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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JAB (Jurnal Akuntansi & Bisnis) BBM (Buletin Bisnis dan Manajemen) Stability: Journal of Management and Business SOLUSI Jurnal Ekonomi, Manajemen, dan Akuntansi Universitas Ngudi Waluyo Journal of Digital Marketing and Halal Industry Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah ASET Ekobis: Jurnal Ilmu Manajemen dan Akuntansi Khidmatuna : Jurnal Pengabdian Kepada Masyarakat Bussman Journal : Indonesian Journal of Business and Management BULETIN BISNIS & MANAJEMEN (BBM) Jurnal Ilmu Hukum, Humaniora dan Politik (JIHHP) NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Profit: Jurnal Manajemen, Bisnis dan Akuntansi Jurnal Ekonomika Manajemen Dan Bisnis Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Jurnal Manajemen Kreatif dan Inovasi Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Jurnal Abdimas Indonesia Jurnal Manajemen Kewirausahaan dan Teknologi Jurnal Ilmiah Manajemen dan Akuntansi Ekspresi: Publikasi Kegiatan Pengabdian Indonesia Akuntansi dan Ekonomi Pajak: Perspektif Global Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Bersama Ilmu Ekonomi
Gultom, Henry Casandra
Universitas PGRI Semarang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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MEMBANGUN CITRA MERK YANG POSITIF PADA WISATA BUKIT TEGAL SANTUN Sugiyanto Sugiyanto; Heri Prabowo; Henry Casandra Gultom; Bayu Kurniawan
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 3 (2022): Agustus: Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (77.87 KB) | DOI: 10.55606/nusantara.v2i3.236

Abstract

This community service is carried out to introduce the brand that has been owned by Bukit Tegal Santun to the wider community. This PKM service activity uses a participatory community empowerment approach or Participatory Rural Appraisal (PRA), which is an in-process approach method. From the activities that have been carried out, the activity participants, namely the managers of Bukit Tegal Santun understand the importance of a brand, namely that a brand is able to distinguish the types of services and services provided by competitors. With a brand that is increasingly known to the wider community, it is hoped that it will increase tourists to Bukit Tegal Santun.
Pengaruh Konten Iklan Dan Ulasan Terhadap Keputusan Pembelian Di Otobox Indonesia Dengan Kepercayaan Konsumen Sebagai Variabel Intervening Cahyani, Ika Mei; Kurniawan, Bayu; Gultom, Henry Casandra
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 2 No. 2 (2023): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v2i2.1222

Abstract

This research was conducted with the aim of identifying how advertising content influences consumer trust. The influence of advertising content on purchasing decisions. The influence of reviews on purchasing decisions. The influence of consumer trust on purchasing decisions. The influence of advertising content on purchasing decisions is mediated by consumer trust and the influence of reviews on purchasing decisions is mediated by consumer trust. The population in this study were all Otobox Indonesia consumers in Semarang, Central Java. The sample in this study was a portion of Otobox Indonesia Semarang consumers taken using a purposive sampling method with a total of 96 consumers. The data analysis technique applied in this research uses quantitative data analysis with the help of the AMOS version 22 application program. The results of the research analysis show that advertising content is proven to have a positive and significant influence on consumer trust values. Reviews are proven to have a positive and significant influence on consumer trust scores. Advertising content is proven to have a positive and significant influence on the value of purchasing decisions. Reviews are proven to have a positive and significant influence on the value of purchasing decisions. Consumer trust has been proven to have a positive and significant influence on the value of purchasing decisions for Otobox Indonesia products. Advertising content that is able to optimally assist producers in introducing products to consumers in a sustainable manner will encourage consumers' sense of trust in the value of responsibility on the part of producers regarding the products they offer. The presence of dominant positive reviews on the products being sold will encourage consumers to have more confidence in the seller's responsible attitude regarding the products they offer.
Customer Satisfaction: A Central Phenomenon in Digital Marketing J&T Express Violinda, Qristin; Alfadila, Annisa; Wattegama, Erandi Jinadari; Gultom, Henry Casandra
Journal of Digital Marketing and Halal Industry Vol 4, No 1 (2022)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2022.4.1.10889

Abstract

The decrease in the number of JT express users for 2017-2020 is a serious problem because consumers choose to use other expeditions.This study aims to determine the effect of service quality, delivery rates, timeliness on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. In this study, students of the Faculty of Economics and Business, PGRI University Semarang in the 2017,2018,2019 class with a total of 256 respondents. The process of collecting data by distributing questionnaires through the Google Form for Students of the Faculty of Economics and Business, Universitas PGRI Semarang in the 20172018,2019 class. This study uses Multiple Linear Test with IBM SPSS 22. The results of this study indicate a positive and significant effect between service quality, shipping rates on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Punctuality has no effect on customer satisfaction JT Express Students of the Faculty of Economics and Business, PGRI University Semarang. Quality of service, delivery rates and timeliness there are variables that must be considered, namely related to timeliness because service quality and delivery rates affect customer satisfaction
Analisis Pengaruh Promosi dan Kualitas Layanan Terhadap Loyalitas Melalui Kepuasan Pelanggan Aplikasi Grab Pada Masyarakat di Kota Semarang Adika Rahmanto; Heri Prabowo; Henry Casandra Gultom
Jurnal Manajemen Kreatif dan Inovasi Vol. 2 No. 2 (2024): April : Jurnal Manajemen Kreatif dan Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmki-widyakarya.v2i2.3021

Abstract

The very rapid development of information and communication technology has brought major changes in various aspects of life, one of which is transportation. In today's digital era, things are made easier for people by the existence of various online transportation services, one of which is Grab. Grab is one of the largest online transportation services in Indonesia, and Grab is very widespread, one of which is in the city of Semarang. Grab offers various transportation services, such as cars, motorbikes, taxis and goods delivery. This research uses quantitative research methods, and the sampling technique uses Non-Probability Sampling. The population in this research is Grab application customers in the city of Semarang. The number of samples taken was 100 respondents. This research uses quantitative analysis techniques. The presentation in this technique is the influence of service quality, level of customer satisfaction and promotion on customer loyalty of the Grab application among people in the city of Semarang. The data obtained in this research was then processed using SmartPLS 3
Pemanfaatan Media Sosial dalam Pemasaran Digital Heri Prabowo; Sutrisno Sutrisno; Henry Casandra Gultom; Puji Lestari
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 2 No. 1 (2025): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v2i1.510

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a very important role in the Indonesian economy. Among its important roles is being able to absorb labor and encourage economic growth. The development of social media in Indonesia has shown very rapid growth in recent years. Due to the important role of MSMEs and the rapid development of social media, MSME players feel the need to utilize social media for digital marketing activities. Activities are carried out by providing understanding and training on the use of social media. From the activities that have been carried out, it shows that there is an understanding of social media and its use in the hope of attracting potential buyers which will have an impact on increasing the sales turnover of MSMEs.
PENGARUH KNOWLEDGE PRODUCT, CITRA MEREK DAN KUALITAS PRODUK TERHADAP PURCHASE INTENTION YANG DIPENGARUHI OLEH POTONGAN HARGA PADA PRODUK JIMS HONEY DI KOTA SEMARANG Sya'diyah, Hanifatus; Darmaputra, M. Fadjar; Casandra Gultom, Henry
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 5 No 2 (2024): Desember
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32696/jimk.v5i2.3720

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh pengetahuan produk , citra merek dan kualitas produk terhadap niat pembelian yang dipengaruhi oleh potongan harga pada produk Jims Honey di kota semarang. Jenis penelitian ini menggunakan metode penelitian kuantitatif. Populasi penelitian ini adalah seluruh konsumen produk Jims Honey di kota semarang dengan jumlah sampel yaitu 97 responden. Teknik pengambilan sampel pada penelitian ini adalah Teknik purposive sampling dengan kriteria konsumen yaitu pernah melakukan pembelian produk Jims Honey dan berusia minimal 17 tahun. Analisis data menggunakan pendekatan Partial Least Square (PLS) dengan software perhitungan SmartPLS 4.0. Hasil penelitian ini menunjukkan bahwa pengetahuan produk berpengaruh terhadap potongan harga dengan nilai p-value (0.029). Citra merek tidak berpengaruh terhadap potongan harga dengan nilai p-value (0.229). Kualitas produk berpengaruh terhadap potongan harga dengan nilai p-value (0,000). Pengetahuan produk tidak berpengaruh terhadap niat pembelian dengan nilai p-value (0,110). Citra merek tidak berpengaruh terhadap niat pembelian dengan nilai p-value (0,415). Kualitas produk berpengaruh terhadap niat pembelian dengan nilai p-value (0,047). Ilustrasi harga berpengaruh terhadap niat pembelian dengan nilai p-value (0.001). Pengetahuan produk tidak berpengaruh terhadap niat pembelian melalui potongan harga dengan nilai p-value (0,051). Citra merek tidak berpengaruh terhadap niat pembelian melalui potongan harga dengan nilai p-value (0,237). Kualitas produk berpengaruh terhadap niat pembelian melalui potongan harga dengan nilai p-value (0,004).
PENGARUH CAFE ATMOSPHERE DAN CUSTOMER EXPERIENCE TERHADAP REPURCHASE INTENTION DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING Enik Oktafiana; Bayu Kurniawan; Henry Casandra Gultom
Jurnal Ilmiah Manajemen dan Akuntansi Vol. 1 No. 6 (2024): November : Jurnal Ilmiah Manajemen dan Akuntansi
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/w1yk9351

Abstract

This study aims to analyze the effect of café atmosphere and customer experience on repurchase intention with customer satisfaction as a mediating variable. Café atmosphere and customer experience are important factors that influence customers' decisions to return. However, previous research results show differences in the relationship between these variables. This study uses a quantitative method with a survey approach. Primary data were collected through questionnaires distributed to Senja customers at Origo Cafe. Data analysis was carried out using the Structural Equation Modeling (SEM) method with the help of AMOS software. The results showed that café atmosphere did not have a significant effect on customer satisfaction and repurchase intention. Meanwhile, customer experience had a significant effect on customer satisfaction, which ultimately influenced repurchase intention. In addition, customer experience had a significant effect on repurchase intention through customer satisfaction, while café atmosphere did not show this mediating effect. The recommendation of this study is to add other variables to understand the factors that influence customer satisfaction and loyalty. Senja management at Origo Cafe is advised to improve the café atmosphere element and strengthen the customer experience-based marketing strategy through positive interactions and improving product quality.
Analisis Faktor-Faktor yang Mempengaruhi Harga dan Kualitas Produk terhadap Keputusan Pembelian Melalui Minat Beli sebagai Variabel Intervening di UMKM Kacang Kulit Cap AS Ahmat Nor Rhokim; Ira Setiawati; Henry Casandra Gultom
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 4 (2024): Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i4.2654

Abstract

This research aims to analyze the influence of price and product quality on purchasing decisions with purchase intention as a mediation variable in UMKM of Kacang Kulit Cap AS in Blora Regency. The method used is quantitative with an associative approach and multiple linear regression analysis using SmartPLS software. The sample of this study consisted of 389 respondents who were selected using the simple random sampling technique. Research results show that price and product quality have a positive and significant effect on purchase intention, while product quality does not have a direct significant effect on purchasing decisions. Purchase intention is proven to play a role as a significant mediation variable between price and product quality with purchasing decisions. These findings show that competitive prices and good product quality can increase purchase intention and purchasing decisions, thus providing practical implications for UMKM to continue to improve their pricing strategies and product quality.
KEPUASAN PELANGGAN DITINJAU DARI KUALITAS PRODUK, DESAIN PRODUK DAN PROMOSI Prabowo, Heri; Gultom, Henry Casandra
BBM (Buletin Bisnis & Manajemen) Vol 11, No 1 (2025): Vol. 11 No. 1
Publisher : Universitas YPPI Rembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47686/bbm.v11i1.760

Abstract

Penelitian ini dilakukan berdasarkan fenomena empiris dan fenomena penelitian terdahulu. Dari sumber literasi yang ada, data penjualan smartphone merek Vivo masih berada di bawah Samsung dan Oppo. Penelitian ini bertujuan untuk menganalisis pengaruh desain produk, kualitas produk dan promosi terhadap kepuasan pelanggan. Penelitian dilakukan dengan menggunakan metode kuantitatif dengan jumlah populasi yang tidak dan jumlah sampel sebanyak seratus responden dengan kategori sampel adalah pelanggan smartphone merek Vivo. Hasil penelitian menunjukkan bahwa terdapat pengaruh desain produk terhadap kepuasan pelanggan. Begitu pula dengan kualitas produk menunjukkan adanya pengaruh terhadap kepuasan pelanggan. Selanjutnya promosi berpengaruh terhadap kepuasan pelanggan. Faktor yang mempengaruhi kepuasan pelanggan terhadap produk smartphone merek Vivo adalah promosi, diikuti oleh desain produk dan kualitas produk.
Pengaruh Brand Awareness Dan Inovasi Produk terhadap Keputusan Pembelian melalui Minat Beli sebagai Variabel Mediasi : (Studi Kasus Kedai Kopi KULO) Kevin Kristianto; Noventia Karina Putri; Henry Casandra Gultom
Akuntansi dan Ekonomi Pajak: Perspektif Global Vol. 2 No. 3 (2025): Akuntansi dan Ekonomi Pajak: Perspektif Global (AEPPG)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aeppg.v2i3.1296

Abstract

This study aims to analyze the influence of brand awareness and product innovation on purchase decisions, with purchase intention as a mediating variable, among consumers of Kedai Kopi KULO. The research is motivated by the declining Top Brand Index of Kedai Kopi KULO over the past five years, indicating a potential drop in purchase decisions due to weak brand awareness and limited product innovation. A quantitative approach was used, employing Partial Least Square Structural Equation Modeling (PLS-SEM) with the SmartPLS software. The results show that brand awareness does not have a direct and significant effect on purchase decisions, whereas product innovation has a positive and significant effect. Furthermore, both brand awareness and product innovation positively and significantly influence purchase intention, which in turn significantly mediates their effect on purchase decisions. These findings indicate that purchase intention plays a crucial role in bridging the influence of brand awareness and product innovation on consumers’ purchase decisions. Therefore, businesses should focus on enhancing product innovation strategies and increasing consumer purchase intention, along with building strong brand awareness, to improve purchase decisions and maintain competitiveness in an increasingly saturated market.
Co-Authors -, Khalimah - Adika Rahmanto Adinda Meilanny Putri Ahmat Nor Rhokim Alfadila, Annisa BAYU KURNIAWAN Bayu Kurniawan Bayu Kurniawan Cahyani, Ika Mei Daniswara, Fajar Nizar Darmaputra, M. Fadjar Devita Putri Dwi Nur Aini Enik Oktafiana Fauziyah, Rika Mellatul Heri Prabowo Heri Prabowo Herlisa Setiarini Huda, Sherly I Made Bayu Dirgantara I Wayan Arthana Indriasari, Ika Ira Setiawati Ira Setiawati, Ira Issaroh, Siti Juwari, Dwi Rike Adi Pitaya Kevin Kristianto Lilla Nanda Aprita Mochamad Fadjar Dharmaputra Nasiti, Prianka Ratri Noventia Karina Putri Nur Laely Kafi Prianka Ratri Nastiti PUJI LESTARI Putri Dewi Lestari Qristin violinda Ratih Hesty Utami Puspitasari Ratih Pratiwi Renorian Ranandaru Ronal Dino Kuncoro Sakti Rr Hawik Ervina Indiworo Sakti, Ronal Dino Kuncoro Saputra, Budi Dian Setyorini, Noni Shofif Sobaruddin Akbar Sugiyanto Sugiyanto SUTRISNO Sutrisno Sutrisno Sutrisno Sutrisno Suwarno Widodo Sya'diyah, Hanifatus Tarigan, Liyandri Wattegama, Erandi Jinadari