Garuda - Garba Rujukan Digital

The Effect of Data-Based Targeting, Service Personalization, and Content Quality on Consumer Loyalty in E-Commerce in Jakarta Judijanto, Loso; Sopyan, Sopyan; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1624

This study examines the influence of content quality, data-based targeting, and service personalization on consumer loyalty in Jakarta's e-commerce sector. Using a quantitative approach, data were collected from 150 respondents through a structured questionnaire and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The results reveal that content quality exerts the strongest influence on consumer loyalty, followed by data-based targeting and service personalization. Content quality enhances customer trust and satisfaction, while data-driven targeting effectively tailors marketing efforts to consumer preferences. Service personalization, though significant, has a smaller impact compared to the other variables. These findings emphasize the importance of integrating content quality, targeting, and personalization strategies to foster loyalty in the competitive e-commerce landscape. The study provides valuable insights for businesses aiming to optimize their marketing strategies and enhance customer retention in Jakarta’s dynamic digital marketplace.

Analisis Persepsi Masyarakat terhadap Rencana Penghapusan Sistem Zonasi dalam PPDB Zulaika, Siti; Muhtadi, Muhamad Ammar; Pahrijal, Rival
Jurnal Pendidikan West Science Vol 3 No 01 (2025): Jurnal Pendidikan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpdws.v3i01.1971

Penelitian ini mengeksplorasi persepsi masyarakat terhadap rencana penghapusan sistem zonasi dalam Penerimaan Peserta Didik Baru (PPDB), proses penerimaan siswa baru di Indonesia. Dengan menggunakan pendekatan kualitatif, data dikumpulkan dari 10 informan melalui wawancara semi-terstruktur, dan dianalisis menggunakan perangkat lunak NVIVO. Hasil penelitian menunjukkan adanya persepsi yang beragam mengenai sistem zonasi. Sementara beberapa informan memuji pendekatannya yang adil terhadap akses sekolah, yang lain mengkritik keterbatasannya, terutama terkait pilihan pendidikan. Sikap masyarakat terhadap penghapusan sistem zonasi juga terbagi; para pendukung berpendapat bahwa pilihan sekolah harus ditambah, sementara para penentang khawatir akan memperburuk ketidaksetaraan. Para peserta menyarankan sistem penerimaan siswa baru dan peningkatan kualitas pendidikan di semua sekolah sebagai alternatif. Studi ini menyoroti perlunya pendekatan yang seimbang dalam mereformasi proses PPDB untuk memastikan akses yang adil terhadap pendidikan bagi semua siswa.

The Effect of Recommendation Algorithms and Provision of Digital Facilities on Purchasing Patterns and Consumer Loyalty on E-Commerce Platforms in Jakarta Sudirjo, Frans; Apriyanto, Apriyanto; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 3 No. 02 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i02.1692

This study investigates the effect of recommendation algorithms and the provision of digital facilities on purchasing patterns and consumer loyalty in e-commerce platforms in Jakarta. Using a quantitative approach, data was collected from 180 respondents through a structured questionnaire utilizing a Likert scale (1-5). The data was analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3). The results show that recommendation algorithms have a significant positive impact on both consumer loyalty and purchasing patterns, with path coefficients of 0.454 and 0.419, respectively. Additionally, the provision of digital facilities also influences consumer loyalty (0.360) and purchasing patterns (0.405). The study found that enhancing both personalized recommendations and digital infrastructure can significantly improve customer retention and sales, emphasizing the importance of these factors for e-commerce platforms in Jakarta. The model’s R² values suggest that it explains a substantial portion of the variance in consumer loyalty (0.567) and purchasing patterns (0.580), with high predictive relevance. The findings provide practical insights for e-commerce businesses to optimize user experience and strengthen consumer relationships, contributing to improved competitive advantage in the digital market.

The Influence of Soft Skills and Networking on Business Innovation and Startup Sustainability in Indonesia's Creative Industries T. Lisbet, Zeanette; Supriandi, Supriandi; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 3 No. 03 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i03.1777

The creative industry in Indonesia is a rapidly growing sector that requires continuous innovation and sustainable business practices. This study examines the influence of soft skills and networking on business innovation and startup sustainability using a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 210 respondents, and the analysis utilized a Likert scale (1-5) to measure perceptions. The findings indicate that soft skills significantly impact business innovation and startup sustainability. Networking also plays a crucial role, positively affecting both business innovation and startup sustainability. The results highlight that entrepreneurs with strong soft skills are more likely to develop innovative strategies, while networking is essential for ensuring long-term sustainability. The study provides managerial insights for entrepreneurs, policymakers, and investors, emphasizing the need for entrepreneurial training programs and networking opportunities to foster business growth in Indonesia’s creative industry.

The Influence of Soft Skills and Networking on Business Innovation and Startup Sustainability in Indonesia's Creative Industries T. Lisbet, Zeanette; Supriandi, Supriandi; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 3 No. 03 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i03.1777

The creative industry in Indonesia is a rapidly growing sector that requires continuous innovation and sustainable business practices. This study examines the influence of soft skills and networking on business innovation and startup sustainability using a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 210 respondents, and the analysis utilized a Likert scale (1-5) to measure perceptions. The findings indicate that soft skills significantly impact business innovation and startup sustainability. Networking also plays a crucial role, positively affecting both business innovation and startup sustainability. The results highlight that entrepreneurs with strong soft skills are more likely to develop innovative strategies, while networking is essential for ensuring long-term sustainability. The study provides managerial insights for entrepreneurs, policymakers, and investors, emphasizing the need for entrepreneurial training programs and networking opportunities to foster business growth in Indonesia’s creative industry.

The Future of Hybrid Work: A Bibliometric Mapping of Employee Productivity and Well-Being Judijanto, Loso; Muhtadi, Muhamad Ammar; Arini, Rani Eka
West Science Social and Humanities Studies Vol. 3 No. 03 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i03.1767

This bibliometric analysis explores the significant impact of hybrid work on employee productivity and well-being, drawing on a comprehensive review of literature sourced from the Scopus database. The study highlights the evolution of hybrid work themes from 2000 to 2025, illustrating the shift from traditional telecommuting to integrated hybrid models that focus on both organizational efficiency and employee satisfaction. By mapping keyword occurrences and author collaborations, the research identifies key trends and gaps in the existing literature, offering insights into the interdisciplinary nature of hybrid work studies. The findings suggest that while hybrid work arrangements can enhance productivity and flexibility, they also present challenges such as maintaining work-life balance, ensuring employee engagement, and managing a dispersed workforce. The study emphasizes the need for organizations to develop robust strategies that leverage technology and foster an inclusive culture to fully realize the benefits of hybrid work models. Future research directions are proposed to further investigate the long-term effects of hybrid work on different sectors and cultures, aiming to refine and optimize these work arrangements.

Bibliometric Analysis of Dividend Policy and Stock Market Performance Judijanto, Loso; Pahrijal, RIval; Muhtadi, Muhamad Ammar
West Science Social and Humanities Studies Vol. 3 No. 03 (2025): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v3i03.1768

This study conducts a bibliometric analysis of research on dividend policy and stock market performance using data from Scopus and analytical tools in VOSviewer. The study identifies key research trends, influential authors, and thematic clusters, highlighting the central role of dividend policy in corporate finance. Findings indicate that dividend policy is strongly linked to corporate governance, stock price behavior, and firm valuation, with extensive contributions from the United States and international collaborations. The analysis also reveals regional differences in research priorities, with developed markets focusing on taxation and shareholder wealth maximization, while emerging markets emphasize regulatory challenges and investor protection. Emerging trends suggest a shift toward integrating macroeconomic factors, financial stability, and machine learning techniques in dividend research. This study contributes to the structured understanding of dividend policy’s role in stock market performance and provides a foundation for future research exploring new financial innovations and technological advancements.

Kapitalisme Berbagi atau Keserakahan Terselubung? Dampak Kepemilikan Saham oleh Institusi terhadap Nilai Perusahaan Turang, Frangky Yongky; Muhtadi, Muhamad Ammar; Novitasari, Salwa Aulia
Jurnal Multidisiplin West Science Vol 4 No 04 (2025): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jmws.v4i04.2175

Penelitian ini secara sistematis menganalisis 65 dokumen yang terindeks Scopus untuk menyelidiki dampak kepemilikan saham institusional terhadap nilai perusahaan. Kepemilikan institusional memainkan peran ganda dalam tata kelola perusahaan, yang menawarkan manfaat dan tantangan. Temuan menunjukkan bahwa investor institusional meningkatkan nilai perusahaan melalui peningkatan tata kelola, transparansi, dan panduan strategis. Namun, risiko seperti jangka pendek, pengaruh yang berlebihan, dan konflik tata kelola juga terlihat jelas. Faktor-faktor kontekstual, termasuk lingkungan peraturan, karakteristik industri, dan konsentrasi kepemilikan, secara signifikan membentuk hasil. Tren yang muncul, seperti integrasi LST dan penggunaan analitik tingkat lanjut, semakin mempengaruhi dampak kepemilikan institusional. Studi ini memberikan pemahaman yang komprehensif tentang kompleksitas yang terlibat, menawarkan wawasan yang berharga bagi para pembuat kebijakan, investor, dan manajer perusahaan yang ingin mengoptimalkan hubungan antara kepemilikan institusional dan nilai perusahaan.

Analisis Bibliometrik Transformasi Digital di Institusi Pendidikan Tinggi Judijanto, Loso; Muhtadi, Muhamad Ammar; Priyana, Yana
Jurnal Pendidikan West Science Vol 3 No 02 (2025): Jurnal Pendidikan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpdws.v3i02.2227

Transformasi digital telah menjadi agenda strategis dalam pengembangan institusi pendidikan tinggi di era Revolusi Industri 4.0. Studi ini bertujuan untuk memetakan lanskap literatur ilmiah mengenai transformasi digital di lingkungan pendidikan tinggi melalui pendekatan bibliometrik menggunakan data dari basis Scopus dan analisis visual dengan VOSviewer. Hasil analisis menunjukkan bahwa tema-tema seperti digital transformation, e-learning, dan higher education institutions merupakan kata kunci yang paling dominan dan saling terkait erat dalam diskursus global. Selain itu, terdapat pergeseran fokus riset dari sistem informasi ke pendekatan pembelajaran digital yang lebih strategis. Analisis ko-sitasi mengidentifikasi tokoh-tokoh berpengaruh seperti Hair J.F., Davis F.D., dan Garcia-Peñalvo F.J., sementara analisis ko-afiliasi negara menunjukkan kolaborasi aktif antara negara maju dan berkembang, termasuk Indonesia dan Malaysia. Temuan ini memberikan pemahaman mendalam mengenai tren, struktur konseptual, dan aktor utama dalam riset transformasi digital, serta implikasi strategis bagi pengembangan kebijakan dan kolaborasi akademik ke depan.

Analysis of Culinary Tourism and Local Product Uniqueness on Destination Image and Tourist Interest in Central Java Apriyanto, Apriyanto; Susilo, Anton; Muhtadi, Muhamad Ammar
West Science Interdisciplinary Studies Vol. 3 No. 04 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i04.1876

This study aims to analyze the uniqueness of culinary tourism and local products in shaping the destination image and influencing tourist interest in Central Java. The research adopts a quantitative approach with a sample of 150 respondents, using a Likert scale to measure the constructs, and employing Structural Equation Modeling with Partial Least Squares (SEM-PLS 3) for data analysis. The findings indicate that both culinary tourism and local product uniqueness significantly contribute to enhancing the destination image and increasing tourist interest. Culinary tourism positively affects destination image and tourist interest, while local product uniqueness has a stronger impact on destination image and tourist interest. The study emphasizes the importance of promoting Central Java's culinary heritage and local products as part of a comprehensive tourism strategy. The research provides valuable insights for tourism stakeholders seeking to strengthen the region's appeal through culinary tourism and cultural authenticity.

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