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Journal : Educational Researcher Journal

The Effect of Consumer Education on Purchasing Decisions for Halal Lipstick: The Role of Price and Quality Maulana, Lucky Hikmat; Damayanti, Vina; Maulana, Hendri; Thalib, Hasan Haikal; Suwondo, Nanang
Educational Researcher Journal Vol. 2 No. 1 (2025): Educational Researcher Journal
Publisher : Sekolah Pascasarjana Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71288/educationalresearcherjournal.v2i1.36

Abstract

The cosmetic industry is experiencing rapid growth, as evidenced by the dominance of the Indonesian cosmetic industry in the domestic market, along with the increasing interest in the use of cosmetics that encourages manufacturers to compete in creating products that suit consumer desires. This phenomenon is reflected in the various cosmetic products available both domestically and internationally. This study aims to determine purchasing decisions influenced by the price and quality variables of halal-labeled lipstick products. The design of this study is descriptive and verification, with 92 consumers as analysis units. The data collection procedure uses literature and field studies through interviews and distributing questionnaires that have been tested for validity and reliability. The data analysis method uses multiple linear regression analysis, correlation coefficient analysis, determination coefficient analysis, and simultaneous and partial significance tests. The study's results indicate that simultaneously the price and quality variables of lipstick have a significant and positive effect on purchasing decisions. The price variable has a significant and positive effect on purchasing decisions, but the quality variable partially has no significant effect on purchasing decisions. It is recommended that manufacturers consider adjusting prices to better suit consumer preferences, and maintain their quality durability, thus further strengthening their uniqueness for use in all activities.
The Influence of Cash Flow Management (Cash Inflow and Cash Outflow) on Liquidity (Current Ratio and Quick Ratio) in the Food and Beverage Sector of MSMEs in the Greater Jakarta Area Hanifan, Zakie; Maulana, Hendri; Yudiana, Yudiana
Educational Researcher Journal Vol. 2 No. 3 (2025): Educational Researcher Journal
Publisher : Sekolah Pascasarjana Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71288/educationalresearcherjournal.v2i3.146

Abstract

Objective: This study aims to examine the effect of cash flow management, proxied by cash inflow and cash outflow, on liquidity, as measured by the current ratio and quick ratio, in Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector in the Greater Jakarta area. This study also analyzes the partial and simultaneous effects of both independent variables on the dependent variable. Method – This study uses a quantitative causality design with a survey approach. The study population is MSMEs in the food and beverage sector in Greater Jakarta that have been operating for at least two years. A sample of 100 respondents was selected using a purposive sampling technique based on the criteria of having simple financial records and being willing to be respondents. Primary data was collected through a structured questionnaire that included measurements of cash inflow , cash outflow , current ratio , and quick ratio . Data analysis was carried out using descriptive statistics, classical assumption tests (normality, multicollinearity, heteroscedasticity), and multiple linear regression analysis followed by hypothesis testing (t-test, F-test, and coefficient of determination). Results – This study found that partially, cash inflow has a positive and significant effect on the current ratio (B=0.0092; p<0.01) and the quick ratio (B=0.0105; p<0.01). Conversely, cash outflow has a negative and significant effect on the current ratio (B=-0.0074; p<0.01) and the quick ratio (B=-0.0089; p<0.01). Simultaneously, cash inflow and cash outflow together have a significant effect on liquidity with an Adjusted R² value of 0.608 for the current ratio and 0.686 for the quick ratio . These findings indicate that the quick ratio is more responsive to changes in cash flow management than the current ratio in MSMEs in the food and beverage sector in Greater Jakarta