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All Journal PREMISE: Journal of English Education and Applied Linguistics VIVID Journal of Language and Literature IDEAS: Journal on English Language Teaching and Learning, Linguistics and Literature Journal of Language and Literature LLT Journal: A Journal on Language and Language Teaching JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Journal of English Language Teaching and Linguistics Ethical Lingua: Journal of Language Teaching and Literature Madaniya Didaktika: Jurnal Kependidikan Jurnal Sinestesia Linguistics Initiative UC Journal: ELT, Linguistics and Literature Journal Studies in English Language and Education ASH-SHAHABAH : Jurnal Pengabdian Masyarakat GEMBIRA (Pengabdian Kepada Masyarakat) ASHLITION JOURNAL: Ash-Shahabah English Literature, Linguistics & Education English Education: English Journal for Teaching and Learning
Warsidi
Universitas Islam Makassar
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The Rhetorical Model of Selling Skintific Cosmetic Products Posted on TikTok Suli, Rai Sahdai; Warsidi, Warsidi; Rijal, Andi Samsu; Kamal, Alfiandy
ASHLITION : Ash-Shahabah English Literature, Linguistics, & Education Vol. 3 No. 2 (2025): July - December
Publisher : English Literature Studi Program Universitas Islam Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59638/ashlition.v3i2.1707

Abstract

This study aims to examine the rhetorical model used in the promotion of Skintific beauty products on the TikTok platform. Employing a qualitative approach and a top-down method, this research analyzes 20 TikTok videos promoting Skintific products based on content relevance, view count, user engagement, and video duration. The analysis focuses on the rhetorical strategies and persuasive structures used to attract interest and increase consumer purchase intention. The results indicate that the appropriate use of a rhetorical model in promotional content on TikTok can enhance the appeal of Skintific products to consumers and influence their purchasing decisions. These findings provide important insights for marketing practitioners in designing effective communication strategies on social media. Keywords: Beauty product promotion, Persuasive strategies, Rhetorical model, Skintific, Social media marketing, TikTok
Co-Authors Abdul Halim Adawiah, Mujahidah Adnan, Zifirdaus Afdal, Zul Ahmad, Lusiana Akhmad Affandi Akhmad, Fatmawati Alfarabi, Ahmad Tika Alfiandy Kamal Andi Muhammad Irawan Andi Muhammad Irawan, Andi Muhammad Andi Syurganda Asfah, Indrawaty Dahniar Dahniar Damayanti, Neni Efika, Siti Nurul G, Hasriani Halim, Abd Halim, Nur Muthmainnaah Halim, Nur Mutmainna Haris, Andi Muhammad Arif Iskandar Abdul Samad Iskandar Iskandar Maniam, Vegneskumar Muhalim, Muhalim Nur Muthmainnah Halim Nur Mutmainna Halim Nurfadilah Rasmawati Rijal, A. Samsu Siti Nurul Syakila Sri Mulyani Suli, Rai Sahdai Sulviana, Sulviana Syurganda, Andi Tahir, Tahir Zifirdaus Adnan