Article Per Year (5 Year)
p-Index From 2021 - 2026
6.841
P-Index
This Author published in this journals
All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Research and Technology al-Uqud : Journal of Islamic Economics SENTRALISASI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Performance : Jurnal Bisnis dan Akuntansi Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Darma Agung Jurnal Ecogen Airlangga Journal of Innovation Management International Journal on Social Science, Economics and Art GREENOMIKA Golden Ratio of Marketing and Applied Psychology of Business Wiga : Jurnal Penelitian Ilmu Ekonomi EKONOMIKA45 Journal of Comprehensive Science Abdi Jurnal Publikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pemberdayaan Ekonomi Journal of Creative Student Research Journal of Student Research Paradoks : Jurnal Ilmu Ekonomi Journal of Educational Management Research JAMAS: Jurnal Abdi Masyarakat Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Islamic Business and Management Journal (IBMJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Science and Social Development Tali Jagad Jurnal Ilmiah Manajemen Jurnal Kompetensi Ilmu Sosial Journal of Ekonomics, Finance, and Management Studies Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Laily Muzdalifah
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

Published : 61 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 61 Documents
Search

 3   4   5   6   7 
PURCHASE DECISION PADA CANVA PRO: PERAN PERCEIVED VALUE DAN CUSTOMER EXPERIENCE MELALUI CUSTOMER SATISFACTION PADA KALANGAN GEN Z DI SIDOARJO Zainiyah, Alfidhotul; Novie, Muhafidhah; Muzdalifah, Laily; Kamila, Edita Rachma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 13, No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v13i1.6759

Abstract

Purpose: This study aims to analyze the effect of Perceived Value and Customer Experience on Purchase Decision through Customer Satisfaction as a mediating variable among Gen Z users of Canva Pro in Sidoarjo. Methods: A quantitative approach was employed using a survey method, with data collected from 170 respondents selected through purposive sampling. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Analysis Data: The research utilized outer model analysis to test validity and reliability, followed by inner model analysis to examine the direct and indirect effects among variables. Results Discussion: The findings reveal that Perceived Value and Customer Experience significantly influence Purchase Decision, both directly and indirectly through Customer Satisfaction. The most dominant indicators are Service Quality for Perceived Value and Outcomes Focus for Customer Experience. Conclusion: This study confirms the role of Customer Satisfaction as a partial mediator between Perceived Value, Customer Experience, and Purchase Decision. Practically, Canva should enhance service quality and customer experience to increase user satisfaction and encourage subscription conversions.
PRODUCT DIVERSITY DAN LOCATION TERHADAP REPURCHASE INTENTION: CUSTOMER SATISFACTION SEBAGAI MEDIASI STUDI PADA WARUNG MADURA Sholichah, Ummi Lathifatus; Muzdalifah, Laily; Novie, Muhafidhah; Larassaty, Ayu Lucy
JURNAL EKOBIS DEWANTARA Vol 8 No 2 (2025): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v8i2.4493

Abstract

Penelitian ini bertujuan untuk mengetahui fungsi mediasi kepuasan konsumen dalam hubungan antara keragaman produk dan lokasi terhadap niat beli ulang. Penelitian ini menggunakan metode kuantitatif dengan populasi konsumen warung Madura di Sidoarjo. Non probability sampling dengan purposive sampling digunakan untuk pengambilan sampel. Data dianalisis menggunakan perangkat lunak partial least square 4.0. Hasil penelitian menemukan terdapat pengaruh positif signifikan antara keragaman produk terhadap minat beli ulang dan kepuasan pelanggan. Terdapat pengaruh positif signifikan antara lokasi terhadap minat beli ulang dan kepuasan pelanggan, serta, kepuasan pelanggan memiliki pengaruh positif signifikan terhadap minat beli ulang. Selain itu, hasil penelitian menunjukkan bahwa kepuasan pelanggan memediasi hubungan antara keragaman produk terhadap minat beli ulang, dan memediasi lokasi terhadap minat beli ulang.
The Influence of Islamic Branding and Culture on Sunan Ampel Purchasing Decisions: Positive Emotions as Mediator Syehfuddin, Moch. Fahmi; Muzdalifah, Laily; Novie, Muhafidhah; Sholikhah, Afifatus
Airlangga Journal of Innovation Management Vol. 6 No. 2 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i2.72641

Abstract

This study aims to analyze the effect of Islamic Branding and Culture on purchasing decisions in Sunan Ampel religious tourism in Surabaya, with positive emotions as a mediating variable. This study uses a quantitative approach with an accidental sampling technique, which is sampling based on chance, where anyone who accidentally meets the researcher and meets the criteria as a respondent will be sampled. This study involved 130 respondents who were Sunan Ampel Surabaya religious tourism visitors. Data collection was done through online questionnaires, and data analysis was carried out using SmartPLS 4 software to test the relationship between the variables studied. The results showed that Islamic Branding positively and significantly influences visitor purchasing decisions. In addition, Culture has also been proven to have a significant positive influence on purchasing decisions. This study also found that consumers' positive emotions can significantly mediate the effect of Islamic Branding on purchasing decisions. However, different results were found on the culture variable, where positive emotions did not significantly mediate the influence of Culture on purchasing decisions. This finding shows the important role of emotions in strengthening the influence of Islamic Branding, but does not apply equally in cultural contexts. This research has implications for the development of Islamic Branding and Culture in influencing Purchasing Decisions with the role of Positive Emotions, especially in the development of existing marketing theories. The results of this study can also be a guideline or rationale for consumers in making purchasing decisions related to Islamic Branding and Culture.
The Influence of Online Customer Reviews, Content Marketing, and Brand Image on The Purchase Decision: Empirical Study of Erigo Products on TikTok Shop Susanti, Aprilia; Muzdalifah, Laily; Larassaty, Ayu; Violita, Cynthia
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i1.1287

Abstract

This research aims to analyze the influence of Online Customer reviews, Content Marketing, and Brand Image on purchasing decisions for Erigo products at TikTok Shop. This study uses quantitative research and purposive sampling. From the results of this test, it can be concluded that Online Customer reviews do not significantly affect purchasing decisions. Content Marketing also does not have a significant effect on purchasing decisions. Brand image has a significant effect on purchasing Erigo products at the TikTok Shop.
Efektivitas Pendampingan dalam Meningkatkan Jangkauan Pasar dan Penjualan UMKM Thrifting Queenfau.outif melalui Media Sosial Intan Novitasari Sah; Festi Syahputri L.; Laily Muzdalifah
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4290

Abstract

The thrifting business in Indonesia has experienced significant growth in recent years, as it is increasingly in demand by the Indonesian people, especially from the middle to lower class youth, both women and men. Women's clothing thrifting MSMEs are also increasingly popular due to fashion trends that prioritize fashionable styles and affordable prices. Assisting thrifting MSMEs in optimizing digital marketing has become the right strategy to increase market reach and sales volume. Platforms such as TikTok have become the main channel utilized by thrifting MSMEs to market their products. The method used in this assistance is a qualitative method. This method uses a descriptive data collection process in the form of data from observations or interviews grouped in the form of documents and field notes during the mentoring process. The results show that a specially designed mentoring program can help thrifting MSMEs overcome challenges such as a lack of understanding of effective content strategies to increase sales. Through proper mentoring, thrifting MSMEs can increase visibility, engagement, and ultimately increase sales of Queenfau.outfit products significantly.
Pengaruh PENGARUH CITRA MEREK DAN ULASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN COSMETIC PINKFLASH PADA PLATFORM SHOPEE DENGAN MENGGUNAKAN MEDIASI CONSUMER TRUST Rodiyah, Muhimmatur; Fadiyah, Farah; Muzdalifah, Laily
Airlangga Journal of Innovation Management Vol. 6 No. 3 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i3.79188

Abstract

This study aims to investigate the influence of brand image and product reviews on purchase decisions of PinkFlash cosmetics through the Shopee platform, with consumer trust serving as a mediating variable. Using a quantitative method with Partial Least Squares-Structural Equation Modeling (PLS-SEM), data were collected from 160 respondents who had purchased PinkFlash products. The findings show that brand image has a strong and significant effect on consumer trust and purchase decisions, while product reviews significantly influence trust but do not directly affect purchase behavior. However, trust effectively mediates the relationship between brand image and purchase decisions, as well as between product reviews and purchase decisions, highlighting its central role in reducing uncertainty and reinforcing consumer confidence in online shopping. The results also indicate that despite the brand’s temporary crisis related to the discovery of hazardous substances, positive reviews and a favorable brand image remain critical in rebuilding consumer trust. Theoretically, this research contributes to consumer behavior literature by emphasizing trust as both a mediating and direct determinant in e-commerce cosmetics. Practically, the study offers managerial implications for online cosmetic brands to strengthen brand image and manage reviews strategically in order to foster trust and drive purchase decisions, particularly among Generation Z consumers.
Consumer’s Online to Impulse Buying : Consumer Traits and Situational Factors Muzdalifah, Laily
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.2

Abstract

OFC sales have decreased due to the covid-19 pandemic and continuing efforts to stabilize the business conditions of OFC after the covid-19 pandemic which makes it important for this research to be carried out. The research aims to determine the influence between internal (consumer traits) and external (situational factors) dimensions that influence consumers' online impulse buying. The population in this study are OFC consumers who do online impulse buying at Shopeefood. The sample in this study amounted to 100 people by taking the sampling technique, namely purposive sampling. The statistical tool used in this research is PLS 3.0. The results show that internal factors which include impulse buying tendencies, shopping enjoyment tendencies, consumer moods have a significant influence on online impulse buying, however, personal situations do not have a significant influence on impulse buying. External factors which include e-store atmosphere do not have a significant effect on impulse buying online, but Motivational activities by retailers and Product attributes have a significant influence on impulse buying.
The Influence of Perceived Organizational Support, Employee Enggagement and Work Motivation on Employee Performance Rosid, Abdur; Muzdalifah, Laily; Ilhama Qurratu’aini, Nafia
GREENOMIKA Vol. 5 No. 2 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2023.05.2.10

Abstract

Perceived organizational support is known that employees feel lacking in the perception of organizational support provided by the company to employees. Employee engagement with rapid technological changes and a very dynamic environment in every aspect of human life. The purpose of this research is to determine the effect of perceived organizational support on employee performance, employee engagement on employee performance, Work Motivation on employee performance. This research uses a correlation research design. The sample for this research consisted of 40 respondents using a saturated sampling method. The statistical tool used is SPSS. The research results show that perceived organizational support does not significant effect on employee performance. Employee engagement and work motivation have a significant effect on employee performance.
PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP PURCHASE INTANTION PRODUK SPEAKER AKTIF ROADMASTER MELALUI BRAND TRUST SEBAGAI VARIABLE MEDIASI Ningsih, Tutut Putria; Muzdalifah, Laily
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3981

Abstract

Penelitian ini dilakukan guna menguji pengaruh celebrity endorser dan brand image terhadap purchase intention melalui brand trust sebagai mediasinya. populasi penelitian adalah pelanggan yang pernah membeli produk Roadmaster, sedangkan sampelnya adalah 97 konsumen produk Roadmaster, dengan 97 responden yang terlibat dalam penelitian ini melalui pengisian kuesioner secara daring, dipilih menggunakan metode nonprobability sampling yaitu purposive sampling. Analisis data memanfaatkan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS 4. Hasil penelitian mengindikasikan bahwasanya celebrity endorser dan brand image berpengaruh positif terhadap brand trust, brand image dan celebrity endorser berpengaruh positif terhadap purchase intention, sedangkan celebrity endorser tidak berpengaruh terhadap purchase intention melalui brand trust, namun brand image berpengaruh terhadap purchase intention melalui brand trust
Pengaruh Kualitas Informasi dan Kualitas Layanan Terhadap Kepuasan Konsumen: Studi pada Pengguna Aplikasi Haji Pintar Nanda Rizki Maulidia; Laily Muzdalifah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2964

Abstract

This research aims to determine the influence of information quality and service quality on consumer satisfaction among Smart Hajj application users. Based on the Accidental Sampling method, a sample of 75 respondents was obtained. The analysis method uses multiple linear regression. From the results of the t test, it shows that the information quality variable has a calculated t value of 10.341 > t table 1.995 and a significance value of 0.000 < 0.05, so H1 is accepted, which means that the information quality variable has a significant effect on the dependent variable consumer satisfaction, the service quality variable has a calculated t value. amounting to 3.047 > t table 1.995 and a significance value of 0.003 < 0.05, then H2 is accepted, which means that the independent variable service quality has a significant effect on the dependent variable consumer satisfaction. From the results of the F test of 90.907 > F table 3.12, H3 is accepted, which means that there is a positive influence simultaneously (simultaneously) between the independent variable and the dependent variable. Then based on the results of the determination test or R2 test it is 0.716, this means that 71.6% of the consumer satisfaction variable can be explained by the information quality and service quality variables.
Co-Authors A.A. Ketut Agung Cahyawan W Abdur Rosid Achmad Zaki Adeta fajar mulya Afia, Nur Afifatus Sholikhah Alfidhotul Zainiyah Aprilia Susanti, Aprilia Aprilia, Arinda Ayu Lucy Larassaty Cynthia Eka Violita Cynthia Eka Violita Deny Ardiansyah, Deny Ardiansyah Dini Safia, Alin Riqqoh Edita Rachma Kamila Edita Rachma Kamila Esti Purwaningtyas Fadiyah, Farah Farichatul Khafidah Faustina, Thalita Al Ferdian, Muhammad Festi Syahputri L. Firdausi, Nuzula Fredi Aldi Pratama Hilmiatul Ilmiah Iik Claudia Firmandah Ilhama Qurratu’aini, Nafia Imamatuz Zakiyah Intan Novitasari Sah Irawan, Muhammad Deny Irsyadia, Latifah Istiqomah, Titis Kamila, Edita Rachma Khafidah, Farichatul Kristina, Doa Gadis Laila, Rohmatul Lailatul Hidayati Lailatul Ramadhani Lestari Dewi Larassaty, Ayu Lily Oktavia Luqman Hakim Luqman Hakim M. Mustaqim M. Mustaqim Miranda Adityawati Moh Argy Hariran H Moh Argy Hariran H Muhafidhah Novie Muhammad Rizky Maulana Mulya, Adeta Fajar Nafia Ilhama Qurratu’aini Nanda Rizki Maulidia Ningsih, Tutut Putria Novita Ayu Anggraini Nur Afiqfah Nuriya Sinta Dewi Okta Millenia Putri Okta Millenia Putri Putri Farikh Rizka Qurratu'aini, Nafia Ilhama Qurrota A'yun Qurrota A'yun Ragil Satria Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah Robbani, Mochammad Burhanuddin Rochmah, Nazila Wiji Rodiyah, Muhimmatur Rosid, Abdur Serli Ria Amelia Sholichah, Ummi Lathifatus Sholichah, Umniyah Mar’atun Sholikhah, Afifatus Silvia, Bella Siska Vivi Anggraeni Siska Vivi Anggraeni Siti Mardiyah Siti Maulidia Ainun Nisya’ Syehfuddin, Moch. Fahmi Taqwanur Titis Istiqomah Ulul Azmiyah Ulul Azmiyah Umniyah Mar’atun Sholichah Violita, Cynthia Wahyu Eko Pujianto Wicaksono, Muhammad Arif Wigati, Tiya Zainiyah, Alfidhotul Zakiyah, Imamatuz