Article Per Year (5 Year)
p-Index From 2021 - 2026
6.841
P-Index
This Author published in this journals
All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Research and Technology al-Uqud : Journal of Islamic Economics SENTRALISASI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Performance : Jurnal Bisnis dan Akuntansi Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Darma Agung Jurnal Ecogen Airlangga Journal of Innovation Management International Journal on Social Science, Economics and Art GREENOMIKA Golden Ratio of Marketing and Applied Psychology of Business Wiga : Jurnal Penelitian Ilmu Ekonomi EKONOMIKA45 Journal of Comprehensive Science Abdi Jurnal Publikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pemberdayaan Ekonomi Journal of Creative Student Research Journal of Student Research Paradoks : Jurnal Ilmu Ekonomi Journal of Educational Management Research JAMAS: Jurnal Abdi Masyarakat Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Islamic Business and Management Journal (IBMJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Science and Social Development Tali Jagad Jurnal Ilmiah Manajemen Jurnal Kompetensi Ilmu Sosial Journal of Ekonomics, Finance, and Management Studies Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa
Laily Muzdalifah
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

Published : 61 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 61 Documents
Search

 1   2   3   4   5 
PENGARUH VIRAL MARKETING DAN REVIEW ONLINE BAGI BISNIS UMKM TERHADAP KEPUTUSAN PEMBELIAN PENGGUNA TIKTOK (Studi Kasus Pada Bakso Cak Pitung Sidoarjo): Pengaruh Viral Marketing Dan Review Online Bagi Bisnis Umkm Terhadap Keputusan Pembelian Pengguna Tiktok (Studi Kasus Pada Bakso Cak Pitung Sidoarjo) Adeta fajar mulya; Iik Claudia Firmandah; Novita Ayu Anggraini; Laily Muzdalifah
TALI JAGAD JOURNAL Vol. 1 No. 2 (2023): TALIJAGAD
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.tjj.2023.01.10

Abstract

The purpose of this study was to identify the influence of viral marketing and online reviews on purchasing decisions for Bakso Pitung Sidoarjo. This research method uses a quantitative approach with descriptive analysis. The sampling technique used an accidental sampling technique with a total of 100 respondents using a Likert scale. Respondents to this study were users of the Tiktok application and also consumers of cak pitung meatballs. This research instrument has met the criteria of validity and reliability. Data processing using SPSS software version 26 and using multiple linear regression. Based on the research results, it is known that the viral marketing variable (X1) has a partially significant effect on purchasing decisions (Y). The online consumer review variable (X2) has a partially significant effect on the purchase decision variable (Y)
The Influence of Perceived Organizational Support, Employee Enggagement and Work Motivation on Employee Performance Abdur Rosid; Laily Muzdalifah; Nafia Ilhama Qurratu’aini
GREENOMIKA Vol. 5 No. 2 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2023.05.2.10

Abstract

Perceived organizational support is known that employees feel lacking in the perception of organizational support provided by the company to employees. Employee engagement with rapid technological changes and a very dynamic environment in every aspect of human life. The purpose of this research is to determine the effect of perceived organizational support on employee performance, employee engagement on employee performance, Work Motivation on employee performance. This research uses a correlation research design. The sample for this research consisted of 40 respondents using a saturated sampling method. The statistical tool used is SPSS. The research results show that perceived organizational support does not significant effect on employee performance. Employee engagement and work motivation have a significant effect on employee performance.
Pengaruh Pemahaman Aspek Manajemen Mutu terhadap Nilai Ekonomi dan Jangkauan Pemasaran Perajin Ikan Kering Sidoarjo Istiqomah, Titis; Muzdalifah, Laily
Agrikan: Jurnal Agribisnis Perikanan Vol 12, No 2 (2019)
Publisher : Sangia Research Media and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29239/j.agrikan.12.2.243-247

Abstract

Ikan kering, seringkali dianggap sebagai makanan ‘kelas bawah’ oleh masyarakat, sehingga aspek mutu umumnya diabaikan. Efek pemahaman dan penerapan mutu pada proses pembuatan ikan kering dapat meningkatkan nilai ekonomi serta memberikan konsekuensi positif bagi keamanan pangan. Penelitian bertujuan membuktikan adanya korelasi bahwa penerapan aspek mutu dapat meningkatkan nilai ekonomi dan meningkatkan jangkauan pemasaran. Penelitian menggunakan metode survey terhadap responden terpilih yang terdiri dari produsen dan pengepul ikan kering di Kabupaten Sidoarjo selama bulan April s/d Juni 2019. Hasil penelitian menunjukkan bahwa produsen yang menerapkan manajemen mutu dapat menjual ikan kering rata-rata Rp.6.005,-/Kg lebih tinggi dibandingkan produsen yang mengacuhkan penerapan manajemen mutu pada proses pembuatan ikan kering. Ikan kering yang bermutu baik menjangkau pasar di luar Kabupaten Sidoarjo bahkan hingga ke provinsi lain, serta keluar negeri.
Anteseden price fairness dengan brand image sebagai moderasi Mulya, Adeta Fajar; Muzdalifah, Laily
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 8 No 3 (2024): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v8i3.29019

Abstract

The current development of the diner industry requires business people to keep up with changes. This has triggered a sharp increase in competition between business people. This research aims to examine the effect of price fairness (food quality, physical environment quality, and employee service quality) on brand image as a moderation. The research sample consisted of 85 participants who were consumers of Mbah Jebres Sidoarjo Coffee. Accidental sampling is the sampling method applied. PLS-SEM data analysis was carried out using the SmartPLS statistical program (version 4.0). The findings of this study indicate that price fairness is significantly influenced by (food quality, staff service quality, and physical environment quality). This also shows that the relationship between the price fairness variable and employee service quality is strengthened by the brand image variable which acts as a moderator. However, the correlation between physical environmental quality and food quality is weakened by brand image. Perkembangan industri tempat makan saat ini menuntut pebisnis untuk mengikuti perubahan. Hal ini memicu peningkatan tajam persaingan antar pelaku bisnis. Tujuan dari penelitian ini adalah untuk menguji pengaruh kewajaran harga (kualitas makanan, kualitas lingkungan fisik, dan kualitas layanan karyawan) terhadap citra merek sebagai moderasi. Sampel penelitian berjumlah 85 partisipan yang merupakan konsumen Kopi Mbah Jebres Sidoarjo. Accidental sampling merupakan metode pengambilan sampel yang diterapkan. Analisis data PLS-SEM dilakukan dengan menggunakan program statistik SmartPLS (versi 4.0). Temuan studi ini menunjukkan bahwa keadilan harga dipengaruhi secara signifikan oleh (kualitas makanan, kualitas layanan staf, dan kualitas lingkungan fisik). Hal ini juga menunjukkan bahwa hubungan antara variabel kewajaran harga dan kualitas pelayanan karyawan diperkuat oleh variabel citra merek yang berperan sebagai moderator. Namun, korelasi antara kualitas lingkungan fisik dan kualitas makanan justru dilemahkan oleh citra merek.
Peningkatan Motivasi Belajar melalui Kegiatan Bimbingan Gratis di Desa Tulangan untuk Mencapai SDG’s Poin ke-4 Pendidikan Berkualitas Afia, Nur; Muzdalifah, Laily; Firdausi, Nuzula; Wigati, Tiya; Kristina, Doa Gadis
Nusantara Community Empowerment Review Vol. 1 No. 2 (2023): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v1i2.977

Abstract

Pada prakarsa bimbingan belajar, kegiatan pengabdian masyarakat ini berupaya untuk meningkatkan kualitas pendidikan. Balai Desa Tulangan adalah tempat berlangsungnya bimbingan belajar. Materi tersedia dari TK hingga SMP, dan materi disesuaikan dengan kebutuhan anak. Pelaksanaan untuk sesi bimbingan belajar adalah Senin sampai Kamis dari pukul 18:00 sampai 19:00 WIB. Guru (tutor) membimbing dan menginstruksikan siswa saat mengerjakan pekerjaan rumah (PR), serta mengajari mereka tentang konsep yang mungkin belum sepenuhnya mereka pahami selama pengajaran di kelas. Semua mata pelajaran dan tingkat kelas tercakup dalam bimbel ini, kecuali mata pelajaran bahasa Inggris tingkat sekolah menengah pertama. Tahap perencanaan, pelaksanaan kegiatan, penilaian kegiatan, dan penyusunan laporan membentuk kegiatan bimbingan belajar ini. Luaran dari kegiatan bimbingan belajar ini adalah sejauh mana kepuasan orang tua atau wali terhadap peningkatan prestasi akademik anaknya di sekolah setelah mengikuti kegiatan bimbingan belajar ini. Hal ini dikarenakan setelah mengikuti bimbingan belajar, anak-anak merasa lebih termotivasi untuk mengerjakan tugas sekolah (PR) dengan baik, dan tidak ada tugas yang diabaikan karena ada seorang guru (tutor) yang membimbing mereka. Pengulangan materi yang diajarkan oleh tutor sepulang sekolah juga membantu siswa lebih memahami materi yang mereka pelajari di kelas, dan siswa serta lulusan baru dapat menggunakan waktu luang mereka di sore hari untuk terlibat dalam kegiatan yang bermanfaat bagi masyarakat, seperti aktif mengajar di kelas. The tutoring initiative, this community service activity, seeks to improve the quality of education. The Tulangan Village Hall is the place for tutoring to take place. Materials are available from Kindergarten to Middle School and tailored to children's needs. Implementation for tutoring sessions is Monday to Thursday from 18:00 to 19:00 WIB. The teacher (tutor) guides and instructs students when doing homework (PR) and teaches them about concepts they may need help understanding during class teaching. All subjects and class levels are covered in this tutoring, except for junior high school-level English subjects. The stages of planning, implementing activities, evaluating activities, and compiling reports form this tutoring activity. The output of this tutoring activity is the extent to which parents or guardians are satisfied with the increase in their child's academic achievement at school after participating in this tutoring activity. This is because after attending tutoring, children feel more motivated to do their schoolwork (homework) well, and no assignments are neglected because there is a teacher (tutor) who guides them. Repetition of the material taught by tutors after school also helps students better understand the material they are learning in class, and students and recent graduates can use their free time in the afternoon to engage in activities that benefit society, such as actively teaching in class.
PERANAN TATA KELOLA SEBAGAI MEDIASI PENGARUH CHANNEL TERHADAP PENINGKATAN PRODUKTIVITAS INDUSTRI KECIL MENENGAH (IKM) DI SIDOARJO Luqman Hakim; Laily Muzdalifah
Journal of Research and Technology Vol. 4 No. 2 (2018): JRT Volume 4 No 2 Des 2018
Publisher : 2477 - 6165

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (101.994 KB) | DOI: 10.55732/jrt.v4i2.156

Abstract

Small and Medium Industries (SMEs) has a very important contribution of creating jobs, which in the end can help increase people's economy in Indonesia. However, SMEs tend to care less about long-term development strategies and more care abouthow to survive today. In order to survive and develop, SMEs needs to increase their productivity. Governance improvement is one strategy to increase the productivity. Many things can affect the governance, one of which is channels. In this study, there will be discussed about the effects of channels on influencing governance to improve the productivity of SMEs. The method used to determine the effect of channels on governance is Partial Least Square (PLS). Based on the results of the discussion in thisstudy, it can be concluded that the channel has a positive influence on the governance of SMEs. Keywords: Channel, SMEs, PLS.
PENGARUH PRODUCT QUALITY AND PRICE PERCEPTION TERHADAP CUSTOMER LOYALTY DIMEDIASI OLEH CUSTOMER SATISFACTION (STUDI KASUS DI TOKO ONLIE PERSEWAAN ALAT-ALAT GRILL) Rochmah, Nazila Wiji; Muzdalifah, Laily
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 14 No 1 (2024): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v14i1.3314

Abstract

This research aims to examine the influence of product quality and price perception on customer loyalty which is mediated by customer satisfaction in an online grill equipment rental shop. A sample of 70 respondents had their data processed using the Smart PLS 4 program. The research results show that: product quality has a direct and significantly positive effect on customer loyalty. Price perception also has a direct and significantly positive effect on customer loyalty, price perception has a direct and significantly positive effect on customer satisfaction. Meanwhile, product quality has no significant effect on customer satisfaction, customer satisfaction has a direct and significant positive effect on customer loyalty, customer satisfaction can positively mediate the relationship between product quality and customer loyalty. Customer satisfaction does not mediate significantly between product quality and customer loyalty. This research enriches information/theory regarding the relationship between products, price perceptions, customer satisfaction and customer loyalty and offers a new approach to the relationship between variables.
SOSIALISASI DAN PENDAMPINGAN PENGURUSAN NOMOR INDUK BERUSAHA UNTUK PELAKU UMKM Qurratu'aini, Nafia Ilhama; Muzdalifah, Laily; Novie, Muhafidhah; Taqwanur; Zaki, Achmad; Oktavia, Lily
Journal of Science and Social Development Vol. 6 No. 1 (2023): Journal of Science and Social Development
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/jossd.v6i1.960

Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently one of the important sectors supporting the Indonesian economy. Lack of understanding in the meaning of NIB ownership as a legal form for business actors is a problem for MSMEs and also the community. The same problem was also found in MSMEs in Buduran Village, Sidoarjo. The purpose of this community service is to provide direction to business actors regarding preparing and registering to obtain an NIB. This community service begins with location observations, data collection, and implementation of socialization and mentoring activities. After participating in socialization and mentoring, entrepreneurs have a better understanding and are able to manage and have an NIB. It is hoped that this community service can be carried out irrationally for MSME actors in Sidaorjo Regency.
Pengaruh Lingkungan Kerja Dan Turnover Terhadap Kinerja Individu: Dimoderasi Oleh Gangguan Kecemasan Umum Irawan, Muhammad Deny; Muzdalifah, Laily
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 2 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i2.5310

Abstract

Penelitian ini bertujuan untuk mengidentifikasi pengaruh lingkungan kerja dan turnover terhadap kinerja individu karyawan dengan General Anxiety Disorder sebagai variabel moderasi. Teknik pengambilan sampel menggunakan purposive sampling, dengan kriteria bekerja di Lazada Express di bagian packing. Data diperoleh dengan teknik penyebaran kuesioner. Kuesioner disebarkan melalui bantuan Google form yang kemudian disebarkan secara online melalui media Whatsapp. Hasil pemerolehan data diolah menggunakan SEM PLS (partial least square) dengan bantuan aplikasi SmartPLS 3.0. Hasil penelitian ini menemukan bahwa (1) work environment berpengaruh positif dan signifikan terhadap individual performance, (2) turnover berpengaruh positif dan signifikan terhadap individual performance, (3) general anxiety disorder berpengaruh positif dan signifikan terhadap individual performance, (4) general anxiety disorder dapat memoderasi pengaruh work environment terhadap individual performance, serta (5) general anxiety disorder dapat memoderasi pengaruh turnover terhadap individual performance. Penelitian ini dapat digunakan sebagai pertimbangan dalam meningkatkan kinerja karyawan sekaligus menghindari turunnya kinerja karyawan.
Consumer’s Online to Impulse Buying : Consumer Traits and Situational Factors Muzdalifah, Laily
GREENOMIKA Vol. 5 No. 1 (2023): GREENOMIKA
Publisher : Universitas Nahdlatul Ulama Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/unu.gnk.2022.05.1.2

Abstract

OFC sales have decreased due to the covid-19 pandemic and continuing efforts to stabilize the business conditions of OFC after the covid-19 pandemic which makes it important for this research to be carried out. The research aims to determine the influence between internal (consumer traits) and external (situational factors) dimensions that influence consumers' online impulse buying. The population in this study are OFC consumers who do online impulse buying at Shopeefood. The sample in this study amounted to 100 people by taking the sampling technique, namely purposive sampling. The statistical tool used in this research is PLS 3.0. The results show that internal factors which include impulse buying tendencies, shopping enjoyment tendencies, consumer moods have a significant influence on online impulse buying, however, personal situations do not have a significant influence on impulse buying. External factors which include e-store atmosphere do not have a significant effect on impulse buying online, but Motivational activities by retailers and Product attributes have a significant influence on impulse buying.
Co-Authors A.A. Ketut Agung Cahyawan W Abdur Rosid Achmad Zaki Adeta fajar mulya Afia, Nur Afifatus Sholikhah Alfidhotul Zainiyah Aprilia Susanti, Aprilia Aprilia, Arinda Ayu Lucy Larassaty Cynthia Eka Violita Cynthia Eka Violita Deny Ardiansyah, Deny Ardiansyah Dini Safia, Alin Riqqoh Edita Rachma Kamila Edita Rachma Kamila Esti Purwaningtyas Fadiyah, Farah Farichatul Khafidah Faustina, Thalita Al Ferdian, Muhammad Festi Syahputri L. Firdausi, Nuzula Fredi Aldi Pratama Hilmiatul Ilmiah Iik Claudia Firmandah Ilhama Qurratu’aini, Nafia Imamatuz Zakiyah Intan Novitasari Sah Irawan, Muhammad Deny Irsyadia, Latifah Istiqomah, Titis Kamila, Edita Rachma Khafidah, Farichatul Kristina, Doa Gadis Laila, Rohmatul Lailatul Hidayati Lailatul Ramadhani Lestari Dewi Larassaty, Ayu Lily Oktavia Luqman Hakim Luqman Hakim M. Mustaqim M. Mustaqim Miranda Adityawati Moh Argy Hariran H Moh Argy Hariran H Muhafidhah Novie Muhammad Rizky Maulana Mulya, Adeta Fajar Nafia Ilhama Qurratu’aini Nanda Rizki Maulidia Ningsih, Tutut Putria Novita Ayu Anggraini Nur Afiqfah Nuriya Sinta Dewi Okta Millenia Putri Okta Millenia Putri Putri Farikh Rizka Qurratu'aini, Nafia Ilhama Qurrota A'yun Qurrota A'yun Ragil Satria Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah Robbani, Mochammad Burhanuddin Rochmah, Nazila Wiji Rodiyah, Muhimmatur Rosid, Abdur Serli Ria Amelia Sholichah, Ummi Lathifatus Sholichah, Umniyah Mar’atun Sholikhah, Afifatus Silvia, Bella Siska Vivi Anggraeni Siska Vivi Anggraeni Siti Mardiyah Siti Maulidia Ainun Nisya’ Syehfuddin, Moch. Fahmi Taqwanur Titis Istiqomah Ulul Azmiyah Ulul Azmiyah Umniyah Mar’atun Sholichah Violita, Cynthia Wahyu Eko Pujianto Wicaksono, Muhammad Arif Wigati, Tiya Zainiyah, Alfidhotul Zakiyah, Imamatuz