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Journal : Journal of Language Education

A Semiotic Analysis of Verbal and Visual Signs in Scarlett’s Advertisement “Get Ready to Meet Song Joong Ki’s New Love” situmorang, haidah; Banjarnahor , Juliva; Daeli , Lidia; Gulo , Tantri Aurelia; Simarmata, Rina Octavia
Journal of Language Education (JoLE) Vol. 3 No. 2 (2025): June
Publisher : Merwin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jole.v3i2.310

Abstract

This research is entitled An Analysis of Verbal and Visual Signs in Scarlett’s Advertisement “Get ready to meet Song Joong Ki’s new love”. The purpose of this study is to analyze the verbal and visual signs found in the advertisement and to uncover the meanings behind those signs. This research applies Roland Barthes’ semiotic theory (1957), which consists of three levels of signification: denotation, connotation, and myth. The method used in this research is descriptive qualitative. The data were collected from the official Scarlett advertisement featuring Song Joong Ki, which was published on various digital platforms. The results of the study showed that there were four verbal signs, which consisted of four written verbal elements one audiovisual verbal element: Song Joong Ki’s spoken words in the video, Each of these verbal signs carries both denotative and connotative meanings that contribute to the advertisement’s persuasive power. The analysis shows that the advertisement uses both verbal and visual signs to deliver its message persuasively. The verbal signs, especially the slogan ―Get ready to meet Song Joong Ki’s new love,‖ are loaded with connotative meanings that create curiosity and emotional connection with the audience. Meanwhile, the visual signs—including color schemes (dominated by soft pink and white), product layout, Song Joong Ki’s gestures and facial expressions—complement the verbal messages and reinforce Scarlett’s brand identity. The study also reveals the presence of myths related to beauty standards, the influential power of celebrities, and the idealization of romantic love. Through this advertisement, Scarlett constructs a narrative that beauty, brightness, and love are attainable through the use of their products
A ANALYSIS OF STUDENTS' ANXIETY IN COMMUNICATION USING ENGLISH BY 4TH SEMESTER STUDENT OF HKBP NOMMENSEN UNIVERSITY OF MEDAN Simarmata, Rina Octavia; Sitompul, Yohana; Sitorus, Yesica Hageltira; Easter Apriani; Natasya Vany
Journal of Language Education (JoLE) Vol. 3 No. 2 (2025): June
Publisher : Merwin Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69820/jole.v3i2.344

Abstract

Abstract One of the main goals in learning English as an academic subject in Indonesia is to equip students with the ability to communicate effectively, both verbally and in writing. However, many students experience anxiety when asked to speak in English. These psychological barriers significantly inhibit their confidence and willingness to engage in verbal communication. This study explores the various forms and levels of anxiety experienced by students of the class of 2024 of the English Education Study Program at HKBP Nommensen University Medan. Using a qualitative method through a closed questionnaire and supported by class observation, this study identified emotional and behavioral indicators that are signs of language anxiety. The results show that most college students show moderate to high levels of anxiety, which often manifest in the form of fear, embarrassment, and hesitation when speaking in English. These findings confirm the importance of attention to affective factors in the language learning process to improve students' speaking skills and overall academic performance. Keywords: language anxiety, speaking skills, English education, psychological barriers, affective factors