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All Journal Jurnal Ilmiah Mahasiswa FEB Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Management and Economics Journal (MEC-J) JURNAL MANAJEMEN BISNIS Accounting and Management Journal JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia JBMR: Journal of Business and Management Review Jurnal Pengabdian kepada Masyarakat Nusantara Yumary: Jurnal Pengabdian kepada Masyarakat Studi Ilmu Manajemen dan Organisasi International Journal of Entrepreneurship, Business, and Creative Economy Jurnal Pengabdian West Science Jurnal Pendidikan Progresif Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Dunga Dwi Barinta
Fakultas Ekonomi Dan Bisnis, Universitas Airlangga
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Penguatan Branding dan Digitalisasi sebagai Upaya Pengembangan UMKM Incatring di Surabaya Naira Putri Irwansyah; Mutiaraya Heaven; Abid Ananta Aryaguna; Davina Nayla Pramadani Ibenk; Daratri Prasasya; Secilia Kristanty Hasianta; Siti Fatimah Nurmalasari; Tri Siwi Agustina; Dunga Dwi Barinta
Aksi Kita: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2026): MEI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/wc7g9v92

Abstract

UMKM Incatring merupakan usaha katering dan warung makan milik Ibu Mutmainah yang berlokasi di Jalan Karang Gayam No. 9C, Tambaksari, Surabaya, dan telah berdiri sejak 15 April 2014. Sebagai pelaku usaha yang merintis bisnis secara mandiri setelah kehilangan pasangan hidup demi menghidupi ketiga anaknya, Ibu Mutmainah menjadi salah satu contoh nyata semangat wirausaha di kalangan perempuan. Meskipun memiliki potensi yang cukup besar, UMKM Incatring masih menghadapi beberapa kendala, terutama pada aspek pemasaran dan digitalisasi usaha, yaitu belum adanya identitas visual berupa logo, belum terdaftarnya lokasi usaha pada Google Maps, belum tersedianya media promosi digital, serta sistem pembayaran yang masih berbasis tunai dan transfer. Kegiatan pendampingan ini bertujuan untuk membantu memperkuat branding dan mendorong digitalisasi UMKM Incatring agar visibilitas usaha meningkat dan jangkauan pemasaran dapat lebih luas. Metode yang digunakan adalah metode partisipatif (Participatory Method) dan pendekatan Community Based Activity, dengan pelaksanaan yang dibagi menjadi tiga tahap, yaitu persiapan, pelaksanaan, dan evaluasi. Pendampingan dilakukan melalui tiga kali kunjungan pada periode Maret hingga Mei 2026. Program yang dilaksanakan meliputi pembuatan logo dan stiker kemasan, pembuatan akun Instagram @incatring.surabaya beserta konten promosi digital, pendaftaran lokasi usaha pada Google Maps, pendampingan pembuatan QRIS sebagai alternatif pembayaran non-tunai, serta penyusunan buku panduan literasi digital. Hasil kegiatan menunjukkan bahwa UMKM Incatring kini telah memiliki identitas visual yang lebih konsisten, keberadaan digital yang dapat diakses oleh masyarakat luas, serta fasilitas pembayaran non-tunai bagi pelanggan. Kegiatan ini juga merupakan bentuk nyata dari SDGs nomor 17 tentang Kemitraan untuk Mencapai Tujuan, di mana kerja sama antara mahasiswa Universitas Airlangga dan UMKM Incatring memberikan dampak positif bagi pengembangan usaha secara berkelanjutan.
Pendampingan UMKM Kue Kering Uti Mama dalam Permasalahan Pemasaran dan Pencatatan Keuangan Freyanissa Aksanti Kemaputri; Adelia Najla Rianty; Kerenhapukh Oktaria Viliany Siagian; Nabiel Isra Hidayat; Jeremy Bonauli Simamora; Aufaa Ahmad Shine Priyanka; Tri Siwi Agustina; Dunga Dwi Barinta
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 4 (2026): JUNI-JULI
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/9wxv9g02

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play an important role in driving Indonesia's economy through income generation, job creation, and improved community welfare. This assistance program aims to help Uti Mama, a dry cake business, address problems in marketing and financial record-keeping. The methods used include interviews and observations with the business owner, followed by guided implementation of solutions. The proposed solutions include establishing WhatsApp Business as a digital marketing channel, adding a location pin on Google Maps, and introducing a financial record-keeping system. Results show that WhatsApp Business and the Google Maps location pin had the most significant impact, making it easier for customers to find, contact, and order directly from the business. The owner's positive feedback confirms her ability to operate these tools independently for communication and marketing purposes. These solutions are expected to support the long-term sustainability and growth of Uti Mama's business.
Peningkatan Kapasitas UMKM PT Semen Indonesia Gresik Melalui Standarisasi dan Branding Digital Nurul Khaira; Dunga Dwi Barinta; Jovi Sulistiawan; Yetty Dwi Lestari
Yumary: Jurnal Pengabdian kepada Masyarakat Vol 6 No 4 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i4.5832

Abstract

Purpose: This community service program aims to strengthen the competitiveness of PT Semen Indonesia’s fostered Usaha Mikro, Kecil, dan Menengah (UMKM) by improving their skills in digital marketing, implementing simple Standard Operating Procedures (SOPs), and enhancing product branding, packaging, and presentation to support better business performance. Methodology: The program was conducted at the Sentra Kuliner/Pujasera Gresik involving 26 UMKM owners under PT Semen Indonesia’s guidance. The activities included training workshops, demonstrations, mentoring sessions, pre-test and post-test assessments, and field observations. Supporting tools such as presentation materials, social media examples, SOP templates, and packaging samples were used to facilitate the learning process. Results: The program improved participants’ understanding, especially in SOP development, digital marketing, and product presentation, though some gaps in digital literacy and creative design remained. Conclusions: The program strengthened managerial, operational, and marketing skills of the 26 UMKM participants; ongoing mentoring is recommended for lasting impact. Limitations: Short program duration, small sample, and no long-term impact measurement. Contributions: Demonstrates that integrated training in SOP, digital marketing, and branding enhances UMKM capabilities and supports effective empowerment.
Co-Authors Abanan, Muchammad Zuhri Ramadhani Abid Ananta Aryaguna Adelia Najla Rianty Aini, Maya Faridhotul Alifia Amalia Putri Alya Sabrina Damayanti Andhy Setyawan, Andhy Aprilliani, Mefy Murtia Areta Nabilah Sa’adah Ari Irawan Ari Prasetyo Ariefky Pramudya Kharisma Aufaa Ahmad Shine Priyanka Basuki, Ananto Bintoro, Nugroho Suryo Carissa Hayu Naylah Tsary Christin Susilowati Chrysanti, Laurencia Daratri Prasasya Davina Nayla Pramadani Ibenk Fakhri, Erie Awalil Fathony, Marsya Sahda Febriana Wurjaningrum Freyanissa Aksanti Kemaputri Grace Felicia Djayapranata Hidayah, Putri Maulidah Ida Yulianti Ida Yulianti Ikhtiara Kaideni Isharina Imaniar Ilmi Pariasa Indrianawati Usman Jeremy Bonauli Simamora Jovi Sulistiawan, Jovi Kardina Yudha Parwati Kartika, Nurullaily Kerenhapukh Oktaria Viliany Siagian Khalawatul, Salwa Kharisma, Ariefky Pramudya Kurniasari, Irma Mutiaraya Heaven Nabiel Isra Hidayat Naira Putri Irwansyah Nanda Irfan Fathan Nurul Khaira Nurul Khaira Pramiswari, Trisna Dewi Radityo Putro Handrito Rasendriya, Hera Audita Rosmala, Maritza Siiriin Secilia Kristanty Hasianta Sigit Pramono Siti Fatimah Nurmalasari Sri Palupi Prabandari Sridadi, Ahmad Rizki Susilowati , Christin Syafa Abidah Maheswari Taufiq Ismail Tri Siwi Agustina Tri Siwi Agustina Tuwanku Aria Auliandri Tuwanku Aria Auliandri, Tuwanku Aria Vici Cahyana Arum Pranata Wahdiyat Moko Wati, Cicik R Wati, Cicik Retno Yetty Dwi Lestari Zainul Musthofa ​Auliandri, Tuwanku Aria​