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All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Research and Technology al-Uqud : Journal of Islamic Economics SENTRALISASI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Darma Agung Jurnal Ecogen International Journal on Social Science, Economics and Art Jumat Informatika: Jurnal Pengabdian Masyarakat GREENOMIKA Golden Ratio of Marketing and Applied Psychology of Business Wiga : Jurnal Penelitian Ilmu Ekonomi EKONOMIKA45 eCo-Fin Journal of Comprehensive Science Abdi Jurnal Publikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pemberdayaan Ekonomi Journal of Creative Student Research Journal of Student Research Paradoks : Jurnal Ilmu Ekonomi JURNAL EKONOMI BISNIS DAN MANAJEMEN JAMAS: Jurnal Abdi Masyarakat Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Jurnal Ekonomi Bisnis dan Manajemen Islamic Business and Management Journal (IBMJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Science and Social Development Tali Jagad Jurnal Ilmiah Manajemen Jurnal Kompetensi Ilmu Sosial Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa JMB
Laily Muzdalifah
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Peran Pemasaran Viral Sebagai Mediasi Pengaruh Pemasaran Konten Dan Review Product Pada Pengguna Tiktok Terhadap Minat Beli Konsumen Skincare Skintific Deny Ardiansyah, Deny Ardiansyah; Muhafidhah Novie; Laily Muzdalifah; Edita Rachma Kamila
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 2 (2025): Februari - April
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i2.1227

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh content marketing dan review product terhadap minat beli konsumen skincare Skintific di platform TikTok, dengan pemasaran viral sebagai variabel mediasi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik non-probability sampling dengan purposive sampling dan penyebaran kuesioner kepada 170 responden Analisis data dilakukan menggunakan metode Partial Least Squares (PLS) versi 4.0. Hasil penelitian menunjukkan bahwa content marketing dan review product memiliki pengaruh positif dan signifikan terhadap pemasaran viral, serta secara langsung memengaruhi minat beli konsumen. Selain itu, pemasaran viral terbukti memediasi pengaruh content marketing dan review produk terhadap minat beli konsumen.
PENGARUH SOSIAL MEDIA MARKETING DAN FEAR OF MISSING OUT (FOMO) TERHADAP PEMBELIAN IMPULSIF PRODUK SKINCARE VIRAL MELALUI EMOSI POSITIF STUDI KASUS GEN-Z SIDOARJO Khafidah, Farichatul; Novie, Muhafidhah; Muzdalifah, Laily; Kamila, Edita Rachma
JURNAL DARMA AGUNG Vol 33 No 2 (2025): APRIL (IN PROGRESS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v33i2.5590

Abstract

Perkembangan teknologi dan media sosial telah mengubah pola konsumsi masyarakat, terutama di kalangan Gen-Z. Salah satu tren yang berkembang adalah meningkatnya pembelian impulsif produk skincare viral yang dipengaruhi oleh strategi sosial media marketing dan Fear of Missing Out (FOMO). Penelitian ini bertujuan untuk menganalisis pengaruh sosial media marketing dan FOMO terhadap pembelian impulsif produk skincare viral melalui emosi positif pada Gen-Z di Sidoarjo. Pendekatan yang digunakan adalah kuantitatif dengan pengumpulan data melalui kuesioner dengan cara daring menggunakan teknik purposive sampling pada 170 responden. Analisis data dilakukan menggunakan perangkat lunak Smart PLS dengan Uji validitas, reliabilitas, R-square, F-square, serta Uji pengaruh langsung dan tidak langsung. Hasil penelitian menunjukkan bahwa sosial media marketing berpengaruh signifikan terhadap pembelian Impulsif dengan nilai signifikansi 0,023 (< 0,05), baik secara langsung maupun melalui emosi positif sebagai variabel mediasi. Sementara itu, FOMO memiliki nilai signifikansi 0,511 (> 0,05), yang berarti berpengaruh langsung terhadap pembelian Impulsif tanpa peran mediasi emosi positif pada pembelian skincare viral Gen-Z di Sidoarjo, Temuan ini menunjukkan bahwa perkembangan teknologi dan penggunaan media sosial yang semakin intensif berkontribusi terhadap perubahan pola konsumsi, khususnya dalam pembelian Impulsif di kalangan Gen-Z
PENGARUH LIVE STREAMING DAN DISKON MELALUI EMOSI POSITIF TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BRAND ERIGO DI TIKTOK SHOP Muhammad Rizky Maulana; Muhafidhah Novie; Laily Muzdalifah; Edita Rachma Kamila
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1445

Abstract

This study aims to analyze the effect of live streaming and discounts on consumer purchasing decisions, with positive emotions as a mediating variable, in the context of purchasing Erigo products at TikTok Shop. The research method used is quantitative with a Partial Least Square (PLS) approach. Data were collected through an online questionnaire with a Likert scale and analyzed using a structural model. The results showed that live streaming and discounts had a significant effect on purchasing decisions. In addition, positive emotions are shown to mediate the relationship between the two independent variables and purchasing decisions, which means that a positive experience when watching live streaming or getting a discount increases the likelihood of consumers making a purchase. These findings provide insights for businesses in designing more effective digital marketing strategies.
THE BIG FIVE PERSONALITY: AGREEABLENESS, CONSCIENTIOUSNESS, EXTROVERSION, NEUROTICISM, OPENNESS TO EXPERIENCE TERHADAP IMPULSIVE BUYING BEHAVIOR PADA E-COMMERCE GEN Z SURABAYA Esti Purwaningtyas; Laily Muzdalifah; Muhafidhah Novie; Afifatus Sholikhah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1454

Abstract

Impulsive buying behavior in e-commerce is increasing among Generation Z, especially in Surabaya. This study aims to analyze the influence of Big Five Personality : Agreeableness, conscientiousness, extroversion, neuroticism, and openness to experience on impulsive behavior in online shopping. This study involved 170 Generation Z e-commerce users from Surabaya, using a quantitative purposive sampling approach. The study shows that agreeableness and neuroticism have a significant positive effect on impulsive buying, while conscientiousness has a negative impact. Meanwhile, extroversion and openness to experience do not show a significant effect on impulsive buying behavior. The results indicate that personality plays an important role in determining the tendency to make impulsive purchases in e-commerce.
The Influence of Market Orientation on Marketing Performance Through Absorptive Capacity in Food and Beverage SMEs in Sidoarjo Nuriya Sinta Dewi; Muhafidhah Novie; Laily Muzdalifah; Cynthia Eka Violita
Islamic Business and Management Journal Vol. 8 No. 1 (2025): IBMJ | June
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/ibmj.v8i1.14328

Abstract

This study aims to analyze the effect of Market Orientation on Marketing Performance through Absorptive Capacity in the food and beverage MSME sector in Sidoarjo. The research method used is quantitative with an explanatory research approach. Data were collected through a survey of 216 MSMEs selected using a purposive sampling technique. Data analysis was conducted using the SEM-PLS method with Smart PLS 4.0. The results show that Market Orientation has a positive and significant effect on Marketing Performance. Furthermore, Market Orientation also positively influences Absorptive Capacity, which in turn enhances Marketing Performance. These findings confirm that Absorptive Capacity plays a significant mediating role in the relationship between Market Orientation and Marketing Performance. Thus, increasing market orientation in MSMEs can strengthen competitiveness and improve overall marketing performance.
The Influence of Entrepreneurial Management on MSMEs Performance through Competitive Advantage in Sidoarjo Regency Faustina, Thalita Al; Muzdalifah, Laily; Novie, Muhafidhah; Sholikhah, Afifatus
International Journal on Social Science, Economics and Art Vol. 15 No. 1 (2025): May: Social Science, Economics
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/ijosea.v15i1.739

Abstract

The purpose of this study is to contribute to the field of strategic management by examining the influence of entrepreneurial management on the performance of MSMEs, mediated by competitive advantage. Entrepreneurial management involves creative efforts and a willingness to take calculated risks to support the success of programs that improve business competitiveness. Although this topic is highly relevant, research integrating entrepreneurial management and competitive advantage as mediating variables in the context of MSME performance remains limited. This gap may hinder understanding of how entrepreneurial strategies affect business outcomes and the mechanisms involved. In this study, 89 MSME actors in Sidoarjo were selected as respondents using the Cluster Sampling technique to ensure broad regional representation. Cluster sampling is a method of taking samples by dividing the population into several groups or clusters. Data were collected through structured questionnaires and analyzed using SmartPLS 4 statistical software for robust results. Findings reveal that entrepreneurial management has a significant positive impact on MSME performance and strengthens competitive advantage. However, competitive advantage does not directly influence performance, making entrepreneurial management the primary driver of MSMEs success in competitive environments. These results highlight the importance of strengthening managerial capabilities through innovation, strategic planning, and responsive decision-making. The study provides a foundation for government and institutions to design targeted training and mentoring programs. It also enriches the strategic management literature on MSMEs and offers empirical insights relevant to policy formulation and the development of empowerment initiatives, particularly in Sidoarjo Regency
PENGARUH ENTREPRENEURIAL ORIENTATION DAN INTERACTIVITY TERHADAP BUSINESS PERFORMANCE MELALUI INNOVATION CAPABILITY PADA UMKM WOMENPRENEURS DI SIDOARJO Irsyadia, Latifah; Novie, Muhafidhah; Muzdalifah, Laily; Kamila, Edita Rachma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 13, No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v13i1.6752

Abstract

This study aims to analyze the effect of Entrepreneurial Orientation (EO) and Interactivity (IN) on Business Performance (BP) with Innovation Capability (IC) as a mediator in MSME womenpreneurs in Sidoarjo. The research method uses a quantitative approach with data obtained through a questionnaire from 209 respondents, then analyzed using SmartPLS. The results showed that Interactivity has a significant positive effect on Business Performance both directly and through Innovation Capability, while Entrepreneurial Orientation did not show a significant effect through the mediation of Innovation Capability. These findings indicate the importance of Interactivity in driving innovation that improves business performance. However, Entrepreneurial Orientation needs to be optimized to support innovation in womenpreneurs. This research recommends innovation training programs and strengthening access to technology to help womenpreneurs overcome innovation obstacles, so as to increase the competitiveness and contribution of MSMEs to the local economy.
PURCHASE DECISION PADA CANVA PRO: PERAN PERCEIVED VALUE DAN CUSTOMER EXPERIENCE MELALUI CUSTOMER SATISFACTION PADA KALANGAN GEN Z DI SIDOARJO Zainiyah, Alfidhotul; Novie, Muhafidhah; Muzdalifah, Laily; Kamila, Edita Rachma
Referensi : Jurnal Ilmu Manajemen dan Akuntansi Vol 13, No 1 (2025)
Publisher : Unitri Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/ref.v13i1.6759

Abstract

Purpose: This study aims to analyze the effect of Perceived Value and Customer Experience on Purchase Decision through Customer Satisfaction as a mediating variable among Gen Z users of Canva Pro in Sidoarjo. Methods: A quantitative approach was employed using a survey method, with data collected from 170 respondents selected through purposive sampling. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. Analysis Data: The research utilized outer model analysis to test validity and reliability, followed by inner model analysis to examine the direct and indirect effects among variables. Results Discussion: The findings reveal that Perceived Value and Customer Experience significantly influence Purchase Decision, both directly and indirectly through Customer Satisfaction. The most dominant indicators are Service Quality for Perceived Value and Outcomes Focus for Customer Experience. Conclusion: This study confirms the role of Customer Satisfaction as a partial mediator between Perceived Value, Customer Experience, and Purchase Decision. Practically, Canva should enhance service quality and customer experience to increase user satisfaction and encourage subscription conversions.
PRODUCT DIVERSITY DAN LOCATION TERHADAP REPURCHASE INTENTION: CUSTOMER SATISFACTION SEBAGAI MEDIASI STUDI PADA WARUNG MADURA Sholichah, Ummi Lathifatus; Muzdalifah, Laily; Novie, Muhafidhah; Larassaty, Ayu Lucy
JURNAL EKOBIS DEWANTARA Vol 8 No 2 (2025): JURNAL EKOBIS DEWANTARA
Publisher : Program Studi Manajemen Fakultas Ekonomi UST

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ed_en.v8i2.4493

Abstract

Penelitian ini bertujuan untuk mengetahui fungsi mediasi kepuasan konsumen dalam hubungan antara keragaman produk dan lokasi terhadap niat beli ulang. Penelitian ini menggunakan metode kuantitatif dengan populasi konsumen warung Madura di Sidoarjo. Non probability sampling dengan purposive sampling digunakan untuk pengambilan sampel. Data dianalisis menggunakan perangkat lunak partial least square 4.0. Hasil penelitian menemukan terdapat pengaruh positif signifikan antara keragaman produk terhadap minat beli ulang dan kepuasan pelanggan. Terdapat pengaruh positif signifikan antara lokasi terhadap minat beli ulang dan kepuasan pelanggan, serta, kepuasan pelanggan memiliki pengaruh positif signifikan terhadap minat beli ulang. Selain itu, hasil penelitian menunjukkan bahwa kepuasan pelanggan memediasi hubungan antara keragaman produk terhadap minat beli ulang, dan memediasi lokasi terhadap minat beli ulang.
Efektivitas Pendampingan dalam Meningkatkan Jangkauan Pasar dan Penjualan UMKM Thrifting Queenfau.outif melalui Media Sosial Intan Novitasari Sah; Festi Syahputri L.; Laily Muzdalifah
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 12 No. 2 (2025): Juni: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/ekonomika45.v12i2.4290

Abstract

The thrifting business in Indonesia has experienced significant growth in recent years, as it is increasingly in demand by the Indonesian people, especially from the middle to lower class youth, both women and men. Women's clothing thrifting MSMEs are also increasingly popular due to fashion trends that prioritize fashionable styles and affordable prices. Assisting thrifting MSMEs in optimizing digital marketing has become the right strategy to increase market reach and sales volume. Platforms such as TikTok have become the main channel utilized by thrifting MSMEs to market their products. The method used in this assistance is a qualitative method. This method uses a descriptive data collection process in the form of data from observations or interviews grouped in the form of documents and field notes during the mentoring process. The results show that a specially designed mentoring program can help thrifting MSMEs overcome challenges such as a lack of understanding of effective content strategies to increase sales. Through proper mentoring, thrifting MSMEs can increase visibility, engagement, and ultimately increase sales of Queenfau.outfit products significantly.
Co-Authors A.A. Ketut Agung Cahyawan W Abdur Rosid Achmad Zaki Adeta fajar mulya Afia, Nur Afifatus Sholikhah Alfidhotul Zainiyah Alin Riqqoh Dini Safia Angelia Salvana Sagita Aprilia Susanti Aprilia, Arinda Ayu Larassaty Ayu Lucy Larassaty Chairil Anwar Cynthia Eka Violita Cynthia Eka Violita Cynthia Violita Deny Ardiansyah, Deny Ardiansyah Edita Rachma Kamila Edita Rachma Kamila Esti Maulida Apriliana Esti Purwaningtyas Farichatul Khafidah Faustina, Thalita Al Ferdian, Muhammad Festi Syahputri L. Firdausi, Nuzula Fredi Aldi Pratama Hilmiatul Ilmiah Iik Claudia Firmandah Ilhama Qurratu’aini, Nafia Imamatuz Zakiyah Imamatuz Zakiyah Intan Novitasari Sah Irawan, Muhammad Deny Irsyadia, Latifah Istiqomah, Titis Kamila, Edita Rachma Khafidah, Farichatul Kristina, Doa Gadis Laila, Rohmatul Lailatul Hidayati Lailatul Ramadhani Lestari Dewi Lily Oktavia Luqman Hakim Luqman Hakim M. Mustaqim M. Mustaqim Mardiansyah, Nafi Miftaqul Bima Prasetya Miranda Adityawati Moh Argy Hariran H Moh Argy Hariran H Muchammad Tamyiz Muhafidhah Novie Muhammad Idham Kholiq Muhammad Rizky Maulana Mukhammad Nadhif Fuad Mulya, Adeta Fajar Nafia Ilhama Qurratu’aini Nanda Rizki Maulidia Nifhfu Lailaturohma Ningsih, Tutut Putria Novita Ayu Anggraini Nur Afiqfah Nuriya Sinta Dewi Okta Millenia Putri Okta Millenia Putri Putri Farikh Rizka Qurratu'aini, Nafia Ilhama Qurrota A'yun Qurrota A'yun Ragil Satria Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah Risalul Ummah Rosid, Abdur Seila Elvina Febriani Serli Ria Amelia Sholichah, Ummi Lathifatus Sholichah, Umniyah Mar’atun Sholikhah, Afifatus Silvia, Bella Siska Vivi Anggraeni Siska Vivi Anggraeni Siti Mardiyah Siti Maulidia Ainun Nisya’ Taqwanur Titis Istiqomah Ulul Azmiyah Ulul Azmiyah Umniyah Mar’atun Sholichah Wahyu Eko Pujianto Wicaksono, Muhammad Arif Wigati, Tiya Zainiyah, Alfidhotul