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Role of Workplace Spirituality and Organizational Citizenship Behavior (OCB) In Improving Lecturers’ Performance Ramilan Ramilan; Rita Yuni Mulyanti; Koesmawan Koesmawan; Lela Nurlaela Wati
People and Behavior Analysis Vol. 2 No. 1 (2024): March Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/pba.v2i1.2278

Abstract

Educators serve as primary stakeholders profoundly shaping the caliber of tertiary educational establishments. Various determinants impact educator performance, encompassing competencies, motivational factors, discipline, and leadership qualities, as well as Organizational Citizenship Behavior (OCB), where employees’ actions surpass their primary job responsibilities. This study intends to experimentally demonstrate the impact of workplace spirituality on the productivity of Lecturers in the Muhammadiyah Aisiyah College (PTMA) setting, both directly and indirectly. To gather empirical data on the impact of workplace spirituality on the performance of PTMA lectures, this study used a quantitative method with a causality design. A questionnaire completed by 260 academics was used to obtain the data. The PLS method and structural equation modeling were used to examine the data. processing data with the SMARTPLS program. According to the study's findings, OCB is positively and significantly influenced by the spiritual workplace, and both OCB and performance are positively and significantly impacted by the spiritual workplace's impact on PTMA lecturers’ performance. The final significant finding is that OCB can enhance performance in spiritual workplaces. These findings have consequences for PTMA managers, and it is vital to encourage an increase in OCB by bolstering the spiritual workplace in the PTMA they oversee to boost the performance of their lecturers.
The Role of Financial Literacy in Strengthening the Effect of Digital Platforms and Financial Technology Peer-to-Peer Lending on Capital Access and MSME Growth: An Empirical Study of MSMEs in DKI Jakarta Zulham Efendi; Lela Nurlaela Wati; Arlis Dewi Kuraesin
International Journal of Marketing and Digital Creative Vol. 1 No. 1 (2023): International Journal of Marketing and Digital Creative
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmadic.v1i1.1447

Abstract

The financial technology sector in Indonesia, particularly in DKI Jakarta, has experienced significant growth due to improvements in the country's technological infrastructure. As of the end of 2022, the Financial Services Authority (OJK), the financial regulator in Indonesia, listed 102 Fintech companies operating in the country. This study employs a quantitative approach using Smart PLS statistics and a sample of 272 respondents to investigate the relationship between digital platforms, financial technology peer-to-peer lending, access to capital, and MSME growth, with a particular focus on the role of financial literacy for MSMEs in five areas of DKI Jakarta. The study's findings demonstrate a positive impact of financial technology, digital platforms, and peer-to-peer lending on MSME productivity, sales, and growth, which are further enhanced by financial literacy.
Culinary MSME Business Development Model Post the COVID-19 Pandemic Lela Nurlaela Wati; Tazqia Amalia
International Journal of Marketing and Digital Creative Vol. 2 No. 1 (2024): International Journal of Marketing and Digital Creative
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmadic.v2i1.2239

Abstract

The objective of this study is to examine the influence of distribution and digital marketing on the revenue and growth of culinary micro, small, and medium enterprises (MSMEs) in Jakarta. The research used quantitative research, and the sample consisted of 251 owners of MSMEs in the culinary sector in Jakarta.  The data analyses were performed using the Structural Equation Model. The food distribution channel has a favorable and substantial influence on the revenue of MSMEs in Jakarta, however it does not directly impact on the growth and advancement of MSMEs. Food distribution routes have a notable indirect impact on growth. Digital marketing does not directly impact revenue, but it does have a beneficial influence on MSME's growth and expansion.  The presence of operating revenue has a favorable influence on the growth and progress of MSMEs in Jakarta. The findings of this study are valuable for advancing the field of marketing science by providing insights for stakeholders, serving as input for culinary MSMEs, and enhancing understanding of the impact of food distribution and digital marketing on MSMEs' revenue and business growth. Consequently, MSMEs can adopt more effective business strategies and improve product sales. This study thoroughly investigates the direct and indirect impact of food distribution channels and digital marketing on the revenue and growth of MSMEs. This research is unique because it employs second-order confirmatory models, which address gaps in earlier studies that mostly focused on testing direct effects.
The Nexus of Boycott Actions and Promotions on Sales Response and Purchasing Decisions: Evidence from McDonald’s in Indonesia Mega Maharani; Lela Nurlaela Wati; Mohamad Lutfi
International Journal of Marketing and Digital Creative Vol. 3 No. 2 (2025): September
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijmadic.v3i2.3313

Abstract

This study aims to analyze the influence of promotional activities and boycott actions on consumer purchasing decisions, with sales response serving as an intervening variable. The research approach applied is quantitative and causal, utilizing the Partial Least Squares Structural Equation Modeling (PLS-SEM) method. The population in this study consisted of McDonald's consumers in the DKI Jakarta area, with a sample size of 110 respondents, including 58 women and 52 men, selected using a purposive sampling technique. The results indicate that promotions have a positive and significant impact on sales response and purchase decisions. Conversely, boycotts have no impact on sales responses or purchasing decisions. This study examines the impact of promotions and boycotts on McDonald's purchasing behavior in DKI Jakarta. Utilizing sales response as the mediating variable, which has not been thoroughly discussed previously, the findings indicate that promotions exert a substantial influence, whilst boycotts do not affect outcomes. The Partial Least Squares Structural Equation Modeling (PLS-SEM) method offers an innovative perspective on marketing strategies and brand crisis management in Indonesia, facilitating more intricate analyses.
PENINGKATAN KAPASITAS UMKM MELALUI PRAKTIK PENYUSUNAN LAPORAN KEUANGAN BERBASIS OTOMATISASI MICROSOFT EXCEL Wati, Lela Nurlaela; Momon, Momon; Ghofir, Ade; Rahsilaputeri, Maharini; Reresimi, Meissa; Maftuchach, Viniyati
Studi Kasus Inovasi Ekonomi Vol. 10 No. 01 (2026)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/skie.v10i01.44487

Abstract

Permasalahan utama yang masih banyak dihadapi oleh pelaku usaha mikro kecil dan menengah (UMKM), khususnya pada usaha mikro dan kecil (UMK) adalah rendahnya kualitas pencatatan dan pelaporan keuangan, yang berdampak pada lemahnya pengambilan keputusan usaha, terbatasnya akses terhadap pembiayaan formal, serta rendahnya keberlanjutan bisnis. Kondisi tersebut menunjukkan perlunya upaya pemberdayaan yang tidak hanya bersifat teoritis, tetapi juga aplikatif dan mudah diimplementasikan oleh pelaku usaha. Kegiatan Pengabdian kepada Masyarakat (PKM) yang dilaksanakan oleh Tim PKM Universitas Teknologi Muhammadiyah Jakarta bertujuan untuk meningkatkan literasi keuangan digital dan keterampilan pelaku UMKM dalam menyusun laporan keuangan melalui pemanfaatan otomatisasi berbasis Microsoft Excel. Metode pelaksanaan kegiatan mencakup tahapan sosialisasi, pelatihan praktis, pendampingan intensif, serta evaluasi hasil pembelajaran melalui pre-test dan post-test. Analisis data dilakukan menggunakan uji paired t-test untuk menguji hipotesis adanya peningkatan pemahaman peserta setelah mengikuti pelatihan. Hasil kegiatan menunjukkan bahwa pelatihan literasi keuangan dengan pendekatan berbasis praktik menggunakan templat Excel yang disesuaikan dengan karakteristik usaha mikro mampu meningkatkan pemahaman dan keterampilan peserta secara signifikan. Peningkatan tersebut terlihat pada kemampuan peserta dalam melakukan pencatatan transaksi, menyusun laporan laba rugi, laporan arus kas, dan neraca sederhana secara otomatis. Nilai rata-rata pre-test sebesar 75,22% meningkat menjadi 92,61% pada post-test, dengan selisih peningkatan sebesar 17,39, yang menunjukkan adanya perubahan positif setelah intervensi pelatihan diberikan. Temuan ini menegaskan bahwa pelatihan literasi keuangan dan penyusunan laporan keuangan berbasis Microsoft Excel merupakan strategi yang efektif untuk meningkatkan kemampuan manajerial keuangan pelaku UMKM. Dengan demikian, program ini dapat menjadi model pemberdayaan yang relevan dan berkelanjutan dalam mendukung penguatan tata kelola keuangan UMKM serta mendorong daya saing usaha di tingkat lokal maupun nasional.
Co-Authors Abdrazakova, Ainur Abdul Mukti Soma Achmad, Syariffuddin Ade Irma Rismala Ahmad Maulana Alam, Priyono Joko Alexander Bagaswara Ali Fahmi AM Soma Amalia Kusuma Wardini Amalia Kusuma Wardini Amalia Kusuma Wardini Andri Armaenah Andy Dharmalau Apsary, Nilla Arifin, Agus Zainul Arlis Dewi Kuraesin Ayu, Shilfa Azzahra, Nanda Fatimah Bambang Rahardjo Bono Prambudi Bono Prambudi Budi Andru Darda, Ahmad Darwis, Hidayat Dayani Okvi Yanto Dharmalau, Andy Dinti Gircela Dwiyana Kartikasari Etty Puji Lestari Evi Adriani Faizul Mubarok Fariz Saputra, Adi Finna Kurniasih Fitri Selvia Galang Raindo Syahdam Gezer Sowandito Ghofir, Ade Ginta Ginting, Ginta Gunawan Triwiyono Haq, Fajrialshah Amarul Harri Yuni Rachman Harry Pambudi Hartono, Muchamat Heike Hakim Hendrian Hendrian, Hendrian Hidayat, Novan Wahyu Ibrahim, Luckman Ida Ayu Putu Sri Widnyani Ilza Febrina Ilza Febrina Ilza Febrina Imam Santoso Ira Geraldina Isprihayadi, Heri Ispriyahadi, Heri Iswari, Andina Kartikasari, Dwiyana Kaylanisa, Sarah Khoiriyah, Khusnul Khoirun Nisa Kiagus Muhammad Amin Koesmawan Koesmawan Krisnandono, Diananto Kun Hartawan Adi Satria Kurnia Tri Jayanti Kusnadi, Eko Laras Putri Maidina Lisa Nurlitasari Lutfan, Ifan Muhamad Lutfi, Mohamad M. Lutfi Maftuchach, Viniyati Mailani, Indah Maria Suryaningsih Marlianingrum, Peggy Ratna Marson Simanjuntak, Harros Martino Wibowo Maudy Rosalina Mega Maharani Meita Istianda Miharto, Elititus Mislia Ambar Sari Mita Apriliasari Moch. Rizal Mohamad Lutfi Momon Momon Momon, Momon Muchamat Hartono Muhammad Arjuna Satriawan Muhammad Syafi'i Mulyanti, Rita Yuni Ngurah Budiartha Wicaksana Nong Tatu Parida Norhamida, Hana Novan Wahyu Hidayat Nur Habib Nuraeni Pristiawati, Siti Nurul Hudaeini Nurwaidah Octavia Handayani Oktavia Oktavia . Pandaya Pandaya Parida, Nong Tatu Persada, Topan Prambudi, Bono Pranajaya, Harry Pusfitalisya Pusfitalisya Putri Firadani, Seprila Rahsilaputeri, Maharini Ramdany Ramdany, Ramdany Ramilan Ramilan Reresimi, Meissa Riadi, Refren Riansyah, Yunus Rini Yayuk Priyanti Rini Yayuk Priyati Rizal, Moch. Rizaldy, Mochamad Asmi Ruseno, Ndaru Sahraman Hadji Latif Satriawan, Muhammad Arjuna Setiyawan, Pudi Siti Zulaeha Soma, A. Mukti Soma, AM Soma, Mukti Sri Rahayu Sudrajat, Oki Suhana Suhana Suhana Suhana Suprapta, Imam Supriatiningsih, Supriatiningsih Supriatininingsih, Supriatiningsih Suryaningsih, Maria Susi Susilawati SUSILAWATI, SUSI Syafardi, Heri Tati Rajati Tazqia Amalia Tiena Suhartini Torres, Patrixia Gliezel Viniyati Maftuchach Wardini, Amalia Kusuma Wenty Febrianti Yatita Ratu Amanda Yuli, Rama Yulianti, Citra Alifia Zaenudin Zaenudin Zulham Efendi Zulkarnain, Abdul Malik