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All Journal IQTISHADIA Jurnal Ilmiah Ekonomi Islam JBMP (Jurnal Bisnis, Manajemen dan Perbankan) MBR (Management and Business Review) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimasku : Jurnal Pengabdian Masyarakat VALUE: Jurnal Ilmiah Akuntansi, Keuangan dan Bisnis Journal of Sharia Economics Bisnis Net : Jurnal Ekonomi dan Bisnis Share: Jurnal Ekonomi dan Keuangan Islam Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Journal of Trends Economics and Accounting Research Unisia Jurnal Studi Pemerintahan dan Akuntabilitas Jurnal Pengabdian Pada Masyarakat METHABDI Journal of Islamic Business Management Studies (JIBMS) Journal International Dakwah and Communication Sharia Oikonomia Law Journal Journal of Social Science Utilizing Technology Journal of Social Science Utilizing Technology Ecopreneur : Jurnal Ekonomi dan Bisnis Islam
Andni, Riyan
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Pengembangan produk BUMDes Makmur Jetiskapuan melalui pengenalan potensi desa berbasis folklore Andni, Riyan; Faza, Iqbal; Afandi, Johan
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 6, No 2 (2023): Mei 2023
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v6i2.1303

Abstract

Jetis Kapuan Village is a village in Undaan District, Kudus Regency which has a natural water resource called the pennant well. The lack of knowledge of the village government in developing the advantages of natural resources moved the team to provide assistance in developing natural resources with an approach based on the introduction of folklore so that historical products from cultural stories appear as the goal of excess air products in the hope of being able to penetrate market competition. This community service activity for Jetis Kapuan Village, Undaan District, took place on 28-30 September 2022 through a Focus Group Discussion (FGD) as the main activity event. The result of this community service activity is to provide knowledge to the community about the role of Village-Owned Enterprises (BUMDes) which seek to improve community welfare, besides that the community will better understand the principles in BUMDes management. In order for the village to become more advanced and developed, the community is more actively involved in BUMDes development efforts by understanding the village character and understanding the village program in the formation of BUMDes, if it continues to be carried out it will improve the welfare of the Jetis Kapuan village community.
Pengaruh Promosi, Citra Merek, dan Potongan Harga terhadap Minat Beli Produk Fashion UMKM : Studi Kasus pada Toko Hijab By Aida Kudus Dwi Nastrilia, Maula; Septiyanti, Dwi; Choirun Nisa, Alfi; Andni, Riyan; Candra, Eki
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1034

Abstract

Abstract. There are undoubtedly a lot of things that influence consumers' desire to purchase, such as price breaks, brand perception, and promotions. Consumers' interest in purchasing items starts with their attention, which is followed by interest, desire, and action, all of which eventually result in the purchase of the product. However, other influences like other people's opinions and unanticipated events that necessitate purchasing can have an impact on buying interest. The goal of this study is to determine and examine the impact that price reductions, brand image, and promotions have on consumers' desire to purchase goods from the Hijab by Aida Kudus Shop. This study takes a causality research strategy and use descriptive quantitative tools. A questionnaire was employed in the sample approach with a population of Hijab Shop customers by Aida Kudus. Using the SPSS version 26 analysis tool, the accidental sampling approach was used to get samples for this study. This method was based on Slovin's hypothesis. Despite the effects of other variables not considered in this study, the findings indicate that the three binding variables promotion, brand image, and price reductions have a positive and significant impact on the dependent variable, which is buying interest.
Pengaruh Brand Image, Harga, dan Label Halal Dalam Keputusan Pembelian Produk Kosmetik Wardah di Kudus Kunasari, Kunasari; Dhia R.A., Salsabila; Nikmah, Zahrotun; Andni, Riyan; Candra, Eki
Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan Vol. 5 No. 2 (2025): Juni : Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurimbik.v5i2.1049

Abstract

This study aims to determine the influence of brand image, price, and halal labels in the purchase decision of wardah cosmetic products in Kudus City. Wardah cosmetic products that always occupy the top brands in Indonesia show that many use this product. So that many consumers already believe in Wardah cosmetic products. In this study, a questionnaire was distributed to all people in the holy city with a sample of 125 respondents. And the data was calculated using SPSS version 20. Where the brand image is (X1), price (X2), halal label (X3) and purchase decision (Y). And this study aims to show whether brand image has a significant influence on the purchase decision of Wardah cosmetic products, whether price has a significant influence on the purchase decision of Wardah cosmetic products, and whether halal labels have a significant influence on the purchase decision of Wardah cosmetic products.
PENGARUH MEDIA SOSIAL, BRAND IMAGE, DAN CELEBRITY ENDORSER TERHADAP MINAT BELI FASHION MUSLIMAH PADA PRODUK AR-RAFI Rizkina, Fanisa; Candra, Eki; Andni, Riyan
Bisnis-Net Vol 8, No 2: DESEMBER 2025
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/bn.v8i2.6527

Abstract

Studi kasus ini dilakukan di Kabupaten Kudus untuk menentukan pengaruh Media Sosial, Brand Image, dan Celebrity Endorser Terhadap Minat Beli Fashion Muslimah pada Produk Ar-Rafi. Penelitian ini dilakukan dengan metode survei dan pengumpulan data melalui kuesioner. Jenis penelitian menggunakan kuantitatif. Penelitian ini melibatkan 168 responden. Untuk menguji hipotesis, digunakan analisis regresi linear berganda dengan melakukan uji T dan uji F. Hasil penelitian yang dilakukan menggunakan program SPSS versi 26 menunjukkan bahwa 1) Media Sosial berpengaruh positif dan signifikan secara parsial terhadap minat beli, 2) citra merek berpengaruh positif dan signifikan secara parsial terhadap minat beli, dan 3) celebrity endorser berpengaruh positif dan signifikan secara parsial terhadap minat beli. 4.) Media Sosial, Brand Image, dan Celebrity Endorser berpengaruh secara bersamaan pada Minat Beli.  Koefisien determinasi (Adjusted R-Squared) sebesar 63% menunjukkan presentase pengaruh variabel independen (media sosial, citra merek, dan celebrity endorser) terhadap variabel dependen (minat beli) sebesar 63%. Variabel lain yang tidak dimasukkan dalam model penelitian ini, yaitu 37% memengaruhi bagian yang tersisa.
Co-Authors Afandi, Johan Afisa, Ulya Noor Ahmad Febrizan Akrom, Luqi Zidan Shofi Amalia, Eka Nurul Amelia Putri, Alya Rizka Anggraini, Devi Dwi Anggraini, Devy Dwi Anindya, Suxiang Anjelina, Novita Aqliya, Jauharotun Sholha Arief Hidayat Afendi, Arief Hidayat Aulia, Cholivatul Avinash, Buschhaus Ayumna, Frida Salma Azhari, Delbi Rizka Adik Azzahra, Lailatul Maulida Betania Kartika Muflih Bevoor, Bevoor Candra, Eki Choirun Nisa, Alfi Dhia R.A., Salsabila Dwi Nastrilia, Maula Dzuriyah, Tsaniyatul Farcha, Iddiya Fatchurrohman, M Fatmawati Fatmawati Fatmawati, Fatmawati Faza, Iqbal Faza, Muad Eka Fina, Nailil Ibadillah, M. Nashuikhul Inayah, Sania Hanim Iqbal Maulana Izah, Naili Jie, Lie Jixiong, Cai Johanna, Anne Kirom, Cihwanul Kunasari, Kunasari Larasati, Pipit Mafaticha, Anni Maulida Azzahra, Lailatul melani, Wiwik melani Muttaqin, Ibnu NA, Lailatin Nishfinur Nabila, Lana Nisrina Nafsi, Farichatun Naila Fitriana, Eka Nida, Rahma Sofia Nikmah, Zahrotun Nisa, Yasinta Khoirun Nur Aris Nur, Silva Maulida NURUL HIDAYAH Octaviana, Donna Laili Palupi, Nur Wulan Intan Puspa Anggrayni, Arnetha Putri, Resti Astuti Misatun Rahati, Yeni Ayu Rahma, Sukma Aulia Rahman, Akhlis Auliya Rasyida, Ana Mar’atur Rizka Ulima Qotrunnida Rizki Nur Wijayanti Rizkia, Reza Fitriana Rizkina, Fanisa Rizqi, Salsa Bela Putri Rofianti, Devi Triana Sabila, Fatma Lailatus Sari, Putri Nabela Sintiya Sattar Sattar Sattar, Sattar Septiyanti, Dwi Sironi, Manuela Sri Mulyani Sufiana Noor Syukri Fathudin Achmad Widodo Vicky Mailani Widya Astuty Wardani, Dhias Pramudita Kusuma Wardani, Rina Umi Widyaningrum, Lina Xin, Derr Yasoa, Mohd Rushdan Yingxiang, Schunk Zhang Wei Zunita Zahrotur Rohmah