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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen dan Bisnis Menara Ilmu Business Innovation and Entrepreneurship Journal Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Didaktik : Jurnal Ilmiah PGSD STKIP Subang Vocational : Jurnal Inovasi Pendidikan Kejuruan TEACHING : Jurnal Inovasi Keguruan dan Ilmu Pendidikan Jurnal Manajemen dan Bisnis eCo-Fin JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Jurnal Manajemen Bisnis Kewirausahaan Sewagati: Jurnal Pengabdian Masyarakat Indonesia QISTINA: Jurnal Multidisiplin Indonesia Jurnal Riset Rumpun Ilmu Pendidikan (JURRIPEN) Jurnal Ilmiah Mahasiswa Pendidikan Kesejahteraan Keluarga Journal of Education Transportation and Business AR-RUMMAN: Journal of Education and Learning Evaluation Jurnal Dinamika Sosial dan Sains Jurnal Ilmu Kedokteran dan Kesehatan Indonesia Jurnal Kemitraan dan Pengabdian International Journal of Educational Development and Innovation Jurnal Manajemen Bisnis dan Pariwisata
Vina Gabriella Saragih
Universitas Negeri Medan, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Nursing Physics Public Health Social Sciences Transportation Other

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PENGARUH LITERASI KEUANGAN DAN FINANCIAL TECHNOLOGY TERHADAP PROFITABILITAS UMKM SEKTOR KULINER KOTA PEMATANG SIANTAR Vina Gabriella Saragih; Peni Anggriani; Aditiya Pratama Daryana; Deddy Ray Girsang
eCo-Fin Vol. 7 No. 2 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i2.2308

Abstract

UMKM sektor kuliner memegang peranan vital dalam mendukung pertumbuhan ekonomi di tingkat daerah. Kemampuan pelaku usaha dalam memahami aspek keuangan serta memanfaatkan layanan FinTech menjadi faktor penentu keberhasilan bisnis. Studi ini menginvestigasi sejauh mana literasi keuangan dan pemanfaatan teknologi finansial memengaruhi profitabilitas UMKM di Kota Pematang Siantar. Data dikumpulkan melalui survei terhadap 100 responden dan dianalisis menggunakan model regresi linier berganda. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan dari kedua variabel terhadap profitabilitas, ditunjukkan dengan nilai Adjusted R² sebesar 0,358. Konstanta dalam model diperlakukan sebagai representasi matematis dan tidak dimaknai secara praktis. Temuan ini menegaskan pentingnya peningkatan kapasitas literasi keuangan serta perluasan pemanfaatan layanan teknologi finansial untuk memperkuat daya saing dan keberlanjutan usaha. Penelitian ini merekomendasikan pengembangan program edukasi keuangan berbasis digital, penyediaan infrastruktur teknologi yang lebih luas, serta dukungan kebijakan yang memperkuat ekosistem digitalisasi UMKM di tingkat daerah.
Development Of Canva-Based Interactive E-books in Consumer Education Courses in Culinary Arts Study Programs Vina Gabriella Saragih; Aditiya Pratama Daryana; Prima Yudisthira; Amalia Akita
International Journal of Educational Development and Innovation Vol 6, No 2 (2026): February
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26858/ijedi.v2i6.83044

Abstract

This study aimed to develop a Canva-based interactive e-book for the Consumer Education course in the Culinary Arts Study Program and to examine its feasibility, practicality, and effectiveness in improving students’ learning outcomes. The research used a Research and Development (R&D) approach with the ADDIE model, which includes five stages: Analysis, Design, Development, Implementation, and Evaluation. The participants in this study were students of the Culinary Arts Study Program who took the Consumer Education course. Data were collected through validation questionnaires completed by material experts, media experts, and language experts, student response questionnaires, and learning achievement tests in the form of pre-tests and post-tests. The findings showed that the Canva-based interactive e-book had a very high level of feasibility, with scores of 100% from the material expert, 88.24% from the media expert, and 95% from the language expert, all of which were categorized as highly feasible. In terms of practicality, the small-scale trial reached 82.8%, while the large-scale trial reached 89.16%, indicating that the e-book was highly practical for classroom use. The results also revealed a significant improvement in students’ learning outcomes, with the average score increasing from 80.30 in the pre-test to 95.20 in the post-test, and all students achieving mastery learning after the implementation. In conclusion, the developed Canva-based interactive e-book is feasible, practical, and effective as a learning medium for the Consumer Education course in the Culinary Arts Study Program. It also helps improve students’ understanding, engagement, and independent learning.
Comparison of Ruang Guru and Primagama Promotion Strategies in Attracting Consumers Clarissa Aulia; Vina Gabriella Saragih
Jurnal Manajemen Bisnis dan Pariwisata Vol. 1 No. 1 (2025): June
Publisher : PT ARFA DIGITAL TECHNOLOGY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65358/manbispar.v1i1.12

Abstract

Promotional strategies are an important element in attracting consumer interest, especially in the education service sector such as tutoring institutions. This study aims to see and compare the promotion methods used by Ruangguru and Primagama. The main focus is on the type of promotional content, the communication style, the target market, and how effective the promotion is in attracting the attention of potential consumers. This study uses a descriptive qualitative method, with data collected through social media observations, interviews, and literature studies. The results of the study show that Ruangguru excels in using interactive digital promotions, such as the Clash of Champions program that is viral on social media and a delivery style that is suitable for the younger generation (Gen Z). Meanwhile, Primagama still relies on conventional promotional methods, such as distributing brochures, collaborating with schools, and direct promotion at branches. The AIDA method was used to analyze the effectiveness of promotions, and the results showed that Ruangguru excelled at all stages, while Primagama was stronger at the Passion and Action stages. This difference in approach shows that each institution has its own way of understanding the market and the needs of its consumers.
Analysis Of Financial Management And Financial Behavior On The Performance Of Culinary Msmes In Medan City Saragih, Vina Gabriella; Daryana, Aditiya Pratama; Damanik, M. A.Jaya
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 8 No 2 (2026): Business Innovation and Entrepreneurship Journal (May)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35899/biej.v8i2.1183

Abstract

This study aims to examine the influence of financial management and financial behavior on the performance of culinary MSMEs (Micro, Small, and Medium Enterprises) in Medan City, Indonesia. A quantitative approach was adopted, employing a survey method involving 100 randomly selected MSME owners. Data were collected through structured questionnaires and analyzed using validity and reliability tests, classical assumption tests, and multiple linear regression analysis. The results reveal that both financial management (β = 0.476; p < 0.001) and financial behavior (β = 0.352; p = 0.002) have a positive and significant impact on MSME performance. The model explains 58.1% of the variation in MSME performance (R² = 0.581), indicating a strong explanatory power. The findings highlight the importance of financial literacy, structured bookkeeping, and rational financial behavior in enhancing operational efficiency and business sustainability. The study recommends the implementation of financial education programs and hands-on mentoring to strengthen the competitiveness and resilience of culinary MSMEs
Co-Authors ., Herkules Aditiya Pratama Daryana Ahmad Ali Amalia Akita Amalia Akita Anggriani, Feni Angkat, Nurul Salsabila Batubara, Fadillah Anisya Batubara, Qothrun Nada Ma'ruf Binaria, Elvi Clarissa Aulia Damanik, M. A. Jaya Damanik, M. A.Jaya Danisyah, Alya Dwi Deddy Ray Girsang Farida Arisma ginting, laurena Gulo, Lady Grace Harefa, Jelita Kurniawati Harja, Oktomi Irmawati br perangin angin Jacinda, Mutiara Joy Elena Simatupang Karl Frizts Pasaribu Karl Frizts Pasaribu Kesuma, Suci Wati Larasati, Ayuning Laurena Ginting Laurena Ginting Laurena Ginting Lubis, Aulya Afriani Lubis, Salsa Bilah Putri Maria vinci lumbantoruan Nirmalasari Nirmalasari Nirmalasari Nurwijayanti Peni Anggriani Prima Yudhistira Prima Yudisthira Raissa Ulima Ramadhaningtyas, Chitra Annisa Saroja, Eka Saufa, Ridha Hani Sembiring, Artika Betasya Br Shaqila, Nadya Sianturi, Dhini Pratiwi Sijabat, Enzelia Rotua Sitanggang, Otniel Sitio, Elsya Mawaddah Sri Bayu Syafira, Nisya Ummi, Habibatul Welrohip Samosir yesika Tamba Yudhistira, Prima Yudisthira, Prima