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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JAB (Jurnal Akuntansi & Bisnis) BBM (Buletin Bisnis dan Manajemen) Stability: Journal of Management and Business SOLUSI Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Journal of Digital Marketing and Halal Industry Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah ASET Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Bussman Journal : Indonesian Journal of Business and Management BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ekonomika Manajemen Dan Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Manajemen Kreatif dan Inovasi Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Abdimas Indonesia Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Akuntansi dan Ekonomi Pajak: Perspektif Global Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Bersama Ilmu Ekonomi
Gultom, Henry Casandra
Universitas PGRI Semarang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Brand Trust dan Kualitas Produk terhadap Loyalitas Konsumen dengan Brand Image Sebagai Variabel Mediasi pada Produk The Originote : Studi Kasus pada Konsumen The Originote di Amalia Beauty Store Kendal Lilla Nanda Aprita; Henry Casandra Gultom; Mochamad Fadjar Dharmaputra
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5007

Abstract

The Originote is a local skincare brand that has rapidly expanded in the Indonesian market, especially among young consumers seeking affordable yet effective beauty products. The brand has successfully captured public attention through continuous product innovation, minimalist packaging, and effective branding strategies that leverage social media and influencer marketing. However, despite this rapid growth, The Originote faces significant challenges related to consumer trust, particularly due to emerging negative issues surrounding the accuracy of product ingredient claims. These controversies have raised questions about product transparency and may potentially affect customer loyalty in the long term. This study aims to analyze the influence of brand trust and product quality on consumer loyalty, with brand image serving as a mediating variable. The research focuses on consumer perceptions of The Originote, specifically those who shop at Amalia Beauty Store in Kendal. A quantitative research approach was used, with purposive sampling to select 97 respondents who are known users of The Originote products. Data were collected through a structured questionnaire and analyzed using Smart-PLS 4 software for Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that brand trust has a positive and significant effect on consumer loyalty. However, surprisingly, brand trust does not significantly influence brand image, and neither brand image nor product quality has a direct significant impact on consumer loyalty. Furthermore, brand image does not mediate the relationship between brand trust, product quality, and consumer loyalty. These findings suggest that while trust remains a critical factor in fostering loyalty, other elements—possibly including emotional attachment, personal values, or customer experience—may also play a significant role. The study offers useful insights for marketers seeking to strengthen long-term relationships with consumers in a highly competitive skincare industry.
Minat Beli Memediasi Kualitas Produk Dan Social media marketing Terhadap Keputusan Pembelian Issaroh, Siti; Henry Casandra Gultom; Noventia Karina Putri
Solusi Vol. 23 No. 3 (2025): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v23i3.12024

Abstract

Penelitian ini dilatarbelakangi oleh persaingan industri kecantikan yang semakin ketat menuntut perusahaan untuk meningkatkan kualitas produk dan strategi pemasaran agar mampu memengaruhi keputusan pembelian konsumen. Salah satu pendekatan yang relevan dalam konteks ini adalah melalui pemanfaatan media sosial dan penguatan kualitas produk, dengan minat beli sebagai variabel perantara. Studi ini bertujuan untuk menganalisis pengaruh kualitas produk dan social media marketing terhadap keputusan pembelian produk Skintific, dengan minat beli sebagai variabel intervening. Subjek penelitian adalah konsumen Jelita Cosmetics di Rembang yang telah membeli produk Skintific. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif kausal. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner kepada 96 responden yang dipilih menggunakan metode purposive sampling. Data dianalisis dengan metode Partial Least Square (PLS) menggunakan perangkat lunak SmartPLS 4. Hasil penelitian menunjukkan bahwa kualitas produk dan social media marketing berpengaruh positif dan signifikan terhadap minat beli dan keputusan pembelian. Selain itu, minat beli juga memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Minat beli terbukti memediasi secara signifikan pengaruh kualitas produk dan social media marketing terhadap keputusan pembelian. Temuan ini menegaskan bahwa persepsi positif terhadap kualitas produk dan strategi pemasaran melalui media sosial dapat meningkatkan minat beli, yang pada gilirannya mendorong keputusan pembelian. Keterbatasan penelitian ini terletak pada ruang lingkup geografis yang hanya mencakup wilayah Rembang dan jumlah sampel yang terbatas, sehingga generalisasi hasil masih terbatas. Penelitian mendatang disarankan untuk memperluas wilayah penelitian, menambah jumlah sampel, serta memasukkan variabel eksternal lain guna memperkaya model analisis.
Analisis Pengaruh Content Marketing, Live Marketplace dan Diskon Harga untuk Melakukan Keputusan Pembelian Skintific di Shopee terhadap Kepercaayaan Konsumen sebagai Variabel Intervening Putri Dewi Lestari; Henry Casandra Gultom; Prianka Ratri Nastiti
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 4 No. 3 (2025): Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v4i3.5068

Abstract

This study aims to evaluate the influence of Content Marketing, the Live Marketplace feature, and discounts on purchasing decisions for Skintific skincare products on the Shopee platform, with consumer trust as an intermediary variable. The background of this study is based on the increasing use of marketplaces in online shopping activities, as well as the increasing trend of self-care as part of the lifestyle of the younger generation, especially students. This development encourages business actors to implement effective digital marketing strategies, including through social media, engaging content, and interactive features available on marketplaces such as Shopee. This study uses a quantitative approach with a survey method. Respondents in this study were students at the University of the Indonesian Teachers Association (UPGRIS) Semarang who had purchased Skintific products through the Shopee platform. Data were collected using a closed-ended questionnaire and analyzed using path analysis techniques using statistical software. The results show that Content Marketing and the use of the Live Marketplace feature have a positive and significant influence on consumer trust. Consumer trust is proven to be an important factor that significantly influences purchasing decisions. Conversely, discounts do not have a direct effect on purchasing decisions, but have a significant indirect impact when mediated by consumer trust. These findings indicate that emotional aspects and perceived trust in the brand are more dominant in influencing purchasing behavior than discount factors alone. Overall, this study emphasizes the importance of implementing appropriate and integrated digital marketing strategies, especially through content marketing and utilizing the Live Marketplace feature, in building consumer trust and driving product purchasing decisions on e-commerce platforms.
PENGARUH PERSEPSI HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING Daniswara, Fajar Nizar; Gultom, Henry Casandra; Akbar, Shofif Sobaruddin
Bussman Journal : Indonesian Journal of Business and Management Vol. 5 No. 2 (2025): Bussman Journal | Mei - Agustus 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v5i2.442

Abstract

This study aims to analyze the influence of price perception and promotion on purchasing decisions, with purchase intention as an intervening variable among Demakshoes consumers in Demak Regency. Demakshoes experiences instability and declining sales in certain months. This study used a quantitative approach with data collection techniques through distributing questionnaires to 96 respondents, who are Demakshoes consumers. Data analysis was conducted using the Structural Equation Modeling (SEM) method with the assistance of SmartPLS software. The results show that price perception and promotion significantly influence purchase intention. Price perception significantly influences purchase decisions. Promotion does not influence purchase decisions. Purchase intention significantly influences purchase decisions. Price perception and promotion influence purchase decisions through purchase intention as an intervening variable
Pengaruh Kualitas Produk, Harga dan Inovasi Produk Terhadap Keputusan Pembelian Lipstik VIVA Yang di Mediasi Oleh Brand Image: Studi Kasus Mahasiswi Perguruan Tinggi di Kota Semarang Adinda Meilanny Putri; Rauly Sijabat; Henry Casandra Gultom
Jurnal Manajemen Kewirausahaan dan Teknologi Vol. 2 No. 3 (2025): September: Jurnal Manajemen Kewirausahaan dan Teknologi
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumaket.v2i3.719

Abstract

This study aims to analyze the influence of product quality, price, and product innovation on purchasing decisions for Viva lipstick, with brand image as a mediating variable, among female university students in Semarang. The research employed a quantitative approach with a survey method, using purposive sampling of 100 female students who use Viva lipstick. Data were collected through a structured questionnaire and analyzed using Structural Equation Modeling (SEM) to examine both direct and indirect relationships among the variables. The results reveal that product quality has a positive and significant effect on both purchasing decisions and brand image. This indicates that consumers’ perceptions of Viva lipstick’s quality—such as color durability, texture smoothness, and comfort in use—play an important role in shaping a positive brand image and encouraging purchasing decisions. In contrast, price and product innovation were found to have no significant effect on either purchasing decisions or brand image, suggesting that the current pricing strategy and product innovation efforts have not yet become the main attraction for consumers. Brand image was found to have a positive and significant effect on purchasing decisions and to mediate the influence of product quality on purchasing decisions. This mediation is partial, meaning that product quality influences purchasing decisions not only directly but also indirectly through the enhancement of brand image. The practical implications of this study emphasize the importance for Viva Cosmetics to continuously improve product quality, including formulation and packaging, while strengthening brand communication strategies to ensure consistent positive consumer perceptions. Furthermore, the company should reassess its pricing and product innovation strategies to remain competitive in the dynamic cosmetics market. By focusing on product quality and brand image, Viva is expected to increase consumer appeal and loyalty, particularly within the university student market segment.
Pengabdian Kepada Masyarakat Pencegahan Stunting Melalui Pembudidayaan Tanaman Buah dan Daun Kelor di Desa Sepakung Tarigan, Liyandri; Widodo, Suwarno; Gultom, Henry Casandra
Khidmatuna: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): Khidmatuna: Jurnal Pengabdian kepada Masyarakat
Publisher : Institut Agama Islam Sunan Kalijogo Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51339/khidmatuna.v6i1.4203

Abstract

Masalah stunting masih menjadi tantangan utama dalam bidang kesehatan masyarakat di Indonesia, termasuk di Desa Sepakung. Kondisi ini umumnya disebabkan oleh kekurangan gizi jangka panjang yang berdampak pada pertumbuhan anak. Salah satu solusi preventif yang dapat diterapkan adalah pemanfaatan sumber daya lokal sebagai bahan pangan bergizi, seperti daun kelor dan buah-buahan yang kaya zat gizi. Sayangnya, pemahaman masyarakat tentang nilai gizi tanaman lokal serta keterampilan budidaya dan pengelolaan ekonomi keluarga masih terbatas. Untuk menjawab tantangan tersebut, tim pengabdian dari Universitas PGRI Semarang melaksanakan program bertema “Pencegahan Stunting melalui Pembudidayaan Tanaman Buah dan Daun Kelor di Desa Sepakung.” Program ini menggabungkan pendekatan edukatif dan partisipatif, meliputi pendampingan teknis budidaya tanaman gizi, penyuluhan gizi keluarga, serta pelatihan pengelolaan keuangan rumah tangga. Kegiatan dilaksanakan dalam tiga tahap utama: pendampingan budidaya, pelatihan ekonomi keluarga, dan evaluasi keberlanjutan. Hasil program menunjukkan peningkatan pengetahuan dan keterampilan masyarakat dalam pengelolaan pekarangan, peningkatan kesadaran gizi, serta munculnya potensi ekonomi dari hasil olahan. Program ini berpotensi menjadi model pemberdayaan masyarakat dalam pencegahan stunting secara holistik dan berkesinambungan.
Pengaruh Brand Image dan Brand Trust terhadap Loyalitas Pelanggan dengan Kepuasan sebagai Mediasi pada Produk AMDK Merek AQUA (Studi Kasus Konsumen Aqua Di Kota Semarang) Devita Putri; Shofif Sobaruddin Akbar; Henry Casandra Gultom
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i3.295

Abstract

This study aims to examine the influence of brand image and brand trust on customer loyalty, with customer satisfaction as a mediating variable in the context of AQUA bottled water. The decline in customer loyalty has been driven by external factors such as boycott campaigns and concerns over the safety of gallon packaging. A quantitative approach was employed using explanatory research methods. Data were collected through questionnaires distributed to 96 AQUA consumers in Semarang. The analysis was conducted using Partial Least Square–Structural Equation Modeling (PLS-SEM). The results reveal that brand image and brand trust positively affect both customer satisfaction and loyalty. Furthermore, customer satisfaction mediates the relationship between brand image and brand trust on customer loyalty. These findings highlight the importance of strengthening brand image and trust to maintain customer loyalty amid public health and social issues. From a practical side, this understanding is important for companies to formulate adaptive marketing strategies in the midst of complex social pressures. From a scientific side, this study fills the gap regarding consumer loyalty in the context of social pressure and ideological values.
Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Produk Lipstik Wardah dengan Brand Image sebagai Variabel Intervening Dwi Nur Aini; Ika Indriasari; Henry Casandra Gultom
Jurnal Bersama Ilmu Ekonomi (EKONOM) Vol. 1 No. 3 (2025): Agustus 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/ekonom.v1i3.299

Abstract

This study aims to analyze the influence of promotion and product quality on purchasing decisions for Wardah lipstick products with brand image as an intervening variable. This study is motivated by the decline in Wardah lipstick sales in the last five years even though demand for cosmetic products, especially lipstick, continues to increase. The research method used is a qualitative approach with a survey method. The sample of this study was 100 respondents who are Wardah lipstick users in Semarang City, selected using a purposive sampling technique. The data analysis technique used Partial Least Square (PLS) with the help of SmartPls 4.0 software. The results of the study indicate that promotion has a significant negative effect on purchasing decisions, while product quality has a significant positive effect on purchasing decisions. Brand image is also proven to have a significant positive effect on purchasing decisions and is able to mediate the influence of promotion and product quality on purchasing decisions. These findings confirm that Wardah's promotional strategy needs to be evaluated, while improving product quality and strengthening brand image remain key in influencing consumer purchasing decisions.
Pengaruh Advertising dan Content Marking Terhadap Kepuettusan Pembelian Mobil Daihatsu yang di Mediasi Oleh Citra Merek di Kota Semarang Huda, Sherly; Kurniawan, Bayu; Gultom, Henry Casandra
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 3 (2025): Agustus - October
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i3.2321

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh advertising dan content marketing terhadap keputusan pembelian mobil Daihatsu Sigra yang di mediasi citra merek di kota Semarang. Permasalahan utama dalam penelitian ini Adalah penurunan penjualan mobil Daihatsu Sigra yang menimbulkan kekhawatiran terhadap kinerja penjualan Perusahaan secara keseluruhan Penellitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif. Data yang dikumpulkan melalui kuesioner yang disebarkan kepada 100 responden menggunakan purposive sampling. Analisis data dilakukan dilakukan dengan bantuan software SmartPLS 4. Teknik analisi data yang digunakan model persamaan Structural Equation Modeling (SEM). Hasil analisis pembahasan menunjukan advertising berpengaruh positif terhadap citra merek, advertising berpengaruh positif terhadap keputusan pembelian, content marketing berpengaruh positif terhadap citra merek, content marketing berpengaruh positif terhadap keputusan pembellian, citra merek perbengaruh positif terhadap keputusan pembelian, pengaruh advertising terhadap keputusan pembelian yang dimediasi citra merek tidak signifikan dan content marketing terhadap keputusan pembelian yang dimediasi citra merek berpengaruh tidak signifikan.
Customer Satisfaction: A Central Phenomenon in Digital Marketing J&T Express Violinda, Qristin; Alfadila, Annisa; Wattegama, Erandi Jinadari; Gultom, Henry Casandra
Journal of Digital Marketing and Halal Industry Vol. 4 No. 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.10889

Abstract

The decrease in the number of J&T express users for 2017-2020 is a serious problem because consumers choose to use other expeditions.This study aims to determine the effect of service quality, delivery rates, timeliness on customer satisfaction J&T Express Students of the Faculty of Economics and Business, PGRI University Semarang. In this study, students of the Faculty of Economics and Business, PGRI University Semarang in the 2017,2018,2019 class with a total of 256 respondents. The process of collecting data by distributing questionnaires through the Google Form for Students of the Faculty of Economics and Business, Universitas PGRI Semarang in the 20172018,2019 class. This study uses Multiple Linear Test with IBM SPSS 22. The results of this study indicate a positive and significant effect between service quality, shipping rates on customer satisfaction J&T Express Students of the Faculty of Economics and Business, PGRI University Semarang. Punctuality has no effect on customer satisfaction J&T Express Students of the Faculty of Economics and Business, PGRI University Semarang. Quality of service, delivery rates and timeliness there are variables that must be considered, namely related to timeliness because service quality and delivery rates affect customer satisfaction
Co-Authors -, Khalimah - Adika Rahmanto Adinda Meilanny Putri Ahmat Nor Rhokim Alfadila, Annisa Bayu Kurniawan Bayu Kurniawan BAYU KURNIAWAN Cahyani, Ika Mei Daniswara, Fajar Nizar Darmaputra, M. Fadjar Devita Putri Dwi Nur Aini Enik Oktafiana Fauziyah, Rika Mellatul Heri Prabowo Heri Prabowo Herlisa Setiarini Huda, Sherly I Made Bayu Dirgantara I Wayan Arthana Indriasari, Ika Ira Setiawati Ira Setiawati, Ira Issaroh, Siti Juwari, Dwi Rike Adi Pitaya Kevin Kristianto Lilla Nanda Aprita Mochamad Fadjar Dharmaputra Nasiti, Prianka Ratri Noventia Karina Putri Nur Laely Kafi Prianka Ratri Nastiti PUJI LESTARI Putri Dewi Lestari Qristin violinda Ratih Hesty Utami Puspitasari Ratih Pratiwi Renorian Ranandaru Ronal Dino Kuncoro Sakti Rr Hawik Ervina Indiworo Sakti, Ronal Dino Kuncoro Saputra, Budi Dian Setyorini, Noni Shofif Sobaruddin Akbar Sugiyanto Sugiyanto SUTRISNO Sutrisno Sutrisno Sutrisno Sutrisno Suwarno Widodo Sya'diyah, Hanifatus Tarigan, Liyandri Wattegama, Erandi Jinadari