Article Per Year (5 Year)
p-Index From 2021 - 2026
5.665
P-Index
This Author published in this journals
All Journal snimed Seminar Nasional Aplikasi Teknologi Informasi (SNATI) E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal E-Komtek Jurnal Pengabdian kepada Masyarakat Nusantara Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Jurnal Syntax Fusion : Jurnal Nasional Indonesia Jurnal Pengabdian Masyarakat (ABDIRA) KESANS : International Journal of Health and Science International Journal of Multidisciplinary Research and Literature (IJOMRAL) International Journal of Humanities Education and Social Sciences INTERNATIONAL JOURNAL OF MECHANICAL COMPUTATIONAL AND MANUFACTURING RESEARCH JURNAL AKUNTANSI DAN BISNIS Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Manajemen dan Bisnis International Journal of Multidisciplinary Sciences and Arts Journal of Artificial Intelligence and Digital Business The Eastasouth Management and Business Gema Lingkungan Kesehatan JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan TGO Journal of Community Development Jurnal Intelek Dan Cendikiawan Nusantara Technologia Journal Jurnal Ilmiah Ilmu Komputer dan Teknologi Informasi (JIKOMTI) Technologia Journal MBA Journal – Management, Business Administration, and Accounting Journal
Muchsam, Yoki
Universitas Sains Indonesia
Aerospace Engineering Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 45 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 45 Documents
Search

 1   2   3   4   5 
PENGARUH PROMO FLASH SALE DAN IKLAN SOSIAL MEDIA TERHADAP KEPUTUSAN PEMBELIAN MIXUE PADA KONSUMEN GENERASI Z(Studi pada Konsumen Generasi Z di Sukabumi) Sopia Septiani; Yoki Muchsam; Zahra Malinda Putri
MBA Journal – Management, Business Administration, and Accounting Journal Vol. 2 No. 02 (2026): MBA Journal – Management, Business Administration, and Accounting Journal
Publisher : Universitas Sains Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi informasi dan komunikasi pada era digital telah memberikan perubahan yang signifikan terhadap pola perilaku konsumsi masyarakat, khususnya pada Generasi Z yang sangat lekat dengan penggunaan media sosial. Kelompok ini tidak hanya memanfaatkan platform digital sebagai sarana berinteraksi, tetapi juga sebagai sumber utama dalam mencari informasi serta menentukan keputusan pembelian. Dalam industri makanan dan minuman, Mixue muncul sebagai salah satu merek yang berhasil menarik minat generasi muda melalui strategi harga yang bersaing serta promosi digital yang inovatif menjadi faktor penting dalam menarik minat konsumen. Penelitian ini bertujuan untuk menganalisis seberapa besar pengaruh promosi flash sale dan iklan melalui media sosial terhadap keputusan pembelian produk Mixue pada Generasi Z di wilayah Sukabumi. Tingginya minat Generasi Z terhadap produk Mixue menggambarkan efektivitas strategi pemasaran digital yang kreatif dan selaras dengan gaya hidup konsumen muda. Media sosial berperan penting sebagai saluran utama dalam penyebaran informasi dan promosi secara cepat, sementara promo flash sale menimbulkan dorongan emosional yang dapat mempercepat proses pembelian. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan asosiatif. Data diperoleh melalui penyebaran kuesioner secara daring kepada 100 responden Generasi Z di Sukabumi yang pernah melakukan pembelian produk Mixue. Analisis data dalam penelitian ini menggunakan regresi linier berganda untuk mengetahui pengaruh masing-masing variabel baik secara bersama-sama maupun secara terpisah. Hasil penelitian menunjukkan bahwa promosi flash sale dan iklan melalui media sosial memberikan pengaruh yang positif dan signifikan terhadap keputusan pembelian, dengan iklan media sosial sebagai variabel yang paling berpengaruh. Temuan ini mempertegas bahwa strategi pemasaran digital yang bersifat komunikatif, kreatif, dan relevan sangat berperan dalam membentuk perilaku konsumen Generasi Z. Oleh karena itu, Mixue disarankan untuk terus mengoptimalkan penggunaan media sosial serta memperkuat program flash sale guna mempertahankan loyalitas dan meningkatkan keputusan pembelian di kalangan Generasi Z. Kata Kunci: Generasi Z, Iklan Media Sosial, Keputusan Pembelian, Mixue, Promosi Flash Sale
Inovasi Produk dan Model Bisnis Pestisida Ramah Lingkungan Berbasis tanaman lokal dalam meningkatkan Kesejahteraan Ekonomi Petani Pina Piona; Kiki Rizqi Ananda; Eka Septianus Nakiza; Tri Sanatha Wahyu Akbar; Riani Winarni; Yoki Muchsam
MBA Journal – Management, Business Administration, and Accounting Journal Vol. 2 No. 02 (2026): MBA Journal – Management, Business Administration, and Accounting Journal
Publisher : Universitas Sains Indonesia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Improving farmers’ economic welfare has become one of the main challenges in Indonesia’s agribusiness sector, particularly due to high agricultural production costs and dependence on synthetic chemical pesticides that negatively affect health and environmental sustainability. This study aims to develop both an innovative product and a sustainable business model for environmentally friendly botanical pesticides based on local resources in order to create economically valuable and sustainable business opportunities. The product utilizes soursop leaves (Annona muricata) and papaya leaves (Carica papaya) as the main raw materials, which are easily accessible and low-cost. This study employed a mixed methods approach through a combination of field trials, structured interviews, business feasibility analysis, and market potential analysis using the TAM-SAM-SOM method. Field trials were conducted with horticultural farmers in Cikole Village to evaluate product effectiveness and user acceptance. The results showed that this botanical pesticide innovation effectively reduced pest attacks, with 90% of respondents reporting significant reductions in pest infestation and all respondents stating that the product was easy to use and environmentally safe. From a business perspective, the product has an initial market potential (Serviceable Obtainable Market/SOM) in the Sukabumi, Cianjur, and Bogor regions estimated at approximately IDR 1.7 billion per year. Financial analysis indicates a high level of business feasibility, with an estimated monthly gross profit of IDR 534,500,000 and a payback period of approximately 5–6 months. The developed business model emphasizes the utilization of local resources, production cost efficiency, and partnership strategies involving farmers as both producers and consumers. The implications of this study indicate that the integration of product innovation and sustainability-based business models can increase agribusiness added value, strengthen farmers’ economic independence, and support sustainable agricultural practices. This study also contributes to the development of innovation and entrepreneurship literature in local resource-based agribusiness.
Forming the Character of a Physically Healthy Young Generation Through Military Education Yoki Muchsam; Bambang Sucipto; Rismawati Rismawati; Imanita Septian Rusdianti; Agung Rachmat Raharja
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.015

Abstract

This activity aims to develop the character of the young generation with good physical health through military education at Dodik Belanegara Rindam III Siliwangi, West Bandung. The methods applied include the preparation and implementation of the program, involving the entire academic community. The evaluation results show that the activity went smoothly, and the participants successfully achieved the set goals, showing improvements in physical health and character strengthening through discipline and teamwork. The discussion covers the program's success, involvement of all parties, and benefits felt by the participants. Limitations in logistics and the need for more in-depth evaluation are identified as areas for improvement. Meanwhile, suggestions for further development include the application of comprehensive evaluation methods, increased inter-institutional collaboration, and the development of a more contextual curriculum. Key findings from this study include the program's success in shaping the character and health of the younger generation, highlighting the importance of military education as a means of holistic character formation at the higher education level. These findings provide a basis for the development of similar programs in the future, with a focus on the necessary improvements to enhance their positive impact.
Program Pemberdayaan melalui Pengelolaan Koperasi untuk Peningkatan Ekonomi Keluarga Berbasis P2WKSS di Desa Karangsetu Mulfi Sandi Yuda; Elis Yulianti; Yoki Muchsam; M Afrizal Maulana; Galih Raspati; Tri Sanatha Wahyu Akbar; Hawa Rina; Gina Rautdatul Jannah; Khoirunnisa Az Zahra Rahmadhina; Hafifah Aziz Wijaya; Rischa Putri Handayani; Uwen Abdul Faqih
JPM MOCCI : Jurnal Pengabdian Masyarakat Ekonomi, Sosial Sains dan Sosial Humaniora, Koperasi, dan Kewirausahaan Vol. 4 No. 1 (2026): Maret
Publisher : PT. Alahyan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61492/jpmmocci.v4i1.569

Abstract

Desa Karangsetu memiliki potensi ekonomi melalui usaha rumah tangga, namun masyarakat masih memiliki keterbatasan dalam pengelolaan keuangan, perencanaan usaha, dan manajemen koperasi. Koperasi yang telah terbentuk juga belum berfungsi optimal sebagai lembaga ekonomi produktif akibat lemahnya administrasi, pencatatan keuangan, dan strategi pengembangan usaha berbasis kebutuhan anggota. Memberdayakan masyarakat melalui penguatan kapasitas pengelolaan koperasi sebagai sarana peningkatan ekonomi keluarga berbasis Program Pemberdayaan dan Kesejahteraan Keluarga (P2WKSS), serta meningkatkan literasi keuangan, keterampilan kewirausahaan, dan tata kelola koperasi. Pelaksanaan kegiatan dilakukan melalui pelatihan (workshop), pendampingan langsung, pembinaan administrasi koperasi, serta monitoring dan evaluasi berkala menggunakan pendekatan participatory community empowerment dengan melibatkan perangkat desa, kader P2WKSS, dan pengurus koperasi. Program diharapkan mampu meningkatkan kemandirian ekonomi keluarga, memperkuat keberlanjutan koperasi sebagai lembaga ekonomi desa, serta menjadi model penguatan koperasi berbasis komunitas yang dapat direplikasi pada desa atau kelurahan lain.
Exploring the Impact of Green Marketing, Brand Image, and Purchase Intent on Consumer Decisions for Bogasari Flour Products Yoki Muchsam; Galih Raspati; Yuyun Yuniati Yuningsih; Fitrah Rumaisa
International Journal of Multidisciplinary Sciences and Arts Vol. 4 No. 1 (2025): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v4i1.5808

Abstract

This research addresses the decline in consumer purchasing decisions for PT Indofood Sukses Makmur Tbk. and Bogasari Flour Mills, emphasizing the growing importance of green marketing in shaping consumer preferences for environmentally friendly products. The study aims to evaluate the influence of green marketing, brand image, and purchase intention on consumer purchasing decisions. Employing a descriptive associative method, the research utilizes a questionnaire distributed to 300 respondents selected through purposive sampling. Data analysis is conducted using SPSS 24, focusing on validity, reliability, correlation analysis, coefficient of determination, and multiple regression. The findings reveal a positive and significant impact of green marketing, brand image, and purchase intention on the sales of Bogasari flour by PT Indofood Sukses Makmur Tbk., indicating that these factors are crucial in influencing consumer purchasing decisions. The results suggest that companies should prioritize green marketing strategies and enhance their brand image to align with consumer preferences, ultimately improving sales performance in a competitive market. In conclusion, integrating green marketing, brand image, and purchase intention into sales strategies is essential for effectively influencing consumer purchasing decisions, enabling companies like PT Indofood Sukses Makmur Tbk. to navigate market challenges and seize growth opportunities.
Marketing Mix and Green Marketing Effects on MSME Customer Loyalty through Value and Satisfaction Galih Raspati; Yuyun Yuniati Yuningsih; Afrizal Maulana; Mulfi Sandi Yuda; Yoki Muchsam
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7546

Abstract

The rapid growth of healthy food micro, small, and medium enterprises (MSMEs) in Indonesia is driven by increasing consumer awareness of health and environmental sustainability. Nevertheless, intense competition and low switching costs pose challenges for MSMEs in sustaining long-term customer loyalty. This study aims to examine the effects of the marketing mix (7P) and green marketing on customer loyalty, with perceived value and customer satisfaction as mediating variables. A quantitative research design with a cross-sectional survey approach was employed. Data were collected from customers of healthy food MSMEs in Bekasi using structured questionnaires. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess both direct and indirect relationships among variables. The results indicate that the marketing mix (7P) and green marketing have significant positive effects on perceived value, customer satisfaction, and customer loyalty. Perceived value and customer satisfaction also significantly influence customer loyalty and partially mediate the relationships between marketing mix, green marketing, and loyalty. These findings suggest that integrating conventional marketing strategies with sustainability-oriented practices is essential for enhancing customer loyalty in healthy food MSMEs. This study contributes to the literature by proposing an integrated model that combines marketing mix and green marketing in explaining customer loyalty, particularly within a developing-country and peri-urban context. Practically, the findings highlight the importance of improving service quality, pricing transparency, and credible green practices to strengthen competitiveness and customer retention.
Artificial Intelligence and Digital Literacy for Competitiveness and Sustainability of Bandung MSMEs Istikomah Istikomah; Afrizal Maulana; Susilawati Susilawati; Yoki Muchsam
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7580

Abstract

This research aims to analyze the role of artificial intelligence (AI) in digital marketing and digital literacy on the competitiveness and sustainability of micro, small, and medium enterprises (MSMEs) in Bandung City during the platform economy era. The development of digital technology opens up great opportunities for MSMEs, but low digital literacy and limited utilization of AI still pose obstacles to increasing competitiveness. The research method uses a mixed methods approach with a survey of 150 MSME owners and in-depth interviews with some respondents. The sample selection was done purposively, while the quantitative data was analyzed using Structural Equation Modeling (SmartPLS 4) and the qualitative data was used for triangulation. The research results indicate that the adoption of AI in digital marketing and digital literacy has a significant positive impact on the competitiveness of MSMEs. Stronger competitiveness is proven to support business sustainability. Additionally, digital literacy serves as a mediator that strengthens the effectiveness of AI-based marketing strategies. This research confirms that improving digital literacy and utilizing AI are crucial strategies for SMEs in facing the challenges of the platform economy. The research results are expected to contribute to the development of policies, business strategies, and academic literature related to the digital transformation of MSMEs in Indonesia.
Determinants of Purchase Intention for Subsidized Housing in Flood-Prone Areas: Evidence from Bekasi Regency Mochamad Afrizal Maulana; Mulfi Sandi Yuda; Yoki Muchsam; Galih Raspati
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 1 (2026): International Journal of Multidisciplinary Sciences and Arts, Article January 2
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i1.7760

Abstract

The subsidized housing sector in Indonesia, implemented through the Housing Financing Liquidity Facility (FLPP) program, plays a crucial role in improving access to adequate housing for low-income households by offering affordable prices and long-term financing schemes. However, the realization of subsidized housing in Bekasi Regency has declined sharply, from 20,004 units in 2022 to 13,908 units in 2024, representing a decrease of 30.5 percent. This trend indicates a weakening of purchase intention, suggesting that affordability alone is insufficient to sustain demand. This study aims to examine the effects of subsidized housing price, perceived flood risk, infrastructure quality, and building quality on housing purchase intention within the FLPP program in Bekasi Regency. A quantitative explanatory approach was applied using primary data collected through structured questionnaires from 100 respondents consisting of residents and prospective buyers of FLPP housing. Multiple linear regression analysis was employed to assess both partial and simultaneous effects of the independent variables. The results indicate that subsidized housing price, infrastructure quality, and building quality have positive and significant effects on housing purchase intention. Conversely, perceived flood risk has a negative and significant effect, indicating that higher flood risk perceptions reduce buyers’ willingness to purchase subsidized housing. These findings suggest that purchase intention is influenced by a comprehensive evaluation of affordability, environmental safety, and physical housing conditions. Therefore, improving flood risk mitigation and infrastructure quality, alongside maintaining affordable prices, is essential for enhancing the sustainability and effectiveness of subsidized housing programs.
Operational Excellence and Sustainable Business Performance: Operational Performance Mediation in Indonesian Manufacturing Firms Basuki Fabina; Galih Raspati; Yoki Muchsam
International Journal of Multidisciplinary Sciences and Arts Vol. 5 No. 3 (2026): International Journal of Multidisciplinary Sciences and Arts, Article July 2026
Publisher : Information Technology and Science (ITScience)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/ijmdsa.v5i3.9257

Abstract

Sustainable business performance has become a strategic priority for manufacturing firms as increasing environmental regulations and competitive pressures require organizations to integrate operational efficiency with sustainability objectives. However, previous studies have largely examined the direct relationship between operational excellence and sustainable business performance, while limited attention has been given to the mediating role of operational performance in this relationship, particularly within emerging economies. This study aims to examine the effect of operational excellence on sustainable business performance and to investigate the mediating role of operational performance among manufacturing firms in Indonesia. A quantitative explanatory research design was employed using survey data collected from 312 medium and large-scale manufacturing companies in West Java. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The findings indicate that operational excellence has a significant positive effect on sustainable business performance and significantly enhances operational performance. Furthermore, operational performance positively influences sustainable business performance and mediates the relationship between operational excellence and sustainable business performance. These findings support the Resource Based View by demonstrating that operational capabilities create sustainable competitive advantages when translated into superior operational outcomes. The study contributes to the sustainability and operations management literature by clarifying the capability building mechanism linking operational excellence to sustainable business performance in an emerging economy context. Managerially, the findings suggest that manufacturing firms should strengthen operational execution capabilities through continuous improvement, process standardization, and operational efficiency initiatives to achieve long-term sustainability.
Pengaruh Kualitas Pelayanan dan Pengetahuan Konsumen terhadap Keputusan Penggunaan Layanan Ride-Hailing GrabCar Hemat di Kabupaten Bekasi M Afrizal Maulana; Mulfi Sandi Yuda; Yoki Muchsam; Galih Raspati
E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Vol 18 No 2 (2025): JURNAL ILMIAH EKONOMI DAN BISNIS
Publisher : LPPM Universitas Sains dan Teknologi Komputer

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/e-bisnis.v18i2.2583

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan dan pengetahuan konsumen terhadap keputusan konsumen dalam memilih layanan GrabCar Hemat di Kabupaten Bekasi. Mengingat pesatnya perkembangan layanan transportasi berbasis aplikasi, pemahaman tentang faktor-faktor yang mempengaruhi keputusan konsumen menjadi penting bagi pengelola layanan untuk meningkatkan kualitas serta daya saingnya. Kualitas pelayanan dianalisis berdasarkan lima dimensi: Bukti Fisik, Kepedulian, Daya Tanggap, Keandalan, dan Jaminan. Selain itu, penelitian ini juga mengevaluasi tingkat pengetahuan konsumen mengenai fitur-fitur yang tersedia dalam aplikasi Grab. Metode yang digunakan adalah mix methode. Pengumpulan data dilakukan melalui survei yang disebarkan kepada 130 responden pengguna layanan ride-hailing di Kabupaten Bekasi, menggunakan teknik non-probability sampling dengan metode insidental. Hasil penelitian diharapkan dapat memberikan wawasan bagi pengelola layanan ride-hailing untuk meningkatkan kualitas pelayanan dan memberikan edukasi yang lebih baik kepada konsumen mengenai fitur-fitur layanan, sehingga dapat mendorong adopsi layanan yang lebih luas. Penelitian ini juga bertujuan untuk memperkaya literatur tentang perilaku konsumen dalam konteks penggunaan layanan berbasis teknologi di Indonesia.  
Co-Authors Abydh Oktora Ade Manggala Hardianto, Ade Manggala Ade Manggala Hardiyanto Afrizal Maulana Agung Rachmat Raharja Akbar, Tri Sanatha Wahyu Alita Agustina Angga Cahya Lesmana Angga Pramudianto Angga Pramudianto Angge Firizkiansah Azzahra, Ghefira Nuramalia Bahtiar Usman Bambang Sucipto Basuki Fabina Ce Gunawan Deasy Aseanty Dina Destiani Dola Ramalinda Eka Septianus Nakiza Elian Saputri, Donna Elis Yulianti Falahah . Fani Ananda Prisilia Farhan Hamdallah Febrianti, Intan Rieke Fitrah Rumaisa Galih Irianto Saputro Galih Raspati Galih Respati Gea Sabrina Gina Rautdatul Jannah Hafifah Aziz Wijaya Hawa Rina Heryani Kusuma Imanita Septian Rusdianti Irgi Fauzan Istikomah Istikomah Jayadi Jayadi Jayadi Jayadi Khoirunnisa Az Zahra Rahmadhina Kiki Rizqi Ananda Kusumah, Raden Minda LUTHFIA NISA RAMADHANI M Afrizal Maulana Mareta, Fazriana Mariati Tirta Wiyata Maulana, M Afrizal Mia Rahmiati Miri Ardiansyah Mochamad Afrizal Maulana Mohammad Afrizal Maulana Muhamad Rihan Hidayat Muhammad Rizqi Suhada Muhammad Zakaria Kautsar Mulfi Sandi Yuda Mulfi Sandi Yuda MULFI YUDA Novitasari, Yuli Panji Muhamad Bekti Paoziah Paoziah Pina Piona R. Bagus Wahyudiono Revilla Dwiayu Nastiti Montiaque Reza, Yolandita Angga Riani Winarni Rieka Mulya Pratiwi Rinaldi Tanjung Rischa Putri Handayani Rismawati Rismawati Rizki Iqbal Muladi Rizki Iqbal Rizkiana Muharam, Ilham Shandi Handrian Juhaeri Sinta Puspitasari Sopia Septiani Susilawati Susilawati Tezar Firmansayah Ependi Tiny Rahayu Tri Sanatha Wahyu Akbar Uwen Abdul Faqih Wijayanti, Wiwi Willy Arafah Winarni, Riani Yohanes Argo Sudarga Yuli Novitasari Yuyun Yuniati Yuningsih Yuyun Yuniati Yuningsih Yuyun Yuniati Yuningsih Zahafirah, Nida Salma Zahra Malinda Putri Ziyadi Ali Ikrom Ziyadi Ali Ikromi