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Leveraging Artificial Intelligence in Marketing and Management: A Spatial Analysis of Competitiveness in Muslim Fashion Industry Nurcahyanie, Yunia Dwie; Noerchoidah, Noerchoidah; Istikhoroh, Siti; Patria, Asidigisianti Surya; Saraswati , Sabrina Nur
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4201

Abstract

The Muslim fashion industry in Indonesia is growing rapidly, driven by increasing demand for culturally relevant designs and global market opportunities. This study aims to examine how artificial intelligence enhances the industry’s competitiveness through technology-driven marketing and management strategies, focusing on spatial disparities. A qualitative approach was used, combining interviews with 35 stakeholders in Jakarta, Bandung, and Surabaya, field observations, and spatial analysis using Geographic Information Systems. The findings reveal that urban centres lead in artificial intelligence adoption, achieving 89% accuracy in trend forecasting and a 22% increase in e-commerce conversion rates, while rural areas lag due to limited digital infrastructure. Cultural biases in designs and job displacement are notable challenges. This study is limited to major cities, potentially overlooking rural dynamics. The results highlight the need for inclusive digital policies to bridge the urban-rural gap, ensure culturally sensitive designs, and promote sustainable practices. These strategies can strengthen Indonesia’s position as a global leader in Muslim fashion.
Analisis Manajemen Pemeliharaan Pesawat C-130HS Hercules Berbasis Reliability-Centered Maintenance Pada Skadron Udara 31 Lanud Halim Perdanakusuma Rico Arradea Putra; Siti Istikhoroh; Mohamad Afrizal Miradji
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 6 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i6.10036

Abstract

Studi ini bertujuan untuk mengevaluasi efektivitas sistem manajemen perawatan saat ini untuk pesawat C-130HS di Skuadron Udara 31 dan untuk mengembangkan strategi peningkatan keandalan melalui implementasi Perawatan Berbasis Keandalan (Reliability-Centered Maintenance/RCM). Pendekatan studi kasus kualitatif digunakan, didukung oleh analisis teknis menggunakan Analisis Mode Kegagalan dan Dampak (Failure Mode and Effect Analysis/FMEA), Pohon Logika RCM, dan Lembar Kerja Keputusan RCM. Temuan menunjukkan bahwa sistem Perawatan Berbasis Waktu (Time-Based Maintenance/TBM) yang ada tidak cukup untuk mengelola risiko aktual dari armada yang menua, sebagaimana dibuktikan oleh frekuensi kegagalan yang tinggi pada sistem mesin, khususnya pada komponen Datum Suhu (Temperature Datum/TD), yaitu Penguat TD dan Katup TD. Hasil FMEA mengidentifikasi Bagian Daya (Power Section) sebagai subsistem dengan risiko tertinggi, sedangkan RCM Logic Tree menghasilkan rekomendasi termasuk tugas pemeliharaan terjadwal, penggantian komponen kritis, dan beberapa tugas pencarian kegagalan. Integrasi rekomendasi ini ke dalam jadwal inspeksi PIP, TYI, dan SIP yang ada menunjukkan bahwa RCM dapat diterapkan tanpa mengubah kerangka kerja saat ini sambil secara signifikan meningkatkan efektivitas dan efisiensi. Secara keseluruhan, studi ini menyimpulkan bahwa implementasi RCM memiliki potensi yang kuat untuk meningkatkan kesiapan operasional, mengurangi kegagalan yang tidak terduga, dan memperkuat kemampuan pemeliharaan organisasi
The Role of Coretax System in Increasing the Influence of Tax Knowledge on the Quality of VAT Period Tax Return Information Through Taxpayer Compliance Riyanto, Agung; Istikhoroh, Siti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9590

Abstract

This study aims to examine the role of the Coretax System in strengthening the effect of tax knowledge on the quality of VAT Periodic Tax Return information, with taxpayer compliance as a mediating variable. This research is motivated by the growing need to understand how the implementation of an integrated digital tax system supports accuracy in tax reporting and compliance behavior within the Indonesian tax reform era. A quantitative explanatory approach was applied using Partial Least Squares–Structural Equation Modeling (PLS-SEM). Data were collected through questionnaires distributed to 119 corporate taxpayers registered at KPP Pratama Gresik, using a five-point Likert scale. Validity and reliability testing showed AVE values above 0.50 and Cronbach’s Alpha above 0.70, confirming that all indicators were suitable for analysis. The findings indicate that tax knowledge has a significant positive effect on taxpayer compliance but does not directly influence information quality. Meanwhile, taxpayer compliance significantly improves the quality of VAT Periodic Tax Return information and fully mediates the effect of tax knowledge on information quality. The Coretax System also has a significant direct influence on information quality but does not moderate relationships among other variables. This study highlights that reliable fiscal information quality depends not only on technological systems but also on taxpayer knowledge and compliance behavior, offering important implications for strengthening tax literacy and optimizing digital tax governance.
Membangun Innovative Work Behavior di Era Digital: Kompetensi Digital, Agility Karyawan, dan Lingkungan Kerja Digital Noerchoidah; Rossitika, Amanda Rizky; Istikhoroh, Siti; Harjanti, Dhyah; Sitepu, Rismawati Br
Jurnal Ilmu Manajemen Vol. 14 No. 1 (2026)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jim.v14n1.p129-142

Abstract

This study aims to analyze the effect of digital competence on employee agility and innovative work behavior, as well as the mediating role of employee agility and the moderating role of the digital work environment among employees in the creative graphic design industry in East Java. This study uses a quantitative method. Data collection was conducted using an online questionnaire via Google Forms. The sample was determined using purposive sampling. A total of 180 questionnaires were collected and analyzed using PLS-SEM in SmartPLS. This study found that digital competence has a positive and significant impact on employee agility and innovative work behavior. In addition, employee agility was found to mediate the relationship between digital competence and innovative work behavior, indicating that agility plays an important role in creating innovative work behavior. This study also found that the digital work environment moderates the relationship between digital competence and employee agility, highlighting the importance of a technology-supportive work environment to improve work effectiveness. These findings contribute to Dynamic Capability Theory, emphasizing that digital competence and employee agility function as dynamic capabilities that drive organizational innovation and competitiveness. Practical and research implications are discussed.
Employee Voice, Authentic Leadership, Innovative Work Behavior and Psychological Empowerment:  A Multilevel Moderated Mediation Noerchoidah Noerchoidah; Siti Istikhoroh; Dhyah Harjanti; Devi Rahnjen Wijayadne; Tony Susilo Wibowo
Jurnal Aplikasi Bisnis dan Manajemen Vol. 11 No. 3 (2025): JABM Vol. 11 No. 3, September 2025
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.11.3.1011

Abstract

Background: The dynamics of the tourism industry require companies to continue to innovate. As the company spearhead, employees need to be encouraged to continue to demonstrate innovative work behavior.  Purpose: This research explores the impact of authentic leadership and innovative work behavior, emphasizing the mediating role of employee voice and the moderating effect of psychological empowerment within the tourism industry in East Java. Design/methodology/approach: The type of research used is quantitative research with an explanatory approach, namely explaining the causal relationship between variables based on data collected through questionnaires. The study involved 217 respondents selected through a purposive sampling technique. The gathered data were analyzed using PLS-SEM.Findings/Result: The results showed that authentic leadership positively and significantly encourages employee voice, positively influencing innovative work behavior. In addition, employee voice can mediate authentic leadership and innovative work behavior. Psychological empowerment strengthens the influence of authentic leadership on innovative work behavior.Conclusion: Tourism industry management should promote openness and innovation among employees by positioning authentic leaders to foster an inclusive culture of innovation.Originality/value (State of the art): These findings offer valuable insights for tourism industry managers in East Java to enhance authentic leadership in fostering innovation. Keywords: authentic leadership, employee voice, innovative work behavior, psychological empowerment, tourism industry
Co-Authors AA Sudharmawan, AA Afrizal Miradji Afrizal Miradji, Mohammad Aji Prasetyo Ardhiani, Mutiara Rachma Asidigisianti Surya Patria Bambang Dwi Waryanto Bayu Rama Laksono Christina Menuk Sri Handayani Devi Rahnjen Wijayadne Dhyah Harjanti Diantri Nur Anggraini Didik Subijantoro Dinata, Arta Prawira Dwi Ayu Pricillia Edy Sulistiyawan, Edy Fachrudy Asj'ari Fairuza Arindra FAUZIYAH Fauziyah Fauziyah Ferry Hariawan Ferry Hariawan Ferry Hariawan Hariawan, Ferry Harjanti, Dhyah Jannah, Maula Miftahul Kadir, Nurida Abdul Laili Rahmi, Laili LILIS SETYOWATI M. Afrizal Miradji Martha Suhardiyah Miradji, Mohamad Afrizal Moh. Aslich Alana Mohamad Afrizal Miradji Mohammad Afrizal Miradji Nabilah Alfin Nisa Nadya Budiarti Nashrudin Latif Nisha Afriliyanti Noerchoidah Nurba'itty Ning Syahdu Purwanto, Teguh Putranto, Teguh Dwi R. Bambang Dwi Waryanto Rahadianto, Rakha Alvin Rakha Alvin Rahadianto Rico Arradea Putra Rismawati br Sitepu Riyanto, Agung Rossitika, Amanda Rizky RR. Ella Evrita Hestiandari Safinatun Najah Saraswati , Sabrina Nur Sigit Prihanto Utomo Siti Samsiyah Subakir Subakir Sugijanto Sugijanto Suharyanto SUHARYANTO SUHARYANTO sukamdani, yuni Sukandani, Yuni Sutama Wisnu Dyatmika Taudlikhul Afkar Teguh Purwanto Tony Susilo Wibowo Ulfa Puspa Wanti Widodo Ulfa Puspa Wanti Widodo Untung Lasiyono Utomo, Sigit Prihanto Wahyu Musthika Adi Nur Endahsari Waryanto, Bambang Dwi Widiar Onny Kurniawan Wira Yudha Alam Yuni Sukamdani Yuni Sukandani Yuni Sukandani Yunia Dwie Nurchayanie Yurida Sasmita