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All Journal Jurnal Mirai Management Swabumi (Suara Wawasan Sukabumi) : Ilmu Komputer, Manajemen, dan Sosial JURNAL PENDIDIKAN TAMBUSAI Ihsan: Jurnal Pengabdian Masyarakat Khazanah Intelektual International Journal of Environmental, Sustainability, and Social Science Jurnal Manajemen International Journal of Management Science and Information Technology (IJMSIT) JELAJAH: Journal of Tourism and Hospitality Salam (Islamic Economics Journal) Journal of Social And Economics Research Jurnal Teknologi dan Manajemen Industri Terapan Journal of Artificial Intelligence and Digital Business Journal of Public Health Concerns Multidisciplinary Journal of Education, Economic and Culture Al-Zayn: Jurnal Ilmu Sosial & Hukum Journal of Innovative and Creativity Indonesian Journal of Community Empowerment Jurnal Pengabdian Masyarakat Ekonomia International Journal of Business and Quality Research journal of social and economic research Jurnal Ekonomi dan Bisnis International Journal of Management, Economic and Accounting Ulil Albab Welfare: Jurnal Pengabdian Masyarakat Global Management: International Journal of Management Science and Entrepreneurship
Pratama, Reza Hardian
Universitas Malahayati Bandar Lampung Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Optimalisasi Pemasaran Digital dan Keterampilan Kreatif bagi UMKM Toko Buket bunga untuk Meningkatkan Kualitas dan Penjualan Cahyani, Dwi; Firmansyah, Dio Dwi; Oktaviani, Dona; Sesilia, Dita Ayunda; Pratama, Reza Hardian
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1851

Abstract

MSMEs (Micro, Small and Medium Enterprises) have an important role in the Indonesian economy, but often experience difficulties in developing digital marketing and improving creative skills. This community service program aims to optimize digital marketing and creative skills for flower bouquet shop MSMEs in order to increase product quality and sales volume. This activity is carried out through training, mentoring and direct practice related to digital marketing and product design innovation. The results show that participants were able to improve their skills in using digital platforms and create more creative products according to market trends. This program has a positive impact in increasing the competitiveness of MSMEs in the digital era.
Pelatihan Copywriting dan Strategi Konten untuk Menarik Minat Konsumen pada UKM RedRoseFlorist Wati, Atika; Pratama, Reza Hardian; Nurhayati, Andini; Sari, Andini Sifa Oktiana; Febywasila, Aulia
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1892

Abstract

RedRoseFlorist, an SME engaged in floristry, faces challenges in attracting consumer interest amidst increasingly competitive market competition. One of the main obstacles is the lack of skills in creating attractive and effective marketing content. This community service activity aims to provide training on copywriting and content strategy to increase RedRoseFlorist's marketing appeal. The implementation method includes theoretical training sessions on the basic principles of copywriting, creating audience-based content strategies, and hands-on practice in designing visual and written content for social media. The results of the activity showed an increase in participants' abilities in creating visually and emotionally attractive content, as well as understanding relevant marketing strategies for their target audience. With this training, RedRoseFlorist is expected to be able to increase engagement on social media and expand its market reach, so that it can compete more effectively in the floristry market.
Pengaruh Program Kualitas Pelayanan Online Terhadap Kepuasan Masyarakat Dinas Pencatatan dan Kependudukan Sipil Kota Bandar Lampung.: Keywords: Online Service Quality Program, Community Satisfaction hardianpratama, reza; manan, mohammad athian
Jurnal Khazanah Intelektual Vol. 8 No. 1 (2024): Khazanah Intelektual
Publisher : Brida Provinsi Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37250/khazanah.v8i1.250

Abstract

Abstract The problem of public satisfaction with civil population registration administration agencies has the impact of inefficiency in making KTP, Family Cards, Birth Certificates and updating data on civil registration in the city of Bandar Lampung. There is an online service program to provide convenience and efficiency from the presence of a third party in civil registration administration, Researcher want to know the purpose of the program, namely the chocolate program, namely. online system without queues, and get the order of community management and candysweet programs, namely. an online management program that can be managed anywhere online via websites and applications. Population and Civil Registration Service as an administrative service agency for population registration. This research using SEM-PLS is quantitative research with a sample size of 100 people using the structural equation model method. The empirical conclusions obtained show that the chocolate program's online service quality has a positive and significant effect on community satisfaction, the Permenmanis program's online service quality has a positive and significant influence on community satisfaction. People who do not understand technology well will have an impact of dissatisfaction, while there are often problems with website maintenance and management, giving rise to public complaints demanding better system improvements, so that the efficiency of updating data in the population system is easier, and the data available to the public is up to date. .. Keywords: Online Service Quality Program, Community Satisfaction
The Role of Learning Openness in Moderating Tacit Knowledge and Heritage-Based Learning by Doing on Human Resource Productivity in Ulu Belu Coffee Asmirani, Sri; Khairunnisa, Rizky; Pahlepi, Reza; Afrizal, Afit; Pratama., Reza Hardian
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6604

Abstract

This study examines the role of learning openness in moderating the relationship between tacit knowledge, learning by doing (heritage learning), and human resource productivity in Ulu Belu coffee MSMEs, Indonesia. Grounded in the Knowledge-Based View and Organizational Learning Theory, this research investigates how experiential and inherited knowledge contribute to workforce productivity within traditional agribusiness settings. A quantitative explanatory approach was employed using survey data collected from 200 coffee MSME actors in Ulu Belu, Lampung. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that tacit knowledge significantly and positively influences human resource productivity. Likewise, learning by doing through intergenerational knowledge transfer significantly enhances productivity. These results confirm that experience-based and socially embedded learning mechanisms remain critical drivers of performance in traditional coffee enterprises. Furthermore, learning openness plays a significant moderating role. It strengthens the relationship between heritage learning and productivity, indicating that openness to new ideas, external collaboration, and technological adoption amplifies the benefits of traditional knowledge transfer. Learning openness also moderates the effect of tacit knowledge on productivity, although the effect size is relatively weaker. This study contributes to the literature by integrating tacit knowledge, heritage learning, and learning openness into a single empirical model within the agribusiness MSME context. Practically, the findings suggest that enhancing learning openness alongside preserving traditional knowledge can improve workforce productivity and sustainability in coffee-based MSMEs.
Dampak Program Kuliah Kerja Lapangan Pengabdian Pada Masyarakat (KKL-PPM) Terhadap Peningkatan Kompetensi dan Pemberdayaan Masyarakat Di Pekon Muara Dua dan Karang Rejo Kabupaten Ulu Belu hardianpratama, reza; Khairunnisa, Khairunnisa; Nursari, Ayu; Sejati, Hiro; Wahyudi, Heru
Jurnal Khazanah Intelektual Vol. 10 No. 1 (2026): Khazanah Intelektual
Publisher : Brida Provinsi Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The KKL-PPM Program (Field Work Study – Community Empowerment Learning) is an academic initiative designed to apply students’ knowledge through direct engagement with the community. This study aims to analyze the impact of the KKL-PPM program on improving community competence and empowerment in Pekon Muara Dua and Karang Rejo, Ulu Belu District. The study involved 385 respondents and employed Smart-PLS as the analytical tool. The results indicate that the KKL-PPM program makes a significant contribution to improving community competence in entrepreneurship, digital literacy, and sustainable agricultural practices. In addition, the program fosters community empowerment by strengthening social participation, independence, and collaborative problem-solving between students and local residents. Overall, the implementation of the KKL-PPM program has produced positive and sustainable impacts, promoting continuous learning and local development in the target villages. The findings of this study have important implications for higher education institutions, local governments, and communities. For universities, the results emphasize the importance of implementing community service programs based on empowerment and sustainable knowledge transfer. The KKL-PPM model should continue to be developed using a participatory approach, where students act not only as facilitators but also as learning partners for the community. This study provides both theoretical and practical contributions to the development of community-based education models. Theoretically, it enriches the literature on the relationship between higher education, social empowerment, and the improvement of community competence through a community-based learning approach. Keywords : KKL-PPM, Community Empowerment, Competency Improvement, Ulu Belu Community Development
Pengaruh Lingkungan Kerja dan Keselamatan Kerja terhadap Produktivitas Karyawan Melalui Kepuasan Kerja pada Perusahaan Jasa Bore Pile Yola Aprina; Alia Destiana Putri; Zatia Zalfa; Febrianty; Reza Hardian Pratama
Surplus: Jurnal Ekonomi dan Bisnis Vol. 4 No. 2 (2026): Januari-Juni 2026
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v4i2.1963

Abstract

Latar belakang penelitian ini adalah pentingnya mengelola lingkungan kerja dan keselamatan kerja (K3) untuk meningkatkan produktivitas karyawan, terutama pada perusahaan jasa bore pile yang memiliki risiko kerja tinggi. Penelitian ini bertujuan menguji pengaruh lingkungan kerja dan keselamatan kerja terhadap produktivitas karyawan melalui kepuasan kerja sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan tipe eksplanatif. Populasi adalah seluruh karyawan perusahaan jasa bore pile, dengan sampel 80 responden yang dipilih menggunakan probability sampling. Instrumen penelitian berupa kuesioner skala Likert 1–5 yang telah diuji validitas dan reliabilitasnya. Data dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan lingkungan kerja berpengaruh positif signifikan terhadap kepuasan kerja (beta=0,412; sig=0,000) dan produktivitas (beta=0,287; sig=0,003), keselamatan kerja berpengaruh positif terhadap kepuasan kerja (beta=0,458; sig=0,000) dan produktivitas (beta=0,301; sig=0,002), serta kepuasan kerja berpengaruh positif terhadap produktivitas (beta=0,356; sig=0,000). Pengaruh tidak langsung lingkungan kerja terhadap produktivitas melalui kepuasan kerja sebesar 0,147 dan keselamatan kerja sebesar 0,163. Kesimpulan penelitian adalah lingkungan kerja dan keselamatan kerja meningkatkan produktivitas karyawan secara langsung dan tidak langsung melalui peningkatan kepuasan kerja pada perusahaan jasa bore pile.
Pengaruh Motivasi Kerja Dan Kompensasi Terhadap Loyalitas Karyawan Melalui Kepuasan Kerja Pada PT Mitra Muda Reksa Mandiri Di Kota Bandar Lampung Nabil Tisa Anwar; Amel Ardelia; Ajeng Leony Putri; Febrianty; Reza Hardian Pratama
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i3.6949

Abstract

Penelitian ini mengkaji pengaruh motivasi kerja dan kompensasi terhadap loyalitas karyawan serta kepuasan kerja pada PT Mitra Muda Reksa Mandiri di Kota Bandar Lampung. Retensi karyawan menjadi tantangan strategis bagi perusahaan penempatan tenaga kerja yang sedang berekspansi ke pasar internasional, sehingga penting untuk memahami faktor-faktor yang mendorong loyalitas dan kepuasan kerja. Penelitian ini menggunakan pendekatan kuantitatif asosiatif dengan data yang dikumpulkan dari 100 responden melalui kuesioner berskala Likert. Data dianalisis menggunakan Structural Equation Modeling berbasis Partial Least Squares (PLS-SEM) melalui software SmartPLS. Hasil penelitian menunjukkan bahwa motivasi kerja dan kompensasi masing-masing berpengaruh positif dan signifikan terhadap loyalitas karyawan. Kompensasi dan loyalitas karyawan juga terbukti berpengaruh positif dan signifikan terhadap kepuasan kerja. Namun, motivasi kerja tidak berpengaruh signifikan terhadap kepuasan kerja secara langsung. Uji mediasi menunjukkan bahwa loyalitas karyawan mampu memediasi pengaruh motivasi kerja dan kompensasi terhadap kepuasan kerja secara signifikan. Penelitian ini menyimpulkan bahwa loyalitas karyawan memiliki peran mediasi yang penting dalam meningkatkan kepuasan kerja, sehingga perusahaan disarankan untuk memperkuat motivasi kerja dan memberikan kompensasi yang adil guna mempertahankan komitmen karyawan.
The Role of TikTok Live Streaming in Increasing Consumer Purchasing Power and Enhancing Online Shop Sales Sri Asmirani; Mutiasari Nur Wulan; Ayu Nursari; Elita Yuni Setiyarini; Reza Hardian Pratama
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 1 No. 4 (2022): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/wm3j8w83

Abstract

Perkembangan teknologi digital telah mengubah strategi pemasaran online shop dalam menarik konsumen. Salah satu inovasi yang saat ini banyak digunakan adalah fitur live streaming pada platform TikTok. Penelitian ini bertujuan untuk menganalisis peran live streaming TikTok dalam meningkatkan daya beli konsumen serta kontribusinya terhadap peningkatan penjualan online shop. Metode penelitian menggunakan pendekatan kuantitatif dengan penyebaran kuesioner kepada responden sebanyak 200 responden pengguna TikTok yang aktif mengikuti live streaming penjualan produk. Analisis penelitian menggunakan metode SEM-PLS, Variabel independen dalam penelitian ini adalah pemanfaatan live streaming TikTok (X), sedangkan variabel dependen meliputi peningkatan daya beli konsumen (M) dan peningkatan penjualan online shop (Y). Hasil penelitian menunjukkan bahwa live streaming TikTok memiliki pengaruh signifikan terhadap peningkatan daya beli konsumen melalui interaksi langsung, kepercayaan terhadap produk, serta adanya promosi eksklusif. Selain itu, live streaming juga terbukti berkontribusi positif terhadap peningkatan penjualan online shop dengan mendorong keputusan pembelian impulsif dan menciptakan loyalitas pelanggan. Temuan ini menegaskanbahwa live streaming TikTok merupakan strategi pemasaran digital yang efektif dalam memperkuat daya saing bisnis online shop di era ekonomi digital.
The Effectiveness of Digital HR Management System on Work Efficiency through Digital Work Empowerment and Technology Acceptance at Lampung Post Diah Anggraeni; Febrianty; Reza Hardian Pratama
International Journal of Management, Economic and Accounting Vol. 4 No. 3 (2026): June 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/syt0dd19

Abstract

Digital transformation in human resource management (HRM) has become a strategic necessity for modern organizations, including media industries such as Lampung Post. This study aims to examine the effectiveness of digital HR management systems on work efficiency through two mediating variables: digital work empowerment and technology acceptance. A quantitative survey approach was applied, involving Lampung Post employees who actively use the digital HRM system. Data were analyzed using path analysis to test both direct and indirect effects among variables. The findings reveal that the digital HRM system has a positive and significant effect on work efficiency. Furthermore, digital work empowerment and technology acceptance act as mediating variables that enhance the system’s impact on efficiency, demonstrating that empowered and technologically receptive employees are key to maximizing digital HR effectiveness. This study contributes to the development of digital HRM theory and provides practical insights for media organizations seeking to improve efficiency through digital empowerment and enhanced technology adoption. It also recommends strengthening employees’ digital capabilities to ensure sustainable implementation of HR digitalization in the future.
The Role of Learning Openness in Moderating Tacit Knowledge and Heritage-Based Learning by Doing on Human Resource Productivity in Ulu Belu Coffee Sri Asmirani; Rizky Khairunnisa; Reza Pahlepi; Afit Afrizal; Reza Hardian Pratama.
International Journal of Management Science and Information Technology Vol. 6 No. 1 (2026): January - June 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i1.6604

Abstract

This study examines the role of learning openness in moderating the relationship between tacit knowledge, learning by doing (heritage learning), and human resource productivity in Ulu Belu coffee MSMEs, Indonesia. Grounded in the Knowledge-Based View and Organizational Learning Theory, this research investigates how experiential and inherited knowledge contribute to workforce productivity within traditional agribusiness settings. A quantitative explanatory approach was employed using survey data collected from 200 coffee MSME actors in Ulu Belu, Lampung. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that tacit knowledge significantly and positively influences human resource productivity. Likewise, learning by doing through intergenerational knowledge transfer significantly enhances productivity. These results confirm that experience-based and socially embedded learning mechanisms remain critical drivers of performance in traditional coffee enterprises. Furthermore, learning openness plays a significant moderating role. It strengthens the relationship between heritage learning and productivity, indicating that openness to new ideas, external collaboration, and technological adoption amplifies the benefits of traditional knowledge transfer. Learning openness also moderates the effect of tacit knowledge on productivity, although the effect size is relatively weaker. This study contributes to the literature by integrating tacit knowledge, heritage learning, and learning openness into a single empirical model within the agribusiness MSME context. Practically, the findings suggest that enhancing learning openness alongside preserving traditional knowledge can improve workforce productivity and sustainability in coffee-based MSMEs.
Co-Authors Afit Afrizal Afit Afrizal Afredo, Harold Kevin afrizal, afit Agus Nurofik Agus Nurofik Ahmad Sirfi Fatoni Sirfi Fatoni Ajeng Leony Putri Alia Destiana Putri Alma Salsabila Alridha Triandita Sagita Alvin Ramadika Amel Ardelia Andini Anita Anita Anita Anita Anjelika, Desti Arif Taufiqur. R Asmirani, Sri Bunga Aditi Danti Indriana Darajat, Ulfah Alfiyah Dera Ika Sari Diah Anggraeni Dwi Cahyani Dwi Wahyuningsih Eka Gustinasari Elita Yuni Setiyarini Elita Yuni Setiyarini Farros, M.Dzaki Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Febrianty Febriyanti Febriyanti Febywasila, Aulia Firmansyah, Dio Dwi Fitri Ramadhani Br Hasibuan Gunawan, Prima Sahih Harold Kevin Alfredo HERU WAHYUDI Hiro Sejati Hiro Sejati Ida Ayu Debora Indriani Ida Ayu Debora Indriani, Ida Ayu Debora Ilham Setyo Wibowo, Sastya Putri, Denny Kurniawan, Indradewa, Rhian Janito Felix Jimad, Habibullah Julian, Aqlifa Hanif Kaloko, Dwi Endah Khairunnisa Khairunnisa Khairunnisa, Rizky Khotimah, Ayyumi Khusnul Koiriyah, Koiriyah Kurniawan Kurniawan Kurniawan, Harits Lestari Wuryanti M. Apriyansyah M. Daffa Saputra M. Fakhri Ikramsyah M. Hamzah Putra M. Jasindo Pratama M. Rizky Isnanda Magfira Lung Ayu Melinda Melinda Mia Selvina Mohammad Athian Manan Monalysa, Lita Muhammad Iqbal Muhammad Irfan Pratama Muhammad Irfan Pratama Muhammad Zaky Fuadi Mutiasari Nur Wulan Nabil Tisa Anwar Naila Melani Nesa Rismala Nur Azizah Nurhayati, Andini Nurul Husna Oktaviani, Dona Puja Septa Rusdi Purwoko, Eko Putri Widianti Putu Eva Julianawati Raditya, Muhammad Ragil Rahmawati, Hamida Nur Rahyono Rahyono Rahyono Rahyono Ramadani, M Devon Mikhael Ramadhan, Raihan Redo Dinata Reza Pahlepi Reza Pahlepi, Reza Ridwansyah Ridwansyah Rizki Agung Wibowo Rizki Agung Wibowo Rizky Khairunnisa Rosdyanti, Titin Rr ERLINA Ruray, Titiek Arafiani Salsabila, Nala Sari, Andini Sifa Oktiana Sejati, Hiro Selsa Regita Septiani Septiani Sesilia, Dita Ayunda Setiyarini, Elita Yuni Sri Asmirani Sri Asmirani Suryani Suryani Titin Rosdyanti Titin Rosdyanti Wati, Atika Wuryanti, Lestari Yola Aprina Yopita, Yopita Yunita Sari Zatia Zalfa