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All Journal Serupa : The Journal of Art Education Gorga : Jurnal Seni Rupa Tanra : Jurnal Desain Komunikasi Visual Fakultas Seni dan Desain Universitas Negeri Makassar SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Ekspresi Seni : Jurnal Ilmu Pengetahuan dan Karya Seni Specta Journal of Technology Jurnal Abdi Insani Visual Heritage: Jurnal Kreasi Seni dan Budaya Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat dan Inovasi Teknologi PKM Linggau: Jurnal Pengabdian dan Pemberdayaan Masyarakat Innovative: Journal Of Social Science Research JAMAS: Jurnal Abdi Masyarakat Social Engagement: Jurnal Pengabdian Kepada Masyarakat BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Journal of Community Empowerment Prosiding Seminar Nasional Pengabdian Masyarakat
Eliya Pebriyeni, S.Pd., M.Sn, HESTI ROSITA DWI PUTRI, Dra. Ernis, M.Pd,
Institut Teknologi Kalimantan
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Journal : Journal of Community Empowerment

 1 
STRATEGI PENGUATAN EKONOMI KREATIF IKN MELALUI PELATIHAN DIGITALISASI DAN INOVASI PRODUK BATIK Putri, Hesti Rosita Dwi; Syaputra, Eko Agung; Purba, Arini Anestesia; Khairunnisa, Shopy Farras; Rizqi, Muhammad; Lukito, Kanaya Anada; Senduk, Arishty Cicilia Calista
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.35952

Abstract

ABSTRAK                                                                                     Program Pengabdian kepada Masyarakat (PkM) ini bertujuan meningkatkan kapasitas dan kemandirian Komunitas Batik Tiga Zaman, yang terdiri dari 14 pengrajin batik di Balikpapan dan Penajam Paser Utara, dalam menghadapi tantangan digitalisasi dan inovasi produk. Permasalahan utama mitra meliputi keterbatasan kemampuan digitalisasi desain, kurangnya inovasi produk sesuai tren pasar, serta rendahnya literasi digital dan kewirausahaan kreatif di kalangan anggota yang sebagian besar ibu rumah tangga. Melalui pendekatan Asset-Based Community Development (ABCD), program ini memanfaatkan potensi lokal seperti keterampilan membatik dan jejaring sosial untuk pengembangan berkelanjutan. Hasil kegiatan menunjukkan peningkatan signifikan, di mana sekitar 75% peserta naik dari pemahaman rendah menjadi tinggi dalam penggunaan Generative AI untuk desain batik, 20% stabil pada tingkat baik, dan hanya 5% masih rendah. Program ini terbukti efektif dalam memperkuat literasi digital dan inovasi desain batik berbasis teknologi.Kata kunci: Batik; Generative AI; digitalisasi; inovasi produk; ABCD. ABSTRACTThis Community Service Program (PkM) aims to improve the capacity and independence of the Tiga Zaman Batik Community, which consists of 14 batik artisans in Balikpapan and Penajam Paser Utara, in facing the challenges of digitization and product innovation. The main issues faced by partners include limited digital design capabilities, a lack of product innovation in line with market trends, and low digital literacy and creative entrepreneurship among members, most of whom are housewives. Through an Asset-Based Community Development (ABCD) approach, this program utilizes local potential such as batik skills and social networks for sustainable development. Activity results show significant improvement, with approximately 75% of participants advancing from low to high proficiency in using Generative AI for batik design, 20% remaining at a good level, and only 5% still at a low level. The program has proven effective in strengthening digital literacy and technology-based batik design innovation.Keywords: Batik; Generative AI; digitization; product innovation; ABCD.
PENGUATAN BRAND IDENTITY TANJUNG GADING MELALUI PEMBANGUNAN GAPURA CAMPING GROUND DAN PLATFORM DIGITAL WISATA BERBASIS KOMUNITAS Tajri M, Fulkha; Putri, Hesti Rosita Dwi; Huldiansyah, Denny; Firmansyah, Wahyu; Sofyan, Azzah Nafisah; Pratama, Surya Abdi; Savitri, Elycha Rahmah
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.36106

Abstract

ABSTRAK                                                                            Tanjung Gading di Kelurahan Karang Joang, Kota Balikpapan, merupakan destinasi wisata potensial dengan karakter lanskap alam, budaya lokal, serta keberadaan camping ground yang unik. Namun, kawasan ini belum berkembang optimal akibat beberapa permasalahan utama, yaitu ketiadaan infrastruktur visual penanda kawasan, rendahnya pemanfaatan teknologi digital dalam promosi wisata, serta terbatasnya kapasitas masyarakat dalam produksi dan pengelolaan konten. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk memperkuat identitas visual destinasi, meningkatkan literasi digital masyarakat, dan memperluas jangkauan promosi wisata berbasis teknologi. Program dilaksanakan melalui lima tahapan: sosialisasi, pelatihan, penerapan teknologi, pendampingan, dan strategi keberlanjutan. Mitra sasaran adalah Pokdarwis Wisata Tanjung Gading yang beranggotakan masyarakat lokal, dengan total 19 peserta aktif terlibat dalam pelatihan dan proses produksi konten digital. Intervensi utama dalam kegiatan ini meliputi pembangunan gapura camping ground sebagai identitas visual kawasan, pengembangan website resmi yang terintegrasi dengan virtual tour 360°, serta pelatihan konten digital mencakup fotografi, videografi, storytelling, dan pengelolaan media sosial. Hasil awal kegiatan menunjukkan peningkatan signifikan dalam penguatan branding destinasi. Gapura yang telah selesai dibangun kini menjadi landmark baru sekaligus meningkatkan visibilitas kawasan. Website wisata dan virtual tour yang sedang dikembangkan terbukti membuka akses informasi yang lebih luas bagi calon wisatawan. Selain itu, pelatihan konten digital berhasil meningkatkan pemahaman dan kemampuan masyarakat dalam menghasilkan materi promosi yang lebih menarik, konsisten, dan relevan. Kolaborasi antara akademisi dan Pokdarwis mendorong terbentuknya kemandirian komunitas dalam pengelolaan wisata berbasis digital, sehingga program ini berpotensi memberikan dampak berkelanjutan bagi pengembangan Tanjung Gading sebagai destinasi wisata berbasis komunitas. Kata Kunci: Gapura Camping Ground; Digitalisasi Wisata; Virtual Tour; Brand Identity; Pemberdayaan Masyarakat ABSTRACTTanjung Gading, located in Karang Joang Village, Balikpapan City, is a potential tourism destination characterized by its distinctive natural landscape, local cultural atmosphere, and unique camping-ground access. However, the area has not been optimally developed due to several key challenges, including the absence of visual infrastructure to mark the tourism zone, limited utilization of digital technology for promotional activities, and insufficient community capacity in producing and managing digital content. This community engagement program aims to strengthen the destination’s visual identity, enhance digital literacy among local residents, and expand tourism promotion through technology-based interventions. The program was implemented through five stages: socialization, training, technology deployment, mentoring, and sustainability reinforcement. The primary partner of this initiative is the Tanjung Gading Tourism Awareness Group (Pokdarwis), involving a total of 19 active participants in training sessions and content production activities. Core interventions include the construction of a landmark gate for the camping-ground area, the development of an official tourism website integrated with a 360-degree virtual tour, and digital content training covering photography, videography, storytelling, and social media management. Initial results indicate a significant improvement in destination branding efforts. The newly constructed gate has become a recognizable landmark that enhances the visibility and identity of the tourism area. The ongoing development of the website and virtual tour has opened broader access to information for potential visitors. Moreover, the digital content training has successfully improved the community’s ability to create promotional materials that are visually appealing, consistent, and contextually relevant. The collaborative work between academics and the Pokdarwis contributes to building community independence in managing digitally driven tourism promotion, positioning the program to deliver sustainable impact on the development of Tanjung Gading as a community-based tourism destination.Keywords: Gapura Camping Ground; Tourism Digitalization; Virtual Tour; Brand Identity; Community Empowerment
Co-Authors Achmad Haldani Destiarmand Aisy, Afifah Raidatul Akbar, Fachreza Amir, Supratiwi Andi Sahputra Depari Anggita, Adinda Erin Nur As’ad, Muhammad Baransano, Hendri Buana, Mahesa Graha Wisesha Cakra Budi Prayitno Chandra Suryani Rahendraputri Denny Huldiansyah Eko Agung Syaputra Eko Agung Syaputra Faisal Syamsuddin Fatimatuzzahroh, Putri Firdausi, Abidzar Cahyana Florentin, Siahaan Lita Sinta Ghan, Farrel Hasanah, Aan Nurul Healty Susantiningdyah Hijriah Hijriah Hijriah Khairunnisa, Shopy Farras Kinasih, Sekar Lukito, Kanaya Anada Meidi Arisalwadi Muhammad Rizqi Musyarofah Musyarofah Nababan, Narumi Patricia Ngabito, Olivia Febrianty Ni’matus Sholihah Nuraini, Nada Fathi Nurhalisa, Nurhalisa Paninggalih, Ramadhan Pebriani, Inez Permana, Riyan Hadi Pratama, Maryo Inri Pratama, Surya Abdi Purba, Arini Anestesia Putri, Dhima Surya Rossalina, Novianti Salsabila, Salsabila Sartika, Widya Sasferi Yendra Savitri, Elycha Rahmah Senduk, Arishty Cicilia Calista Setiawan, Shabian Atha Sitaresmi, Devi Triwidya Situmorang, Raftonado Sofyan, Azzah Nafisah Supratiwi Amir Supratiwi Amir Amir Syakirah, Haur Nahdah Tajri M, Fulkha Tri Sulistyawati, Tri WAHYU FIRMANSYAH Yendra, Sasferi