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All Journal An-Nisbah: Jurnal Ekonomi Syariah Humanis : Jurnal Ilmu-Ilmu Sosial dan Humaniora Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri PROFIT J-MACC : Journal of Management and Accounting JURNAL LENTERA BISNIS Management Studies and Entrepreneurship Journal (MSEJ) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Kewarganegaraan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) ADILLA: Jurnal Ilmiah Ekonomi Syari'ah Journal of Innovative and Creativity JURNAL RUMPUN MANAJEMEN DAN EKONOMI Frontiers in Research Journal Multidisciplinary Indonesian Center Journal Journal on Islamic Economics, Finance, and Banking (Z-CONOMICS) International Journal of Multidisciplinary Reseach
Bilgies, Ana Fitriyatul
Universitas Islam Darul Ulum Lamongan
Religion Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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THE INFLUENCE OF PERSONAL BRANDING, DIGITAL LITERACY, AND LINKEDIN USAGE ON THE WORK READINESS OF FINAL YEAR STUDENTS AT THE FACULTY OF ECONOMICS AND BUSINESS, ISLAMIC UNIVERSITY OF DARUL ‘ULUM LAMONGAN Mely Setyawati; Ana Fitriyatul Bilgies; Nurul Fauziyah
Journal on Islamic Economics, Finance & Banking [Z-CONOMICS] Vol. 2 No. 2 (2026): Journal on Islamic Economics, Finance & Banking [Z-CONOMICS]
Publisher : Az-Zahra Media Society

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Abstract

This study aims to examine the influence of Personal Branding, Digital Literacy, and LinkedIn Utilization on the work readiness of final-year students at the Faculty of Economics and Business, Universitas Islam Darul ‘Ulum Lamongan. This research employed a quantitative approach with 71 respondents selected using purposive sampling. Data were collected through questionnaires and analyzed using SPSS version 27 through validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results show that Personal Branding, Digital Literacy, and LinkedIn Utilization each have a positive and significant effect on students’ work readiness. Furthermore, these three variables simultaneously have a significant effect on work readiness, with an F-value of 27.112 and a significance value of <0.001. The coefficient of determination shows that Personal Branding, Digital Literacy, and LinkedIn Utilization explain 54.8% of the variation in students’ work readiness, while the remaining 45.2% is explained by other factors outside the study. Therefore, strengthening personal branding, digital literacy, and LinkedIn utilization can help improve students’ readiness and competitiveness in entering the workforce.
DETERMINANTS OF CUSTOMER SATISFACTION IN GENERATION Z'S USE OF E-COMMERCE SERVICES IN INDONESIA Afif Hidayatulloh; Ali Muhajir; Ana Fitriyatul Bilgies
International Journal of Multidisciplinary Reseach Vol. 2 No. 4 (2026): Agustus
Publisher : International Journal of Multidisciplinary Reseach

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This study aims to analyze the factors influencing customer satisfaction in e-commerce services in Indonesia, focusing on Generation Z as the dominant user segment of digital shopping platforms. Using an explanatory quantitative approach, data were collected from 100 respondents who actively transact on Shopee and TikTok Shop, selected through purposive sampling, and analyzed using multiple linear regression in SPSS. The independent variables examined were E-Service Quality, Perceived Ease of Use, Live Shopping Engagement, and Perceived Security, while Customer Satisfaction served as the dependent variable. The results show that all four variables have a positive and significant effect on customer satisfaction, both partially and simultaneously (F = 27.956; Sig. = 0.000), explaining 52.1% of the variance in customer satisfaction (Adjusted R² = 0.521). Perceived Ease of Use emerged as the most dominant factor (β = 0.299), followed by E-Service Quality (β = 0.260), Perceived Security (β = 0.219), and Live Shopping Engagement (β = 0.176). These findings suggest that e-commerce platforms should prioritize simplifying navigation and improving system usability to strengthen customer satisfaction, while continuing to enhance service quality, transaction security, and live shopping features as complementary strategies for retaining Generation Z consumers.
Pengaruh Sistem Kompensasi, Kesejahteraan Karyawan, dan Peluang Karier terhadap Produktivitas Kerja Guru di SMK Negeri 1 Baureno Bojonegoro Nandita Salsabilla; Ali Muhajir; Ana Fitriyatul Bilgies
Frontiers in Research Journal Vol. 3 No. 3 (2026): February
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/frontiers.v3i3.783

Abstract

Penelitian ini bertujuan menguji pengaruh sistem kompensasi, kesejahteraan karyawan, dan peluang karier terhadap produktivitas kerja guru di SMK Negeri 1 Baureno Bojonegoro, baik secara parsial maupun simultan, serta mengidentifikasi variabel yang paling dominan. Metode yang digunakan adalah survei kuantitatif kausal, dengan melibatkan seluruh 115 guru aktif (PNS dan honorer) tahun ajaran 2024/2025 sebagai responden melalui teknik sampling jenuh (sensus). Data dikumpulkan menggunakan kuesioner skala Likert yang telah diuji validitas dan reliabilitasnya, kemudian dianalisis dengan uji asumsi klasik dan regresi linier berganda menggunakan SPSS 26. Hasil penelitian menunjukkan bahwa sistem kompensasi (t = 3,615; sig. = 0,000), kesejahteraan karyawan (t = 4,868; sig. = 0,000), dan peluang karier (t = 4,229; sig. = 0,000) masing-masing berpengaruh positif dan signifikan secara parsial terhadap produktivitas kerja guru, dan ketiga variabel tersebut secara simultan memengaruhi produktivitas (F = 41,436; sig. = 0,000; Adjusted R² = 0,516). Kesejahteraan karyawan merupakan variabel paling dominan (β = 0,379). Temuan ini menunjukkan bahwa manajemen sekolah kejuruan dan pengambil kebijakan perlu memprioritaskan penguatan program kesejahteraan nonfinansial di samping kebijakan kompensasi dan pengembangan karier untuk meningkatkan produktivitas guru, terutama bagi tenaga guru honorer.
Co-Authors Afif Hidayatulloh Alfa Santoso Budiwidjojo Putra Ali muhajir, Ali Andriani, Hertya Andriya Risdwiyanto Anggara Setya Saputra Arifah Sundari Bonny Agung Wahyuono Catik Yustina Mart Cindy Oktaviyanti D. Yadi Heryadi Darwis Darwis Djunaedi Djunaedi Fatimah Malini Lubis Frans Sudirjo Ghalib Suprianto Hafidz Nasrullah Haniwijaya Pahlawansah Haribowo, Rio Have Zulkarnaen Hendy Tannady Heni Purnama Putra Henny Dwijayani Ika Suhartanti Darmo Irma M. Nawangwulan Isnaini Anniswati Rosyida Mariani Mely Setyawati Miftahorrozi Miftahorrozi Muhamad Akbar Muhammad Alfredo Romadlona Nabiha Muhammad Amsal Nasution Muhammad Hidayat Muhammad Umar Maya Putra Nandita Salsabilla Nurlaili Rahmi Nurul Fauziyah Nurul Fauziyah Rasmawati A. R. Ratnawati Ratnawati Samuel PD Anantadjaya Sri Purwati Sundari, Ariefah Sutri Handayani handa Tanti Widia Nurdiani Verawaty Verawaty Vivid Violin Yulius Luturmas