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Siti Istikhoroh
Universitas PGRI Adibuana Surabaya
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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THE INFLUENCE OF BRAND IMAGE, PROMOTION AND SERVICE QUALITY ON CUSTOMER LOYALTY OF AL INSANI UMROH TRAVEL IN SIDOARJO Rakha Alvin Rahadianto; Siti Istikhoroh; Untung Lasiyono
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Indonesia's Umrah travel sector is experiencing swift expansion within the country's bustling tourism landscape. Given Indonesia's sizable Muslim populace, the annual demand for Umrah pilgrimage remains consistently high. Organizing travel aims to provide guidance, service and protection to the congregation. The aim of this study is how customer loyalty affects brand image, promotion and service quality for Al Insani Sidoarjo Umrah travel. The quantitative research method is one that is used. The population of this research consists of Al Insani Sidoarjo Umrah travel customers. A total of 112 people were used as samples, namely as participants. Samples were taken using purposive sampling technique. Instrument testing, hypothesis testing, multiple linear regression analysis, and classical assumption testing via the SPSS version 22 application are several data analysis methodologies. The results show that the variables brand image, promotion and service quality partially have a positive and significant impact on the loyalty of Umrah Al Insani Sidoarjo travel customers. Then brand image, promotion, service quality simultaneously have a positive and significant impact on customer loyalty of Al Insani Sidoarjo Umrah travel.
ANALISIS IMPLEMENTASI STRATEGI DIGITAL MARKETING DI ERA SOCIETY 5.0 PADA PRODUSEN TAHU BAKSO MAS ARTA Dinata, Arta Prawira; Istikhoroh, Siti; Lasiyono, Untung
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14296

Abstract

In era society 5.0 the development of technology and information is growing very quickly and developing increasingly rapidly. Companies that can compete in the era society 5.0 are companies maximizing the benefits of information technology developments, especially in the product marketing process, digital marketing strategy is one of the most effective strategies. And efficient to carry out the product marketing process. This research aims to determine the implementation of digital marketing strategies in the era of society 5.0 in Mas Arta meatball tofu producers. The research method used is a qualitative method with an interpretive paradigm which aims to gain insight into the digital marketing strategy implemented by the Mas Arta meatball tofu producer in the era of society 5.0. The results of this research are the iImplementation of Digital Marketing Strategy in the Society 5.0 Era at the Mas Arta Bakso Tofu Producer for its consumers referring to the digital marketing marketing mix. There are several components in the digital marketing marketing mix, namely; Product, price, distribution, promotion, so that these components run well, the Mas Arta meatball tofu producer takes an integrated digital marketing approach. This approach is used to answer the implementation of digital marketing strategies in the era of society 5.0 for the Mas Arta meatball tofu producer: Using advertising/ads on the applied platform, Carrying out live/introducing products directly through the social media used, Utilizing content creators as the originator of product marketing.
PERAN BRAND IMAGE DALAM MEMEDIASI HUBUNGAN ANTARA DIGITAL MARKETING DENGAN KEPUTUSAN PEMBELIAN DI TOKO BUSANA MUSLIM GRIYA BUSANA ALZI WARU SIDOARJO Moh. Aslich Alana; Siti Istikhoroh
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.14463

Abstract

Bisnis di sektor mode menjadi lebih kompetitif sebagai akibat dari ekspansi industri yang cepat. Karena itu, jelas bahwa berbagai merek dan produk menggunakan strategi pemasaran yang berbeda dan memiliki proposisi penjualan yang berbeda. Pilihan pembelian pelanggan dipengaruhi oleh banyak elemen, tidak terbatas pada kualitas produk, tetapi juga oleh pemasaran digital dan pencitraan merek. Dalam penelitian ini, kami menggunakan metodologi kuantitatif dan teknik pengambilan sampel tidak sengaja untuk melihat bagaimana citra merek Griya Busana Alzi Waru Sidoarjo memediasi hubungan antara pemasaran digital dan keputusan pembelian pelanggan. Enam puluh orang berpartisipasi dalam survei tersebut. Data dianalisis menggunakan metode seperti pengujian hipotesis, pengujian asumsi klasik, analisis rute, dan pengujian instrumental. Pemasaran digital (X) dan citra merek (Z) berhubungan secara signifikan, menurut temuan uji-t. Citra Merek (Z) secara signifikan memengaruhi Keputusan Pembelian (Purchase Decision) ketika diperiksa secara terpisah. Selain itu, variabel pemasaran digital (X) memengaruhi variabel keputusan pembelian (Y) secara signifikan. Oleh karena itu, kita dapat menyimpulkan bahwa variabel pemasaran digital memiliki dampak yang signifikan terhadap variabel keputusan pembelian dan menolak hipotesis nol (H0). Analisis varians (ANOVA) mengungkapkan bahwa variabel pemasaran digital (X) memengaruhi pilihan pembelian (Y) di pengecer busana muslim Griya Busana Alzi Waru Sidoarjo melalui citra merek (Z).
Manajemen Startegi Pemberdayaan Ekonomi UMKM Bagi Masyarakat Menenggah Kebawah Dalam Menghadapi Digitalisasi : Manajemen Strategi Afrizal Miradji; Siti Istikhoroh; Diantri Nur Anggraini; Nisha Afriliyanti; Safinatun Najah; Nabilah Alfin Nisa; Wahyu Musthika Adi Nur Endahsari
Majalah Ekonomi Vol 29 No 1 (2024): Juni 2024
Publisher : .Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol29.no1.a8939

Abstract

Manajemen strategi pemberdayaan ekonomi usaha mikro, kecil, dan menengah (UMKM) bagi Masyarakat menengah kebawah menjadi krusial dalam menghadapi era digitalisasi saat ini. Digitalisasi telah mengubah lanskap bisnis secara menyeluruh, mempercepat perubahan, dan memunculkan tantangan baru bagi UMKM. Dalam konteks ini, manajemen strategik menjadi landasan untuk memperkuat daya saing UMKM dan memastikan keberlanjutan bisnis mereka. Penelitian ini membahas strategi pemberdayaan ekonomi UMKM yang berfokus pada Masyarakat menengah kebawah dalam menghadapi digitalisasi. Metode penelitian yang digunakan adalah analisis deskriptif dengan mengumpulkan data dari berbagai sumber literatur dan setudi kasus untuk mendidenfikasikan tantangan, peluang, dan praktik terbaik dalam manajemen strategik pemberdayaan UMKM. Hasil penelitian menunjukan bahwa UMKM membutuhkan pendekatan manajemen strategik yang holistic, meliputi pengembangan kapasitas digital, pemasaran online, akses ke modal dan teknologi, serta kemitraan strategi dengan pemangku kepentingan terkait. Selain itu, Pembangunan infrastruktur digital dan Pendidikan kewirausahaan juga menjadi kunci dalam meningkatkan kapasitas UMKM. Kesimpulan, manajemen strategik pemberdayaan ekonomi UMKM bagi Masyarakat menengah kebawah dalam menghadapi digitalisasi memerlukan pendekatan yang komprehensif dan keberlanjutan. Dengan memperkuat kapasitas dan daya saing UMKM, diharapkan mereka dapat beradaptasi dengan perubahan lingkungan bisnis yang cepat dan berkontribusi secara signifikan terhadap pertumbuhan ekonomi lokal dan inklusif. Kata Kunci: UMKM, Digitalisasi, Manajemen Strategik
Optimalisasi Brand Awareness Produk Melalui Pelatihan Komunikasi Pemasaran Digital Tiktok Pada Pelaku UMKM MINYN Collection di Kelurahan Sembung Tulungagung Fairuza Arindra; Siti Istikhoroh; Mutiara Rachma Ardhiani
Ekobis Abdimas Vol 6 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.5.1.10521

Abstract

This Community Service Program aims to enhance the brand awareness of Minyn Collection MSME products in Sembung Village, Tulungagung, through digital marketing communication training focusing on the use of TikTok. Minyn Collection, a clothing convection business, still faces challenges in reaching a broader market. The training was designed to provide both theoretical understanding and practical skills related to digital marketing strategies, content production, and the use of TikTok features as a promotional tool. The results show that participants gained improved understanding, motivation, and the ability to apply digital marketing directly. This program had a positive impact on increasing the competitiveness and presence of local products in the digital ecosystem. It is recommended that similar training be conducted continuously to optimally support the digital transformation of MSMEs.
Strategi Pengembangan Inovasi dalam Digitalisasi Untuk Keberlanjutan UMKM di Kelurahan Taman Kecamatan Taman Sidoarjo Edy Sulistiyawan; Yusuf Iskandar; Siti Istikhoroh; Untung Lasiyono; Wira Yudha Alam; Mohammad Afrizal Miradji
Ekobis Abdimas Vol 6 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi, Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/ekobisabdimas.6.1.10544

Abstract

The current development of digitalization for Micro, Small, and Medium Enterprises (MSMEs) faces increasingly complex challenges in increasing and maintaining competitiveness. Optimization of marketing strategies is very crucial, to ensure that MSMEs can survive, but have an advantage in business competition in the digital era. This study aims to develop innovation in digitalization for the sustainability of MSMEs. The methodology of this study uses qualitative and quantitative analysis through case studies of MSMEs from various industrial sectors. Data was obtained from interviews with MSME survey actors, and analyzing documentation internally. The findings show that MSMEs have succeeded in implementing marketing strategies by innovating from the products they make, managing human resources effectively, utilizing digital technology that continues to develop, and implementing marketing strategies in a targeted manner. This study can be concluded that MSMEs are able to implement digital-based marketing strategies to the development of the business environment and the use of modern technology which are key factors in achieving competitive advantage. MSME recommendations are practically a development in market analysis capabilities, improving digital skills, and implementing structured management practices. The implementation of recommendations for MSMEs is expected to increase competitiveness and contribute more to economic growth locally and nationally.
The Influence of Transformational Leadership on Employee Performance Through Knowledge Sharing: A Study of Hospital Cleaning Service Staff Kadir, Nurida Abdul; Istikhoroh, Siti; Miradji, Mohamad Afrizal
Journal Research of Social Science, Economics, and Management Vol. 5 No. 3 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i3.1086

Abstract

Abstract. In the hospital service sector, cleaning service personnel play a vital role in maintaining hygiene standards and overall service quality. This study aims to analyze the influence of transformational leadership on knowledge sharing as a mechanism to improve the performance of hospital cleaning service employees at PT ISS Indonesia, Surabaya Branch. The research method used is a quantitative approach with an explanatory research design. Data were obtained through questionnaires distributed to 109 respondents, determined using the Slovin formula. Data analysis was performed using the Structural Equation Modeling (SEM) method with SmartPLS 3.0 software. The results of the study show that (1) transformational leadership has a significant effect on knowledge sharing, (2) knowledge sharing has a significant effect on employee performance, (3) transformational leadership has a significant effect on employee performance, and (4) knowledge sharing significantly mediates the relationship between transformational leadership and employee performance. These findings confirm that transformational leadership not only has a direct impact on performance but also enhances it through a culture of knowledge sharing. The implications of this study highlight the importance of implementing a transformational leadership style that promotes openness, trust, and a culture of information sharing within the operational work environment. This approach can continuously improve the effectiveness, service quality, and productivity of cleaning service employees.
THE INFLUENCE OF BRAND IMAGE, PROMOTION AND SERVICE QUALITY ON CUSTOMER LOYALTY OF AL INSANI UMROH TRAVEL IN SIDOARJO Rahadianto, Rakha Alvin; Istikhoroh, Siti; Lasiyono, Untung
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 2 (2024): IJEBAR, VOL. 08 ISSUE 02, JUNE 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i2.13512

Abstract

Indonesia's Umrah travel sector is experiencing swift expansion within the country's bustling tourism landscape. Given Indonesia's sizable Muslim populace, the annual demand for Umrah pilgrimage remains consistently high. Organizing travel aims to provide guidance, service and protection to the congregation. The aim of this study is how customer loyalty affects brand image, promotion and service quality for Al Insani Sidoarjo Umrah travel. The quantitative research method is one that is used. The population of this research consists of Al Insani Sidoarjo Umrah travel customers. A total of 112 people were used as samples, namely as participants. Samples were taken using purposive sampling technique. Instrument testing, hypothesis testing, multiple linear regression analysis, and classical assumption testing via the SPSS version 22 application are several data analysis methodologies. The results show that the variables brand image, promotion and service quality partially have a positive and significant impact on the loyalty of Umrah Al Insani Sidoarjo travel customers. Then brand image, promotion, service quality simultaneously have a positive and significant impact on customer loyalty of Al Insani Sidoarjo Umrah travel.
ANALISIS IMPLEMENTASI STRATEGI DIGITAL MARKETING DI ERA SOCIETY 5.0 PADA PRODUSEN TAHU BAKSO MAS ARTA Dinata, Arta Prawira; Istikhoroh, Siti; Lasiyono, Untung
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 3 (2024): IJEBAR, VOL. 8, ISSUE 3, September 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i3.14296

Abstract

In era society 5.0 the development of technology and information is growing very quickly and developing increasingly rapidly. Companies that can compete in the era society 5.0 are companies maximizing the benefits of information technology developments, especially in the product marketing process, digital marketing strategy is one of the most effective strategies. And efficient to carry out the product marketing process. This research aims to determine the implementation of digital marketing strategies in the era of society 5.0 in Mas Arta meatball tofu producers. The research method used is a qualitative method with an interpretive paradigm which aims to gain insight into the digital marketing strategy implemented by the Mas Arta meatball tofu producer in the era of society 5.0. The results of this research are the iImplementation of Digital Marketing Strategy in the Society 5.0 Era at the Mas Arta Bakso Tofu Producer for its consumers referring to the digital marketing marketing mix. There are several components in the digital marketing marketing mix, namely; Product, price, distribution, promotion, so that these components run well, the Mas Arta meatball tofu producer takes an integrated digital marketing approach. This approach is used to answer the implementation of digital marketing strategies in the era of society 5.0 for the Mas Arta meatball tofu producer: Using advertising/ads on the applied platform, Carrying out live/introducing products directly through the social media used, Utilizing content creators as the originator of product marketing.
ANALISIS FAKTOR PENENTU KEPUTUSAN ORANG TUA MEMILIH SEKOLAH ANAK DI SMP MUHAMMADIYAH 4 SURABAYA Istikhoroh, Siti; Afrizal Miradji, Mohammad; Rahmi, Laili
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.34906

Abstract

This study critically examines the determinants of parental decision-making in school choice, emphasizing the roles of service quality and religious value orientation, with school image conceptualized as a mediating construct. A quantitative design, complemented by qualitative interpretation, was employed through structured survey instruments administered to parents, teachers, staff, and students. Empirical findings indicate that service quality does not directly shape parental decisions; its effect is fully transmitted through school image. This underscores the strategic role of institutional reputation as the primary conduit through which service performance translates into parental trust and selection. Conversely, religious value orientation exerts a robust and significant direct influence, underscoring the primacy of ideological and spiritual alignment in educational choice within faith-based contexts. The absence of mediating effects further demonstrates that functional (service-related) and ideological (value-driven) dimensions operate as independent yet complementary determinants. Overall, the study advances theoretical and practical insights into the dual pathways shaping parental choice, highlighting the necessity for schools to balance service excellence with value-based identity in order to remain competitive and trusted within increasingly diverse educational landscapes.
Co-Authors AA Sudharmawan, AA Afrizal Miradji Afrizal Miradji, Mohammad Aji Prasetyo Ardhiani, Mutiara Rachma Asidigisianti Surya Patria Bambang Dwi Waryanto Bayu Rama Laksono Christina Menuk Sri Handayani Devi Rahnjen Wijayadne Dhyah Harjanti Diantri Nur Anggraini Didik Subijantoro Dinata, Arta Prawira Dwi Ayu Pricillia Edy Sulistiyawan, Edy Fachrudy Asj'ari Fairuza Arindra FAUZIYAH Fauziyah Fauziyah Ferry Hariawan Ferry Hariawan Ferry Hariawan Hariawan, Ferry Harjanti, Dhyah Jannah, Maula Miftahul Kadir, Nurida Abdul Laili Rahmi, Laili LILIS SETYOWATI M. Afrizal Miradji Martha Suhardiyah Miradji, Mohamad Afrizal Moh. Aslich Alana Mohamad Afrizal Miradji Mohammad Afrizal Miradji Nabilah Alfin Nisa Nadya Budiarti Nashrudin Latif Nisha Afriliyanti Noerchoidah Nurba'itty Ning Syahdu Purwanto, Teguh Putranto, Teguh Dwi R. Bambang Dwi Waryanto Rahadianto, Rakha Alvin Rakha Alvin Rahadianto Rico Arradea Putra Rismawati br Sitepu Riyanto, Agung Rossitika, Amanda Rizky RR. Ella Evrita Hestiandari Safinatun Najah Saraswati , Sabrina Nur Sigit Prihanto Utomo Siti Samsiyah Subakir Subakir Sugijanto Sugijanto Suharyanto SUHARYANTO SUHARYANTO sukamdani, yuni Sukandani, Yuni Sutama Wisnu Dyatmika Taudlikhul Afkar Teguh Purwanto Tony Susilo Wibowo Ulfa Puspa Wanti Widodo Ulfa Puspa Wanti Widodo Untung Lasiyono Utomo, Sigit Prihanto Wahyu Musthika Adi Nur Endahsari Waryanto, Bambang Dwi Widiar Onny Kurniawan Wira Yudha Alam Yuni Sukamdani Yuni Sukandani Yuni Sukandani Yunia Dwie Nurchayanie Yurida Sasmita