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All Journal Jurnal Ilmiah Pena: Sains dan Ilmu Pendidikan JURNAL PENDIDIKAN TAMBUSAI Journal on Education JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Ilmiah Manajemen Kesatuan Pinisi Business Administration Review Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Indonesian Research Journal on Education Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service Interdisciplinary Journal (IDe) Konstitusi: Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi Jurnal Maroso
Walenta, Abdi Sakti
Universitas Kristen Tentena
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Optimizing Natural and Cultural Potential for Green Tourism in Poso Regency Walenta, Abdi Sakti
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3979

Abstract

Poso Regency, Central Sulawesi, holds immense natural and cultural tourism potential, including megaliths, Lake Poso, and local traditions, yet faces challenges in effective promotion. Despite this potential, research on how green tourism marketing can address promotion gaps, sustainability issues, and competitiveness in Poso remains limited. This study aims to explore green tourism marketing strategies that optimize these assets to enhance destination competitiveness. Utilizing a qualitative library research approach, the study analyzes secondary data from journals, reports, and academic publications. Findings reveal that digital marketing through social media platforms significantly expands audience reach, effectively promoting Poso’s unique attractions. Community involvement in tourism management strengthens the local economy and preserves cultural heritage, fostering authentic tourist experiences. However, limited infrastructure, inadequate accessibility, and negative security perceptions hinder progress. The study concludes that integrating digital marketing, community participation, and sustainable practices is essential for Poso’s tourism development. Recommendations include enhancing digital promotion with engaging content, improving transportation and signage, and empowering local communities through training to manage tourism sustainably. These strategies can position Poso as a leading green tourism destination, supporting economic growth and cultural preservation.
Co-Authors Afriyanti Afriyanti, Afriyanti Akhir Lusono Al Ikhlas Andi Muh Akbar Saputra Anjelina mamase Arrang, Ruri Ayu Hendra Balebu, Oktafinalisa Bastian Kawani Batilmurik, Ridolof Charis Elfis Fajar Sangkide Darussalam, Andi Zulfikar Dera, Wildawati Destri Wahyuningsih Dewi, Ida Ayu Sasmita Dina Aulial Husna Djoko Wijono Efriana Jon, Efriana Elisabeth Sitepu Evrina Fauzany, Riffka Feliks Arfid Guampe Fredrik Bastian Gratesia Langkamuda Helmi Ali Herlan Lagantondo Holmes Rolandy Kapuy Ismael Bitibalyo Jualiana, Sanny Feria Kelo, Riwan Fridolin Kurniati Karim Kuswinardi, Jacobus Wiwin M. Rusdi Mahendika , Devin Manuhutu, Abraham Manurung, Tagor Marande, Yunruth H Mba, Marsela Gitania Elsa Melumpi, Martho Harry Mikhael Jibril Balo Nana Sutrisna Nofirman, Nofirman Norliani Norliani Novi Maryam Lempao Novita Amri Nur Arifin Nur Faliza Nurfhin Ilma Bunga Parewa, Jeremi K.N Pesak, Silva Anita Ramadhani , May Vitha Rizki Ramadhani Roncalangi, Vera Rukhmana, Trisna Rustandi, Nanang Saipul, Saipul Sanny Feria Juliana Shanni Feria Juliana Silva Anita Pesak Siti Haja Ngasa Siti Nurqaidah Songbes, Anna Maria Hilda Sri Ekanti Sabardini Taaha, Yulian Rinawaty Taariwuan, Silvany Annatje Trisna Rukhmana Vera Roncalangi Widianingsih, Betti Wildawati Dera Wilyadewi, Ida I Dewa A. Yayati Yanfani Y Yohanes Pasambaka Yuyun Alfasius Tobondo