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Maisyura, Maisyura
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Institutional Collaboration in the Governance and Development of Mangrove Forest Ecotourism in Langsa City, Aceh Saputra, Akmal; Masrizal, Masrizal; Marefanda, Nodi; Turrahmi, Hanifah; Maisyura, Maisyura; Hidayat, Amri Wahid
Journal of Social and Policy Issues Vol. 5 No. 2 (2025): April-June
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/jspi.v5i2.411

Abstract

The development of mangrove forest tourism in Langsa City requires cooperation from various stakeholders. The phenomenon of tourist destinations in the era of globalization continues to grow and advance, giving rise to creative and innovative ideas that make these tourist attractions unique and attractive to visitors. This study investigates the cooperative initiatives in the management and promotion of mangrove forest ecotourism in Langsa City, Aceh. This study seeks to clarify how stakeholder collaboration might promote the growth and improvement of mangrove forest ecotourism. The collaboration among institutions is the principal strength in the progression of ecotourism, where support from all stakeholders is essential for the development process to proceed as expected. This study utilizes a qualitative technique, including data collection methods like observation, in-depth interviews, and documentation. The research findings indicate that collaboration among various stakeholders, including the mangrove forest manager PT. PEKOLA (a regional enterprise), the local government (particularly the Youth, Sports, and Tourism Office), universities, customary institutions (such as village heads and the Aceh Customary Council), and banking, has been successfully established. Each stakeholder is essential in the governance and development of mangrove ecotourism, whether as policymakers, implementers, or advocates for mangrove forest conservation.
Hubungan Tinggi Badan Ibu dengan Stunting pada Balita di Kecamatan Peurlak, Kabupaten Aceh Timur Maisyura, Maisyura; Harahap, Intan Nuraini; Jefri, Nura Farika; Jayanti, Sri
JGK: Jurnal Gizi dan Kesehatan Vol 3 No 1 (2023): Jurnal Gizi dan Kesehatan
Publisher : Jurusan Gizi, Poltekkes Kemenkes Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36086/jgk.v3i1.1285

Abstract

Background: Stunting (short toddlers) in Indonesia is a nutritional problem that is still a priority, this is because nutritional problems have an impact on the quality of human resources (HR). The prevalence of stunting from the 2013 Basic Health Research was 37.2%, while the results of recording nutritional status in 2016 were 27.5%, much higher than the WHO limit of <20%. Objective: To determine the relationship between maternal height and stunting under five children in Peureulak, East Aceh. Method: This type of research is analytic observational with a case-control study design that was traced retrospectively, statistical test using chi square. Results: Based on the results of the bivariate chi square analysis in table 2, it is known that the height of the mother is at higher risk in the case group of toddlers (stunting) as many as 58 people compared to the control group (not stunting) which is 16 people. P value of 0.0005 with an odds ratio of 2.9. Conclusion: There is a relationship between maternal height and the incidence of stunting in children aged 0-59 months in Peureulak District, East Aceh District.
ADAPTASI PETANI SAWAH TERHADAP MODERNISASI TEKNOLOGI PERTANIAN DI GAMPONG BLANG ARA KEUDE KABUPATEN NAGAN RAYA Annisa, Rozatul; Maisyura, Maisyura; Darmayani, Sherlia; Fitria, Aja; Tarigan, M. Luttan Irwanto; Sopar, Sopar; Yulianda, Riki; Asra, Saiful; Samwil, Samwil
Puteri Hijau : Jurnal Pendidikan Sejarah Vol. 9 No. 2 (2024): Puteri Hijau: Jurnal Pendidikan Sejarah
Publisher : Department of History Education, Faculty of Social Science, Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/ph.v9i2.62492

Abstract

Rice farmers who have accepted the era of modernization easily adapt to technological sophistication because they tend to be faster and more precise. Technology in the form of environmentally friendly agricultural tools can increase farmer productivity so that they produce quality and abundant harvests in a short time. Although the development of agricultural technology often flaps its expansion, the increasingly rapid modernization of agriculture, farmers in Gampong Blang Ara Keude are in fact very easy to adapt to existing technology without having to socialize with the existence of technological modernization. The purpose of the researcher taking the title above is to develop farmers in Gampong Blang Ara Keude, Nagan Raya Regency. The results of this study indicate that farmers in Gampong Blang Ara Keude, Nagan Raya Regency are starting to get used to using technology in agricultural activities. Such as using organic fertilizers, tractors, reapers, milling machines, and others. However, for marketing, they still use traditional methods, namely by distributing them to the nearest staple food agent outlets. In fact, even though rice farmers in Gampong Blang Ara Keude easily accept technological modernization, not all harvests necessarily bring maximum results. They even said that this crop failure was a disaster from Allah SWT, the Almighty God, because the local residents were not grateful enough to the Creator.
ANALYSIS OF MARKETING STRATEGIES IN INCREASING SPARE PART SALES VOLUME (Study at Mandiri Motor Workshop Batuphat Timur) Desti Aninda; Sufi, Sufi; Maisyura, Maisyura; Nursanjaya, Nursanjaya; Lisa Iryani; Nanda Ameliany
Jurnal Intelek Insan Cendikia Vol. 1 No. 6 (2024): Agustus 2024
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research aims to identify marketing strategies in increasing sales volumes and factors that are inhibiting the implementation of marketing strategy. This research focuses on the marketing strategy of Independent Motor Workshops in improving the volume of sales of spare parts and the factors that hinder the application of marketing policies in Independent Motors Workshops. The theory used from this research is the theory of Kotler and Keller about 4P marketing strategies. This research uses qualitative methods with descriptive approaches. The informants of this research are four informants with purposive sampling and incidental samplings. Data analysis techniques used in research using data reduction, data presentation and conclusion drawings. Based on the results of the research and discussions that have been examined, results of this study show that the 4P marketing strategy used in the implementation of the strategy of the Independent Motor Workshops has greatly increased in terms of application and increase in the volume of sales obtained by the independent motor workshops. The product strategy, price, location and promotion make this enterprise experience a high increase in sales volume.
PELATIHAN INOVASI KEMASAN DAN BRANDING PRODUK DESA BLANG PULO MENUJU PASAR NASIONAL Iryani, Lisa; Sufi, Sufi; Zulkarnaen, Teuku; Ameliany, Nanda; Ritonga, Nursakinah; Maisyura, Maisyura
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 9, No 1 (2026): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v9i1.%p

Abstract

bertujuan untuk meningkatkan daya saing produk lokal dari Desa Blang Pulo di pasar nasional. Dalam era globalisasi dan persaingan yang ketat, penting bagi produk lokal untuk memiliki kemasan yang menarik dan strategi branding yang efektif agar dapat menarik perhatian konsumen. Pelatihan ini melibatkan berbagai aspek penting, termasuk desain kemasan, branding, pemasaran digital, dan analisis pasar. Peserta pelatihan terdiri dari pelaku usaha lokal, termasuk pengrajin dan petani, yang memiliki potensi untuk mengembangkan produk mereka namun masih menghadapi tantangan dalam hal pemasaran dan inovasi. Salah satu fokus utama dari pelatihan ini adalah peningkatan kualitas kemasan. Kemasan yang menarik tidak hanya berfungsi untuk melindungi produk, tetapi juga sebagai alat pemasaran yang efektif. Dalam pelatihan, peserta diajarkan tentang prinsip desain kemasan yang baik, pemilihan bahan yang tepat, serta cara menciptakan kemasan yang fungsional dan estetis. Dengan kemasan yang menarik, produk diharapkan dapat lebih mudah dikenali dan diingat oleh konsumen. Selain itu, pelatihan juga menekankan pentingnya branding. Peserta diajarkan cara mengembangkan identitas merek yang kuat, termasuk pembuatan logo, slogan, dan nilai-nilai merek yang dapat menarik perhatian konsumen. Branding yang efektif akan membantu produk lokal untuk bersaing dengan produk dari daerah lain dan meningkatkan loyalitas konsumen. Pemasaran digital menjadi salah satu aspek penting dalam pelatihan ini. Dengan semakin berkembangnya teknologi dan penggunaan internet, pemasaran digital menjadi alat yang sangat efektif untuk menjangkau konsumen. Peserta dilatih untuk memanfaatkan media sosial dan platform e- commerce untuk mempromosikan produk mereka. Ini termasuk strategi konten, pengelolaan akun media sosial, dan teknik pemasaran online lainnya. Analisis pasar juga menjadi bagian integral dari pelatihan. Peserta diajarkan cara melakukan riset pasar untuk memahami tren konsumen, preferensi, dan perilaku pembelian. Dengan pemahaman yang lebih baik tentang pasar, peserta dapat mengembangkan produk yang lebih sesuai dengan kebutuhan konsumen. Pemerintah Desa Blang Pulo berperan aktif dalam mendukung pelatihan ini dengan menyediakan fasilitas, sumber daya, dan dukungan logistik. Selain itu, pemerintah juga berupaya menjalin kerjasama dengan berbagai pihak untuk memastikan keberlanjutan program dan akses ke sumber daya yang diperlukan. Setelah pelatihan, peserta diharapkan dapat menerapkan pengetahuan dan keterampilan yang diperoleh untuk meningkatkan kualitas produk dan strategi pemasaran mereka. Program pendampingan dan mentoring juga disediakan untuk membantu peserta dalam mengatasi tantangan yang mungkin muncul setelah pelatihan. Dengan pelatihan ini, diharapkan produk dari Desa Blang Pulo dapat bersaing di pasar nasional, meningkatkan pendapatan masyarakat, dan mendorong pertumbuhan ekonomi lokal. Inovasi kemasan dan branding yang efektif akan menjadi kunci untuk membuka peluang baru bagi produk lokal, sehingga dapat memberikan dampak positif bagi masyarakat dan desa secara keseluruhan.
PENGARUH DESAIN INTERIOR DAN LOKASI BISNIS TERHADAP MINAT BELI KONSUMEN PADA WARUNG BAMBU KRUENG GEUEKUH Ramadhan, Fitri; Maisyura, Maisyura
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 1 (2021): Januari-Juni
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Interior Design and Business Location on Consumer Purchase Interest at Warung Bambu Krueng Geukuh. The research method in this study uses quantitative methods and information collected using a questionnaire. The population used in this study were visitors to Warung Bambu Krueng Geukuh. The sample used is the visitors to Warung Bambu Krueng Geukuh, totaling 60 people using the Accidental Sampling method. Test the validity of the data using Correland Item-Total Correlation r-Calculate and test the reliability using Alpha Cronbach. The analytical technique used is multiple regression analysis with hypothesis testing using the SPSS 25 program. The results of this study indicate that: (1) interior design has a positive effect on buying interest. (2) business location has a positive effect on buying interest. (3) interior design and business location have a positive effect on buying interest.
DEVERSITY MANAGEMENT DALAM ORGANISASI/PERUSAHAAN Maisyura, Maisyura; Ameliany, Nanda
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 1 (2021): Januari-Juni
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This paper explores the diversity of human resources/labor in an organization, where every difference in physical, race, gender, language, education meets in a work team that is expected to be able to achieve the vision, mission and goals of the organization/company as well as possible. Management of this diversity is absolutely necessary. Diversity management is expected to be useful in managing diversity within an organization/company. By using a descriptive approach, the author tries to describe how organizations/companies manage the diversity of their human resources, using literacy studies from various sources, both books, articles, and journals related to the theme of this paper. management and implementation of diversity management within the company so as to create harmony and harmony that is able to support the achievement of the vision, mission and goals of the organization as a whole.
ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) DAN PERUBAHAN ORGANSASI AKIBAT PANDEMI COVID-19 Maisyura, Maisyura; Heriyana, Heriyana
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 4 No 2 (2021): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v4i2.6652

Abstract

Human resources are an absolute strength for the success of an organization, various challenges are faced by the company in achieving its goals, both internally and externally. One of the biggest challenges for companies at this time is the Covid -19 pandemic which has occurred for almost three years, not only in Indonesia. but also in almost all parts of the world. Organizational Citizenship Behavior (OCB) is highly expected in conditions like this, where employees voluntarily show their extra roles outside of the mandatory duties assigned to them, such as helping co -workers without being asked, replacing sick co- workers, giving encouragement, and so on. This paper reviews the dimensions of OCB which consist of altruism, conscientiousness, sportsmanship, courtesy, and civic virtue as well as their role in the company's change management to survive and continue to grow amid the Covid -19 pandemic. Written using a descriptive approach through literacy studies from previous studies, journals and related articles and writings compiled with the author's view, then presented systematically so as to provide an overview of the OCB of company employees in the midst of organizational change due to the Covid-19 pandemic.
PENGARUH BRAND AMBASSADOR DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUK SCARLETT WHITENING PADA MAHASISWA ADMINISTRASI BISNIS UNIVERSITAS MALIKUSSALEH Syarifuddin, Nayami; Maisyura, Maisyura
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5 No 1 (2022): Januari-Juni
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.7728

Abstract

This study aims to determine the influence of brand ambassadors and brand image on the purchasing decision of Scarlett Whitening products on Malikussaleh University Business Administration students. This research was conducted at the Business Administration Study Program of Malikussaleh Lhokseumawe University. This study used primary data in the form of questionnaires that were distributed to students of the Business Administration Study Program at Malikussaleh University as many as 67 respondents. The data analysis methods used are instrument tests and classical assumption tests as well as multiple linear regression tests using the help of SPSS software version 26. The test results showed that the brand ambassador variable did not have a significant effect on scarlett Whitening's product purchase decisions in Malikussaleh University Business Administration students, while the brand image variable had a positive and significant effect on Scarlett Whitening's product purchase decisions in Malikussaleh University Business Administration students. Meanwhile, the simultaneous test results showed that the brand ambassador and brand image together influenced the purchasing decision of Scarlett Whitening products in Malikussaleh University Business Administration students.
ANALISIS FAKTOR YANG MEMPENGARUHI BERKEMBANGNYA USAHA BAKSO MANTEP 23 DI ACEH TAMIANG Ulfa, Maulydia; Maisyura, Maisyura
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5 No 2 (2022): Juli-Desember
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i2.8393

Abstract

Berdagang bakso memanglah menjadi salah satu pekerjaan yang di minati. Namun hal tersebut tidak lah selalu terlihat menguntungkan bagi para pedagang bakso, karena jumlah warung bakso yang banyak tersebut pun berakibat pada adanya persaingan dagang antara satu dengan yang lainnya. Lantaran dari adanya pandemi, beberapa sektor pekerjaan mengalami pengurangan pegawai dengan sangat pesat, dan juga terdapat beberapa kebijakan dari Pemerintah yang berdampak pada mobilisasi masyarakat untuk mencari penghasilan. Fokus penelitian ini adalah untuk mengetahui apa saja yang menjadi faktor-faktor yang mempengaruhi berkembangnya usaha Bakso Mantep 23, dan untuk mengetahui strategi apa yang di gunakan untuk pengembangan usaha Bakso Mantep 23. Metode penelitian ini yang digunakan adalah meteode kualitatif. Pengumpulan data dilakukan dengan wawancara, observasi, dan pemanfaatan dokumentasi. Teknis analisis data yang digunakan adalah teknis analisis yang terdiri dari tiga komponen yaitu reduksi data, penyajian data, dan penarikan kesimpulan. Dari hasil penelitian dapat diketahui bahwa yang mejadi faktor keberhasilan usaha Bakso Mantep 23 adalah faktor lokasi, faktor manusia, faktor pemasaran, dan faktor produk. Dari hasil penelitian juga diketahui strategi yang dilakukan dengan berbagai cara yaitu: menjaga kepuasan pelanggan, menjaga citra rasa bakso yang enak, dan penetapan harga.
Co-Authors Aflia Riski Akmal Saputra Ameliany, Nanda Ananda, Nurul Febry Andrianti, Vivi Annisa, Rozatul Arifin, A. Hadi Arinanda, Arinanda Ariyani, Antika Indah Asra, Saiful AYU LESTARI Bagaskara, M. Farid Butar-Butar, Makmur Darmayani, Sherlia Desti Aninda Dewi, Risna Fahra, Zihan Fatmasari, Desy Fatmawati, Azahra Fitri, Dwi Fitria, Aja Harahap, Intan Nuraini Heriyana Heriyana Hidayat, Amri Wahid Husna, Fadhila Khairani Ismadi Ismadi Jayanti, Sri Jefri, Nura Farika Khoirudin Lubis, Bahtera Kurniawati, Aisyah Vivi Larasati, Hernyta Sekar Lisa Iryani Lisa Iryani Mahnidar, Mahnidar Masrizal Meliza, Richa Muhammad Fazil, Muhammad Nabila, Nada Nanda Ameliany Nasution, Zakiah Nazimah Nazimah Nodi Marefanda Nur Hafni Nuraisah, Siti Fatimah Nursanjaya Nursanjaya, Nursanjaya Ramadhan, Fitri Ramadhana, Muhammad Indra Ramandani, Nanda Risma Ritonga, Nursakinah Rufi'i Samwil, Samwil Sanjaya, Andika Wisnu Septiana, Milda Sopar Sufi, Sufi Sukamto, Ika Sumiyarsi Suryono, Abi Syafridah, Anita Syarifuddin, Nayami Tarigan, M. Luttan Irwanto Teuku Zulkarnaen Turrahmi, Hanifah Ulfa, Maulydia YANITA YANITA, YANITA Yulianda, Riki Zafir, Dimaz Afif Zawi, Rizam Zitami, Ifaza Alawiyah