Article Per Year (5 Year)
p-Index From 2021 - 2026
3.678
P-Index
This Author published in this journals
All Journal Jurnal Mirai Management Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial JURNAL PENDIDIKAN TAMBUSAI Ihsan: Jurnal Pengabdian Masyarakat Khazanah Intelektual International Journal of Environmental, Sustainability, and Social Science Jurnal Manajemen JELAJAH: Journal of Tourism and Hospitality Salam (Islamic Economics Journal) Jurnal Teknologi dan Manajemen Industri Terapan Journal of Public Health Concerns Multidisciplinary Journal of Education, Economic and Culture Indonesian Journal of Community Empowerment Welfare: Jurnal Pengabdian Masyarakat
Pratama, Reza Hardian
Universitas Malahayati, Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Nursing Public Health Social Sciences

Published : 25 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 25 Documents
Search

 1   2   3 
Pemberdayaan Ekonomi Masyarakat Melalui Pengolahan Keripik Pisang di Toko Karya Mandiri Raditya, Muhammad Ragil; Salsabila, Nala; Gunawan, Prima Sahih; Ramadhan, Raihan; Pratama, Reza Hardian
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1847

Abstract

The community economic empowerment program through banana chip processing at Toko Karya Mandiri aims to enhance local skills in transforming bananas into value-added products. Through hands-on training in processing and marketing, participants learn to produce high-quality banana chips and develop effective marketing strategies. The program's results show improved technical skills, better understanding of branding, and increased income for the community. Additionally, the initiative successfully created sustainable business opportunities, positively impacting the local economy. This program demonstrates that processing local products like banana chips can be a viable alternative for economic empowerment based on sustainable local resources.
Optimalisasi Pemasaran Digital dan Keterampilan Kreatif bagi UMKM Toko Buket bunga untuk Meningkatkan Kualitas dan Penjualan Cahyani, Dwi; Firmansyah, Dio Dwi; Oktaviani, Dona; Sesilia, Dita Ayunda; Pratama, Reza Hardian
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1851

Abstract

MSMEs (Micro, Small and Medium Enterprises) have an important role in the Indonesian economy, but often experience difficulties in developing digital marketing and improving creative skills. This community service program aims to optimize digital marketing and creative skills for flower bouquet shop MSMEs in order to increase product quality and sales volume. This activity is carried out through training, mentoring and direct practice related to digital marketing and product design innovation. The results show that participants were able to improve their skills in using digital platforms and create more creative products according to market trends. This program has a positive impact in increasing the competitiveness of MSMEs in the digital era.
Pelatihan Copywriting dan Strategi Konten untuk Menarik Minat Konsumen pada UKM RedRoseFlorist Wati, Atika; Pratama, Reza Hardian; Nurhayati, Andini; Sari, Andini Sifa Oktiana; Febywasila, Aulia
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1892

Abstract

RedRoseFlorist, an SME engaged in floristry, faces challenges in attracting consumer interest amidst increasingly competitive market competition. One of the main obstacles is the lack of skills in creating attractive and effective marketing content. This community service activity aims to provide training on copywriting and content strategy to increase RedRoseFlorist's marketing appeal. The implementation method includes theoretical training sessions on the basic principles of copywriting, creating audience-based content strategies, and hands-on practice in designing visual and written content for social media. The results of the activity showed an increase in participants' abilities in creating visually and emotionally attractive content, as well as understanding relevant marketing strategies for their target audience. With this training, RedRoseFlorist is expected to be able to increase engagement on social media and expand its market reach, so that it can compete more effectively in the floristry market.
Building Brand Trust: The Role of Marketing in the Comfort of Using Tokopedia in Lampung Province Setiyarini, Elita Yuni; Rosdyanti, Titin; Pratama, Reza Hardian; Indriani, Ida Ayu Debora; Nurofik, Agus
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 2 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i2.617

Abstract

Kepercayaan merek (brand trust) merupakan faktor krusial dalam keberhasilan platform e-commerce, termasuk Tokopedia. Marketing memiliki peran penting dalam membangun kepercayaan tersebut guna meningkatkan kenyamanan pengguna dalam bertransaksi. Penelitian ini bertujuan untuk menganalisis bagaimana strategi pemasaran Tokopedia, termasuk digital marketing, program loyalitas, dan customer engagement, berkontribusi terhadap kenyamanan pengguna. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada pengguna Tokopedia dengan sampel 200 responden serta analisis data menggunakan SEM PLS. Hasil penelitian menunjukkan bahwa strategi pemasaran yang efektif berpengaruh signifikan terhadap peningkatan brand trust, yang pada akhirnya meningkatkan kenyamanan penggunaan aplikasi. Faktor seperti keamanan transaksi, kredibilitas platform, dan kualitas layanan menjadi elemen utama yang menentukan kepuasan pengguna. Dengan demikian, Tokopedia perlu terus mengembangkan strategi pemasaran yang berorientasi pada pengalaman pengguna untuk memperkuat kepercayaan dan loyalitas pelanggan. Studi ini memberikan wawasan bagi pelaku e-commerce dalam mengoptimalkan strategi pemasaran guna menciptakan pengalaman berbelanja yang lebih nyaman dan aman bagi konsumen.  
Pengaruh Program Kualitas Pelayanan Online Terhadap Kepuasan Masyarakat Dinas Pencatatan dan Kependudukan Sipil Kota Bandar Lampung.: Keywords: Online Service Quality Program, Community Satisfaction hardianpratama, reza; manan, mohammad athian
Jurnal Khazanah Intelektual Vol. 8 No. 1 (2024): Khazanah Intelektual
Publisher : Brida Provinsi Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37250/khazanah.v8i1.250

Abstract

Abstract The problem of public satisfaction with civil population registration administration agencies has the impact of inefficiency in making KTP, Family Cards, Birth Certificates and updating data on civil registration in the city of Bandar Lampung. There is an online service program to provide convenience and efficiency from the presence of a third party in civil registration administration, Researcher want to know the purpose of the program, namely the chocolate program, namely. online system without queues, and get the order of community management and candysweet programs, namely. an online management program that can be managed anywhere online via websites and applications. Population and Civil Registration Service as an administrative service agency for population registration. This research using SEM-PLS is quantitative research with a sample size of 100 people using the structural equation model method. The empirical conclusions obtained show that the chocolate program's online service quality has a positive and significant effect on community satisfaction, the Permenmanis program's online service quality has a positive and significant influence on community satisfaction. People who do not understand technology well will have an impact of dissatisfaction, while there are often problems with website maintenance and management, giving rise to public complaints demanding better system improvements, so that the efficiency of updating data in the population system is easier, and the data available to the public is up to date. .. Keywords: Online Service Quality Program, Community Satisfaction
Co-Authors Afredo, Harold Kevin Agus Nurofik Anita Anita Anjelika, Desti Ayu Nursari Bunga Aditi Darajat, Ulfah Alfiyah Dwi Cahyani Eka Gustinasari Elita Yuni Setiyarini Farros, M.Dzaki Febywasila, Aulia Firmansyah, Dio Dwi Gunawan, Prima Sahih Harold Kevin Alfredo Ida Ayu Debora Indriani, Ida Ayu Debora Ilham Setyo Wibowo, Sastya Putri, Denny Kurniawan, Indradewa, Rhian Jimad, Habibullah Julian, Aqlifa Hanif Kaloko, Dwi Endah Khotimah, Ayyumi Khusnul Koiriyah, Koiriyah Kurniawan Kurniawan Kurniawan, Harits Mia Selvina Mohammad Athian Manan Monalysa, Lita Muhammad Iqbal Muhammad Irfan Pratama Mutiasari Nur Wulan Nurhayati, Andini Nurul Husna Oktaviani, Dona Purwoko, Eko Raditya, Muhammad Ragil Rahmawati, Hamida Nur Rahyono Rahyono Ramadani, M Devon Mikhael Ramadhan, Raihan Ridwansyah Ridwansyah Rizki Agung Wibowo Rosdyanti, Titin Rr ERLINA Ruray, Titiek Arafiani Salsabila, Nala Sari, Andini Sifa Oktiana Sejati, Hiro Septiani Septiani Sesilia, Dita Ayunda Setiyarini, Elita Yuni Sri Asmirani Titin Rosdyanti Wati, Atika Wuryanti, Lestari Yopita, Yopita Yunita Sari