Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Kawistara

Personality Perceived Risk and Travel Intention after The COVID-19 Pandemic: The Case Study in a Bali Resort Village of Canggu Bei, Theresia Verina Rosari; Suprastayasa, I Gusti Ngurah Agung; Rahjasa, Putu Surya Laksana
Jurnal Kawistara Vol 14, No 1 (2024)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.82974

Abstract

This study aims to determine the influence of human personality and perceived risk on the travel intention of domestic tourists to Canggu, Bali. This research is motivated by the limitations of the previous studies in examining the factors that influence travel intention, especially aspects related to human behavior. This is especially essential for reviving tourism business after the Covid-19 pandemic. This research is based on a survey on domestic tourists who had, are currently, and will be traveling to the resort village of Canggu in Bali. The sample collection method in this study is by using a questionnaire distributed online and offline. The author uses the theory of Hair et al. to determine the minimum number of samples and get 299 respondents in the field. This study uses the Structural Equation Model (SEM) analysis technique to analyze all the data that has been collected. This study found that all major personal characters,namely openness, consciousness, extroversion, agreeableness, and neuroticism, positively affect the intention of visiting domestic tourists to Canggu. In contrast, the perceived risk has a negative effect on the intention of visiting tourists to Canggu. This research encourages managers of tourist destinations in Canggu to consider various personal charaters,perceived risks and travel intentions above in designing marketing strategies and destination development.
Co-Authors A.A. Ayu Oka Mirah Wahyuni Anak Agung Gde Oka Geria Anik Suryaningsih, Ni Kadek Anik Suryaningsih Anom Hery Suasapha Arjaya, I Ketut Arjaya, Ketut Armeli Armeli Armeli, Armeli Arnata, Rusdi Asmarani, I Gusti Ayu Ratih Baskara, I Made Lingga Bei, Theresia Verina Rosari Berend Gensan Coloay Citrawati , Luh Putu Citrawati, Luh Putu Clara Angely Cambey Darmaputra, Putu Gde Eka Desak Made Dwi Krisna Suryani Suryani Febrianto, I Gusti Agung Fiorenza Ayunda Natalie Limantara Gede Muna Satya Febriyana Hanny Hafiar Hardina Hilda Apriani I Dewa Putu Hendri Pramana I Gede Darmawijaya I Gede Mahesa Pradyana I Gusti Agung Gede Witarsana I Gusti Ayu Putu Wita Indrayani I Gusti Gede Anggareksa Putra Mulyawan I Gusti Ngurah Agung Wiryanata I Ketut Arjaya I Nyoman Arcana I Nyoman Arcana I Nyoman Lingga Sana I Putu Esa Widaharthana I Putu Esa Widaharthana I Putu Esa Widaharthana I Putu Utama I Wayan Muliana I Wayan Sunarsa, I Wayan Ida Ayu Kalpikawati Ida Ayu Sri Puspa Adi Iswarini, Ni Ketut Juli Rastitiati, Ni Kade Kalpikawati, Ida Ayu Komang Pandini Niken Absari Komang Kristiono Liestiandre, Hanugerah Kusumarini, Indah Luh Putu Kartini Made Darmiati Made Darmiati Mahendra Adi Winatha Martadjaya, I Gusti Made Iwan Dusanta Muliana, I Wayan Muliana, I Wayan Ngelambong, Anderson Ni Kade Juli Rastitiati Ni Kade Juli Rastitiati Ni Ketut Wiwiek Agustina Ni Komang Niko Pandeani Ni Made Tirtawati Oka Geria, Anak Agung Gede Pande Kadek Oka Adi Nugraha Paramita , Ratri pinaria, ni wayan chintia Purwastuti Eko Sucahyo Rahjasa, Putu Surya Laksana Rastitiati, Ni Kade Juli Ratri Paramita Ratri Paramita Reni Ariasri, Nyoman Rumadana, I Made Rusdiarnata, Ketut Sabudi, I Nyoman Sukana Sawitri, Hari Sucahyo, Purwastuti Eko Sudiarta, Ngakan Putu Sulistyawati, Ni Luh Ketut Sri Sumadi, I Gede Sumariati, I Dewa Ayu Rai Susianti, Hartanti Woro Swandewi, Ni Kadek Teguh Hadisukarno Utama, I Putu Utama, I Putu Widaharthana , I Putu Esa Wirata, I Nengah Wiratnaya, I Nyoman