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All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Research and Technology al-Uqud : Journal of Islamic Economics SENTRALISASI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Darma Agung Jurnal Ecogen International Journal on Social Science, Economics and Art Jumat Informatika: Jurnal Pengabdian Masyarakat GREENOMIKA Golden Ratio of Marketing and Applied Psychology of Business Wiga : Jurnal Penelitian Ilmu Ekonomi EKONOMIKA45 eCo-Fin Journal of Comprehensive Science Abdi Jurnal Publikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pemberdayaan Ekonomi Journal of Creative Student Research Journal of Student Research Paradoks : Jurnal Ilmu Ekonomi JURNAL EKONOMI BISNIS DAN MANAJEMEN Journal of Educational Management Research JAMAS: Jurnal Abdi Masyarakat Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Jurnal Ekonomi Bisnis dan Manajemen Islamic Business and Management Journal (IBMJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Science and Social Development Tali Jagad Jurnal Ilmiah Manajemen Jurnal Kompetensi Ilmu Sosial Journal of Ekonomics, Finance, and Management Studies Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa JMB
Laily Muzdalifah
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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PRODUCT DIVERSITY DAN LOCATION TERHADAP REPURCHASE INTENTION: CUSTOMER SATISFACTION SEBAGAI MEDIASI STUDI PADA WARUNG MADURA Sholichah, Ummi Lathifatus; Muzdalifah, Laily; Novie, Muhafidhah; Larassaty, Ayu Lucy
JURNAL EKOBIS DEWANTARA Vol 8 No 2 (2025): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v8i2.4493

Abstract

Penelitian ini bertujuan untuk mengetahui fungsi mediasi kepuasan konsumen dalam hubungan antara keragaman produk dan lokasi terhadap niat beli ulang. Penelitian ini menggunakan metode kuantitatif dengan populasi konsumen warung Madura di Sidoarjo. Non probability sampling dengan purposive sampling digunakan untuk pengambilan sampel. Data dianalisis menggunakan perangkat lunak partial least square 4.0. Hasil penelitian menemukan terdapat pengaruh positif signifikan antara keragaman produk terhadap minat beli ulang dan kepuasan pelanggan. Terdapat pengaruh positif signifikan antara lokasi terhadap minat beli ulang dan kepuasan pelanggan, serta, kepuasan pelanggan memiliki pengaruh positif signifikan terhadap minat beli ulang. Selain itu, hasil penelitian menunjukkan bahwa kepuasan pelanggan memediasi hubungan antara keragaman produk terhadap minat beli ulang, dan memediasi lokasi terhadap minat beli ulang.
The Influence of Online Customer Reviews, Content Marketing, and Brand Image on The Purchase Decision: Empirical Study of Erigo Products on TikTok Shop Susanti, Aprilia; Muzdalifah, Laily; Larassaty, Ayu; Violita, Cynthia
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i1.1287

Abstract

This research aims to analyze the influence of Online Customer reviews, Content Marketing, and Brand Image on purchasing decisions for Erigo products at TikTok Shop. This study uses quantitative research and purposive sampling. From the results of this test, it can be concluded that Online Customer reviews do not significantly affect purchasing decisions. Content Marketing also does not have a significant effect on purchasing decisions. Brand image has a significant effect on purchasing Erigo products at the TikTok Shop.
Efektivitas Pendampingan dalam Meningkatkan Jangkauan Pasar dan Penjualan UMKM Thrifting Queenfau.outif melalui Media Sosial Intan Novitasari Sah; Festi Syahputri L.; Laily Muzdalifah
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4290

Abstract

The thrifting business in Indonesia has experienced significant growth in recent years, as it is increasingly in demand by the Indonesian people, especially from the middle to lower class youth, both women and men. Women's clothing thrifting MSMEs are also increasingly popular due to fashion trends that prioritize fashionable styles and affordable prices. Assisting thrifting MSMEs in optimizing digital marketing has become the right strategy to increase market reach and sales volume. Platforms such as TikTok have become the main channel utilized by thrifting MSMEs to market their products. The method used in this assistance is a qualitative method. This method uses a descriptive data collection process in the form of data from observations or interviews grouped in the form of documents and field notes during the mentoring process. The results show that a specially designed mentoring program can help thrifting MSMEs overcome challenges such as a lack of understanding of effective content strategies to increase sales. Through proper mentoring, thrifting MSMEs can increase visibility, engagement, and ultimately increase sales of Queenfau.outfit products significantly.
Consumer’s Online to Impulse Buying : Consumer Traits and Situational Factors Muzdalifah, Laily
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.2

Abstract

OFC sales have decreased due to the covid-19 pandemic and continuing efforts to stabilize the business conditions of OFC after the covid-19 pandemic which makes it important for this research to be carried out. The research aims to determine the influence between internal (consumer traits) and external (situational factors) dimensions that influence consumers' online impulse buying. The population in this study are OFC consumers who do online impulse buying at Shopeefood. The sample in this study amounted to 100 people by taking the sampling technique, namely purposive sampling. The statistical tool used in this research is PLS 3.0. The results show that internal factors which include impulse buying tendencies, shopping enjoyment tendencies, consumer moods have a significant influence on online impulse buying, however, personal situations do not have a significant influence on impulse buying. External factors which include e-store atmosphere do not have a significant effect on impulse buying online, but Motivational activities by retailers and Product attributes have a significant influence on impulse buying.
The Influence of Perceived Organizational Support, Employee Enggagement and Work Motivation on Employee Performance Rosid, Abdur; Muzdalifah, Laily; Ilhama Qurratu’aini, Nafia
GREENOMIKA Vol. 5 No. 2 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2023.05.2.10

Abstract

Perceived organizational support is known that employees feel lacking in the perception of organizational support provided by the company to employees. Employee engagement with rapid technological changes and a very dynamic environment in every aspect of human life. The purpose of this research is to determine the effect of perceived organizational support on employee performance, employee engagement on employee performance, Work Motivation on employee performance. This research uses a correlation research design. The sample for this research consisted of 40 respondents using a saturated sampling method. The statistical tool used is SPSS. The research results show that perceived organizational support does not significant effect on employee performance. Employee engagement and work motivation have a significant effect on employee performance.
PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP PURCHASE INTANTION PRODUK SPEAKER AKTIF ROADMASTER MELALUI BRAND TRUST SEBAGAI VARIABLE MEDIASI Ningsih, Tutut Putria; Muzdalifah, Laily
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3981

Abstract

Penelitian ini dilakukan guna menguji pengaruh celebrity endorser dan brand image terhadap purchase intention melalui brand trust sebagai mediasinya. populasi penelitian adalah pelanggan yang pernah membeli produk Roadmaster, sedangkan sampelnya adalah 97 konsumen produk Roadmaster, dengan 97 responden yang terlibat dalam penelitian ini melalui pengisian kuesioner secara daring, dipilih menggunakan metode nonprobability sampling yaitu purposive sampling. Analisis data memanfaatkan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS 4. Hasil penelitian mengindikasikan bahwasanya celebrity endorser dan brand image berpengaruh positif terhadap brand trust, brand image dan celebrity endorser berpengaruh positif terhadap purchase intention, sedangkan celebrity endorser tidak berpengaruh terhadap purchase intention melalui brand trust, namun brand image berpengaruh terhadap purchase intention melalui brand trust
Pengaruh Kualitas Informasi dan Kualitas Layanan Terhadap Kepuasan Konsumen: Studi pada Pengguna Aplikasi Haji Pintar Nanda Rizki Maulidia; Laily Muzdalifah
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 6 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i6.2964

Abstract

This research aims to determine the influence of information quality and service quality on consumer satisfaction among Smart Hajj application users. Based on the Accidental Sampling method, a sample of 75 respondents was obtained. The analysis method uses multiple linear regression. From the results of the t test, it shows that the information quality variable has a calculated t value of 10.341 > t table 1.995 and a significance value of 0.000 < 0.05, so H1 is accepted, which means that the information quality variable has a significant effect on the dependent variable consumer satisfaction, the service quality variable has a calculated t value. amounting to 3.047 > t table 1.995 and a significance value of 0.003 < 0.05, then H2 is accepted, which means that the independent variable service quality has a significant effect on the dependent variable consumer satisfaction. From the results of the F test of 90.907 > F table 3.12, H3 is accepted, which means that there is a positive influence simultaneously (simultaneously) between the independent variable and the dependent variable. Then based on the results of the determination test or R2 test it is 0.716, this means that 71.6% of the consumer satisfaction variable can be explained by the information quality and service quality variables.
Pemanfaatan Teknologi Digital Menggunakan Whatsapp Business Dan Go-Food Bagi Umkm Ferdian, Muhammad; Laila, Rohmatul; Muzdalifah, Laily
Journal of Comprehensive Science Vol. 2 No. 6 (2023): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v2i6.411

Abstract

Tujuan dari kegiatan ini sebagai upaya kami peduli kepada para UMKM yang belum berkembang menjadi berkembang setelah adanya kegiatan pengembangan teknologi digital terhadap UMKM. Hasil dari kegiatan tersebut yakni pelaku usaha dapat mengakses Whatsapp Business dari pada GoFood. Pengusaha tersebut menyatakan bahwa fitur yang terdapat pada aplikasi Whatsapp Business sangat mudah dipahami dan diakses karena fitur didalamnya tidak jauh beda dengan aplikasi Whatsapp biasa. Penjualan dalam ke-2 aplikasi tersebut lebih banyak dari penjualan Whatsapp Business dari pada GoFood karena tidak terdapat tambahan biaya layanan. Meskipun penjualan melalui GoFood lebih sedikit pengusaha senang dapat mengenalkan bisnisnya di e-commerce sehingga bisnisnya diketahui oleh masyarakat luas.
Peran Consumer Satisfaction pada Pengaruh Antara Dinning Experience Terhadap Revisit Intention di Café Kawasan Kavling DPR Sidoarjo Wicaksono, Muhammad Arif; Muzdalifah, Laily
Jurnal Ecogen Vol 7, No 1 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i1.15686

Abstract

This research contributes to knowing whether the dining experience attribute has an impact on revisittintention mediatedbby consumer satisfaction. The data in this study used a questionnaire with aasample size of 100 respondents. Therresults of this study are that the food quality variable has aasignificant effectton consumer satisfaction, the food quality variable has no significant effect on revisit intention, thesservice qualityvvariable has a significant effect on consumer satisfaction and revisit intention, the physical environment variablehhas no significant effectoon consumer satisfaction and revisit intention, the food quality and service quality variables have a significant effect on revisit intention mediated by consumer satisfaction, and the physical environment hasnno significant effect onnrevisit intention mediated by consumerssatisfaction
Peningkatan Motivasi Belajar melalui Kegiatan Bimbingan Gratis di Desa Tulangan untuk Mencapai SDG’s Poin ke-4 Pendidikan Berkualitas Afia, Nur; Muzdalifah, Laily; Firdausi, Nuzula; Wigati, Tiya; Kristina, Doa Gadis
Nusantara Community Empowerment Review Vol. 1 No. 2 (2023): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v1i2.977

Abstract

Pada prakarsa bimbingan belajar, kegiatan pengabdian masyarakat ini berupaya untuk meningkatkan kualitas pendidikan. Balai Desa Tulangan adalah tempat berlangsungnya bimbingan belajar. Materi tersedia dari TK hingga SMP, dan materi disesuaikan dengan kebutuhan anak. Pelaksanaan untuk sesi bimbingan belajar adalah Senin sampai Kamis dari pukul 18:00 sampai 19:00 WIB. Guru (tutor) membimbing dan menginstruksikan siswa saat mengerjakan pekerjaan rumah (PR), serta mengajari mereka tentang konsep yang mungkin belum sepenuhnya mereka pahami selama pengajaran di kelas. Semua mata pelajaran dan tingkat kelas tercakup dalam bimbel ini, kecuali mata pelajaran bahasa Inggris tingkat sekolah menengah pertama. Tahap perencanaan, pelaksanaan kegiatan, penilaian kegiatan, dan penyusunan laporan membentuk kegiatan bimbingan belajar ini. Luaran dari kegiatan bimbingan belajar ini adalah sejauh mana kepuasan orang tua atau wali terhadap peningkatan prestasi akademik anaknya di sekolah setelah mengikuti kegiatan bimbingan belajar ini. Hal ini dikarenakan setelah mengikuti bimbingan belajar, anak-anak merasa lebih termotivasi untuk mengerjakan tugas sekolah (PR) dengan baik, dan tidak ada tugas yang diabaikan karena ada seorang guru (tutor) yang membimbing mereka. Pengulangan materi yang diajarkan oleh tutor sepulang sekolah juga membantu siswa lebih memahami materi yang mereka pelajari di kelas, dan siswa serta lulusan baru dapat menggunakan waktu luang mereka di sore hari untuk terlibat dalam kegiatan yang bermanfaat bagi masyarakat, seperti aktif mengajar di kelas. The tutoring initiative, this community service activity, seeks to improve the quality of education. The Tulangan Village Hall is the place for tutoring to take place. Materials are available from Kindergarten to Middle School and tailored to children's needs. Implementation for tutoring sessions is Monday to Thursday from 18:00 to 19:00 WIB. The teacher (tutor) guides and instructs students when doing homework (PR) and teaches them about concepts they may need help understanding during class teaching. All subjects and class levels are covered in this tutoring, except for junior high school-level English subjects. The stages of planning, implementing activities, evaluating activities, and compiling reports form this tutoring activity. The output of this tutoring activity is the extent to which parents or guardians are satisfied with the increase in their child's academic achievement at school after participating in this tutoring activity. This is because after attending tutoring, children feel more motivated to do their schoolwork (homework) well, and no assignments are neglected because there is a teacher (tutor) who guides them. Repetition of the material taught by tutors after school also helps students better understand the material they are learning in class, and students and recent graduates can use their free time in the afternoon to engage in activities that benefit society, such as actively teaching in class.
Co-Authors A.A. Ketut Agung Cahyawan W Abdur Rosid Achmad Zaki Adeta fajar mulya Afia, Nur Afifatus Sholikhah Alfidhotul Zainiyah Alin Riqqoh Dini Safia Angelia Salvana Sagita Aprilia Susanti, Aprilia Aprilia, Arinda Ayu Lucy Larassaty Chairil Anwar Cynthia Eka Violita Cynthia Eka Violita Deny Ardiansyah, Deny Ardiansyah Edita Rachma Kamila Edita Rachma Kamila Esti Maulida Apriliana Esti Purwaningtyas Farichatul Khafidah Faustina, Thalita Al Ferdian, Muhammad Festi Syahputri L. Firdausi, Nuzula Fredi Aldi Pratama Hilmiatul Ilmiah Iik Claudia Firmandah Ilhama Qurratu’aini, Nafia Imamatuz Zakiyah Imamatuz Zakiyah Intan Novitasari Sah Irawan, Muhammad Deny Irsyadia, Latifah Istiqomah, Titis Kamila, Edita Rachma Khafidah, Farichatul Kristina, Doa Gadis Laila, Rohmatul Lailatul Hidayati Lailatul Ramadhani Lestari Dewi Larassaty, Ayu Lily Oktavia Luqman Hakim Luqman Hakim M. Mustaqim M. Mustaqim Mardiansyah, Nafi Miranda Adityawati Moh Argy Hariran H Moh Argy Hariran H Muchammad Tamyiz Muhafidhah Novie Muhammad Idham Kholiq Muhammad Rizky Maulana Mukhammad Nadhif Fuad Mulya, Adeta Fajar Nafia Ilhama Qurratu’aini Nanda Rizki Maulidia Nifhfu Lailaturohma Ningsih, Tutut Putria Novita Ayu Anggraini Nur Afiqfah Nuriya Sinta Dewi Okta Millenia Putri Okta Millenia Putri Putri Farikh Rizka Qurratu'aini, Nafia Ilhama Qurrota A'yun Qurrota A'yun Ragil Satria Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah Risalul Ummah Robbani, Mochammad Burhanuddin Rosid, Abdur Seila Elvina Febriani Serli Ria Amelia Sholichah, Ummi Lathifatus Sholichah, Umniyah Mar’atun Sholikhah, Afifatus Silvia, Bella Siska Vivi Anggraeni Siska Vivi Anggraeni Siti Mardiyah Siti Maulidia Ainun Nisya’ Taqwanur Titis Istiqomah Ulul Azmiyah Ulul Azmiyah Umniyah Mar’atun Sholichah Violita, Cynthia Wahyu Eko Pujianto Wicaksono, Muhammad Arif Wigati, Tiya Zainiyah, Alfidhotul