Article Per Year (5 Year)
p-Index From 2021 - 2026
7.657
P-Index
This Author published in this journals
All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan SINERGI: Jurnal Ilmiah Ilmu Manajemen Jurnal Manajemen STIE Muhammadiyah Palopo Journal of Research and Technology al-Uqud : Journal of Islamic Economics SENTRALISASI Referensi : Jurnal Ilmu Manajemen dan Akuntansi JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Manajemen Bisnis dan Kewirausahaan Management Studies and Entrepreneurship Journal (MSEJ) Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal Darma Agung Jurnal Ecogen Airlangga Journal of Innovation Management International Journal on Social Science, Economics and Art GREENOMIKA Golden Ratio of Marketing and Applied Psychology of Business Wiga : Jurnal Penelitian Ilmu Ekonomi EKONOMIKA45 eCo-Fin Journal of Comprehensive Science Abdi Jurnal Publikasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Pemberdayaan Ekonomi Journal of Creative Student Research Journal of Student Research Paradoks : Jurnal Ilmu Ekonomi JURNAL EKONOMI BISNIS DAN MANAJEMEN Journal of Educational Management Research JAMAS: Jurnal Abdi Masyarakat Nusantara Community Empowerment Review Riwayat: Educational Journal of History and Humanities Jurnal Ekonomi Bisnis dan Manajemen Islamic Business and Management Journal (IBMJ) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Science and Social Development Tali Jagad Jurnal Ilmiah Manajemen Jurnal Kompetensi Ilmu Sosial Journal of Ekonomics, Finance, and Management Studies Jurnal Mahasiswa: Jurnal Ilmiah Penalaran dan Penelitian Mahasiswa JMB
Laily Muzdalifah
Universitas Nahdlatul Ulama Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Transportation Other

Published : 66 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 66 Documents
Search

 3   4   5   6   7 
Peran Internal Enablers dalam Transformasi Digital Pelaku Usaha Mikro di Wilayah Blankspot: Studi pada Dusun Kepetingan Sidoarjo Laily Muzdalifah; Muchammad Tamyiz; Muhammad Idham Kholiq; Risalul Ummah
eCo-Fin Vol. 8 No. 2 (2026): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v8i2.3905

Abstract

Transformasi digital telah menjadi strategi penting untuk meningkatkan daya saing usaha mikro; namun, proses implementasinya belum merata, khususnya di daerah-daerah yang mengalami keterbatasan infrastruktur dan akses terhadap teknologi. Studi ini bertujuan untuk menganalisis peran faktor pendukung internal dalam mendukung transformasi digital pelaku usaha mikro di Dusun Kepetingan, Desa Sawohan, Kabupaten Sidoarjo. Cakupan analisis meliputi strategi organisasi, kemampuan teknologi berkelanjutan, kontrol organisasi yang fleksibel, aksesibilitas terhadap kemitraan, proses bisnis, sumber daya manusia terampil, dan budaya organisasi. Studi ini menggunakan pendekatan kualitatif dengan desain deskriptif eksploratif. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi yang melibatkan 21 informan yang dipilih menggunakan purposive sampling dan diperluas lebih lanjut melalui teknik snowball sampling. Hasil penelitian menunjukkan bahwa semua dimensi faktor pendukung internal berkontribusi pada proses transformasi digital. Meskipun demikian, keterbatasan infrastruktur jaringan, tingkat keterampilan digital yang rendah, dan pemanfaatan media digital yang terbatas telah menghambat proses transformasi untuk mencapai hasil yang optimal. Penelitian ini memberikan kontribusi teoritis bahwa model Internal Enablers dapat diperluas dengan menunjukkan bahwa pada usaha mikro yang berada di wilayah blankspot, infrastruktur digital dan konektivitas berperan sebagai foundational enabler yang mendahului efektivitas faktor-faktor internal organisasi.
Analisis Pemahaman dan Praktik Pengelolaan Keuangan pada Umkm Es degan Bu Ulfa Sidoarjo Nifhfu Lailaturohma; Chairil Anwar; Laily Muzdalifah
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1791

Abstract

This study aims to analyze the financial management practices of the Es Degan Bu Ulfa MSME and their compliance with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM). The study used a qualitative approach with a case study method. Data were obtained through interviews and observations, then analyzed descriptively and qualitatively.   This study aims to analyze the financial management practices of the Es Degan Bu Ulfa MSME and their compliance with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM). The study used a qualitative approach with a case study method. Data were obtained through interviews and observations, then analyzed descriptively and qualitatively. The results indicate that financial management is still carried out simply and does not yet implement written records. Business income and expenses still rely on memory, even though business owners perform daily profit and loss calculations and separate personal and business finances. The main obstacles faced include limited human resources and a low understanding of financial record keeping and the SAK EMKM. Based on the analysis, financial management practices are not fully compliant with SAK EMKM standards. Therefore, the implementation of simple financial record keeping is necessary to structure business financial information and support business decision-making. Proper financial management can help improve business performance, monitor cash flow, evaluate profitability, and enhance accountability. Furthermore, the application of SAK EMKM is expected to facilitate access to financing and strengthen the sustainability and competitiveness of MSMEs in an increasingly competitive business environment.
Analisis Pemahaman dan Praktik Pengelolaan Keuangan pada Umkm Es degan Bu Ulfa Sidoarjo Nifhfu Lailaturohma; Chairil Anwar; Laily Muzdalifah
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1791

Abstract

This study aims to analyze the financial management practices of the Es Degan Bu Ulfa MSME and their compliance with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM). The study used a qualitative approach with a case study method. Data were obtained through interviews and observations, then analyzed descriptively and qualitatively.   This study aims to analyze the financial management practices of the Es Degan Bu Ulfa MSME and their compliance with the Financial Accounting Standards for Micro, Small, and Medium Entities (SAK EMKM). The study used a qualitative approach with a case study method. Data were obtained through interviews and observations, then analyzed descriptively and qualitatively. The results indicate that financial management is still carried out simply and does not yet implement written records. Business income and expenses still rely on memory, even though business owners perform daily profit and loss calculations and separate personal and business finances. The main obstacles faced include limited human resources and a low understanding of financial record keeping and the SAK EMKM. Based on the analysis, financial management practices are not fully compliant with SAK EMKM standards. Therefore, the implementation of simple financial record keeping is necessary to structure business financial information and support business decision-making. Proper financial management can help improve business performance, monitor cash flow, evaluate profitability, and enhance accountability. Furthermore, the application of SAK EMKM is expected to facilitate access to financing and strengthen the sustainability and competitiveness of MSMEs in an increasingly competitive business environment.
Repurchase Intention pada Live Streaming Produk Thrift di Shopee: Peran Customer Trust dan Perceived Value dengan Mindfulness sebagai Moderasi Alin Riqqoh Dini Safia; Laily Muzdalifah; Muhafidhah Novie; Afifatus Sholikhah
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.45315

Abstract

The rise of digital technology has altered how consumers purchase online, as seen by the growing popularity of live streaming on e-commerce sites like Shopee. This research uses mindfulness as a moderating variable to examine how customer trust and perceived value affect repurchase intention for secondhand goods sold via Shopee Live Streaming. Purposive sampling approaches were used to pick 170 respondents for this research, which combines a quantitative approach with a survey method. Partial Least Squares (PLS) were used to evaluate the data. The study's findings show that Repurchase Intention is positively and significantly impacted by Customer Trust and Perceived Value. Additionally, Repurchase Intention is significantly impacted directly by mindfulness. However, it was not shown that mindfulness had a substantial moderating impact in the link between perceived value and repurchase intention or between customer trust and repurchase intention. This finding suggests that although consumers with high levels of trust and perceived value tend to make repeat purchases, the level of Mindfulness does not strengthen the relationship in the context of shopping via Live Streaming. This research contributes to marketers and business actors to put more emphasis on strategies that build trust and create product value in increasing consumer repurchase intentions.
Pengaruh Kualitas Pelayanan Elektronik dan Ulasan Pelanggan Online Terhadap Keputusan Pembelian Lazada Melalui Kepercayaan Pada Generasi Z Sidoarjo Imamatuz Zakiyah; Muhafidhah Novie; Laily Muzdalifah; Cynthia Eka Violita
Riwayat: Educational Journal of History and Humanities Vol 8, No 2 (2025): April
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jr.v8i2.44879

Abstract

This study examines how Generation Z's purchasing decisions in Sidoarjo are influenced by online customer reviews and electronic service quality, with trust as a mediating variable. Focusing on Generation Z due to their significant population and high e-commerce activity, particularly on Lazada, the research employs a quantitative approach with purposive sampling. Data was collected from 200 respondents who had made purchases on Lazada within the last three months, using structured questionnaires and analyzed with SmartPLS 4.0.The findings reveal that electronic service quality does not directly affect purchasing decisions but significantly impacts trust, which in turn influences decisions. Conversely, online customer reviews positively and significantly affect purchasing decisions, both directly and indirectly through trust. This highlights trust's critical role as a mediator in e-commerce, where consumers rely on perceived reliability and validity.The study concludes that platforms like Lazada should prioritize improving electronic service quality and leveraging positive customer reviews to build trust and boost sales. It supports theories such as the Theory of Planned Behavior (Ajzen, 1985) and Mayer et al.s (1995) trust model, offering practical insights for e-commerce platforms to enhance user experience and attract younger consumers.
Pengaruh AI Marketing Terhadap Purchase Intention Melalui Brand Trust Pada Produk Coca-Cola Mukhammad Nadhif Fuad; Laily Muzdalifah; Muhafidhah Novie; Edita Rachma Kamila
Jurnal Manajemen Bisnis Vol. 1 No. 3 (2026): April-Juni
Publisher : Samudra Ilmu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Artificial Intelligence (AI) Marketing terhadap Purchase intention dengan Brand trust sebagai variabel mediasi pada produk Coca Cola. Penelitian ini didasari oleh adanya kesenjangan empiris pada penelitian-penelitian terdahulu mengenai hubungan AI marketing dengan purchase intention, sehingga peran brand trust sebagai variabel mediasi perlu diuji lebih lanjut. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengambilan sampel dilakukan menggunakan teknik non-probability sampling dengan pendekatan purposive sampling dan menggunakan sampel sebanyak 130 responden konsumen produk Coca-Cola. Analisis data dilakukan menggunakan teknik Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS). Hasil penelitian menunjukkan bahwa AI marketing berpengaruh positif dan signifikan terhadap brand trust dan terhadap purchase intention. Brand trust juga berpengaruh positif dan signifikan terhadap purchase intention. Selain itu, Brand trust terbukti memediasi secara signifikan pengaruh AI marketing terhadap purchase intention. Temuan ini menunjukkan bahwa penerapan AI marketing yang efektif tidak hanya berdampak langsung pada minat beli, tetapi juga membangun kepercayaan konsumen terhadap merek yang pada akhirnya memperkuat niat pembelian produk Coca Cola.
Co-Authors A.A. Ketut Agung Cahyawan W Abdur Rosid Achmad Zaki Adeta fajar mulya Afia, Nur Afifatus Sholikhah Alfidhotul Zainiyah Alin Riqqoh Dini Safia Aprilia Susanti, Aprilia Aprilia, Arinda Ayu Lucy Larassaty Chairil Anwar Cynthia Eka Violita Cynthia Eka Violita Deny Ardiansyah, Deny Ardiansyah Edita Rachma Kamila Edita Rachma Kamila Esti Maulida Apriliana Esti Purwaningtyas Fadiyah, Farah Farichatul Khafidah Faustina, Thalita Al Ferdian, Muhammad Festi Syahputri L. Firdausi, Nuzula Fredi Aldi Pratama Hilmiatul Ilmiah Iik Claudia Firmandah Ilhama Qurratu’aini, Nafia Imamatuz Zakiyah Imamatuz Zakiyah Intan Novitasari Sah Irawan, Muhammad Deny Irsyadia, Latifah Istiqomah, Titis Kamila, Edita Rachma Khafidah, Farichatul Kristina, Doa Gadis Laila, Rohmatul Lailatul Hidayati Lailatul Ramadhani Lestari Dewi Larassaty, Ayu Lily Oktavia Luqman Hakim Luqman Hakim M. Mustaqim M. Mustaqim Mardiansyah, Nafi Miranda Adityawati Moh Argy Hariran H Moh Argy Hariran H Muchammad Tamyiz Muhafidhah Novie Muhammad Idham Kholiq Muhammad Rizky Maulana Mukhammad Nadhif Fuad Mulya, Adeta Fajar Nafia Ilhama Qurratu’aini Nanda Rizki Maulidia Nifhfu Lailaturohma Ningsih, Tutut Putria Novita Ayu Anggraini Nur Afiqfah Nuriya Sinta Dewi Okta Millenia Putri Okta Millenia Putri Putri Farikh Rizka Qurratu'aini, Nafia Ilhama Qurrota A'yun Qurrota A'yun Ragil Satria Riris Maghfirotul Fitriyah Riris Maghfirotul Fitriyah Risalul Ummah Robbani, Mochammad Burhanuddin Rodiyah, Muhimmatur Rosid, Abdur Serli Ria Amelia Sholichah, Ummi Lathifatus Sholichah, Umniyah Mar’atun Sholikhah, Afifatus Silvia, Bella Siska Vivi Anggraeni Siska Vivi Anggraeni Siti Mardiyah Siti Maulidia Ainun Nisya’ Syehfuddin, Moch. Fahmi Taqwanur Titis Istiqomah Ulul Azmiyah Ulul Azmiyah Umniyah Mar’atun Sholichah Violita, Cynthia Wahyu Eko Pujianto Wicaksono, Muhammad Arif Wigati, Tiya Zainiyah, Alfidhotul