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All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Research and Technology al-Uqud : Journal of Islamic Economics SENTRALISASI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Darma Agung Jurnal Ecogen International Journal on Social Science, Economics and Art Jumat Informatika: Jurnal Pengabdian Masyarakat GREENOMIKA Golden Ratio of Marketing and Applied Psychology of Business Wiga : Jurnal Penelitian Ilmu Ekonomi EKONOMIKA45 eCo-Fin Journal of Comprehensive Science Abdi Jurnal Publikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pemberdayaan Ekonomi Journal of Creative Student Research Journal of Student Research Paradoks : Jurnal Ilmu Ekonomi JURNAL EKONOMI BISNIS DAN MANAJEMEN JAMAS: Jurnal Abdi Masyarakat Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Jurnal Ekonomi Bisnis dan Manajemen Islamic Business and Management Journal (IBMJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Science and Social Development Tali Jagad Jurnal Ilmiah Manajemen Jurnal Kompetensi Ilmu Sosial Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa JMB
Laily Muzdalifah
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Peran Transformasi Digital melalui Aplikasi GrabFood terhadap Peningkatan Kinerja Penjualan dan Loyalitas Konsumen Mie Cot Angelia Salvana Sagita; Seila Elvina Febriani; Laily Muzdalifah
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/2m9nbw59

Abstract

Digital transformation is a tactic that can strengthen the competitiveness of small, medium, and micro enterprises, particularly in the culinary sector. However, the use of digital marketing platforms still faces several challenges in its implementation. This community service program aims to assist the Mie Cot MSME in maximizing the use of the GrabFood platform as a digital marketing tool to expand its market reach. The methods implemented include a participatory, action-based approach that follows the steps of needs identification, outreach and education, technical training, intensive support, and evaluation and follow-up. The findings from this activity indicate that partners are able to activate and utilize the GrabFood platform effectively, registering seven menu items digitally with additional photos, prices, and product descriptions, and obtaining initial transactions through the platform. Furthermore, partners also experienced increased knowledge of digital marketing management and online-based promotional strategies. However, implementation challenges remain, including suboptimal product visibility and a lack of significant increases in turnover and customer numbers during the mentoring period. Therefore, ongoing promotion optimization and evaluation are necessary to ensure the use of digital platforms can deliver better results in business development.
PENGARUH BRAND AMBASSADOR, BRAND IMAGE, DAN COUNTRY OF ORIGIN TERHADAP MINAT BELI KONSUMEN Serli Ria Amelia; Siti Maulidia Ainun Nisya’; Laily Muzdalifah
Journal of Creative Student Research Vol. 1 No. 1 (2023): Februari : Journal of Creative Student Research
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2050.13 KB) | DOI: 10.55606/jcsrpolitama.v1i1.1046

Abstract

Penelitian ini memiliki tujuan untuk mengetahui pengaruh brand ambassador, brand image dan country of origin terhadap minat beli konsumen pada produk skincare Korea Selatan COSRX. Uji pengaruh ini dilakukan untuk mengetahui pengaruh secara parsial dan simultan. Pada penelitian ini menggunakan jenis penelitian kualitatif. Sampel penelitian berjumlah 170 responden. Sumber data pada penelitian ini adalah data primer berbentuk kuesioner yang mana merupakan hasil tanggapan dari responden dengan kriteria pelanggan generasi Z yang telah menggunakan produk COSRX dan mengetahui brand ambassador terbarunya dan merupakan followers dari Instagram resmi COSRX Indonesia. Teknik analisis data dilakukan dengan pengujian hipotesis yaitu melakukan uji parsial (uji-t) dan uji simultan (uji F). Hasil dari penelitian menunjukkan bahwa variabel brand ambassador memiliki pengaruh yang signifikan terhadap minat beli konsumen, brand image memiliki pengaruh yang signifikan terhadap minat beli konsumen dan country of origin memiliki pengaruh yang signifikan terhadap minat beli konsumen.
Analysis of the Dynamic Capabilities of Sidoarjo SME in Improving the Performance of Sustainable Innovation Miftaqul Bima Prasetya; Laily Muzdalifah; Muhafidhah Novie; Afifatus Sholikhah
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i1.1243

Abstract

This study analyzes the role of four dimensions of dynamic capabilities: Perceptual Ability, Analytical Competence, Unification Expertise, and Harmonization Capacity in encouraging Sustainable Innovation Performance in SMEs in Sidoarjo Regency. A quantitative approach with a sample of 121 SMEs showed that Harmonization Capacity had a positive and substantial influence on sustainable innovation performance. In contrast, Analytical Competence and Coordination Capacity showed a significant positive effect. In contrast, Integration Capabilities did not show a significant influence. These findings underscore the importance of the learning process and strategic coordination in increasing the sustainable innovation capacity of Sidoarjo SMEs, with practical implications for the development of supporting policies and strengthening the managerial capabilities of local SMEs.
The Influence of Online Customer Reviews, Content Marketing, and Brand Image on The Purchase Decision: Empirical Study of Erigo Products on TikTok Shop Aprilia Susanti; Laily Muzdalifah; Ayu Larassaty; Cynthia Violita
Golden Ratio of Marketing and Applied Psychology of Business Vol. 6 No. 1 (2026): July - January
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v6i1.1287

Abstract

This research aims to analyze the influence of Online Customer reviews, Content Marketing, and Brand Image on purchasing decisions for Erigo products at TikTok Shop. This study uses quantitative research and purposive sampling. From the results of this test, it can be concluded that Online Customer reviews do not significantly affect purchasing decisions. Content Marketing also does not have a significant effect on purchasing decisions. Brand image has a significant effect on purchasing Erigo products at the TikTok Shop.
Co-Authors A.A. Ketut Agung Cahyawan W Abdur Rosid Achmad Zaki Adeta fajar mulya Afia, Nur Afifatus Sholikhah Alfidhotul Zainiyah Alin Riqqoh Dini Safia Angelia Salvana Sagita Aprilia Susanti Aprilia, Arinda Ayu Larassaty Ayu Lucy Larassaty Chairil Anwar Cynthia Eka Violita Cynthia Eka Violita Cynthia Violita Deny Ardiansyah, Deny Ardiansyah Edita Rachma Kamila Edita Rachma Kamila Esti Maulida Apriliana Esti Purwaningtyas Farichatul Khafidah Faustina, Thalita Al Ferdian, Muhammad Festi Syahputri L. Firdausi, Nuzula Fredi Aldi Pratama Hilmiatul Ilmiah Iik Claudia Firmandah Ilhama Qurratu’aini, Nafia Imamatuz Zakiyah Imamatuz Zakiyah Intan Novitasari Sah Irawan, Muhammad Deny Irsyadia, Latifah Istiqomah, Titis Kamila, Edita Rachma Khafidah, Farichatul Kristina, Doa Gadis Laila, Rohmatul Lailatul Hidayati Lailatul Ramadhani Lestari Dewi Lily Oktavia Luqman Hakim Luqman Hakim M. Mustaqim M. Mustaqim Mardiansyah, Nafi Miftaqul Bima Prasetya Miranda Adityawati Moh Argy Hariran H Moh Argy Hariran H Muchammad Tamyiz Muhafidhah Novie Muhammad Idham Kholiq Muhammad Rizky Maulana Mukhammad Nadhif Fuad Mulya, Adeta Fajar Nafia Ilhama Qurratu’aini Nanda Rizki Maulidia Nifhfu Lailaturohma Ningsih, Tutut Putria Novita Ayu Anggraini Nur Afiqfah Nuriya Sinta Dewi Okta Millenia Putri Okta Millenia Putri Putri Farikh Rizka Qurratu'aini, Nafia Ilhama Qurrota A'yun Qurrota A'yun Ragil Satria Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah Risalul Ummah Rosid, Abdur Seila Elvina Febriani Serli Ria Amelia Sholichah, Ummi Lathifatus Sholichah, Umniyah Mar’atun Sholikhah, Afifatus Silvia, Bella Siska Vivi Anggraeni Siska Vivi Anggraeni Siti Mardiyah Siti Maulidia Ainun Nisya’ Taqwanur Titis Istiqomah Ulul Azmiyah Ulul Azmiyah Umniyah Mar’atun Sholichah Wahyu Eko Pujianto Wicaksono, Muhammad Arif Wigati, Tiya Zainiyah, Alfidhotul