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Mukhtar Galib
STIM Lasharan Jaya Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Journal : Journal of Economics and Regional Science

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Transformasi Digital UMKM: Analisis Pemasaran Online dan Dampaknya terhadap Ekonomi Lokal di Indonesia Mukhtar Galib; Faridah Faridah; muharram muharram; Thanwain Thanwain
Journal of Economics and Regional Science Vol 4 No 2 (2024): Journal Of Economics and Regional Science
Publisher : STIE Jambatan Bulan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52421/jurnal-esensi.v4i2.531

Abstract

This research explores the adaptation of MSMEs in Indonesia to digital marketing and its impact on the local economy. Through desk research methods, various literature, data, and previous studies were analyzed to understand the level of digital technology adoption, challenges faced, and adaptation strategies successfully implemented by MSMEs in different local economic contexts. The results show that most MSMEs have adopted digital technologies for marketing activities, with social media, websites and marketplaces being the main platforms. Digitalization is proven to increase MSMEs' market access and income, and contribute positively to local economic growth. However, challenges such as lack of digital skills, consumer trust, and access to capital remain significant obstacles. Successful MSMEs tend to be proactive in learning and adapting, and building consumer trust through good customer service. This research makes a significant contribution to the development of contextualized and inclusive digital marketing theory, and offers practical guidance for MSMEs and policymakers to support sustainable digital transformation in Indonesia
Co-Authors Abubakar, Achmad Abubakar, Herminawaty Adhitia, Fitrah Amiruddin Amiruddin K Andi Ardasanti Andi Ardasanti Appang Allo, Meli Banne Ardasanti, Andi Arief Mashuri Arif Mashuri Arif Mashuri Armita, Armita Ayu Parmitasari, Rika Dwi Bin Sapa, Nasrullah Citta, Andi Batary Cut Muthiadin Fadjriyah, Sitti Faridah Faridah Fatwa, M Gunawan, Aden Guntur Suryo Putro Hasaruddin Hasaruddin Hatta, Sukarno Hernita hikmah hikmah Idris Parakkasi Idris Parakkasi ISKANDAR Iwan Perwira Jamaluddin Madjid Kusumaningrum, Retno Ayu Langi, Irensi Laen Mashuri, Arif Maulana Maulana Maulana Maulana Maulana, Maulana Muhammad Basri Muhammad Basri Muhammad Basri Muhammad Hidayat Muhammad Irham Muharram Muharram Muharram Muharram Muharram Muharram Wilham Muharram, Muharram Nasrullah Bin Sapa nur, Indrayani Nurhasaroh, Siti Nurhidayanti S. Nurhidayanti, Nurhidayanti Pamungkas, Alfian Rahmadi Jasman Rika Dwi Ayu Parmitasari Riska Riska Sapa, Nasrullah Bin Sinaruddin Sinaruddin Susmihara Susmihara Syalsabillah, Nur Fadillah Syam, Jumiati Syamsul Rijal Syamsul Rijal Thanwain Thanwain Tio, Septianis Adis Triawan Supriadi Ulfa Dwiyanti Watiana, Watiana Yohanis yohanis Yohanis, Yohanis