalam Menghadapi Persaingan Bisnis pada Penjualan Motor di PT. Tunas Honda Rantepao Yanti Bartholomeus; Abedneigo.C. Rambulangi; Grace. S.Mengga
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 4 No. 2 (2025): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v4i2.675

Abstract

This study examines the SWOT analysis in facing the business competition of motorcycle sales at PT. Tunas Honda Rantepao. The purpose of this research is to understand the internal and external conditions of the company and how strategies can be applied to address the existing challenges. The research method used is qualitative, with data collection through interviews and documentation. Data analysis techniques are carried out through data collection, data reduction, and data presentation steps. The results of the study indicate that the rapid advancement of technology poses a challenge for PT. Tunas Honda Rantepao, forcing this motorcycle dealer to continually innovate in its marketing strategy. Based on the analysis of the company's internal and external conditions, a SWOT analysis was conducted to evaluate the strengths, weaknesses, opportunities, and threats faced. From this analysis, various strategic alternatives were identified that can be applied to improve performance and competitiveness of PT. Tunas Honda Rantepao in the motorcycle market, both in terms of utilizing technology, improving service quality, and developing more effective marketing.
Pengaruh Pengetahuan Keuangan, Sikap Keuangan dan Kontrol Diri terhadap Manajemen Keuangan Pribadi: Studi Kasus Mahasiswa UKI Toraja Fakultas Ekonomi Angkatan 2022 Fita Marissa; Stefani M. Palimbong; Abedneigo.C.Rambulangi
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 4 No. 2 (2025): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v4i2.678

Abstract

This study aims to analyze the influence of financial knowledge, financial attitudes, and self-control on personal financial management among students of the Management Study Program at the Faculty of Economics, Universitas Kristen Indonesia Toraja, class of 2022. The research uses a quantitative approach, distributing questionnaires to 83 respondents selected through the Slovin formula. The data is analyzed using multiple linear regression, as well as validity, reliability, classical assumption, and hypothesis testing. The results show that financial knowledge has a positive and significant effect on personal financial management, while financial attitudes and self-control do not have a significant partial effect. However, simultaneously, the three independent variables have a significant impact on the students' personal financial management. These findings suggest that students' personal financial management is influenced by a combination of financial understanding, attitudes toward money management, and the ability to control their financial behavior. This indicates the importance of enhancing financial knowledge as a key factor in improving personal financial management among students, while attitudes and self-control need further attention to achieve better financial management.
Analisis Keputusan Wisatawan Berkunjung Ke Objek Wisata Tilanga Arah Pratiwi Topang; Isak Pasulu; Abedneigo. C. Rambulangi
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.229

Abstract

The problem of this research is how tourists decide to visit the Tilanga' tourist attraction. The types of data used are primary and secondary data with data collection techniques through observation and interviews with managers and visitors so that the data collected is truly accurate according to the researcher's needs. This research uses qualitative methods, data obtained from interviews and observations. The results of this research show that the respondents' decision to visit the Tilanga' tourist attraction was because the attraction of this object was able to make visitors come to the Tilanga' tourist attraction, such as the clear water, the atmosphere at one with nature, and even the Masapi that was there was able to attract tourists to visit.
Analisis Promosi Pariwisata Pada Dinas Pariwisata Dalam Meningkatkan Kunjungan Wisatawan Ke Toraja Utara Ika Kendek; Isak Pasulu; Abedneigo.C. Rambulangi
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.230

Abstract

This research aims to find out what promotions are used by the North Toraja Tourism Office to increase tourist visits. This research uses a qualitative approach as a research procedure which produces descriptive data in the form of written words and not numbers. The results of this research are achievements for tourism development in North Toraja, promotion includes: a) Advertising, by placing tourism advertisement containing notifications about tourism regarding the natural beauty and culture of North Toraja. b) Sales Promotion, carried out through exhibitions or events. c) Public Relations, carried out in collaboration with organizations or agencies and companies operating in the tourism sector such as ASITA, HPI and PHRI institutions. d) Direct Marketing, carried out through online channels.
Strategi Promosi Rumah Makan Soponyono Dalam Mempertahankan Pelanggan Di Kecamatan Kesu’ Kabupaten Toraja Utara Jeanne Fransisca Bokko; Abedneigo.C. Rambulangi; Mey.E. Limbongan
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.231

Abstract

This research aims to answer the questions (1) How is the promotion and promotion strategy carried out by Rumah Makan Soponyono? (2) How to retain customers? This study used descriptive qualitative method. Data was collected by means of observation, interviews and documentation with business owners, employees and customers of Soponyono Restaurant. The results obtained from this research are the Promotion Strategy for Soponyono Restaurant using promotional media using social media, namely WhatsApp and how to retain customers by exchanging good, polite and friendly messages towards customers and convincing customers that at Soponyono Restaurant the food and drink menus are delicious. , delicious and comfortable place.
SUSTAINABLE TOURISM IN SOUTH SULAWESI: DESTINATION ATTRACTIVENESS, SERVICE QUALITY, MARKETING AND COMMUNICATION Abedneigo Carter Rambulangi; Oktavianus Pasoloran; Otto Randa Payangan; Idrus Taba; Jemi Pabisangan Tahirs
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 4 (2025): December
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/j25485024.y2025.v9.i4.7458

Abstract

This study aims to analyse the influence of destination attractiveness, tourism service quality, marketing strategy, and communication mix on sustainable tourism in South Sulawesi. The research used quantitative methods and collected data through direct and online surveys of 350 domestic tourists visiting key destinations, namely Makassar, Parepare, Tana Toraja, and North Toraja. The sampling technique was purposive with the criteria of tourists who have travel experience at the study locations. Data were analysed using Structural Equation Modelling–Partial Least Squares (SEM-PLS 3.0) to test the measurement and structural models. The results showed that destination attractiveness, service quality, and marketing strategy had a positive and significant influence on sustainable tourism, both directly and through the communication mix. Furthermore, the communication mix was shown to exert a significant influence and to act as a full mediator in the relationship between the independent variables and sustainable tourism. These findings emphasise the importance of integrated communication—including advertising, public relations, social media, and direct marketing—in shaping tourist perceptions and encouraging sustainable tourism practices. In practice, this research provides implications for stakeholders and policymakers in designing tourism development strategies aligned with environmental preservation, culture, and the welfare of local communities in South Sulawesi.
STRATEGY FOR DEVELOPING THE SALULIANG TOURIST OBJECT IN SAWANGAN, MALIMBONG, BALEPE DISTRICT Abedneigo Carter Rambulangi; Oktavianus Pasoloran; Althon Karaman Pongtuluran; Agustinus Mantong; Yohanis L. Ta’dung; Westerini Lusdani; Prajman.E.Pasambo; Natasya Bua’Langi
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19527

Abstract

The study aims to determine the Strategy For Developing The Saluliang Tourist Object In Sawangan, Malimbong, Balepe District. This research is qualitative. The informants in this study were the managers of the Saluliang Kolesawangan tourist attraction. Data collection methods used were interviews, observation, and documentation.The data analysis techniques used in this study are data presentation, data reduction and drawing conclusions.The results of this study indicate that the strategy carried out by the Saluliang Tourism Object Manager in developing its tourism sector is by collaborating with the Tana Toraja Regency Tourism Office to hold training, especially in the field of marketing, carrying out promotional and marketing strategies with 2 (two) approaches, namely Offline and Online. Not only that, the local community also plays a role as supervisors, implementers and recipients, besides that the local community also plays a role in developing culinary and woven fabrics to be seen and sold to visitors. Keywords : Development Strategy, Tourism, Saluliang Kolesawangan Tourist Attraction
PENGARUH KELENGKAPAN PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA PT. SULO RANTEPAO TORAJA UTARA Antasya Eka Putri Eka Putri; Abedneigo C. Rambulangi; Lisa. K. Wibisono
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19236

Abstract

This study aims to determine and analyze the effect of product completeness (X1) and service quality (X2) on purchasing decisions at PT. Sulo Rantepao, North Toraja. The research employs a quantitative approach using multiple linear regression analysis. Data were collected through the distribution of questionnaires to 97 respondents. The results show that, partially, the product completeness variable (X1) does not have a significant effect on purchasing decisions, as indicated by a significance value of 0.099 > 0.05 and a t-value of 1.667 < the t-table value of 1.985. Meanwhile, the service quality variable (X2) is proven to have a positive and significant effect on purchasing decisions, with a significance value of 0.00 < 0.05 and a t-value of 8.540 > the t-table value of 1.985. Simultaneously, product completeness (X1) and service quality (X2) have a significant effect on purchasing decisions (Y), as evidenced by a significance value of 0.00 < 0.05 and an F-value of 77.331 > the F-table value of 3.09. The R-squared value of 0.614 indicates that the two independent variables are able to explain 61.4% of the variation in purchasing decisions, while the remaining 38.6% is influenced by other variables outside this study. Keywords: Product Assortment Completeness, Service Quality, Purchasing Decision, Multiple Linear Regression
Co-Authors Ade Lisa Matasik Adolfina Ro’son Agustinus Mantong Althon K. Pongtuluran Ananda, Germianus Tri Anastasia Baan Andrew Ridow Johanis M Antasya Eka Putri Antasya Eka Putri Eka Putri Arah Pratiwi Topang Bernike Friska Liling Biringkanae, Astriwati Carlos, Frederik Chrismesi Pagiu Citra Tiku Datu Batara Delta Yosia Dina Ramba' Edialto P. Ma’dika Efrain Owen Taruk Elisabet Pali Eva Hidayah Ferdianto Kaluttu Fita Marissa Friskayanti Friskayanti Germianus Tri Ananda Grace S. Mengga Grace. S.Mengga Halima Banne Ringgi’ Helba Rundupadang Hendrik Pappang Bonga Henjelina Shintami Pali’ Ika Kendek Isak Pasulu Jeanne Fransisca Bokko Jemi Pabisangan Tahirs Jens Batara Marewa Joi Matius Liandro Doke Lino, Parissa Lisa Kurniasari Wibisono Lisa. K. Wibisono Lisa. K. Wibisono Lolongan, Ardiwan Maming, Jumidah Mantirri, Enos Marinus Ronal Marinus Ronal Marniati Marniati Merlin Merlin Mersi Duma Mey Enggane Limbongan Mey.E. Limbongan Mina, Sri Mince Batara Monika Monika Muhammad Idrus Taba Natasya Bua’Langi Nelce Opang Ngganggu, Ernestha Yustini Oktavianus Pasoloran OKTAVIANUS PASOLORAN Olivia Devi Yulian Pompeng Olivia.D.Y.Pompeng Otto Randa Payangan Pala, Maylti Rante Palimbong, Yuski Parinding, Iryanto Parung, Vivin Sari Peronika Peronika Pompeng, Olivia Devi Y. Pompeng, Olivia Devi Yulian Prajman.E.Pasambo Rachel Rachel Ramba, Dina Samuel Randi Tapparan Sandaratte, Gebryal Sapan Selma, Jane Serlina Tappi Silviages Logo Stefani Marina Palimbong Susanti Susanti Sushy Teko Patanduk Tapparan, Samuel Randy Theresyam Kabanga Tondok, Irma Rante Vani Daun Limbong Westerini Lusdani Wibisono, Lisa K. Wilma Dian Ardiyanti Winta Panimba Yanta Sry Paerong Yanti Bartholomeus Yohanis L. Ta’dung Yomarcho Sanbudifarma Sa'pangan Yovita Yovita