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All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Research and Technology al-Uqud : Journal of Islamic Economics SENTRALISASI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Darma Agung Jurnal Ecogen International Journal on Social Science, Economics and Art Jumat Informatika: Jurnal Pengabdian Masyarakat GREENOMIKA Golden Ratio of Marketing and Applied Psychology of Business Wiga : Jurnal Penelitian Ilmu Ekonomi EKONOMIKA45 eCo-Fin Journal of Comprehensive Science Abdi Jurnal Publikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pemberdayaan Ekonomi Journal of Creative Student Research Journal of Student Research Paradoks : Jurnal Ilmu Ekonomi JURNAL EKONOMI BISNIS DAN MANAJEMEN JAMAS: Jurnal Abdi Masyarakat Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Jurnal Ekonomi Bisnis dan Manajemen Islamic Business and Management Journal (IBMJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Science and Social Development Tali Jagad Jurnal Ilmiah Manajemen Jurnal Kompetensi Ilmu Sosial Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa JMB
Laily Muzdalifah
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Consumer’s Online to Impulse Buying : Consumer Traits and Situational Factors Muzdalifah, Laily
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.2

Abstract

OFC sales have decreased due to the covid-19 pandemic and continuing efforts to stabilize the business conditions of OFC after the covid-19 pandemic which makes it important for this research to be carried out. The research aims to determine the influence between internal (consumer traits) and external (situational factors) dimensions that influence consumers' online impulse buying. The population in this study are OFC consumers who do online impulse buying at Shopeefood. The sample in this study amounted to 100 people by taking the sampling technique, namely purposive sampling. The statistical tool used in this research is PLS 3.0. The results show that internal factors which include impulse buying tendencies, shopping enjoyment tendencies, consumer moods have a significant influence on online impulse buying, however, personal situations do not have a significant influence on impulse buying. External factors which include e-store atmosphere do not have a significant effect on impulse buying online, but Motivational activities by retailers and Product attributes have a significant influence on impulse buying.
The Influence of Perceived Organizational Support, Employee Enggagement and Work Motivation on Employee Performance Rosid, Abdur; Muzdalifah, Laily; Ilhama Qurratu’aini, Nafia
GREENOMIKA Vol. 5 No. 2 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2023.05.2.10

Abstract

Perceived organizational support is known that employees feel lacking in the perception of organizational support provided by the company to employees. Employee engagement with rapid technological changes and a very dynamic environment in every aspect of human life. The purpose of this research is to determine the effect of perceived organizational support on employee performance, employee engagement on employee performance, Work Motivation on employee performance. This research uses a correlation research design. The sample for this research consisted of 40 respondents using a saturated sampling method. The statistical tool used is SPSS. The research results show that perceived organizational support does not significant effect on employee performance. Employee engagement and work motivation have a significant effect on employee performance.
PENGARUH CELEBRITY ENDORSER DAN BRAND IMAGE TERHADAP PURCHASE INTANTION PRODUK SPEAKER AKTIF ROADMASTER MELALUI BRAND TRUST SEBAGAI VARIABLE MEDIASI Ningsih, Tutut Putria; Muzdalifah, Laily
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 1 (2024): Edisi Januari - April 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i1.3981

Abstract

Penelitian ini dilakukan guna menguji pengaruh celebrity endorser dan brand image terhadap purchase intention melalui brand trust sebagai mediasinya. populasi penelitian adalah pelanggan yang pernah membeli produk Roadmaster, sedangkan sampelnya adalah 97 konsumen produk Roadmaster, dengan 97 responden yang terlibat dalam penelitian ini melalui pengisian kuesioner secara daring, dipilih menggunakan metode nonprobability sampling yaitu purposive sampling. Analisis data memanfaatkan metode Partial Least Squares Structural Equation Modeling (PLS-SEM) melalui perangkat lunak SmartPLS 4. Hasil penelitian mengindikasikan bahwasanya celebrity endorser dan brand image berpengaruh positif terhadap brand trust, brand image dan celebrity endorser berpengaruh positif terhadap purchase intention, sedangkan celebrity endorser tidak berpengaruh terhadap purchase intention melalui brand trust, namun brand image berpengaruh terhadap purchase intention melalui brand trust
Pemanfaatan Teknologi Digital Menggunakan Whatsapp Business Dan Go-Food Bagi Umkm Ferdian, Muhammad; Laila, Rohmatul; Muzdalifah, Laily
Journal of Comprehensive Science Vol. 2 No. 6 (2023): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v2i6.411

Abstract

Tujuan dari kegiatan ini sebagai upaya kami peduli kepada para UMKM yang belum berkembang menjadi berkembang setelah adanya kegiatan pengembangan teknologi digital terhadap UMKM. Hasil dari kegiatan tersebut yakni pelaku usaha dapat mengakses Whatsapp Business dari pada GoFood. Pengusaha tersebut menyatakan bahwa fitur yang terdapat pada aplikasi Whatsapp Business sangat mudah dipahami dan diakses karena fitur didalamnya tidak jauh beda dengan aplikasi Whatsapp biasa. Penjualan dalam ke-2 aplikasi tersebut lebih banyak dari penjualan Whatsapp Business dari pada GoFood karena tidak terdapat tambahan biaya layanan. Meskipun penjualan melalui GoFood lebih sedikit pengusaha senang dapat mengenalkan bisnisnya di e-commerce sehingga bisnisnya diketahui oleh masyarakat luas.
Peran Consumer Satisfaction pada Pengaruh Antara Dinning Experience Terhadap Revisit Intention di Café Kawasan Kavling DPR Sidoarjo Wicaksono, Muhammad Arif; Muzdalifah, Laily
Jurnal Ecogen Vol 7, No 1 (2024): Jurnal Ecogen
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jmpe.v7i1.15686

Abstract

This research contributes to knowing whether the dining experience attribute has an impact on revisittintention mediatedbby consumer satisfaction. The data in this study used a questionnaire with aasample size of 100 respondents. Therresults of this study are that the food quality variable has aasignificant effectton consumer satisfaction, the food quality variable has no significant effect on revisit intention, thesservice qualityvvariable has a significant effect on consumer satisfaction and revisit intention, the physical environment variablehhas no significant effectoon consumer satisfaction and revisit intention, the food quality and service quality variables have a significant effect on revisit intention mediated by consumer satisfaction, and the physical environment hasnno significant effect onnrevisit intention mediated by consumerssatisfaction
Peningkatan Motivasi Belajar melalui Kegiatan Bimbingan Gratis di Desa Tulangan untuk Mencapai SDG’s Poin ke-4 Pendidikan Berkualitas Afia, Nur; Muzdalifah, Laily; Firdausi, Nuzula; Wigati, Tiya; Kristina, Doa Gadis
Nusantara Community Empowerment Review Vol. 1 No. 2 (2023): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v1i2.977

Abstract

Pada prakarsa bimbingan belajar, kegiatan pengabdian masyarakat ini berupaya untuk meningkatkan kualitas pendidikan. Balai Desa Tulangan adalah tempat berlangsungnya bimbingan belajar. Materi tersedia dari TK hingga SMP, dan materi disesuaikan dengan kebutuhan anak. Pelaksanaan untuk sesi bimbingan belajar adalah Senin sampai Kamis dari pukul 18:00 sampai 19:00 WIB. Guru (tutor) membimbing dan menginstruksikan siswa saat mengerjakan pekerjaan rumah (PR), serta mengajari mereka tentang konsep yang mungkin belum sepenuhnya mereka pahami selama pengajaran di kelas. Semua mata pelajaran dan tingkat kelas tercakup dalam bimbel ini, kecuali mata pelajaran bahasa Inggris tingkat sekolah menengah pertama. Tahap perencanaan, pelaksanaan kegiatan, penilaian kegiatan, dan penyusunan laporan membentuk kegiatan bimbingan belajar ini. Luaran dari kegiatan bimbingan belajar ini adalah sejauh mana kepuasan orang tua atau wali terhadap peningkatan prestasi akademik anaknya di sekolah setelah mengikuti kegiatan bimbingan belajar ini. Hal ini dikarenakan setelah mengikuti bimbingan belajar, anak-anak merasa lebih termotivasi untuk mengerjakan tugas sekolah (PR) dengan baik, dan tidak ada tugas yang diabaikan karena ada seorang guru (tutor) yang membimbing mereka. Pengulangan materi yang diajarkan oleh tutor sepulang sekolah juga membantu siswa lebih memahami materi yang mereka pelajari di kelas, dan siswa serta lulusan baru dapat menggunakan waktu luang mereka di sore hari untuk terlibat dalam kegiatan yang bermanfaat bagi masyarakat, seperti aktif mengajar di kelas. The tutoring initiative, this community service activity, seeks to improve the quality of education. The Tulangan Village Hall is the place for tutoring to take place. Materials are available from Kindergarten to Middle School and tailored to children's needs. Implementation for tutoring sessions is Monday to Thursday from 18:00 to 19:00 WIB. The teacher (tutor) guides and instructs students when doing homework (PR) and teaches them about concepts they may need help understanding during class teaching. All subjects and class levels are covered in this tutoring, except for junior high school-level English subjects. The stages of planning, implementing activities, evaluating activities, and compiling reports form this tutoring activity. The output of this tutoring activity is the extent to which parents or guardians are satisfied with the increase in their child's academic achievement at school after participating in this tutoring activity. This is because after attending tutoring, children feel more motivated to do their schoolwork (homework) well, and no assignments are neglected because there is a teacher (tutor) who guides them. Repetition of the material taught by tutors after school also helps students better understand the material they are learning in class, and students and recent graduates can use their free time in the afternoon to engage in activities that benefit society, such as actively teaching in class.
PERANAN TATA KELOLA SEBAGAI MEDIASI PENGARUH CHANNEL TERHADAP PENINGKATAN PRODUKTIVITAS INDUSTRI KECIL MENENGAH (IKM) DI SIDOARJO Luqman Hakim; Laily Muzdalifah
Journal of Research and Technology Vol. 4 No. 2 (2018): JRT Volume 4 No 2 Des 2018
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jrt.v4i2.156

Abstract

Small and Medium Industries (SMEs) has a very important contribution of creating jobs, which in the end can help increase people's economy in Indonesia. However, SMEs tend to care less about long-term development strategies and more care abouthow to survive today. In order to survive and develop, SMEs needs to increase their productivity. Governance improvement is one strategy to increase the productivity. Many things can affect the governance, one of which is channels. In this study, there will be discussed about the effects of channels on influencing governance to improve the productivity of SMEs. The method used to determine the effect of channels on governance is Partial Least Square (PLS). Based on the results of the discussion in thisstudy, it can be concluded that the channel has a positive influence on the governance of SMEs. Keywords: Channel, SMEs, PLS.
Peran Trust Dalam Memediasi Antara Viral Marketing dan Celebrity Endorse Terhadap Purchase Decision Pada Produk Ms. Glow (Studi Kasus di Shopee JUSTMSGLOW) Aprilia, Arinda; Muzdalifah, Laily
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 9, No 2 (2023)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v9i2.1778

Abstract

Abstract Research with the aim of knowing the role of Trust as mediating the influence of Viral marketing and Celebrity endorsers on purchase decisions on Ms. Glow products at the Shopee JUSTMSGLOW online store. The research method uses quantitative methods, the population of this study is all consumers of Ms. Glow products at Shopee JUSTMSGLOW with a total of 42,900 followers, a sample of 100 respondents with sampling techniques using purposive sampling, data collection using questionnaires. Data analysis using descriptive statistical analysis, classical assumption test and hypothesis testing with the help of SmartPLS data processing software. The results concluded that Trust is able to mediate the influence of Viral marketing and Celebrity endorsers on purchase decisions on Ms. Glow products at the Shopee JUSTMSGLOW online store.Keywords:  Trust, Viral Marketing, Celebrity Endorser, Purchase DecisionAbstrakPenelitian dengan tujuan untuk mengetahui peran Trust sebagai mediasi pengaruh Viral marketing dan Celebrity endorser terhadap purchase decision pada produk Ms. Glow Di toko online Shopee JUSTMSGLOW. Metode penelitian menggunakan metode kuantitatif, populasi penelitian ini yaitu seluruh konsumen pada produk Ms. Glow di Shopee JUSTMSGLOW dengan jumlah 42.900 pengikut, sampel 100 responden dengan teknik pengambilan sampel menggunakan purposive sampling, pengumpulan data menggunakan kuisioner. Analisa data menggunakan analisis statistik deskriptif, uji asumsi klasik dan uji hipotesis dengan bantuan software pengolahan data SmartPLS. Hasil penelitian menyimpulkan bahwa Trust mampu menjadi mediasi pengaruh Viral marketing dan Celebrity endorser terhadap purchase decision pada produk Ms. Glow Di toko online Shopee JUSTMSGLOWKata Kunci: Trust, Viral Marketing, Celebrity Endorser, Purchase Decision
SOSIALISASI DAN PENDAMPINGAN PENGURUSAN NOMOR INDUK BERUSAHA UNTUK PELAKU UMKM Qurratu'aini, Nafia Ilhama; Muzdalifah, Laily; Novie, Muhafidhah; Taqwanur; Zaki, Achmad; Oktavia, Lily
Journal of Science and Social Development Vol. 6 No. 1 (2023): Journal of Science and Social Development
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jossd.v6i1.960

Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently one of the important sectors supporting the Indonesian economy. Lack of understanding in the meaning of NIB ownership as a legal form for business actors is a problem for MSMEs and also the community. The same problem was also found in MSMEs in Buduran Village, Sidoarjo. The purpose of this community service is to provide direction to business actors regarding preparing and registering to obtain an NIB. This community service begins with location observations, data collection, and implementation of socialization and mentoring activities. After participating in socialization and mentoring, entrepreneurs have a better understanding and are able to manage and have an NIB. It is hoped that this community service can be carried out irrationally for MSME actors in Sidaorjo Regency.
PENGARUH STORE ATMOSPHERE TERHADAP NIAT BELI KONSUMENMELALUI POSITIVE EMOSION SEBAGAI VARIABEL MEDIASI DI CAFEMERCI SIDOARJO Okta Millenia Putri; Ulul Azmiyah; Laily Muzdalifah
Journal of Student Research Vol. 1 No. 1 (2023): Januari: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v1i1.1037

Abstract

Café Merci merupakan café baru yang sangat familiar dikalangan remaja , café ini memiliki store atmosphere yang sangat bagus sehingga menimbulkan niat beli kepada konsumen melalui positive emosion, oleh karena itu penelitian ini bertujuan untuk mengetahui peran store atmosphere dan niat beli melalui positive emosion dari konsumen café merci. Hipotetis dalam penelitian ini ada tiga. Hipotesis pertama store atmosphere berpengaruh positif signifikan terhadap positive emosion, hipotesis dua store atmosphere berpengaruh positif signifikan terhadap niat beli, hipotesis tiga positive emosion berpengaruh signifikan terhadap niat beli. Penelitian ini termasuk ke dalam penelitian kuantatif dengan menggunakan metode Partial Least Square (PLS). populasi dalam penelitian ini adalah konsumen yang mengunjungi café merci Sidoarjo. Sampel dalam penelitian ini menggunakan purposive sampling dengan memilih 100 orang pengunjung café mweci sebagai sampel. Teknik analisi data dalam penelitian ini yaitu deskriptif dan analisis statistik inferensial dengan metode Partial Least Square (PLS). Hasil penelitian menjelaskan bahwa store atmosphere berpengaruh positif signifikan terhadap positive emosion,selanjtunya store atmosphere berpengaruh positif signifikan terhadap niat beli, dan positive emosion berpengaruh signifikan terhadap niat beli
Co-Authors A.A. Ketut Agung Cahyawan W Abdur Rosid Achmad Zaki Adeta fajar mulya Afia, Nur Afifatus Sholikhah Alfidhotul Zainiyah Alin Riqqoh Dini Safia Angelia Salvana Sagita Aprilia Susanti Aprilia, Arinda Ayu Larassaty Ayu Lucy Larassaty Chairil Anwar Cynthia Eka Violita Cynthia Eka Violita Cynthia Violita Deny Ardiansyah, Deny Ardiansyah Edita Rachma Kamila Edita Rachma Kamila Esti Maulida Apriliana Esti Purwaningtyas Farichatul Khafidah Faustina, Thalita Al Ferdian, Muhammad Festi Syahputri L. Firdausi, Nuzula Fredi Aldi Pratama Hilmiatul Ilmiah Iik Claudia Firmandah Ilhama Qurratu’aini, Nafia Imamatuz Zakiyah Imamatuz Zakiyah Intan Novitasari Sah Irawan, Muhammad Deny Irsyadia, Latifah Istiqomah, Titis Kamila, Edita Rachma Khafidah, Farichatul Kristina, Doa Gadis Laila, Rohmatul Lailatul Hidayati Lailatul Ramadhani Lestari Dewi Lily Oktavia Luqman Hakim Luqman Hakim M. Mustaqim M. Mustaqim Mardiansyah, Nafi Miftaqul Bima Prasetya Miranda Adityawati Moh Argy Hariran H Moh Argy Hariran H Muchammad Tamyiz Muhafidhah Novie Muhammad Idham Kholiq Muhammad Rizky Maulana Mukhammad Nadhif Fuad Mulya, Adeta Fajar Nafia Ilhama Qurratu’aini Nanda Rizki Maulidia Nifhfu Lailaturohma Ningsih, Tutut Putria Novita Ayu Anggraini Nur Afiqfah Nuriya Sinta Dewi Okta Millenia Putri Okta Millenia Putri Putri Farikh Rizka Qurratu'aini, Nafia Ilhama Qurrota A'yun Qurrota A'yun Ragil Satria Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah Risalul Ummah Rosid, Abdur Seila Elvina Febriani Serli Ria Amelia Sholichah, Ummi Lathifatus Sholichah, Umniyah Mar’atun Sholikhah, Afifatus Silvia, Bella Siska Vivi Anggraeni Siska Vivi Anggraeni Siti Mardiyah Siti Maulidia Ainun Nisya’ Taqwanur Titis Istiqomah Ulul Azmiyah Ulul Azmiyah Umniyah Mar’atun Sholichah Wahyu Eko Pujianto Wicaksono, Muhammad Arif Wigati, Tiya Zainiyah, Alfidhotul