Article Per Year (5 Year)
p-Index From 2021 - 2026
7.19
P-Index
This Author published in this journals
All Journal Ilmu Administrasi Publik Holistic Journal Of Management Research JAKPP : Jurnal Analisis Kebijakan & Pelayanan Publik Jurnal Organisasi Dan Manajemen Jurnal Pendidikan Terbuka Dan Jarak Jauh SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Bisma: Jurnal Bisnis dan Manajemen JMS : Jurnal Manajemen Sinergi Hibualamo : Seri Ilmu-Ilmu Sosial dan Kependidikan AkMen JURNAL ILMIAH JISIP: Jurnal Ilmu Sosial dan Pendidikan Journal of Saintech Transfer Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi Sang Pencerah: Jurnal Ilmiah Universitas Muhammadiyah Buton Journal Of Management Science (JMAS) Jurnal Pendidikan Cakrawala Management Business Journal International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Profesi Pendidikan Enrichment : Journal of Management Journal of Economic, Public, and Accounting (JEPA) BJRM (Bongaya Journal of Research in Management) Al Qisthi: Jurnal Sosial dan Politik Coopetition : Jurnal Ilmiah Manajemen Journal of Management and Bussines (JOMB) Akrab Juara : Jurnal Ilmu-ilmu Sosial Al-Qisthi: Jurnal Sosial dan Politik Terbuka Journal of Economics and Business INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Indonesian Community Journal Studi Akuntansi, Keuangan, dan Manajemen Jurnal Pengabdian Mandiri JURNAL SIPISSANGNGI: Jurnal Pengabdian Kepada Masyarakat JAQ Jurnal Ekonomika Manajemen Dan Bisnis Jurnal Manajemen, Akuntansi, Ekonomi Journal of Artificial Intelligence and Digital Business JAMAS: Jurnal Abdi Masyarakat Jurnal Strategi Bisnis Teknologi Asian Journal of Management, Entrepreneurship and Social Science Society Jurnal Riset Multidisiplin Edukasi Journal of Management Branding Indonesia Economic Journal Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah
Anfas, Anfas
Jurusan Manajemen, Fakultas Ekonomi, Universitas Terbuka
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 70 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal Of Management Science (JMAS)

 1 
Determination Of Marketing Strategy For Distance Learning In The Island : Determination Of Marketing Strategy For Distance Learning In The Island Anfas Anfas; Mohbir Umasugi; Lisda Ariani Simabur
Junal Ilmu Manajemen Vol 3 No 2 (2020): April: Management Science
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (344.91 KB) | DOI: 10.35335/jmas.v3i2, April.48

Abstract

This research aims to learn effective promotion strategies in attracting people on the island to learn through distance learning at UT. This research was conducted using a quantitative approach. Research data obtained from secondary data that has been available on the UT SIPELAPOR application. Based on the results of the study, it showed that the majority of students first got information about UT, namely 1,399 students (48.76%) through friends, 575 students (20.04%) through families, and 388 students (13, 52%) through the Site UT Web. From this data, it can be concluded that: (1) Word of mouth promotion strategies (WOM) are very appropriate in promoting distance learning on islands. (2) Word of mouth (WOM) can be done in two ways, first, the hearing is done by visiting directly to market segments. The second is to utilize online social media (e-WOM). This study has implications aimed at UT management in improving promotional communication through WOM. So that the target of increasing the number of students is realized. This study shows how to determine the strategy of promoting education through WOM in accordance with the characteristics and geographical conditions of UPBJJ in the archipelago in an effort to increase the number of students.
Co-Authors ., Milwan Abdul Latif Abdul Latif Abdul Latif Abdul Rahman Rahim Abdul Rahman rahim Agus Joko Purwanto Agustiani, Wulan Ananda, Siti Hadrayanti Andi Irdan Atjo Mea Ari Sujipto AS Aku, AS Buamonabot, Irfandi Bulkis Bulkis Bulkis Bulkis Dedu, La Ode Arfan Edinna, Melfin Eko Ady Prabowo Fajar Rakasiwi Syamsuddin Fajar Rakasiwi Syamsuddin Fatana, Nurul Fausiah, Andi Gultom, Rosdelita Hafel, Muhlis Hamida A. Jasin Harapin Hafid H. Harli A. Karim Helmi Hi. Yusuf Hendrian Hi. Adam, Muhammad Darsan Hi. Yusuf, Helmi Hidayanti, Ida Ibnu Sina Hi. Yusuf Ibnu Sina Hi. Yusuf Ida Hidayanti Irma Iqlima Nurussa’ban Jamil, Julfi Julfi Jamil Lilis Suryani Lisda Ariani Simabur Lisda Ariani Simabur Lisda Ariani Simabur Masrikha, Rahma Nur Meirani Harsasi Milwan, Milwan Minrohayati . Mohbir Umasug Muh. Arman Yamin Pagala Muhamad Dhanutirto F. Tuwow Muhammad Amrullah Pagala Muhammad Sajidin Nabila, Faiza Rahma Nahda Nahda Nur Indah Sari Arbit Nurallikha Cinta Emdys Nurdyah Prabowo, Eko Ady Purwanto, Agus Joko Putri, Vivi Ariani Qaizar Qaizar Rifka Rahmawati Rina Astarika, Rina Risma Ridayanti Rismayani, Bella Riva'i, Dian Rahmayanti Saddam Husain Tamrin Safitri, Julia Said, Samsuardi Simabur, Lisda Ariani Sudarwo, Raden Sudarwo, Raden Sujipto*, Ari Sukmawan, Sandi Suparjo Razasli Carong Suriana AR Mahdi Suriana AR. Mahdi, Suriana AR. Syafiuddin Syafiuddin Syafiuddin Syahrinullah Syahrinullah Syamsuddin, Fajar Rakasiwi Thamrin, Saddam Husain TRIATMOKO Umasugi, Mohbir Umikalsum Arfa Wahyuddin Wulandari, Futri Ayu Yusuf Yusuf Yusuf Yusuf Yusuf, Ibnu Sina Hi. Yusuf, Yusuf Zainuddin Zainuddin Zainuddin, Zainuddin Zulkarnain Umar