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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan JEMMA | Journal of Economic, Management and Accounting Jurnal Ilmiah Edunomika (JIE) Budimas : Jurnal Pengabdian Masyarakat Community Development Journal: Jurnal Pengabdian Masyarakat Ethical Lingua: Journal of Language Teaching and Literature Journal of Management - Small and Medium Enterprises (SME's) Interdisciplinary Social Studies Jurnal Bisnis Mahasiswa Jurnal Neraca Peradaban Jurnal Tadbir Peradaban Jurnal Pajak dan Bisnis (Journal of Tax and Business) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURNAL EKONOMI, BISNIS DAN TERAPAN (JESIT) Proceeding of The International Conference on Economics and Business Transformasi: Journal of Economics and Business Management Jurnal Publikasi Ilmu Manajemen Innovative: Journal Of Social Science Research Jurnal Manajemen dan Ekonomi Kreatif Prosiding Seminar Nasional Manajemen dan Ekonomi Jurnal Pelayanan Hubungan Masyarakat Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi
Abedneigo C. Rambulangi
Program Studi Manajemen, Fakultas Ekonomi, Universitas Kristen Indonesia Toraja
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Strategi Promosi Rumah Makan Soponyono Dalam Mempertahankan Pelanggan Di Kecamatan Kesu’ Kabupaten Toraja Utara Jeanne Fransisca Bokko; Abedneigo.C. Rambulangi; Mey.E. Limbongan
Prosiding Seminar Nasional Manajemen dan Ekonomi Vol. 2 No. 2 (2023): Desember : Prosiding Seminar Nasional Manajemen dan Ekonomi
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/semnas.v2i2.231

Abstract

This research aims to answer the questions (1) How is the promotion and promotion strategy carried out by Rumah Makan Soponyono? (2) How to retain customers? This study used descriptive qualitative method. Data was collected by means of observation, interviews and documentation with business owners, employees and customers of Soponyono Restaurant. The results obtained from this research are the Promotion Strategy for Soponyono Restaurant using promotional media using social media, namely WhatsApp and how to retain customers by exchanging good, polite and friendly messages towards customers and convincing customers that at Soponyono Restaurant the food and drink menus are delicious. , delicious and comfortable place.
Co-Authors Ade Lisa Matasik Adolfina Ro’son Agustinus Mantong Althon K. Pongtuluran Ananda, Germianus Tri Anastasia Baan Andrew Ridow Johanis M Antasya Eka Putri Arah Pratiwi Topang Bernike Friska Liling Biringkanae, Astriwati Carlos, Frederik Chrismesi Pagiu Citra Tiku Datu Batara Delta Yosia Dina Ramba' Duma, Mersi Efrain Owen Taruk Eka Putri, Antasya Eka Putri Elisabet Pali Eva Hidayah Ferdianto Kaluttu Fita Marissa Friskayanti Friskayanti Germianus Tri Ananda Grace. S.Mengga Halima Banne Ringgi’ Helba Rundupadang Hendrik Pappang Bonga Henjelina Shintami Pali’ Ika Kendek Isak Pasulu Jeanne Fransisca Bokko Jemi Pabisangan Tahirs Jens Batara Marewa Joi Matius Liandro Doke Lino, Parissa Lisa Kurniasari Wibisono Lisa. K. Wibisono Lolongan, Ardiwan Maming, Jumidah Mantirri, Enos Marinus Ronal Marinus Ronal Marniati Marniati Mengga, Grace S. Merlin Merlin Mey Enggane Limbongan Mey.E. Limbongan Mina, Sri Mince Batara Monika Monika Muhammad Idrus Taba Nelce Opang Ngganggu, Ernestha Yustini OKTAVIANUS PASOLORAN Olivia Devi Yulian Pompeng Olivia.D.Y.Pompeng Otto Randa Payangan Pala, Maylti Rante Palimbong, Yuski Parinding, Iryanto Parung, Vivin Sari Peronika Peronika Pompeng, Olivia Devi Y. Pompeng, Olivia Devi Yulian Rachel Rachel Ramba, Dina Samuel Randi Tapparan Sandaratte, Gebryal Sapan Selma, Jane Serlina Tappi Silviages Logo Stefani Marina Palimbong Susanti Susanti Sushy Teko Patanduk Tapparan, Samuel Randy Theresyam Kabanga Tondok, Irma Rante Vani Daun Limbong Wibisono, Lisa K. Wilma Dian Ardiyanti Winta Panimba Yanta Sry Paerong Yanti Bartholomeus Yomarcho Sanbudifarma Sa'pangan Yovita Yovita