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All Journal Jurnal Ilmu Sosial dan Humaniora Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal Jurnal Studi Komunikasi SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Studi Manajemen dan Bisnis Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar Majalah Ekonomi International Journal of Economics, Business and Accounting Research (IJEBAR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Seminar Nasional Hasil Riset dan Pengabdian (SNHRP) Journal Research of Social Science, Economics, and Management EKOBIS ABDIMAS : Jurnal Pengabdian Masyarakat International Journal of Economics, Business and Innovation Research
Istikhoroh, Siti
Universitas PGRI Adi Buana Surabaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Leveraging Artificial Intelligence in Marketing and Management: A Spatial Analysis of Competitiveness in Muslim Fashion Industry Nurcahyanie, Yunia Dwie; Noerchoidah; Istikhoroh, Siti; Patria, Asidigisianti Surya; Saraswati , Sabrina Nur
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4201

Abstract

The Muslim fashion industry in Indonesia is growing rapidly, driven by increasing demand for culturally relevant designs and global market opportunities. This study aims to examine how artificial intelligence enhances the industry’s competitiveness through technology-driven marketing and management strategies, focusing on spatial disparities. A qualitative approach was used, combining interviews with 35 stakeholders in Jakarta, Bandung, and Surabaya, field observations, and spatial analysis using Geographic Information Systems. The findings reveal that urban centres lead in artificial intelligence adoption, achieving 89% accuracy in trend forecasting and a 22% increase in e-commerce conversion rates, while rural areas lag due to limited digital infrastructure. Cultural biases in designs and job displacement are notable challenges. This study is limited to major cities, potentially overlooking rural dynamics. The results highlight the need for inclusive digital policies to bridge the urban-rural gap, ensure culturally sensitive designs, and promote sustainable practices. These strategies can strengthen Indonesia’s position as a global leader in Muslim fashion.
Co-Authors AA Sudharmawan, AA Afkar, Taudlikhul Afrizal Miradji Afrizal Miradji, Mohammad Aji Prasetyo, Aji Ardhiani, Mutiara Rachma Asidigisianti Surya Patria Bambang Dwi Waryanto Bayu Rama Laksono Christina Menuk Sri Handayani Devi Rahnjen Wijayadne Diantri Nur Anggraini Didik Subijantoro Dinata, Arta Prawira Edy Sulistiyawan, Edy Fachrudy Asj'ari Fairuza Arindra FAUZIYAH Fauziyah Fauziyah Ferry Hariawan Ferry Hariawan Ferry Hariawan Hariawan, Ferry Harjanti, Dhyah Jannah, Maula Miftahul Kadir, Nurida Abdul Laili Rahmi, Laili lasiyono, untung Miradji, Mohamad Afrizal Moh. Aslich Alana Mohammad Afrizal Miradji Nabilah Alfin Nisa Nadya Budiarti Nashrudin Latif Nisha Afriliyanti Noerchoidah Nurba'itty Ning Syahdu Purwanto, Teguh Putra, Rico Arradea R. Bambang Dwi Waryanto Rahadianto, Rakha Alvin Rakha Alvin Rahadianto RR. Ella Evrita Hestiandari Safinatun Najah Saraswati , Sabrina Nur Sigit Prihanto Utomo Siti Samsiyah Subakir Subakir Sugijanto Sugijanto Suhardiyah, Martha Suharyanto SUHARYANTO SUHARYANTO sukamdani, yuni Sukandani, Yuni Sutama Wisnu Dyatmika Taudlikhul Afkar TAUDLIKHUL AFKAR Teguh Purwanto Tony Susilo Wibowo Ulfa Puspa Wanti Widodo Ulfa Puspa Wanti Widodo untung lasiyono Utomo, Sigit Prihanto Wahyu Musthika Adi Nur Endahsari Waryanto, Bambang Dwi Widiar Onny Kurniawan wira yudha alam Yuni Sukamdani Yuni Sukandani Yuni Sukandani Yunia Dwie Nurchayanie Yurida Sasmita