Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : JECOM

Persepsi Konsumen Terhadap Kualitas Pelayanan Wedding Event Di Amankila Resort Karangasem, Bali Sawitri, Hari; Wirata, I Nengah; Suprastayasa, I Gusti Ngurah Agung
Journal of Event and Convention Management Vol. 3 No. 1 (2024): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v3i1.1160

Abstract

Consumer perception is important in the company. Consumer perception can be influenced by several factors, one of them is service quality. The purpose of this study was to determine the consumer perception towards wedding event quality services at Amankila Resort. The sample in this research are 32 respondents, which Amankila Resort wedding event consumers in period of time 2019 – 2022. This study used a quantitative descriptive analysis technique with SPSS version 25 through validities test and reliabilities test. Data collection techniques used are surveys, observation and documentation studies. Based on the results of the analysis, it was found that regarding consumer perceptions towards wedding event service quality at Amankila Resort are considered very good with an average value of 4.48. The dimension of service quality that has the highest average value of 4.65 is the empathy dimension, while the dimension of service quality that has the lowest average value of 3.4 is the tangibles dimension.
Penerapan Manajemen Risiko Event Dalam Meminimalisir Human Error Di Esmeralda Wedding Planner & Organizer Sari, Rochpina Cantika; Suprastayasa, I Gusti Ngurah Agung; Ariasri, Nyoman Reni
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i1.2346

Abstract

This study aims to determine how the implementation of event risk management minimizes human error at Esmeralda Wedding Planner & Organizer. This study uses a qualitative descriptive approach with data collection techniques in the form of interviews, observations, and documentation studies conducted at Esmeralda Wedding Planner & Organizer. Data analysis was carried out using an approach based on ISO 31000: 2018 which consists of seven systematic stages, namely: communication and consultation, context determination, risk identification, risk analysis, risk evaluation, risk handling, and monitoring and review. The results of the study indicate that Esmeralda Wedding Planner & Organizer has implemented all stages of risk management well and in a structured manner. Efforts made include conducting briefings before the event, routine weekly evaluations, preparing clear job descriptions, implementing SOPs, and imposing social sanctions or blacklisting on employees who violate. This study is expected to be a reference for event industry players, especially wedding organizers, in increasing work effectiveness and managing risks more professionally.
Strategi Komunikasi Pemasaran Instagram Dalam Meningkatkan Brand Awareness Di Glow Wedding and Event Planner Fatiha, Putri Salaisya; Suprastayasa, I Gusti Ngurah Agung; Swandewi, Ni Kadek
Journal of Event and Convention Management Vol. 4 No. 2 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v4i2.2379

Abstract

In the ever evolving digital era, social media plays an important role in building communication between business actors and consumers. Glow Wedding and Event Planner needs to adopt the right digital marketing strategy in order to survive and compete in an increasingly competitive market. This study uses a qualitative approach with interview,observation, and documentation methods, and is analyzed through a SWOT framework to identify the company's strengths, weaknesses, opportunities, and threats. The SWOT analysis shows that Glow Wedding and Event Planner has strengths in the form of professional services and creative decorations. External opportunities that can be utilized include thematic wedding trends and the high use of social media by potential consumers.The SO (Strength-Opportunity) strategy focuses on strengthening branding by utilizing attractive visual content and client testimonials. However, the company also faces weaknesses such as a lack of experts in digital marketing. The WO (Weakness-Opportunity) strategy can be implemented by recruiting competent social media admins and providing ongoing training. Facing threats from competitors and changes in digital trends, Glow can implement the ST (Strength-Threats) strategy through service innovation and maintaining quality consistently. Meanwhile, the WT (Weakness-Threats) strategy involves improving internal management and evaluating marketing strategies regularly. Optimizing Instagram features such as Stories, Reels, Feeds, and Ads is an important step in building broad interactions with the audience and increasing Glow Wedding and Event Planner's competitiveness in the wedding and event planning industry. With the right strategy, Glow can increase brand visibility, reach new markets, and strengthen customer loyalty in the long term.
Co-Authors A.A. Ayu Oka Mirah Wahyuni Anak Agung Gde Oka Geria Anik Suryaningsih, Ni Kadek Anik Suryaningsih Anom Hery Suasapha Arjaya, I Ketut Arjaya, Ketut Armeli Armeli Armeli, Armeli Arnata, Rusdi Asmarani, I Gusti Ayu Ratih Baskara, I Made Lingga Bei, Theresia Verina Rosari Berend Gensan Coloay Citrawati , Luh Putu Citrawati, Luh Putu Clara Angely Cambey Darmaputra, Putu Gde Eka Desak Made Dwi Krisna Suryani Suryani Fatiha, Putri Salaisya Febrianto, I Gusti Agung Fiorenza Ayunda Natalie Limantara Gede Muna Satya Febriyana Hanny Hafiar Hardina Hilda Apriani I Dewa Putu Hendri Pramana I Gede Darmawijaya I Gede Mahesa Pradyana I Gusti Agung Gede Witarsana I Gusti Ayu Putu Wita Indrayani I Gusti Gede Anggareksa Putra Mulyawan I Gusti Ngurah Agung Wiryanata I Ketut Arjaya I Nyoman Arcana I Nyoman Arcana I Nyoman Lingga Sana I Putu Esa Widaharthana I Putu Esa Widaharthana I Putu Utama I Wayan Muliana I Wayan Sunarsa, I Wayan Ida Ayu Kalpikawati Ida Ayu Sri Puspa Adi Iswarini, Ni Ketut Juli Rastitiati, Ni Kade Kalpikawati, Ida Ayu Kartini, Luh Putu Komang Pandini Niken Absari Komang Kristiono Liestiandre, Hanugerah Kusumarini, Indah Made Darmiati Made Darmiati Mahendra Adi Winatha Martadjaya, I Gusti Made Iwan Dusanta Muliana, I Wayan Muliana, I Wayan Ngelambong, Anderson Ni Kade Juli Rastitiati Ni Kade Juli Rastitiati Ni Ketut Wiwiek Agustina Ni Komang Niko Pandeani Ni Made Tirtawati Oka Geria, Anak Agung Gede Pande Kadek Oka Adi Nugraha Paramita , Ratri pinaria, ni wayan chintia Purwastuti Eko Sucahyo Rahjasa, Putu Surya Laksana Rastitiati, Ni Kade Juli Ratri Paramita Ratri Paramita Reni Ariasri, Nyoman Rumadana, I Made Rusdiarnata, Ketut Sabudi, I Nyoman Sukana Sari, Rochpina Cantika Sawitri, Hari Suantari, Ni Made Ana Sucahyo, Purwastuti Eko Sudiarta, Ngakan Putu Sulistyawati, Ni Luh Ketut Sri Sumadi, I Gede Sumariati, I Dewa Ayu Rai Susianti, Hartanti Woro Swandewi, Ni Kadek Teguh Hadisukarno Utama, I Putu Utama, I Putu Widaharthana , I Putu Esa Wirata, I Nengah Wiratnaya, I Nyoman