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All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Research and Technology al-Uqud : Journal of Islamic Economics SENTRALISASI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Darma Agung Jurnal Ecogen International Journal on Social Science, Economics and Art Jumat Informatika: Jurnal Pengabdian Masyarakat GREENOMIKA Golden Ratio of Marketing and Applied Psychology of Business Wiga : Jurnal Penelitian Ilmu Ekonomi EKONOMIKA45 eCo-Fin Journal of Comprehensive Science Abdi Jurnal Publikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pemberdayaan Ekonomi Journal of Creative Student Research Journal of Student Research Paradoks : Jurnal Ilmu Ekonomi JURNAL EKONOMI BISNIS DAN MANAJEMEN Journal of Educational Management Research JAMAS: Jurnal Abdi Masyarakat Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Jurnal Ekonomi Bisnis dan Manajemen Islamic Business and Management Journal (IBMJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Science and Social Development Tali Jagad Jurnal Ilmiah Manajemen Jurnal Kompetensi Ilmu Sosial Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa JMB
Laily Muzdalifah
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

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Repurchase Intention pada Live Streaming Produk Thrift di Shopee: Peran Customer Trust dan Perceived Value dengan Mindfulness sebagai Moderasi Alin Riqqoh Dini Safia; Laily Muzdalifah; Muhafidhah Novie; Afifatus Sholikhah
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45315

Abstract

The rise of digital technology has altered how consumers purchase online, as seen by the growing popularity of live streaming on e-commerce sites like Shopee. This research uses mindfulness as a moderating variable to examine how customer trust and perceived value affect repurchase intention for secondhand goods sold via Shopee Live Streaming. Purposive sampling approaches were used to pick 170 respondents for this research, which combines a quantitative approach with a survey method. Partial Least Squares (PLS) were used to evaluate the data. The study's findings show that Repurchase Intention is positively and significantly impacted by Customer Trust and Perceived Value. Additionally, Repurchase Intention is significantly impacted directly by mindfulness. However, it was not shown that mindfulness had a substantial moderating impact in the link between perceived value and repurchase intention or between customer trust and repurchase intention. This finding suggests that although consumers with high levels of trust and perceived value tend to make repeat purchases, the level of Mindfulness does not strengthen the relationship in the context of shopping via Live Streaming. This research contributes to marketers and business actors to put more emphasis on strategies that build trust and create product value in increasing consumer repurchase intentions.
Pengaruh Kualitas Pelayanan Elektronik dan Ulasan Pelanggan Online Terhadap Keputusan Pembelian Lazada Melalui Kepercayaan Pada Generasi Z Sidoarjo Imamatuz Zakiyah; Muhafidhah Novie; Laily Muzdalifah; Cynthia Eka Violita
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.44879

Abstract

This study examines how Generation Z's purchasing decisions in Sidoarjo are influenced by online customer reviews and electronic service quality, with trust as a mediating variable. Focusing on Generation Z due to their significant population and high e-commerce activity, particularly on Lazada, the research employs a quantitative approach with purposive sampling. Data was collected from 200 respondents who had made purchases on Lazada within the last three months, using structured questionnaires and analyzed with SmartPLS 4.0.The findings reveal that electronic service quality does not directly affect purchasing decisions but significantly impacts trust, which in turn influences decisions. Conversely, online customer reviews positively and significantly affect purchasing decisions, both directly and indirectly through trust. This highlights trust's critical role as a mediator in e-commerce, where consumers rely on perceived reliability and validity.The study concludes that platforms like Lazada should prioritize improving electronic service quality and leveraging positive customer reviews to build trust and boost sales. It supports theories such as the Theory of Planned Behavior (Ajzen, 1985) and Mayer et al.s (1995) trust model, offering practical insights for e-commerce platforms to enhance user experience and attract younger consumers.
Pengaruh AI Marketing Terhadap Purchase Intention Melalui Brand Trust Pada Produk Coca-Cola Mukhammad Nadhif Fuad; Laily Muzdalifah; Muhafidhah Novie; Edita Rachma Kamila
Jurnal Manajemen Bisnis Vol. 1 No. 3 (2026): April-Juni
Publisher : Samudra Ilmu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Artificial Intelligence (AI) Marketing terhadap Purchase intention dengan Brand trust sebagai variabel mediasi pada produk Coca Cola. Penelitian ini didasari oleh adanya kesenjangan empiris pada penelitian-penelitian terdahulu mengenai hubungan AI marketing dengan purchase intention, sehingga peran brand trust sebagai variabel mediasi perlu diuji lebih lanjut. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel dilakukan menggunakan teknik non-probability sampling dengan pendekatan purposive sampling dan menggunakan sampel sebanyak 130 responden konsumen produk Coca-Cola. Analisis data dilakukan menggunakan teknik Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa AI marketing berpengaruh positif dan signifikan terhadap brand trust dan terhadap purchase intention. Brand trust juga berpengaruh positif dan signifikan terhadap purchase intention. Selain itu, Brand trust terbukti memediasi secara signifikan pengaruh AI marketing terhadap purchase intention. Temuan ini menunjukkan bahwa penerapan AI marketing yang efektif tidak hanya berdampak langsung pada minat beli, tetapi juga membangun kepercayaan konsumen terhadap merek yang pada akhirnya memperkuat niat pembelian produk Coca Cola.
Peran Transformasi Digital melalui Aplikasi GrabFood terhadap Peningkatan Kinerja Penjualan dan Loyalitas Konsumen Mie Cot Angelia Salvana Sagita; Seila Elvina Febriani; Laily Muzdalifah
Jumat Informatika: Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Agustus
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/2m9nbw59

Abstract

Digital transformation is a tactic that can strengthen the competitiveness of small, medium, and micro enterprises, particularly in the culinary sector. However, the use of digital marketing platforms still faces several challenges in its implementation. This community service program aims to assist the Mie Cot MSME in maximizing the use of the GrabFood platform as a digital marketing tool to expand its market reach. The methods implemented include a participatory, action-based approach that follows the steps of needs identification, outreach and education, technical training, intensive support, and evaluation and follow-up. The findings from this activity indicate that partners are able to activate and utilize the GrabFood platform effectively, registering seven menu items digitally with additional photos, prices, and product descriptions, and obtaining initial transactions through the platform. Furthermore, partners also experienced increased knowledge of digital marketing management and online-based promotional strategies. However, implementation challenges remain, including suboptimal product visibility and a lack of significant increases in turnover and customer numbers during the mentoring period. Therefore, ongoing promotion optimization and evaluation are necessary to ensure the use of digital platforms can deliver better results in business development.
Co-Authors A.A. Ketut Agung Cahyawan W Abdur Rosid Achmad Zaki Adeta fajar mulya Afia, Nur Afifatus Sholikhah Alfidhotul Zainiyah Alin Riqqoh Dini Safia Angelia Salvana Sagita Aprilia Susanti, Aprilia Aprilia, Arinda Ayu Lucy Larassaty Chairil Anwar Cynthia Eka Violita Cynthia Eka Violita Deny Ardiansyah, Deny Ardiansyah Edita Rachma Kamila Edita Rachma Kamila Esti Maulida Apriliana Esti Purwaningtyas Farichatul Khafidah Faustina, Thalita Al Ferdian, Muhammad Festi Syahputri L. Firdausi, Nuzula Fredi Aldi Pratama Hilmiatul Ilmiah Iik Claudia Firmandah Ilhama Qurratu’aini, Nafia Imamatuz Zakiyah Imamatuz Zakiyah Intan Novitasari Sah Irawan, Muhammad Deny Irsyadia, Latifah Istiqomah, Titis Kamila, Edita Rachma Khafidah, Farichatul Kristina, Doa Gadis Laila, Rohmatul Lailatul Hidayati Lailatul Ramadhani Lestari Dewi Larassaty, Ayu Lily Oktavia Luqman Hakim Luqman Hakim M. Mustaqim M. Mustaqim Mardiansyah, Nafi Miranda Adityawati Moh Argy Hariran H Moh Argy Hariran H Muchammad Tamyiz Muhafidhah Novie Muhammad Idham Kholiq Muhammad Rizky Maulana Mukhammad Nadhif Fuad Mulya, Adeta Fajar Nafia Ilhama Qurratu’aini Nanda Rizki Maulidia Nifhfu Lailaturohma Ningsih, Tutut Putria Novita Ayu Anggraini Nur Afiqfah Nuriya Sinta Dewi Okta Millenia Putri Okta Millenia Putri Putri Farikh Rizka Qurratu'aini, Nafia Ilhama Qurrota A'yun Qurrota A'yun Ragil Satria Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah Risalul Ummah Robbani, Mochammad Burhanuddin Rosid, Abdur Seila Elvina Febriani Serli Ria Amelia Sholichah, Ummi Lathifatus Sholichah, Umniyah Mar’atun Sholikhah, Afifatus Silvia, Bella Siska Vivi Anggraeni Siska Vivi Anggraeni Siti Mardiyah Siti Maulidia Ainun Nisya’ Taqwanur Titis Istiqomah Ulul Azmiyah Ulul Azmiyah Umniyah Mar’atun Sholichah Violita, Cynthia Wahyu Eko Pujianto Wicaksono, Muhammad Arif Wigati, Tiya Zainiyah, Alfidhotul