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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen dan Bisnis Menara Ilmu Business Innovation and Entrepreneurship Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vocational : Jurnal Inovasi Pendidikan Kejuruan TEACHING : Jurnal Inovasi Keguruan dan Ilmu Pendidikan Jurnal Manajemen dan Bisnis eCo-Fin JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Indonesian Journal of Community Empowerment Jurnal Manajemen Bisnis Kewirausahaan Sewagati: Jurnal Pengabdian Masyarakat Indonesia QISTINA: Jurnal Multidisiplin Indonesia Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Jurnal Ilmiah Mahasiswa Pendidikan Kesejahteraan Keluarga Journal of Education Transportation and Business AR-RUMMAN: Journal of Education and Learning Evaluation Jurnal Dinamika Sosial dan Sains Jurnal Ilmu Kedokteran dan Kesehatan Indonesia Jurnal Kemitraan dan Pengabdian International Journal of Educational Development and Innovation Jurnal Pendidikan dan Keguruan Jurnal Manajemen Bisnis dan Pariwisata
Vina Gabriella Saragih
Universitas Negeri Medan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Other

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Development Of Canva-Based Interactive E-books in Consumer Education Courses in Culinary Arts Study Programs Vina Gabriella Saragih; Aditiya Pratama Daryana; Prima Yudisthira; Amalia Akita
International Journal of Educational Development and Innovation Vol 6, No 2 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijedi.v2i6.83044

Abstract

This study aimed to develop a Canva-based interactive e-book for the Consumer Education course in the Culinary Arts Study Program and to examine its feasibility, practicality, and effectiveness in improving students’ learning outcomes. The research used a Research and Development (R&D) approach with the ADDIE model, which includes five stages: Analysis, Design, Development, Implementation, and Evaluation. The participants in this study were students of the Culinary Arts Study Program who took the Consumer Education course. Data were collected through validation questionnaires completed by material experts, media experts, and language experts, student response questionnaires, and learning achievement tests in the form of pre-tests and post-tests. The findings showed that the Canva-based interactive e-book had a very high level of feasibility, with scores of 100% from the material expert, 88.24% from the media expert, and 95% from the language expert, all of which were categorized as highly feasible. In terms of practicality, the small-scale trial reached 82.8%, while the large-scale trial reached 89.16%, indicating that the e-book was highly practical for classroom use. The results also revealed a significant improvement in students’ learning outcomes, with the average score increasing from 80.30 in the pre-test to 95.20 in the post-test, and all students achieving mastery learning after the implementation. In conclusion, the developed Canva-based interactive e-book is feasible, practical, and effective as a learning medium for the Consumer Education course in the Culinary Arts Study Program. It also helps improve students’ understanding, engagement, and independent learning.
DAMPAK MATA KULIAH PENDIDIKAN KONSUMEN TERHADAP PERUBAHAN PERILAKU BELANJA MAHASISWA Febriwimayani Nasution; Vina Gabriella Saragih
JURNAL PENDIDIKAN DAN KEGURUAN Vol. 3 No. 10 (2025): Jurnal Pendidikan dan Keguruan
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

The evolving digital consumption landscape and increasing consumptive patterns among university students necessitate comprehensive consumer literacy. This study aims to analyze the impact of Consumer Education courses on changes in student shopping behavior. Employing a quantitative method with quasi-experimental design, the research involved 120 students divided into experimental (course participants) and control groups. Data were collected through structured questionnaires measuring four dimensions of shopping behavior: purchase rationality, consumer rights awareness, product evaluation capability, and financial management. Results indicate significant differences (p<0.05) between experimental and control groups across all shopping behavior dimensions following the learning intervention. Students who participated in the Consumer Education course demonstrated an average increase of 32% in purchase rationality, 45% in consumer rights awareness, 38% in product evaluation capability, and 41% in financial management. These findings confirm that formal consumer education plays a crucial role in fostering wiser and more responsible shopping behavior in the digital era.
PENGARUH PENDIDIKAN KONSUMEN TERHADAP PERILAKU KONSUMSI MAHASISWA Nadila Aulia Rahmi; Vina Gabriella Saragih
JURNAL PENDIDIKAN DAN KEGURUAN Vol. 3 No. 10 (2025): Jurnal Pendidikan dan Keguruan
Publisher : CV. ADIBA AISHA AMIRA

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Abstract

This research aims to analyze the influence of consumer education on student consumption behavior in higher education institutions. The phenomenon of increasing consumerism among students serves as the background for the importance of consumer education as an effort to shape rational and responsible consumption behavior. This study employs a quantitative approach with a survey method involving 250 students from various faculties. Data analysis uses multiple linear regression to measure the influence of consumer education variables including product knowledge, price awareness, evaluation capability, and financial literacy on consumption behavior. The results indicate that consumer education has a significant positive effect on student consumption behavior with a coefficient of determination (R²) of 0.687 (68.7%). Financial literacy variable has the most dominant influence (β=0.412, p<0.001), followed by price awareness (β=0.298, p<0.001), evaluation capability (β=0.267, p<0.01), and product knowledge (β=0.189, p<0.05). This research concludes that comprehensive consumer education can shape more rational, efficient, and sustainable consumption behavior among students.
Comparison of Ruang Guru and Primagama Promotion Strategies in Attracting Consumers Clarissa Aulia; Vina Gabriella Saragih
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 1 (2025): June
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i1.12

Abstract

Promotional strategies are an important element in attracting consumer interest, especially in the education service sector such as tutoring institutions. This study aims to see and compare the promotion methods used by Ruangguru and Primagama. The main focus is on the type of promotional content, the communication style, the target market, and how effective the promotion is in attracting the attention of potential consumers. This study uses a descriptive qualitative method, with data collected through social media observations, interviews, and literature studies. The results of the study show that Ruangguru excels in using interactive digital promotions, such as the Clash of Champions program that is viral on social media and a delivery style that is suitable for the younger generation (Gen Z). Meanwhile, Primagama still relies on conventional promotional methods, such as distributing brochures, collaborating with schools, and direct promotion at branches. The AIDA method was used to analyze the effectiveness of promotions, and the results showed that Ruangguru excelled at all stages, while Primagama was stronger at the Passion and Action stages. This difference in approach shows that each institution has its own way of understanding the market and the needs of its consumers.
Analysis Of Financial Management And Financial Behavior On The Performance Of Culinary Msmes In Medan City Saragih, Vina Gabriella; Daryana, Aditiya Pratama; Damanik, M. A.Jaya
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 8 No 2 (2026): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v8i2.1183

Abstract

This study aims to examine the influence of financial management and financial behavior on the performance of culinary MSMEs (Micro, Small, and Medium Enterprises) in Medan City, Indonesia. A quantitative approach was adopted, employing a survey method involving 100 randomly selected MSME owners. Data were collected through structured questionnaires and analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results reveal that both financial management (β = 0.476; p < 0.001) and financial behavior (β = 0.352; p = 0.002) have a positive and significant impact on MSME performance. The model explains 58.1% of the variation in MSME performance (R² = 0.581), indicating a strong explanatory power. The findings highlight the importance of financial literacy, structured bookkeeping, and rational financial behavior in enhancing operational efficiency and business sustainability. The study recommends the implementation of financial education programs and hands-on mentoring to strengthen the competitiveness and resilience of culinary MSMEs
From Waste to Worth: Integrating Circular Economy and Culinary Entrepreneurship for Sustainable Food Innovation in Emerging Markets Daryana, Aditiya Pratama; Yudisthira, Prima; Saragih, Vina Gabriella; Akita, Amalia
Indonesian Journal of Community Empowerment (IJCE) Vol 7 No 2 (2026): Indonesian Journal of Community Empowerment (May)
Publisher : Fakultas Kewirausahaan Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/ijce.v7i2.1202

Abstract

This research aims to analyze the integration of circular economy and waste-based culinary entrepreneurship (Product of Waste / POW) in creating sustainable food innovations in emerging markets. The object of the study was 210 culinary business actors who adopted waste management practices. The method used is a mixed-method with a Structural Equation Modeling (SEM-PLS) approach to test the relationships between variables. The results of the study show that circular economy adoption and entrepreneurial capability have a significant effect on waste-based product innovation, with POW as the main mediator in improving sustainability performance. These findings confirm that the transformation of waste into economic value depends not only on the availability of resources, but also on entrepreneurial capabilities. This research contributes to the development of integrative models that support sustainable food innovation and increase the competitiveness of culinary businesses.
Adaptive Tourism Management Strategies for Nature-Based Destinations in Ecological Disaster Mitigation: Evidence from Sibolga, Indonesia Aditiya Pratama Daryana; Vina Gabriella Saragih; Prima Yudisthira
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 8 No 1 (2026): Business Innovation and Entrepreneurship Journal (February)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v8i1.1173

Abstract

This study aims to analyze adaptive tourism management strategies in ecological disaster mitigation for nature-based tourism destinations in Sibolga, Indonesia. A case study approach was applied using qualitative methods supported by descriptive quantitative data collected through interviews, focus group discussions, field observations, and policy document analysis. The findings indicate that policy flexibility, stakeholder collaboration, and institutional learning have been partially implemented as adaptive practices, although the integration of ecological risk into destination planning remains weak. Adaptive tourism management plays a critical role in risk reduction and destination preparedness. The study concludes that embedding adaptive management within everyday destination governance can significantly enhance destination resilience to ecological pressures and support the long-term sustainability of coastal tourism.
Co-Authors ., Herkules Aditiya Pratama Daryana Ahmad Ali Amalia Akita Anggriani, Feni Angkat, Nurul Salsabila Batubara, Fadillah Anisya Batubara, Qothrun Nada Ma'ruf Binaria, Elvi Clarissa Aulia Damanik, M. A. Jaya Danisyah, Alya Dwi Deddy Ray Girsang Farida Arisma Febriwimayani Nasution ginting, laurena Gulo, Lady Grace Harefa, Jelita Kurniawati Harja, Oktomi Irmawati br perangin angin Jacinda, Mutiara Joy Elena Simatupang Karl Frizts Pasaribu Karl Frizts Pasaribu Kesuma, Suci Wati Larasati, Ayuning Laurena Ginting Laurena Ginting Laurena Ginting Lubis, Aulya Afriani Lubis, Salsa Bilah Putri Maria vinci lumbantoruan Nadila Aulia Rahmi Nirmalasari Nirmalasari Nirmalasari Nurwijayanti Peni Anggriani Prima Yudisthira Prima Yudisthira Raissa Ulima Ramadhaningtyas, Chitra Annisa Saroja, Eka Saufa, Ridha Hani Sembiring, Artika Betasya Br Shaqila, Nadya Sianturi, Dhini Pratiwi Sijabat, Enzelia Rotua Sitanggang, Otniel Sitio, Elsya Mawaddah Sri Bayu Syafira, Nisya Ummi, Habibatul Welrohip Samosir yesika Tamba Yudhistira, Prima Yudisthira, Prima