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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business TheJournalish: Social and Government ATRABIS: Jurnal Administrasi Bisnis (e-Journal) Jurnal Simki Pedagogia Indo-MathEdu Intellectuals Journal ProBisnis : Jurnal Manajemen AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Jurnal Pengabdian Pada Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Pengabdian dan Inovasi Jurnal Komunikasi dan Kebudayaan Jurnal Aplikasi Perpajakan Neraca Manajemen, Akuntansi, dan Ekonomi JUAN: Jurnal Pengabdian Nusantara ECONOMIST: Jurnal Ekonomi dan Bisnis JPMI Jurnal Pengabdian kepada Masyarakat IPTEKS Varied Knowledge Journal J-CEKI Varied Knowledge Journal Jurnal Pengabdian Pada Masyarakat IPTEKS
M. Chothibul Umam Assa’ady
Universitas Bumigora
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Pengaruh Social Media Marketing, Celebrity Endorsement dan Word of Mouth terhadap Minat Beli Wear Hepi Wardi, Putri Amalia; Ramdani, Rizal; Assa'ady, M. Chothibul Umam
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 4 No. 3 (2024): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v4i3.1394

Abstract

The fashion industry continues to evolve in response to the growing consumer demand for clothing that is not only functional but also reflects lifestyle trends. Wearing Hepi is a local fashion brand that offers apparel designed to follow current fashion trends. To enhance its competitiveness and attract consumer purchase interest, Wear Hepi implements various marketing strategies, including Social media marketing, Celebrity Endorsement, and Word of Mouth. This study employs an associative method with a quantitative approach. Data was collected through questionnaires distributed to 100 respondents. The results indicate that Social media marketing has a significance level of 0.072, suggesting that this strategy does not significantly influence consumer purchase intention. Celebrity Endorsement shows a significance level of 0.001, indicating a positive and significant effect on purchase intention. Meanwhile, Word of Mouth yields a significance level of 0.000, demonstrating a significant influence on consumer purchase intention.
Analysis of Students' Thinking Structures Regarding Personality Types in Solving Mathematical Problems Through Defragmentation Hadi, Heri Sopian; Irhas, Irhas; Assa'ady, M. Chothibul Umam; Azhari, Haerulddin; Akbar, Lalu Ajimuliardi
Indo-MathEdu Intellectuals Journal Vol. 6 No. 3 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i3.3359

Abstract

The extrovert-introvert personality type has different energy sources for the individual, which affects the difference in thinking structures that will be obtained in solving problems. The thinking structure is the internal representation of students' mental activities that describes the flow of solving mathematical problems. Therefore, the mistakes made by students in solving mathematical problems require proper resolution, one of which is defragmentation. The purpose of this research is to analyze students' thinking structures related to personality types in solving problems through defragmentation. The approach used in this research is qualitative with a descriptive research type. Subject selection was carried out using purposive sampling technique with criteria being students who have extrovert-introvert personality types regarding mistakes in understanding and transformation. The research data consisted of answers, recordings of semi-structured interviews, and students' think-aloud results. The analysis techniques used are data reduction, data presentation, and conclusion drawing. The results show that defragmentation can help students with extrovert-introvert personality types to understand mistakes and perform transformations to reorganize their thinking structure. This is evidenced by the completeness of students' thinking structures from the stages of reading, understanding, transforming, analyzing, and evaluating.
Pengaruh Consumer Ethnocentrisme, Customer Review dan Perceived Quality Terhadap Minat Beli Konsumen Pada Skincare Somethinc Di Kota Mataram Maulina, Intan; Jati, L. Jatmiko; Wardi, Putri Amalia; Anggriani, Rini; Assa'ady, M. Chothibul Umam
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.8198

Abstract

Perkembangan dunia bisnis saat ini semakin meningkat, salah satunya dalam bisnis kecantikan atau perawatan kulit wajah yang biasa disebut juga dengan skincare yang pada dasarnya untuk merawat kulit wajah agar terlihat lebih cerah dan sehat. Banyaknya brand skincare internasional di Indonesia dan brand-brand lokal yang mulai membuktikan bahwa brand skincare lokal mampu bersaing dengan brand internasional. Salah satu brand lokal yang mampu bersaing adalah brand skincare somethinc. Banyak konsumen menganggap bahwa menggunakan brand lokal lebih baik daripada brand internasional, hal ini dikarenakan sikap nasionalisme dan kesadaran untuk membantu perkembangan perekonomian nasional yang cukup tinggi. Tujuan penelitian ini untuk mengetahui pengaruh Pengaruh Consumer Ethnocentrisme, Customer Review Dan Perceived Quality Terhadap Minat Beli Konsumen Pada Skincare Somethinc Di Kota Mataram. Penelitian ini menggunakan metode kuantitatif dengan jumlah responden sebanyak 100 yang kemudian dilakukan olah data menggunakan alat SPSS. Hasil penelitian menunjukkan bahwa variabel Customer Ethnocentrisme (X1) memiliki pengaruh positif dan signifikan terhadap minat beli konsumen (Y). variabel Customer Review (X2) memiliki pengaruh negative dan signifikan terhadap minat beli konsumen (Y), variabel Perceived Quality (X3) memiliki pengaruh positif dan signifikan terhadap minat beli (Y). Dan variabel customer ethnocentrisme, customer review dan perceived quality berpengaruh signifikan secara simultan terhadap minat beli (Y).
Keputusan Pembelian Melalui Fitur Belanja Tiktok Shop: Perspektif Pengalaman Pengguna dan Live Shopping Deni, Reza Sulpan; Jati, L. Jatmiko; Assa'ady, M. Chothibul Umam; Anggriani, Rini; Wardi, Putri Amalia
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 4: Juni 2025
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i4.8979

Abstract

Perdagangan global e-commerce terus mengalami pertumbuhan signifikan dengan pendapatan global diperkirakan mencapai USD 6,3 triliun pada tahun 2024. Indonesia merupakan salah satu negara dengan pertumbuhan e-commerce tertinggi di dunia yaitu sebesar 34% per tahun. Tiktok Shop telah menjadi salah satu platform favorit masyarakat Indonesia, dikarenakan kemampuannya dalam menggabungkan hiburan dengan belanja. Pada tahun 2023, lebih dari 50 juta orang Indonesia menggunakan Tiktok Shop dan sekitar 20% mereka secara aktif melakukan pembelian melalui Tiktok Shop. Penelitian ini dilakukan untuk mengetahui pengaruh variabel user experience, ease of use application, dan live shopping terhadap keputusan pembelian melalui fitur belanja Tiktok Shop di Mataram. Jenis penelitian ini menggunakan kuantitaif dengan pendekatan asosiatif dan kausalitas. Jumlah sampel sebesar 130 responden. Alat analisis data yang digunakan adalah SPSS versi 22. Berdasarkan hasil penelitian disimpulkan bahwa variabel user experience (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Variabel ease of use application berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Variabel live shopping (X3) berpengaruh positif dan signifikan terhadap keputusan pembelian. User experience, ease of use application, dan live shopping berpengaruh secara simultan terhadap keputusan pembelian.
Pengaruh Strategi Pemasaran Ramah Lingkungan Dan Kewirausahaan Ramah Lingkungan Terhadap Kinerja Bisnis UMKM Dilombok Timur Arwin Yafi Rahmatullah; Sinta Putri Anggraini; Nina Fapari Arif; M. Chothibul Umam Assa’ady
ATRABIS Jurnal Administrasi Bisnis (e-Journal) Vol. 11 No. 1 (2025): ATRABIS: Jurnal Administrasi Bisnis (e-Journal)-Juni 2025
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/atrabis.v11i1.2394

Abstract

Orientasi terhadap lingkungan merupakan faktor penting dalam dalam penerapan ekonomi berkelanjutan. Aturan dan sikap konsumen terhadap produk ramah lingkungan merupakan pendorong penerapan strategi ramah lingkungan. Penelitian ini bertujuan untuk menganalisis pengaruh strategi pemasaran ramah lingkungan dan kewirausahaan ramah lingkungan terhadap kinerja bisnis. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Jumlah sampel dalam penelitian ini 50 umkm di Lombok timur. Teknik sampling yang digunakan pada penelitian ini adalah purposive sampling. Analisis data yang digunakan adalah analisis regresi linier berganda. Alat uji yang digunakan adalah SPSS 25. Hasil penelitian menunjukkan bahwa Strategi pemasaran ramah lingkungan terhadap kinerja bisnis UMKM di Lombok Timur dan kewirausahaan ramah lingkungan berpengaruh terhadap kinerja bisnis UMKM di Lombok Timur
Pelatihan Leadership sebagai Strategi Pengembangan Soft Skills Siswa SMK Islam Raudlatul Husna Lombok Tengah Ramdani, Rizal; Yuliana, Ika; Alpiansah, Restu; Assa'ady, M. Chothibul Umam; Pratama, Aryan Agus
Jurnal Ilmiah Pengabdian dan Inovasi Vol. 3 No. 4 (2025): Jurnal Ilmiah Pengabdian dan Inovasi (Juni)
Publisher : Insan Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57248/jilpi.v3i4.646

Abstract

This community service activity aimed to equip students of SMK Islam Raudlatul Husna in Central Lombok with essential skills in effective communication, self-confidence, teamwork, and motivation in preparing for life after graduation. The program was initiated in response to a common challenge faced by today’s youth: the declining strength of leadership character, which often results in low self-confidence, poor communication abilities, and limited career development opportunities. As a solution, the organizing team collaborated with the Teman Bumigora community to conduct a leadership training program tailored for the students. This training was designed as a foundational step in developing strong leadership character. The program was attended by 33 students from the 12th grade (final semester) of SMK Islam Raudlatul Husna. In addition to sessions delivered by expert speakers, participants were also guided by facilitators through interactive discussions covering key topics such as leadership concepts, styles, and value, as well as responsibility and integrity in leadership roles. Therefore, following the completion of this program, students exhibited significant improvement in self-management, increased optimism, and enhanced confidence and communication skill from the leadership foundation they had acquired.
PENGARUH SHOPEE PAYLATER DAN FLASH SALE HARBOLNAS TERHADAP KEPUTUSAN PEMBELIAN DI E-COMMERCE SHOPEE Febriana, Baiq Stevi; Stevany Hanalyna Dethan; M. Chothibul Umam Assa’ady
Jurnal Aplikasi Perpajakan Vol. 6 No. 1 (2025): Jurnal Aplikasi Perpajakan
Publisher : Jurnal Aplikasi Perpajakan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jap.v6i1.142

Abstract

Penelitian ini dilakukan untuk mengetahui pengaruh variabel shopeepaylater (X1) dan flashsale harbolnas (X2) terhadap keputusan pembelian e-commerce di Kota Mataram. Jenis penelitian ini menggunakan penelitian kuantitaif dengan pendekatan deskriptif dan kausalitas. Jumlah sampel sebesar 130 responden. Alat analisis data yang digunakan adalah SPSS versi 22. Berdasarkan hasil penelitian disimpulkan bahwa variabel shopeepaylater (X1) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Variabel flashsale harbolnas (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian (Y). Variabel shopeepaylater dan flashsale harbolnas berpengaruh secara simultan terhadap keputusan pembelian.
Pengaruh Brand Image dan Kualitas Layanan Terhadap Keputusan Pembelian pada Supermarket Matahari Praya Assa’ady, M. Chothibul Umam; Talidobel, Susilo; Wardi, Putri Amalia
Varied Knowledge Journal Vol. 1 No. 3: Varied Knowledge Journal, February 2024
Publisher : CT. Rajawali media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/vkj.v1i3.18

Abstract

This study aims to investigate the influence of brand and service quality on consumer purchasing decisions. This study was conducted at Matahari supermarket in Praya City by collecting data from a number of respondents who are active consumers. This research uses a quantitative approach by distributing questionnaires to 112 respondents. Data collection was conducted through a survey method using a Likert scale to measure consumer perceptions related to brand, service quality and purchasing decisions. Data analysis techniques The research data was tested by SmartPLS 0.3 analysis testing with the auter model analysis test, inner model and hypothesis testing. The results of this study indicate the X1->Y1 hypothesis that the T Statistic value is 0.550 and the P Values value is 0.580, which means it is rejected, brand image has no effect on purchasing decisions and the X2->Y1 hypothesis that the T Statistic value is 9.919 and the P Values value is 0.000, which means it is accepted, service quality affects purchasing decisions. This research provides understanding in increasing our knowledge of how customer purchasing decisions can be influenced by brand image and service quality. The conclusion of this research is that to influence customer purchasing decisions, businesses must build their brand image and improve the quality of the services they offer.
Analisis Salah Hitung PPH Pasal 21 Pada Karyawan Sudiarta Mart Kabupaten Jembrana Wiartini, I Gusti Ayu Ketut Alit; Assa’ady, M. Chothibul Umam
Varied Knowledge Journal Vol. 2 No. 1: Varied Knowledge Journal, August 2024
Publisher : CT. Rajawali media Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71094/vkj.v2i1.40

Abstract

The research was conducted to find out more significantly about income tax calculation errors that occur among Sudiarta Mart employees in Jembrana Regency. In this regard, the purpose of the research is to find out more about Income Tax Article 21 which applies to permanent employees of Sudiarta Mart. This research was conducted to find out whether PPH article 21 is also imposed on employees of Sudiarta Mart, Jembrana Regency. This research uses qualitative methods which can be carried out using various methods, such as narrative, phenomenology, document study, observation, interviews, or case studies related to the field of study. Using data from both primary data, secondary data and the results of observations in the field. Based on the research results, there were errors when calculating Pph article 21 for permanent employees, namely lack of updating of employee data, resulting in taxpayers experiencing losses. With an analysis of Article 21 of Income Tax on the company. It is hoped that employee data will always be updated every year.
Pengaruh Digital Marketing, Brand Image, dan Online Customer Review Terhadap Keputusan Pembelian Izati, Hayatul; Widiyasti, Baiq Dinna; Assa’ady, M. Chothibul Umam; Jati, L. Jatmiko; Nirwana, Baiq Nadia
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2292

Abstract

Persaingan ketat dalam industri fashion online menuntut merek untuk menerapkan strategi pemasaran yang efektif agar mampu mempertahankan dan meningkatkan keputusan pembelian konsumen. Jims Honey, sebagai salah satu merek fashion lokal yang berkembang di Indonesia, memanfaatkan digital marketing, brand image, dan online customer review untuk menarik perhatian dan membangun kepercayaan konsumen. Penelitian ini bertujuan untuk menganalisis pengaruh digital marketing, brand image, dan online customer review terhadap keputusan pembelian produk fashion Jims Honey pada pelanggan daring di Kota Mataram. Penelitian menggunakan pendekatan kuantitatif dengan metode survei kepada 140 responden yang dipilih melalui teknik purposive sampling, yaitu konsumen yang pernah membeli produk Jims Honey secara online. Data dianalisis menggunakan regresi linier berganda untuk menguji pengaruh parsial dan simultan variabel independen terhadap variabel dependen. Hasil penelitian menunjukkan bahwa digital marketing, brand image, dan online customer review berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap keputusan pembelian. Temuan ini menegaskan bahwa kombinasi strategi pemasaran digital yang tepat, citra merek yang kuat, dan ulasan pelanggan yang positif dapat meningkatkan minat beli serta loyalitas konsumen.
Co-Authors Akbar, Lalu Ajimuliardi Amalia Wardi, Putri Ambang Lestari, Ayu Anggriani, Rini Arif, Nina Fapari Arifson Tahulending Arwin Yafi Rahmatullah Aryan Agus Pratama Azhari, Haerulddin Bagas Anggara Baiq Dinda Puspita Ayu Baiq Dinna Widiyasti Baiq Nadia Nirwana Bukran Bukran Deni, Reza Sulpan Ega Dwi Putri Marswandi Febria Nurmelia Marlina Febriana, Baiq Stevi Hadi, Heri Sopian I Gusti Ayu Ketut Alit Wiartini I Nyoman Yoga Sumadewa Ika Yuliana Intan Maulina, Intan Irhas Irhas Irhas Irhas, Irhas Izati, Hayatul Josman, Lady Faerrosa Layali Ihyani Madani , Miftahul Maghfira Rizky Maulani Mohamad Yudisa Putrajip Muhsinatin, Vina Mulawarman, Logi Nabila, Wanda Putra, Lalu Yogi Mandala Putrajip, Mohamad Yudisa Putri Amalia Wardi Putri Amalia Wardi Restu Alpiansah Rini Adriani Auliana Rizal Ramdani Sinta Putri Anggraini Sri Sulastri Stevany Hanalyna Dethan Susilo Talidobel Wahyudi , Rizky Wanda Nabila Wardi, Putri Amalia Wiartini, I Gusti Ayu Ketut Alit Widia Febriana, Widia Widiasti, Baiq Dinna Widyawati , Lilik Yuliana, Ika