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All Journal Jurnal Keuangan dan Perbankan Jurnal Ilmiah Ekonomi Islam Jurnal Inovasi Bisnis (Inovbiz) JURNAL EDUCATION AND DEVELOPMENT Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Jurnal Ketahanan Pangan Jurnal Ilmu Manajemen (JIMMU) Jurnal Samudra Ekonomi dan Bisnis Performance : Jurnal Bisnis dan Akuntansi JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis Budimas : Jurnal Pengabdian Masyarakat Munaddhomah: Jurnal Manajemen Pendidikan Islam Golden Ratio of Marketing and Applied Psychology of Business E-JRM IIJSE Majapahit Journal of Islamic Finance dan Management Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Majapahit Journal of Islamic Finance dan Management
Saraswati, Ety
Universitas Islam Malang, Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : E-JRM

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Pengaruh Komunikasi Pemasaran, Kualitas Pelayanan, Dan Kepuasan Konsumen Terhadap Volume Penjualan Pada UD. Sumber Mulya Desa Pancor Kabupaten Sumenep Fasahri, Nuril Ramadhan; Basalamah, Muhammad Ridwan; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to determine and analyze the influence of marketing communications, service quality and consumer satisfaction on sales volume at UD. Sumber Mulya Pancor Village, Sumenep Regency. The population in the study were UD customers. Sumber Mulya Pancor Village, Sumenep Regency. The approach method uses a non-probability sampling technique, namely purposive sampling, which is a sample collection technique based on certain criteria using a questionnaire distributed to 100 respondents and using the SPSS analysis tool. The research results show that partially service quality and customer satisfaction have a significant effect on sales volume, while marketing communication does not have a significant effect on sales volume at UD. Sumber Mulya Pancor Village, Sumenep Regency. Keywords: Marketing Communications, Service Quality, Consumer Satisfaction, Sales Volume
Pengaruh Green Finance Terhadap Nilai Perusahaan Sektor Infrastruktur Yang Terdaftar Di Bursa Efek Indonesia Yulianti, Nur Afni; Susyanti, Jeni; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The aim of this research is to find out and analyze how the influence of green finance affects the value of infrastructure Industrial companies listed on the Indonesia Stock Exchange. This study uses quantitative methods. The site of this study was conducted on infrastructure companies listed on the Indonesia Stock Exchange for the period 2020-2022 www.idk.go.id. The study will be conducted in November 2023 until its completion. The subjects of this study are infrastructure companies listed on the Indonesia Stock Exchange in the period from 2020 to 2022. The sample was selected based on the random sampling method, with some criteria 54 samples could be obtained. Research results show Green finance has a significant positive effect on Company Value in Infrastructure companies listed on the IDX 2020-2022 with an r-square value of 0.24, meaning that green finance is able to influence company value by 24% Keywords: Green Finance And Company Value
Pengaruh Kualitas Aset, Likuiditas, Rentabilitas Dan Efisiensi Operasional Terhadap Rasio Kecukupan Modal Pada Perusahaan Bank Konvensional Di Bursa Efek Indonesia Periode 2020-2023 Bellanti, Silvan; Basalamah, Muhammad Ridwan; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 13 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This Study Aims To Examine The Influence Of Asset Quality, Liquidity, Profitability, And Operational Efficiency On The Capital Adequacy Ratio. The Population In This Study Consists Of Conventional Banks Listed On The Indonesia Stock Exchange. The Sampling Method Used In This Study Is Purposive Sampling, Which Involves Selecting Samples Based On Specific Criteria. This Study Includes 8 Banking Companies. Multiple Linear Analysis Is Used In This Research. The Results Of This Study Indicate That Asset Quality (NPL) Does Not Have A Significant Effect On The Capital Adequacy Ratio (CAR), Liquidity (Ldr) Has A Significant Effect On The Capital Adequacy Ratio (CAR), Profitability (Roa) Has A Significant Effect On The Capital Adequacy Ratio (CAR), And Operational Efficiency (Bopo) Has A Significant Effect On The Capital Adequacy Ratio (CAR) Keywords: Asset Quality, Liquidity, Profitability, Operational Efficiency, And Capital Adequacy Ratio
Strategi Digital Marketing Aplikasi Tiktok dalam Meningkatkan Omzet Penjualan Sepeda Motor (Studi Akun Tiktok @6jayamotormalang) Maulana, Muhammad Naufal Aulia; Widarko, Agus; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research aims to find out and analyze the digital marketing strategy of the Tiktok application in increasing motorbike sales turnover carried out by 6 Jaya Motor Malang. This research uses descriptive qualitative methods. The informants in this research consisted of 11 informants who had been determined using purposive sampling techniques. Data collection methods in this research consist of observation, interviews and documentation. This research data analysis uses Miles and Huberman interactive data analysis techniques, Nvivo software, and SWOT analysis. The results of this research show that the digital marketing strategy for the Tiktok Application carried out by 6 Jaya Motor Malang succeeded in achieving an increase in sales turnover as expected. These results show that the right digital marketing strategy can encourage the development of a company, through content creation, implementation of promotions, and services provided to consumers. Keywords: Digital Marketing Strategy, Tiktok Application, Increasing Sales Turnover
Pengaruh Kredibilitas Celebrity Endorsement, Promosi, dan Kepercayaan terhadap Keputusan Pembelian Produk Khayr Scarf (Studi Kasus Mahasiswa FEB UNISMA) Assagaf, Nurul Syifa; Hidayati, Nur; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of celebrity endorsement credibility, promotion, and trust on purchasing decisions for khayr scarf products (Case Study of Unisma FEB Students). The sampling technique used purposive sampling to obtain a sample of 70 respondents. The data collection method used a questionnaire. The data analysis technique used in this research is multiple linear regression. The results showed that simultaneously celebrity endorsement credibility, promotion, and trust have a positive and significant effect on purchasing decisions. Likewise, partially celebrity endorsement credibility, promotion, and trust have a positive and significant effect on purchasing decisions. Keywords: celebrity endorsement credibility, promotion, trust, purchasing decisions. 
Pengaruh Kualitas Produk, Citra Merek, Dan Lifestyle Halal Terhadap Minat Beli Produk Skincare Somethinc (Studi Kasus pada Mahasiswa Kota Malang) Ulya, Arifah Izzatul; Susyanti, Jeni; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The objective of this research is to assess both the individual and collective impacts of product quality, brand image, and halal lifestyle on consumers' buying interest. The study focuses on a population of students residing in Malang City. A total of 90 respondents were selected as the sample, with the sample size determined using the hair formula due to the uncertainty surrounding the total population. This research employed a quantitative approach for data collection and analysis, utilizing SPSS software. The findings indicate that product quality, brand image, and halal lifestyle significantly influence purchase intention when considered together. Specifically, both product quality and brand image positively and significantly affect purchase intention, whereas halal lifestyle demonstrates a negative yet significant impact on purchase intention. Keywords: Product Quality, Brand Image, Halal Lifestyle, Purchase Intention
Analisis Pengaruh Efektivitas Dan Risiko Keamanan Terhadap Minat Penggunaan Fintech (Studi Pada Anggota Komunitas Perempuan Girl Boss Indonesia) Yasmin, Raisya A; Susyanti, Jeni; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Technological advancements have driven the rapid growth of financial technology (fintech), which has become increasingly popular as a solution to facilitate financial activities. Fintech offers convenience, efficiency, and accessibility, making it an essential tool in modern financial transactions. However, concerns regarding security risks remain a factor that may influence user adoption. This study aims to analyze the influence of effectiveness and security risk on the interest in using fintech, both simultaneously and partially. Employing a quantitative approach, data were collected from 105 respondents who are active members of the Girl Boss Indonesia community through a structured questionnaire. The data were analyzed using multiple linear regression to determine the relationships between the variables. The results indicate that effectiveness and security risk collectively have a significant impact on the interest in using fintech. Partially, effectiveness has a positive and significant influence on fintech adoption. Meanwhile, security risk has a positive but not significant influence on the interest in using fintech. Keywords: Effectiveness, Security Risk, Interest, Fintech
Pengaruh Content Digital marketing dan Penggunaan Platfrom Instagram Terhadap Keputusan Pembelian pada JimsHoney Kota Malang (Studi pada Mahasiswa FEB Unisma Angkatan 2021) Wahyuningtyas, Novianur; Hidayati, Nur; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to understand the influence of Content Digital marketing and the Use of the Instagram Platform on Purchase Decisions of Jimshoney in Malang City. The sampling technique applied is purposive sampling, with a total sample of 90 respondents. Data collection was carried out through questionnaire distribution. The data analysis technique used in this study is multiple linear regression. The results indicate that, Content Digital marketing and the Use of the Instagram Platform have a positive and significant impact on Jimshoney's Purchase Decisions. Keywords: Content Digital Marketing, Use of Instagram Platfrom, Purchase Decisions, Jimshoney, Social Media
Pengaruh Promosi, Harga Dan Lokasi Terhadap Minat Beli Konsumen Rocket Chicken, Tlogomas Kota Malang Ubaydillah, Awaluddin; Widarko, Agus; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aimed to examine and analyze the impact of promotion, price, and location on consumer purchasing interest at Rocket Chicken Tlogomas, Malang City. An explanatory research method with a quantitative approach was employed, utilizing a Likert scale for measurement. The sample was chosen through a non-probability sampling method, specifically the snowball sampling technique, involving a total of 100 respondents. Primary data was collected through a questionnaire distributed via Google Forms. The data analysis in this study involved validity and reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and determination tests, conducted using SPSS 26 software. The findings reveal that promotion, price, and location collectively influence consumer purchasing interest. Promotion affects consumer purchasing interest. Price affects consumer purchasing interest. Location affects consumer purchasing interest. Keywords: Promotion, Price, Location, Consumer Buying Interest
Pengaruh Influencer Marketing, Inovasi Produk Dan Persepsi Harga Terhadap Minat Beli Konsumen Produk Jiniso (Studi Mahasiswa Kota Malang) Izza, Nikmatul; Susyanti, Jeni; Saraswati, Ety
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 14 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study is to determine and analyze the effect of Influencer Marketing variables, Product Innovation and Price Perception on Purchase Interest partially and simultaneously through quantitative methods, which were carried out by distributing questionnaires in the form of Google Forms to 75 respondents. The sample in this study consisted of students from Malang City. The data analysis technique used is multiple linear regression analysis, which is processed using SPSS version 25. The results showed that both partially and simultaneously, the variables Influencer Marketing, Product Innovation and price perception have a significant relationship to purchase intention.  Keywords: Influencer Marketing, Product Innovation, Price Perception, Interset 
Co-Authors Abdillah, Achmad Fikri Abil Abdul Qodir Djaelani Achmad Agus Prioyono Achmad Agus Priyono Afi Racmat Slamet Agustina, Iin Ahmad Azmil Marrom Ahmad Muhayan Arif Ahmad Rifai Aisyah Wulandari Akbar, M. Ananda Fajar Akhmad Azhar Khurri Aldrian Saputra Aleria Irma Hatneny Alfi Nur Mufida Alfin Aulia Rahman Alma Tika Agustin Amalyani, Meifiana Andi Normala Dewi Andi Normaladewi Aprilia Dyah Wulandari Ari Kartiko, Ari Assagaf, Nurul Syifa Aulia Sukma Rachmawati Bagus Prasetyo Basalamah, Muhammad Ridwan Bellanti, Silvan Brian Inggrid Alvandy Budi Wahono Chamid Alif, A’an Abdul Citra Damayani Prayogiyanto Citra Nurul Hidayati Deni Irfa Yanti Dimas, Moh Fahrezi Djaelani, Abdul Qodir Fajjar Mustofa Fasahri, Nuril Ramadhan Fa’jiah, Cholifatul Febryansyah, Dany Ferlian Ramadhan Gilang Romadhon Hadi Sunaryo Hariri, Hariri Hariri, Hariri Hatneny, Aleria Irma Hendri Kurniawan, Hendri Iin Cahyaningsih Ilham Febriansyah Isma, Viona Aulia Isnaini Firdayanti Ita Athia Izza, Nikmatul Jeni Susyanti Jumani Jumani Kartika Rose Rachmadi Ketut Tirtayasa M. Agus Salim M. Agus Salim Al Fathoni M. Hufron Mahardani, Ahmad Subhan Mahardani, Ahmad Subhan Malinda, Elsa Masriyani Masriyani Mas’udah, Nia Arifiana Maulana, Muhammad Naufal Aulia Mawardi, Muhammad Cholid Moh. Fathur Rozi Moh. Fathur Rozi MUHAMMAD AGUS SALIM Muhammad Fadil Muhammad Muslihul Hadi N. Rachma nanang tri haryoko Nanda Sasqia Zahro Niken Cahyani Agungtya Nindya Cahyaningrum Novitasari Novitasari Nur Diana Khalidah Nur Faidah Nur Fatimah Nur Halimatus Sa’diyah Nur Hidayati Nur Hidayati Nuratul Amaliah Nurhidayah Nurhidayah Nurmala Yunita Nurul Qomariah Priyambudi, Arif Putri Ekawati Ratma Ana Tasya Reza Audia W.A Rizal, Syarif Ali Rois Arifin Ronny Malavia Mardani Ronny Malavia Mardani Safira, Annisa Ayu Safrillia, Dea Sanjaya, Anggun Sri Tyas Listia Sujarwo, Revi Moury Putri Taufiqulhakum, M Fadhila Ubaydillah, Awaluddin Ulya, Arifah Izzatul Vachriyanti, Asma’ul Noer Vika Septirini Wahyuningtyas, Novianur Widarko, Agus Windy Tri Yuniar Wulan, Aisyah Dwi Fajar Yasmin, Raisya A Yulianti, Nur Afni Zuhri, Haszaghi Ramadhan