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All Journal JDM (Jurnal Dinamika Manajemen) Indikator: Jurnal Ilmiah Manajemen & Bisnis EQIEN - JURNAL EKONOMI DAN BISNIS Ultima Management : Jurnal Ilmu Manajemen Jurnal Doktor Manajemen (JDM) International Journal of Multidisciplinary Research and Literature (IJOMRAL) Portofolio: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi DFAME Digital Financial Accounting Management Economics Journal Aktual : Jurnal Pengabdian Kepada Masyarakat IMPACTS: International Journal of Empowerment and Community Services Setawar Abdimas Journal of Sustainable Economic and Business Journal of Community Service International Journal of Applied Management and Business IJBAE International Journal of Economics and Management Research Synergy: Journal of Collaborative Sciences Jurnal Sentra Pengabdian Proceedings National Conference Sisi Indonesia Wikara National Economic and Social Research Development
Sulistyanto, Tri Hadi
STIE Wibawa Karta Raharja, Purwakarta, Indinesia
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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ENHANCING SME OPERATIONS THROUGH SYSTEM MANAGEMENT AND RESOURCE TRANSFORMATION (SMART): EVIDENCE FROM PURWAKARTA Tri Hadi Sulistyanto; Listia Nurazizah; Irawati Irawati; Dedeh Kurniasih; Hanum Nurtaslimah
ULTIMA Management Vol 18 No 1 (2026): Ultima Management: Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v18i1.4449

Abstract

Introduction/Main Objectives: This research aims to understand the experiences of MSMEs in implementing digitalization in the inventory management process and to analyze how operational systems, management, and digitalization interact to improve the efficiency and competitiveness of MSMEs. Background Problems: MSMEs face various challenges in digitalization, including low digital literacy, limited infrastructure and internet access, limited capital and human resources, and the dominance of manual practices in business record-keeping and administration. The adoption rate of digital technology among MSMEs is still low and uneven. Novelty: This research presents novelty by focusing on the actual experiences of MSME actors in inventory management digitalization, using in-depth interviews to gain direct perspectives, which allows for a deeper comprehension of digitalization practices and difficulties in the field. Research Methods: The research used a qualitative approach that utilized in-depth interviews with 8 MSME actors in Purwakarta. The information collected from interviews was cleaned and processed in RIS format, then analyzed and visualized using VOSviewer software to map keywords, inter-concept relationships, and operational thematic patterns. Finding/Results: The VOSviewer analysis identified dominant keywords such as system, business, digital system, recording, process, and manual, which formed five major clusters: system digitalization, products & distribution, recording, operational activities, and manual procedures & traditional administration. The results demonstrate that MSMEs combine manual and digital practices, with a primary focus on workflow, record-keeping, inventory management, business management, and digitalization. Conclusion: Digitalization and system innovation are central themes in MSME operations, while record-keeping, operational processes, and distribution serve as supporting elements. The implementation of specific Management Control Systems can enhance the flexibility, accountability, and ability of MSMEs to face the challenges of digitalization and resource limitations.
Management , Capital and Legal Protection of Micro Businesses , Small Medium Enterprises and Small Traders in Suriname Prayekti Prayekti; Mokhamad Arwani; Dimas Yudhistira; Tri Hadi Sulistyanto; Farida Arianti
IMPACTS: International Journal of Empowerment and Community Services Vol. 3 No. 2 (2025)
Publisher : Faculty of Economics Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/impacts.v3i2.19081

Abstract

Purpose The purpose of activity This is For give information about importance management business micro , small and medium enterprises (MSMEs) in general effective . Activities this also aims For convey importance utilization technology in development of MSMEs, providing outlook related certainty relevant policies and laws with MSME businesses , as well as give understanding regarding promotional strategies MSME products so that they can compete in a bigger market wide .Methods – Methods used in implementation Community service through Zoom application and provide counseling to MSMEs from Indonesia, Malaysia, and Suriname. Abdimas Team give Exposure material about introduction plan business .Results and discussions - Activities devotion public international This succeed involving 154 participants from Indonesia, Malaysia, and Suriname. Activities This reach wide audience and discuss management of MSMEs comprehensive , covering planning business , marketing strategy based on collaboration , entrepreneurship , and utilization technology For expand the market.Conclusion Success activity This show importance mentoring sustainable and training deep For answer need specific every sector business . With step this , UMKM can grow in a way sustainable and provide impact more positive wide for ecosystem global business .
Strengthening Micro-enterprises and Resilience Transformation (SMART) through the Establishment of the Merah Putih Cooperative in Jatisari, Bekasi Tri Hadi Sulistyanto
Aktual: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 3 (2025): Aktual: Jurnal Pengabdian Kepada Masyarakat September 2025
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/aktual.v3i3.480

Abstract

Background of study: Community service is a concrete manifestation of the Tri Dharma of Higher Education, emphasizing the active role of university lecturers in empowering local communities. In Kelurahan Jatisari, Kecamatan Jatiasih, Kota Bekasi, local SMEs face challenges due to the absence of a cooperative as a collective economic institution to support access to training, mentoring, and financing.Aims and scope of paper: This paper aims to examine the strategic role of WIKARA Business School (WBS) lecturers in facilitating the establishment of the Merah Putih Cooperative as a means to strengthen local economic institutions. Specifically, the community service activity analyzes the process of designing the cooperative’s organizational structure and evaluates the implementation of a digital approach to leader selection as an innovation in community-based economic empowerment.Methods: The activity applied the SMART framework through a participatory approach. WBS lecturers facilitated socialization, structured the cooperative, and organized digital leader selection using video presentations and online scoring based on eight criteria, ensuring transparency and efficiency.Result: A total of 11 candidates submitted video presentations and were assessed based on eight criteria using a digital scoring system. The process resulted in the election of 2 individuals as Chairperson and Vice Chairperson, supported by 3 additional management members. The digital evaluation demonstrated efficiency, transparency, and increased community participation.Conclusion: This program successfully established a collective economic institution and demonstrated the practical application of digital technology at the community level. It also shows that collaboration between Higer Education institution and communities can yield relevant and sustainable empowerment innovations.
The Phenomenon of Fast Fashion in Generation Z and The Impacts on Environment Dewi Puspasari; Tri Hadi Sulistyanto
International Journal of Economics and Management Research Vol. 5 No. 2 (2026): August : International Journal of Economics and Management Research
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v5i2.799

Abstract

Environmental pollution has now become a global issue affecting all countries. The fashion industry is one of the largest polluters on Earth. Rapid production processes and a disregard for environmental sustainability have led to environmental damage due to waste generated from the production process, such as liquid waste, air pollution, unsold products, and even global warming.Research purposes :This study aims to analyze the behavior of generation Z towards fast fashion products and the level of knowledge and awareness of generation Z regarding its impact on the environment.research methods :This research uses a literature review (SLR) method, which systematically analyzes various literature reviews sourced from previous studies on the topic. The SLR method is a systematic and structured research method for collecting, evaluating, and synthesizing all relevant information and research evidence regarding a topic or research question.summary of results: The research results show that many factors influence consumer behavior in making purchasing decisions. These factors can be both internal and external. For Generation Z, these decisions can be influenced or derived from digital media in the form of green product campaigns, as Generation Z is at the forefront of efforts to raise awareness of the environmental impacts of the fast fashion industry. However, educational and collaborative support and intervention are needed from all parties, including the government, higher education, and the fashion industry, to build environmental awareness and encourage sustainable consumption practices among Generation Z
Pengembangan Modal Manusia dan Umpan Balik Kinerja dengan Mediasi Kelincahan Karyawan terhadap Efektivitas Pemasaran Media Sosial pada UMKM Suryadi, Ujang; Sulistyanto, Tri Hadi
DFAME Digital Financial Accounting Management Economics Journal Vol 4 No 3 (2026): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v4i3.369

Abstract

This study examines the effects of human capital development and performance feedback on social media marketing effectiveness among MSMEs, with employee agility as a mediating variable. Drawing on the Dynamic Capabilities perspective, the study conceptualizes employee agility as a behavioral mechanism through which organizational resources are transformed into adaptive marketing outcomes. A quantitative cross-sectional survey was conducted among 300 MSME owners, managers, and employees involved in social media marketing activities in Purwakarta Regency, Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling. The findings indicate that human capital development has a significant positive effect on employee agility, demonstrating the importance of continuous competency development in strengthening employees' adaptive capacity. Performance feedback also significantly enhances employee agility by providing information that supports learning and behavioral adjustment. Employee agility exhibits a strong positive effect on social media marketing effectiveness and significantly mediates the relationships between human capital development and marketing effectiveness as well as between performance feedback and marketing effectiveness. The findings demonstrate that effective social media marketing depends not only on digital technology but also on employees' capacity to learn, adapt, and respond rapidly to changing conditions.
Suara Karyawan dan Kepemimpinan Partisipatif dengan Mediasi Komitmen Organisasional terhadap Kinerja Pemasaran Hubungan Pelanggan pada UMKM Puri, Kartini Ratna; Sulistyanto, Tri Hadi
DFAME Digital Financial Accounting Management Economics Journal Vol 4 No 3 (2026): AGUSTUS
Publisher : Awatara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61434/dfame.v4i3.371

Abstract

This study examines how employee voice and participative leadership influence customer relationship marketing performance among MSMEs, with organizational commitment as a mediating variable. Drawing on Social Exchange Theory, the study conceptualizes customer relationship marketing performance as an organizational outcome shaped by reciprocal employee–organization relationships and psychological commitment. A quantitative cross-sectional survey was conducted among 300 MSME owners, managers, and employees directly involved in organizational, marketing, or customer-related activities in Purwakarta Regency, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with 5,000 bootstrapping resamples. The results demonstrate that employee voice has a significant positive effect on organizational commitment, while participative leadership shows a stronger positive effect on organizational commitment. Organizational commitment also has a significant positive effect on customer relationship marketing performance. Furthermore, organizational commitment significantly mediates the relationships between employee voice and customer relationship marketing performance and between participative leadership and customer relationship marketing performance. These findings indicate that customer relationship marketing performance is not solely determined by external marketing practices but also by internal employee participation, leadership, and psychological attachment. The study contributes theoretically by extending Social Exchange Theory to explain customer-oriented outcomes in MSMEs and provides practical guidance for developing participative and commitment-oriented management practices.
Co-Authors Ahmad Badawi Saluy Apriliani Dewi Apriliani Eva Asep Gopar Ismail Astiyani Ang Azzahra Ghina Budhi Supriyadi Darmawan, Meimey DEDE SUHENDI Dedeh Kurniasih Dewi Puspasari Dewi Puspasari Dharsono, Wardhana W. Dimas Yudhistira Dimas Yudhistira, Dimas Dini Fitriani Farida Arianti Firdaus, Fattah Handiani Hanny Hanum Nurtaslimah Hesti Ariestia Ritonga Idawati, Rd Nurvitasari Indri Putri Utami Indri Putri Utami Irawati Irawati Irianty Tampubolon Ismail, Asep Gopar Kusmana, Oman Lenny Christina Nawangsari Listia Nurazizah Mafizatun Nurhayati Marlina, Asti Maruanaya, Yan Masydzulhak Djamil MZ Masyhudzulhak Djamil Mistina, Rahayu Septyaning Mokhamad Arwani Mokhamad Arwani Muslimin, Cecep Jaenal Neng Ayu Sri wahyuni Nur Izzati Nurlela Ela Prayekti Prayekti, Prayekti Prayekti, Prayekti Puri, Kartini Ratna Rahayu, M.E. Yuni Ramadesa, Andes Rustina Dewi Werdiasih Salsa Billah Arianti Salsa Billah Arianti Suryana Salsa Billah Arianti Suryana Salvina Maulidyas Stella Silmi Rachmawati Silmi Rachmawati Sri Wahyuni Sri Wahyuni Sutawidjaya, Ahmad Hidayat Tiara Arin Nurdiana Ujang Suryadi Willy Adi Cahya Wilman, Sulaeman Yeni Heryani